Latest / In the Loop AI / OpenRouter: The Only AI Tool You'll Ever Need | Founder Alex Atallah
Transcript
- 0:03Ejaaz: What if I told you there was a single website you could go to where you can
- 0:07Ejaaz: chat to any major AI model from one single interface?
- 0:11Ejaaz: It's kind of like chat GPT, but instead every prompt gets routed to the exact
- 0:16Ejaaz: AI model that will do the best job for whatever your prompt might be.
- 0:20Ejaaz: Well, on today's episode, we're joined by Alex Atala, the founder and CEO of Open Router AI.
- 0:25Ejaaz: It's the fastest growing AI model marketplace with access to over 400 LLMs,
- 0:31Ejaaz: making it the only place that really knows how people use AI models,
- 0:34Ejaaz: and more importantly, how they might use them in the future.
- 0:37Ejaaz: It's at the intersection of every single prompt that anyone writes and every
- 0:42Ejaaz: model that they might ever be.
- 0:43Ejaaz: Alex Atala, welcome to the show. How are you, man?
- 0:46Alex: Thanks, guys. Great. Thanks so much for having me on.
- 0:48Ejaaz: So it is a Monday. How does the founder of OpenRouter spend his weekend?
- 0:53Ejaaz: Presumably you know out and about chilling relaxing not at all focused on the company oh
- 0:58Alex: I usually i love weekends with no
- 1:01Alex: meetings planned and i just go to a coffee shop and just have tons of hours
- 1:06Alex: stacked in a row uh to do things that require a lot of momentum build up so
- 1:11Alex: i did that at coffee shops on saturday and sunday and then i watched blade runner again.
- 1:20Ejaaz: Again okay um well so
- 1:23Ejaaz: when we were preparing for this episode alex
- 1:27Ejaaz: um i couldn't help but think that you've had a pretty insane decade of startup
- 1:35Ejaaz: foundership right um so open router is kind of like your second major thing
- 1:40Ejaaz: that you've done but prior to doing that you were the founder and cto of OpenSea,
- 1:45Ejaaz: the biggest NFT marketplace out there.
- 1:48Ejaaz: And now you're focused on one of the biggest AI companies out there.
- 1:51Ejaaz: So it sounds like you're at kind of like the pivot point of two of the most
- 1:56Ejaaz: important technology sectors over the last decade.
- 1:59Ejaaz: Can you just give us a bit of background as to how you ended up here?
- 2:04Ejaaz: And more importantly, where you started.
- 2:06Ejaaz: Walk us through the journey of OpenSea and how you ended up at OpenRouter AI.
- 2:10Alex: Yeah, so I co-founded OpenSea with Devin Finzer the very beginning of 2018, very end of 2017.
- 2:20Alex: It was the first NFT marketplace. And...
- 2:25Alex: It was not dissimilar to OpenRouter in that there was a really fragmented ecosystem
- 2:33Alex: of NFT metadata and media that gets attached to these tokens.
- 2:40Alex: And it was the first example of something in crypto that could be non-fungible,
- 2:47Alex: meaning it's a single thing that can be traded from person to person.
- 2:51Alex: Most things in the world are non-fungible. A chair is non-fungible. a
- 2:54Alex: currency is fungible so it was
- 2:58Alex: back back in 2018 no
- 3:02Alex: one was really thinking about crypto in terms of non-fungible goods
- 3:05Alex: and uh and the problem with the non with
- 3:08Alex: non-fungible goods is that there weren't any real standards set up
- 3:11Alex: um there was a lot of heterogeneous like
- 3:15Alex: implementations for how to get uh like
- 3:18Alex: a non-fungible item represented and tradable in a decentralized way So OpenSea
- 3:24Alex: organized this like very heterogeneous inventory and put it together in one
- 3:33Alex: place. We came up with like a metadata standard.
- 3:36Alex: We did a lot of like a lot of work to really make the experience super good for each collection.
- 3:45Alex: And you see a lot of those a lot of similarities with how AI works today,
- 3:50Alex: too, where there's also just a very heterogeneous ecosystem.
- 3:53Alex: On a lot of different APIs and different features supported by language model providers.
- 4:00Alex: And Open Router similarly does a lot of work to organize it all.
- 4:06Alex: Um i was at open sea uh until 2022 um when i was kind of feeling the itch to do something new.
- 4:16Alex: And um i'm at the very end of i left in august and then chat gpt came out a few months later.
- 4:24Alex: And uh and my biggest question around that
- 4:27Alex: time was whether it was going to be a winner take all market
- 4:30Alex: because opening i was very far ahead of
- 4:33Alex: everybody else and um you know
- 4:36Alex: we had cohere command we had a couple open source models um
- 4:39Alex: but opening i was the only really usable one i
- 4:42Alex: was doing little projects to experiment
- 4:45Alex: with the gpt3 api and uh
- 4:48Alex: and then llama came out in january um really
- 4:52Alex: exciting about a tenth the size one on a
- 4:55Alex: couple benchmarks but it wasn't really chattable yet and
- 4:59Alex: uh and it wasn't until uh a few
- 5:02Alex: months later that somebody a team at
- 5:05Alex: stanford distilled it into a new
- 5:09Alex: model called alpaca um distillation means
- 5:12Alex: you you take the model and you customize it or fine tune it
- 5:15Alex: on a set of synthetic data that they
- 5:18Alex: made using chat gpt as a research project
- 5:21Alex: and uh and that was it was
- 5:24Alex: the first successful major distillation that i'm aware
- 5:27Alex: of um and it was an actually usable model i
- 5:30Alex: was like on the airplane talking to him i was like wow this
- 5:33Alex: is if it only took six hundred dollars to make something like this then you
- 5:36Alex: don't need ten million dollars to make a model there might be like tens of thousands
- 5:40Alex: hundreds of thousands of models in the future and suddenly this started to look
- 5:44Alex: like a new like economic primitive a new building block that people that kind
- 5:51Alex: of deserve their own place on the internet.
- 5:52Alex: And there wasn't one. There wasn't a place where you could discover new language
- 5:56Alex: models and see who uses them and why.
- 5:59Alex: And that's how OpenRouter got started.
- 6:02Josh: That's amazing. So one of the things that we're obsessed with on this channel
- 6:05Josh: in particular is exploring frontiers and how to properly see these frontiers
- 6:10Josh: and analyze them and understand when they're going to happen.
- 6:12Josh: And when I was going through your history, you have this talent consistently over time.
- 6:16Josh: And even as far back as early on, I read you were hacking Wi-Fi routers in a hackathon.
- 6:21Josh: You're very early to that. You were early to the NFTs. You were early to understanding
- 6:25Josh: AI and the impact that it would have. And what I'd love for you to explain is
- 6:28Josh: the thought process and the indicators you look for when exploring these new
- 6:31Josh: frontiers, because clearly there's some sort of pattern matching going on.
- 6:34Josh: Clearly you have some sort of awareness of what will be important and why it
- 6:38Josh: will be important, and then inserting yourself into that narrative.
- 6:41Josh: So are there patterns? Are there certain things that you look for when searching
- 6:45Josh: for these new opportunities and that led you to make these decisions that you have?
- 6:49Alex: I think there's there's a lot to be said for finding enthusiast communities
- 6:55Alex: and and seeing if you're going to join it.
- 6:58Alex: Like, can you be an enthusiast with them?
- 7:02Alex: Like whenever something new comes out that has like some kind of ecosystem potential,
- 7:08Alex: there's there are going to be enthusiast communities that pop up.
- 7:11Alex: And the Internet has made it self-certain. You could just join the communities.
- 7:17Alex: Um discord i think is a incredible
- 7:20Alex: and super underrated platform because
- 7:24Alex: the communities feel kind of private you're
- 7:27Alex: like getting you don't feel like you're you know
- 7:30Alex: seeing somebody trying to get s you
- 7:33Alex: know like advertise something for seo juice there's
- 7:36Alex: no seo juice in discord um it's it's
- 7:40Alex: just people talking about what they're passionate about and and it
- 7:43Alex: goes it gets really niche um and when
- 7:45Alex: you find a like an interest group in discord that
- 7:49Alex: like has to do with some some new
- 7:52Alex: piece of technology that's just being developed right now and doesn't really
- 7:57Alex: work very well at all um you get people who are just trying to figure out what
- 8:02Alex: to do with it and how to make it better and i think that's like that's the first
- 8:07Alex: core piece of magic that jumps to mind,
- 8:11Alex: there's got to be like a willingness to be weird because if you jump into any
- 8:17Alex: of these communities at face value it's stupid.
- 8:21Alex: Like oh this is like just a game or it's like a really weird game I mean I'm
- 8:26Alex: not really a collectible game so I'm going to leave right now and yeah.
- 8:34Alex: Not only do you have to be aware, but you have to be creative.
- 8:36Alex: Like, okay, these are just cats on the blockchain, and people are just trading cats back and forth.
- 8:43Alex: You can't look at the community as simply that.
- 8:49Alex: Think about what you could do with it.
- 8:52Alex: Like, what is this unlock that wasn't achievable before?
- 8:56Alex: Um and uh
- 8:59Alex: and and i think there are there are people who
- 9:02Alex: just are good who will do this and they'll join the communities
- 9:05Alex: and and brainstorm live and you can see everybody
- 9:08Alex: brainstorming uh in real time but like
- 9:11Alex: another incredible example of this was the mid-journey discord
- 9:15Alex: you know it became the
- 9:18Alex: biggest biggest server in discord by
- 9:21Alex: far uh and you know
- 9:25Alex: why did that happened well you could it started with
- 9:28Alex: something weird silly maybe
- 9:32Alex: not super useful but you could see all the
- 9:34Alex: enthusiasts like remixing and
- 9:38Alex: brainstorming live how to turn it into something beautiful
- 9:41Alex: and how to how to make it useful and um
- 9:45Alex: and then you know just explode it like i it's the most it's the it's the most
- 9:53Alex: incredible like niche community uh i think that discord has ever seen because
- 9:59Alex: of like how useless it started and how insanely exciting it became.
- 10:06Alex: So um like i mean i i
- 10:09Alex: think i saw big sleep i was like playing around with this model
- 10:12Alex: called big sleep in 2021 that uh
- 10:16Alex: let you generate images that
- 10:19Alex: look kind of like deviant art okay and
- 10:22Alex: uh you could see you could like they're all
- 10:25Alex: animated images and they none of them really made sense but you could get some
- 10:29Alex: really cool stuff not like potentially something you'd want to make your desktop
- 10:32Alex: wallpaper and if you're really like deep in some deviant art communities you
- 10:38Alex: know you kind appreciate it and so and that that that was like oh there's like
- 10:41Alex: a kernel of something here,
- 10:43Alex: and uh it took like a like another year or two before mid-journey started to
- 10:49Alex: like pick up but that was like.
- 10:51Ejaaz: Where were you seeing all of this alex like where were you scouring just random
- 10:56Ejaaz: forums or just wherever your nose told you to go
- 10:59Alex: But basically there's this twitter account I'm trying to remember what it's
- 11:03Alex: called that posts AI research papers and and like kind of tries to show what you can do with them.
- 11:13Alex: And I discovered this Twitter account in like 2021.
- 11:19Alex: And I.
- 11:21Alex: I think it was not it was it wasn't at all like related to crypto but it was
- 11:27Alex: a way you know big sleep was like the first thing i saw that used ai to generate
- 11:32Alex: things that could potentially be nfts,
- 11:35Alex: so i started experimenting around like how how much you could direct it to make
- 11:42Alex: an nft collection that would make any sense it was very very difficult um but
- 11:49Alex: that was how uh that was like the first generative and.
- 11:54Ejaaz: This was before you were even thinking about starting open router right
- 12:01Alex: Um yeah yeah this was back this was when i was
- 12:04Alex: full-time at openc um oh is
- 12:07Alex: yeah i got the it's a colic
- 12:10Alex: this twitter account all right
- 12:13Alex: i really recommend it they basically post papers and like explainate and explore
- 12:20Alex: how this paper gets useful um they post animations uh like they make they make
- 12:27Alex: ai research like kind of fun to engage with and that was that was my first experience.
- 12:33Ejaaz: Okay, so I mean that's a massive win for X or formerly as it was known back
- 12:39Ejaaz: then, Twitter as a platform, right?
- 12:41Ejaaz: It gave birth to kind of like two of the biggest technologies crypto,
- 12:44Ejaaz: also known as crypto Twitter, and now apparently all the AI research stuff which
- 12:49Ejaaz: kind of put you on to the path that led you to OpenRatter.
- 12:53Ejaaz: So if I've got this right, Alex, you were full-time at OpenSea with a
- 12:59Ejaaz: multi-billion dollar company loads of important stuff to do there,
- 13:02Ejaaz: but you still found the time to kind of scour this fringe technology because
- 13:07Ejaaz: that's what AI was at the time.
- 13:09Ejaaz: Prior to kind of GPT-2 or GPT-3, no one really knew about this.
- 13:13Ejaaz: And you were playing around with these gen AI models, these generative AI models
- 13:17Ejaaz: that would create this magical little substance and maybe it came in the form
- 13:22Ejaaz: of a pitcher or a weird little cat.
- 13:25Ejaaz: And you kind of like jumped into these niche forums of enthusiasts,
- 13:28Ejaaz: as you say, and kind of explored that further.
- 13:32Ejaaz: And it sounds like you kind of like honed that even beyond your journey from OpenSea when you left.
- 13:37Ejaaz: I remember actually meeting you in this kind of like this abbess between you
- 13:43Ejaaz: leaving OpenSea and starting OpenRouter where you were kind of brainstorming
- 13:48Ejaaz: a bunch of these ideas. And I remember a snippet from our conversation
- 13:53Ejaaz: In like one of the WeWorks here, where you just kind of like had whiteboarded a bunch of AI stuff.
- 13:58Ejaaz: And one of those things was kind of like the whole topic of inference.
- 14:02Ejaaz: And if I'm being honest with you, I had no idea what that word even meant back then.
- 14:07Ejaaz: I was extremely focused on all the NFT stuff and all the crypto stuff,
- 14:12Ejaaz: my background's in all of that.
- 14:13Ejaaz: But I just found that fascinating that you always had your nose in some of the
- 14:17Ejaaz: early communities. And I think that's a really important lesson there.
- 14:21Ejaaz: I want to pick up on something that you actually brought up when you said you
- 14:27Ejaaz: discovered kind of like your path to open router, Alex.
- 14:31Ejaaz: And that is, you said you were playing around with these early AI models.
- 14:36Ejaaz: So not the GPTs before Claude was even created.
- 14:40Ejaaz: You're playing around with these random models that you would find either on
- 14:43Ejaaz: forums, on Twitter, or on Reddit, right? and you would experiment with them.
- 14:49Ejaaz: And I find it fascinating that back then, even when GPT became a thing,
- 14:54Ejaaz: you were convinced that there would be hundreds of thousands,
- 14:57Ejaaz: or did you say hundreds of thousands of AI models?
- 14:59Ejaaz: Back then, that wasn't a normal view.
- 15:02Ejaaz: Back then, everyone was like, you need hundreds of millions of dollars.
- 15:06Ejaaz: Maybe it was tens of millions of dollars back then. And it was going to be a rich man's game.
- 15:11Alex: Yeah, it was basically the Alpaca Project that kind of put me over the sack.
- 15:18Alex: On there being many, many, many models instead of just a very small number.
- 15:24Ejaaz: And can you explain what the Alpaca project is for the audience? Yeah.
- 15:29Alex: So the Alpaca project, after Lama came out, you really could not chat with it
- 15:38Alex: very well. It was a text completion model.
- 15:41Alex: There were a couple benchmarks where it beat GPT-3.
- 15:46Alex: And... It was about a tenth the size of what most people thought GPT-3 was sized at.
- 15:54Alex: So it was a pretty incredible achievement.
- 15:57Alex: But it wasn't really like, the user experience wasn't there.
- 16:01Alex: And the Alpaca project took ChatGPT and generated a bunch of synthetic outputs.
- 16:09Alex: And then they fine-tuned Llama on those synthetic outputs.
- 16:14Alex: And this did two things to Llama. It taught it style, and it taught it knowledge.
- 16:21Alex: It taught it, like, the style is like how to chat, which was the big user experience gap.
- 16:26Alex: And it made it smarter.
- 16:30Alex: Like, you can, fine-tuning transfers both style and knowledge.
- 16:34Alex: And the model would, like, respond to things that it had, you know,
- 16:37Alex: like, the content of the synthetic data, like, was reflected in the model's
- 16:42Alex: performance on benchmarks after that point.
- 16:44Alex: So um so if you can do
- 16:47Alex: that without revealing all
- 16:50Alex: the data that goes in um now now
- 16:54Alex: there's like a way you could sell data via api without
- 16:57Alex: like like just dumping all the data out to the world and then never being able
- 17:02Alex: to to like monetize it again so there's like a brand new business model around
- 17:07Alex: data that emerges um yet like the ability to create just like work towards open intelligence,
- 17:16Alex: and uh and build like new
- 17:20Alex: architectures test them more quickly and and and
- 17:23Alex: uh uh fine-tune them quickly basically you
- 17:26Alex: can build on top of the work of giants i mean
- 17:29Alex: you don't have to start from zero every time a lot
- 17:32Alex: of like the biggest developer experience innovations just involve like giving
- 17:38Alex: developers a higher stair to start walking up so they don't have to start at
- 17:43Alex: the bottom of the staircase every single time um and you know that was like the the the big.
- 17:52Alex: Like generous give that llama had for the community um and it wasn't you know
- 17:58Alex: that wasn't the only company doing open source models, Mastral,
- 18:02Alex: came out with 7B Instruct a few months later. It was an incredible model.
- 18:08Alex: Then they came out with the first open-weight mixture of experts a few months later.
- 18:15Alex: It felt like actual intelligence, but completely open.
- 18:19Alex: And all of these provide higher and higher stairs for other developers to kind
- 18:24Alex: of like, basically to crowdsource new ideas from the whole planet.
- 18:30Alex: Uh and and let these new ideas build on
- 18:33Alex: top of really good foundations so and
- 18:37Alex: you know when that when that like whole picture started
- 18:40Alex: to form into place um it felt like okay this is going to be like a huge inventory
- 18:46Alex: situation you kind of like nft collections were a huge inventory situation obviously
- 18:51Alex: completely different really different market dynamics really different type
- 18:55Alex: of of goal that buyers have.
- 18:59Alex: And so a lot of like my early experimentation, like I made like a Chrome extension called Window AI.
- 19:06Alex: I did like a few other things were just about learning how the ecosystem works
- 19:11Alex: and like what makes it different and how the like, like what people really want,
- 19:16Alex: what developers really want.
- 19:17Josh: So that leads us to OpenRouter itself, right? So I kind of want you to help
- 19:21Josh: explain to the listeners who aren't familiar with OpenRouter what it does.
- 19:24Josh: Because I think a lot of people, the way they interact with an AI is they send
- 19:27Josh: a prompt to their model of choice.
- 19:29Josh: They use ChatGPT or they use the Grok app or they're on Gemini and they kind
- 19:33Josh: of live in these siloed worlds.
- 19:34Josh: And then the next step up from the people are those kind of who use it professionally,
- 19:38Josh: who are developers. They're interacting with APIs.
- 19:40Josh: Maybe they're not interfacing with the actual UI, but they're calling a single model.
- 19:44Josh: And OpenRouter kind of exists on top of this, right? Can you walk us through
- 19:47Josh: how it works and why so many people love using OpenRouter?
- 19:50Alex: Open Router is an aggregator and marketplace for large language models.
- 19:56Alex: You can kind of think of it as like a Stripe meets Cloudflare for both of them.
- 20:04Alex: It's like a single pane of glass. You can orchestrate, discover,
- 20:09Alex: and optimize all of your intelligence needs in one place.
- 20:14Alex: One billing provider gets you all the models.
- 20:17Alex: Uh there's like 470 plus now uh
- 20:21Alex: like all the models like they sort of implement features
- 20:24Alex: but they do it differently and they also there's
- 20:28Alex: a lot of like intelligence brownouts as andre carpoffi calls them yeah where
- 20:32Alex: models just go down all the time even the you know even the top models like
- 20:36Alex: anthropic and gemini and and open
- 20:39Alex: ai um so what we do is you know we like developers need a lot of choice.
- 20:48Alex: CTOs need a lot of reliability.
- 20:50Alex: CFOs need predictable costs. CISOs need complex policy controls.
- 20:55Alex: All of these are inputs to what we do, which is build a single pane of glass
- 21:03Alex: that makes models more reliable, lower costs, gives you more choice, and,
- 21:11Alex: and then and helps you choose between all the options for where to source your intelligence.
- 21:17Josh: How does it work uh because i would imagine like what
- 21:20Josh: each as and i on the show we frequently talk about benchmarks right where
- 21:23Josh: a certain model is the best at coding and that infers that maybe you should
- 21:27Josh: go to that model to do all of your coding needs because it's the best at it
- 21:30Josh: but it would appear as if it's not true if you're routing through a lot of different
- 21:34Josh: providers so how do you consider which provider gets routed to when and how
- 21:39Josh: to get the best result for what you're asking
- 21:41Alex: So we've taken a different approach so
- 21:44Alex: far which is instead of like focusing on
- 21:48Alex: a production router that picks
- 21:50Alex: the model for you um we try
- 21:53Alex: to help you choose the model so we
- 21:57Alex: we build lots we create lots of analytics both on
- 22:01Alex: your account and uh and on our
- 22:03Alex: rankings page to help you browse and discover the models that
- 22:06Alex: like the power users are really using successfully on
- 22:10Alex: a certain type of workload um because we
- 22:13Alex: think like developers today primarily want to
- 22:16Alex: choose the model themselves um switching between all
- 22:19Alex: families can result in like a lot like very
- 22:22Alex: unpredictable behavior but once you've
- 22:25Alex: chosen your model um we try to
- 22:28Alex: help developers not need to think about the provider there are
- 22:31Alex: like sometimes dozens of
- 22:34Alex: providers for a given model uh all kinds
- 22:38Alex: of companies including the hyperscalers like aws google vertex and azure um
- 22:46Alex: and uh like scaling startups like together fireworks deep infra um and a long
- 22:54Alex: tail of providers that provide,
- 22:57Alex: like very unique features,
- 23:00Alex: very like exceptional performance.
- 23:03Alex: There's all kinds of differentiators for them.
- 23:06Alex: So what we do is we collect them all in one place. And if you want a feature,
- 23:10Alex: you just get the providers that support it.
- 23:12Alex: If you want performance, you get prioritized to the providers that have high performance.
- 23:18Alex: If you really are cost sensitive, you get prioritized to the providers that
- 23:22Alex: are really low cost today. and we basically create all these lanes. There's.
- 23:31Alex: Innumerable ways you could get routed but
- 23:35Alex: you're in full control of the of the overall user
- 23:38Alex: experience that you're aiming for and that's
- 23:41Alex: what that's what we found that was missing from the
- 23:44Alex: whole ecosystem was just a way of doing that and uh
- 23:47Alex: and you know we get like between on average five to ten percent uptime boosts
- 23:53Alex: over going to um providers directly just by load balancing and sending you to
- 24:01Alex: the top provider that's up and able to handle your request.
- 24:10Alex: We really focus hard on efficiency and performance.
- 24:14Alex: We only add about 20 to 25 milliseconds of latency on top of your request.
- 24:19Alex: It all gets deployed very close to your servers up the edge.
- 24:25Alex: We overall get just We stack providers.
- 24:29Alex: We figure out what you can benefit from that everybody else is doing and just
- 24:37Alex: give you the power of big data as a developer just accessing your model choice.
- 24:44Josh: So it kind of allows you to harness the collective knowledge of everybody, right?
- 24:48Josh: You get all of the data, you have all of the queries, you know which yields
- 24:51Josh: the best result, and you're able to deliver the best product for them.
- 24:54Josh: Now, in terms of actual LLMs, EJ has actually pulled this up just before, which is a leaderboard.
- 24:59Josh: And I'm interested in how you guys think about LLMs, which are the best,
- 25:03Josh: how to benchmark them, and how you route people through them.
- 25:06Josh: Is there a specific... Do you believe that benchmarks are accurate,
- 25:10Josh: and do you reflect those in the way that you route traffic through these models?
- 25:13Alex: In general, we have taken the stance that we want to be the capitalist benchmark for models.
- 25:25Alex: What is actually happening?
- 25:27Alex: And part of this is that I really think both the law of large numbers and the
- 25:36Alex: enthusiasm of power users are really, really valuable for everybody else.
- 25:42Alex: Like when you're routing to
- 25:45Alex: um like clod in
- 25:50Alex: let's say you're routing to clod 4 and you're
- 25:52Alex: based in europe um there you
- 25:56Alex: know all of a sudden there might be like a huge variance in in throughput from
- 26:00Alex: one of the providers and you're only able to detect that if like some other
- 26:05Alex: users have discovered it before you and so we route around the provider that's
- 26:09Alex: like running kind of slow in Europe and send you,
- 26:13Alex: if your data policies allow it,
- 26:16Alex: to a much faster provider somewhere else.
- 26:18Alex: And that allows you to get faster performance. So, like, um...
- 26:23Alex: That's, like, on the provider level, how, like, numbers help.
- 26:26Alex: On the, like, model selection level, like, what you see on this rankings page
- 26:30Alex: here, power users will, like, when we put up a model, like, we put up a new
- 26:36Alex: model today from a new model lab called ZAI,
- 26:40Alex: like, the power users instantly discover it.
- 26:43Alex: We have this LLM enthusiast community that dives in and really figures out what
- 26:51Alex: a model is good for along a bunch of core use cases.
- 26:54Alex: The power users figure out which workloads are interesting, and then you can
- 26:59Alex: just see in the data what they're doing. And everybody can benefit from it.
- 27:04Alex: That's why we open up our data and share it for free on the rankings page here.
- 27:11Ejaaz: I'm seeing this one consistent unit across all these rankings,
- 27:16Ejaaz: Alex, which is tokens, right?
- 27:18Ejaaz: And Josh and I have spoken about this on the show before, but I'm wondering
- 27:23Ejaaz: how, like you've chosen this specific unit to measure how good or effective
- 27:28Ejaaz: these models are or how consumed or used they are.
- 27:32Ejaaz: Can you tell us a bit more as to why you picked this particular unit and what
- 27:35Ejaaz: that tells you as like the open router platform as to how a user is using a particular model?
- 27:41Alex: Yeah, I think dollars is a good metric too.
- 27:45Alex: The reason we chose tokens is primarily because we were seeing prices come down really quickly.
- 27:57Alex: Open Router has been around since the beginning of 2023.
- 28:02Alex: And I didn't want a model to be penalized in the rankings just because the prices
- 28:11Alex: are going down really dramatically now like there's a,
- 28:17Alex: There's a paradox called Jevons paradox, which is that when prices decrease like 10x,
- 28:26Alex: users' use of some component of infrastructure increases by more than 10x.
- 28:35Alex: And so maybe they didn't get 10x at all.
- 28:39Alex: But I thought there were some other advantages to using tokens,
- 28:42Alex: too. Tokens don't have this penalty and don't rely on Jevon's Paradox,
- 28:47Alex: which can have a lot of lag.
- 28:49Alex: They also are a little bit of a proxy for time.
- 28:53Alex: A model that is generating a lot of tokens and doing so for a while across a lot of users.
- 29:02Alex: It means that a lot of people are reading those tokens and actually doing something with them.
- 29:06Alex: And same goes for input. But if I really want to send an enormous number of
- 29:11Alex: documents and the model has a really, really, really tiny prompt pricing,
- 29:16Alex: I think that's still valuable and something that we want to see.
- 29:19Alex: We want to see that this model is processing an enormous number of documents.
- 29:23Alex: That's a use case that should show up in the rankings.
- 29:27Alex: And so we decided to go with tokens. We might like add dollars in the future,
- 29:33Alex: but I think tokens are, you know, they don't have this like Jevons Paradox lag.
- 29:42Alex: And there wasn't anything else. Like nobody was doing any kind of like overall analytics.
- 29:48Alex: We didn't see any other company even do it until Google did a few months ago
- 29:54Alex: where they started publishing the total amount of tokens processed by Gemini.
- 30:00Alex: So we'll see which use cases really need dollars.
- 30:06Alex: But tokens have been holding up pretty well.
- 30:09Ejaaz: Yeah, I mean, this dashboard is awesome. And I recommend anyone that's listening
- 30:14Ejaaz: to this that can't see our screen to get on OpenRouter's website and check it out.
- 30:20Ejaaz: I've been following it for the last two weeks kind of pretty rigorously, Alex.
- 30:25Ejaaz: And what I love is you can literally see...
- 30:28Ejaaz: So two weeks ago Grok 4 got released right
- 30:31Ejaaz: and Josh and I were making a ton of videos on this we were
- 30:34Ejaaz: using it with pretty much everything that we could do and
- 30:38Ejaaz: then this other model came out of China pretty much a few days after called
- 30:42Ejaaz: Kimi K2 and I was like oh yeah whatever this is just some random Chinese model
- 30:47Ejaaz: I'm not going to focus on it and then I kept seeing it in my feed and I thought
- 30:51Ejaaz: okay maybe I'll give this a go and I kind of like went straight to open rather than just
- 30:55Ejaaz: almost gauge the interest from a wider set of AI users. And I saw that it was skyrocketing, right?
- 31:03Ejaaz: And then I saw that Quen dropped their models last week.
- 31:07Ejaaz: And again, I came to Open Router and it preceded the trend, right?
- 31:11Ejaaz: People had already started using it. So I love how you describe Open Router
- 31:14Ejaaz: as this kind of like prophetic orb,
- 31:18Ejaaz: basically, where the enthusiasts and the community itself can kind of like front
- 31:22Ejaaz: run very popular trends. And I think that's a very powerful moat.
- 31:26Ejaaz: And kind of on this path, Alex, I noticed that a lot of these major model providers
- 31:33Ejaaz: see the value in this, right?
- 31:35Ejaaz: So if I'm not mistaken, OpenAI kind of like used your platform to kind of secretly
- 31:41Ejaaz: launch their Frontier model before they officially launched it, right?
- 31:46Ejaaz: Can you walk us through, you know, how that comes about and more importantly,
- 31:51Ejaaz: why they want to do that and why they chose OpenRoddy to do that?
- 31:54Alex: Uh open ai will sometimes
- 31:58Alex: give uh early access
- 32:01Alex: to their to models to some of their customers for
- 32:04Alex: testing and we asked them if they
- 32:08Alex: wanted to try a stealth model with us which we had never done before um it involved
- 32:14Alex: like launching it as under another name and seeing how users respond to it without
- 32:21Alex: having any bias or sort of inclination for against the model at the onset.
- 32:30Alex: And it would be like a new way of testing it and a new way of...
- 32:35Alex: It was like an experiment for both us and them.
- 32:38Alex: And they generously decided to take the leap of faith and try it. And we...
- 32:48Alex: Launched gpt 4.1 with
- 32:51Alex: them at and we called it quasar alpha and
- 32:55Alex: it was a million uh
- 32:59Alex: token context length model opening us first very
- 33:02Alex: very long context model and it was also optimized
- 33:07Alex: for coding and the incredible
- 33:11Alex: there were a couple incredible things that happened first
- 33:14Alex: we have this community uh of benchmarkers
- 33:18Alex: that run open source benchmarks and we give
- 33:20Alex: a lot of them grants to help fund the benchmarks
- 33:23Alex: grants of open router tokens they'll just run the
- 33:27Alex: suite of tests against all the models and some of them are very creative like
- 33:31Alex: there's one that tests uh like the ability to generate fiction there's one that
- 33:37Alex: tests um like how like whether it can make a 3d object project in Minecraft called MCBench.
- 33:45Alex: There are a few that test different types of coding proficiency.
- 33:50Alex: There's one that just focuses on how good it is at Ruby, because Ruby is,
- 33:54Alex: turns out a lot of the models are not great at Ruby.
- 33:56Alex: There are a lot of like languages that all the models are pretty bad at.
- 34:00Alex: And so we have this like long tail of very niche benchmarks,
- 34:04Alex: And all the benchmarkers ran, you know, for free their benchmarks on Quasar
- 34:11Alex: Alpha and found pretty incredible results for most of them.
- 34:16Alex: And so the model got like, you know, OpenAI got this feedback in real time.
- 34:21Alex: We kind of like helped them find it.
- 34:25Alex: And they made another snapshot, which we launched as Optimus Alpha.
- 34:32Alex: And they could compare the feedback that they got from the two snapshots.
- 34:36Alex: Um, and, and then they, and then like two weeks later, they launched GPT 4.1 live for everybody.
- 34:43Alex: So it was like, uh, uh, was it an experiment for us?
- 34:48Alex: And, and we've done it, um, again since, uh, with, uh, another model provider
- 34:54Alex: that, uh, that's still working on it.
- 34:58Alex: Um, and it, and it's kind of like a cool way of learning of like crowdsourcing,
- 35:03Alex: uh, benchmarks that you wouldn't have expected. and also getting unbiased community sentiment.
- 35:09Josh: That's great. So now when we see a new model pop up and we want to test GPT-5,
- 35:13Josh: we know where to come to to try it early.
- 35:16Josh: We'll see because rumor is it's coming soon. So we'll be, we're on your watch list.
- 35:20Josh: But having, I do want to ask you about open source versus closed source because
- 35:23Josh: this has been an important thing for us. We talk about this a lot.
- 35:26Josh: You have a ton of data on this.
- 35:28Josh: I'm looking at the leaderboards there. There are open source models that are
- 35:30Josh: doing very well, closed source.
- 35:32Josh: What are your takes in general? How do you feel about open source versus closed
- 35:36Josh: source models, particularly around how you serve them to users?
- 35:40Alex: Both models, both types of models have supply problems, but the supply problems are very different.
- 35:47Alex: Typically, what we see with closed source models is that there's there's very
- 35:50Alex: few suppliers, usually just one or two.
- 35:54Alex: Like with Grok, for example, there's Grok Direct and there's Azure.
- 35:58Alex: Um with anthropic there's anthropic direct there's google vertex there's aws
- 36:04Alex: bedrock um and then we also like deploy it in different regions like we have
- 36:08Alex: an eu deployment um for customers who'd like only want their data like to stay in the eu,
- 36:15Alex: and uh and we do custom deployments for
- 36:18Alex: the for the closed source models too to just kind of guarantee good
- 36:21Alex: throughput high and high rate limits for people um
- 36:25Alex: but uh the
- 36:29Alex: like a tricky part is that like the the demand usually the like the closed source
- 36:39Alex: malls are doing most of the tokens on open router um it's it's dominant you
- 36:44Alex: know it's probably 80-ish 70 to 80 percent closed source tokens today.
- 36:49Alex: But the open source models have a much more fragmented supply, like cell supply.
- 36:58Alex: Side order book um and and like
- 37:02Alex: the rate limits for each provider is
- 37:05Alex: like a like less stable on average um it
- 37:09Alex: usually takes a while for the hyperscalers to serve a
- 37:12Alex: new closed source a new open source model um so we so the load balancing work
- 37:18Alex: that we do on um open source models tends to be a lot more valuable the load
- 37:24Alex: balancing work that we do for closed source models tends to be very focused
- 37:28Alex: on caching and feature awareness,
- 37:31Alex: making sure you're getting clean cache hits and only transitioning over to new
- 37:36Alex: providers when your cache is expired.
- 37:39Alex: For open source models, there's way less caching. Very, very few open source
- 37:45Alex: models implement caching.
- 37:48Alex: And so switching between providers becomes more common. and
- 37:52Alex: uh like we we also track a
- 37:55Alex: lot of quality differences between the the open
- 37:58Alex: source providers some of them will deploy at lower
- 38:00Alex: quantization levels which means like it's kind of like a way of compressing
- 38:04Alex: the model um generally doesn't have an impact on the quality of the output uh
- 38:11Alex: but and yet we still see some odd things from some of the open source providers.
- 38:18Alex: And so we run tests internally to detect those outputs. And we're building up
- 38:25Alex: a lot more muscle here soon.
- 38:27Alex: So that like, they get pulled out of the routing lane and don't affect anyone.
- 38:33Josh: So closed source accounts for 80% or something like that, a very large amount.
- 38:36Josh: Do you see that changing?
- 38:38Josh: Because that post we just had, it's at nine out of the 10 fastest growing LLMs
- 38:41Josh: last week, they were open source.
- 38:43Josh: And every time it seems like China comes out with another model,
- 38:47Josh: it was Kimmy K2 a week or two ago, it kind of really pushes the frontier of open source forward.
- 38:54Josh: And the rate of acceleration of open source seems to be as fast,
- 38:58Josh: if not faster than closed source, where it's just, it's making these improvements very quickly.
- 39:02Josh: It has the benefit of being able to compound in speed because it's open source
- 39:06Josh: and everyone can contribute.
- 39:08Josh: Do you think that starts to change where the percentage of tokens you're issuing
- 39:11Josh: are from open source models versus closed source?
- 39:14Josh: Or do you continue to see a trend where it's going to be Google,
- 39:17Josh: it's going to be OpenAI that are serving a majority of these tokens to users?
- 39:20Alex: In the short term, we're likely to see open source models continue to dominate
- 39:25Alex: the fastest growing model category on OpenRouter.
- 39:29Alex: And the reason for that is that a lot of users who come for a closed source
- 39:36Alex: model, but then decide they want to optimize later,
- 39:41Alex: either they want to save on costs or try out a new model that's supposed to
- 39:49Alex: be a little bit better in some direction that their app cares about or their use case cares about,
- 39:55Alex: then they leave the closed source model and go to an open source model.
- 39:58Alex: So open source tends to be like a last mile optimization thing,
- 40:03Alex: making a big generalization because the reverse can happen too.
- 40:08Alex: And so because it's a last mile optimization thing,
- 40:12Alex: the jump from this model is not being used at all to this model is really being
- 40:17Alex: used by a couple of people who have
- 40:19Alex: left Claude 4 and want to try some new coding use case will be bigger.
- 40:29Alex: Than the closed-source models, which start at a really high base and don't have
- 40:34Alex: growth quite as dramatic.
- 40:36Alex: So the other part of your question, though, was whether there's going to be like a flippening of.
- 40:43Josh: Close or some sort of like chipping it away at that monopoly of close source tokens.
- 40:49Alex: It's hard to predict these things because, you know,
- 40:52Alex: I think like the the biggest problem today with open source models is that the
- 40:58Alex: incentives are not as strong like the model lab and the model provider.
- 41:05Alex: Um they've you know they're they're
- 41:08Alex: sort of established incentives for how to
- 41:10Alex: grow as a company and attract good high quality um ai talent and um and giving
- 41:19Alex: the model weights away impairs those incentives now like we might see yeah this
- 41:27Alex: is where we might see like decentralized providers,
- 41:30Alex: helping in the future.
- 41:33Alex: A way for like,
- 41:36Alex: uh you know like a really good incentive scheme that
- 41:40Alex: like allows high quality talent
- 41:43Alex: to work on an open source model um
- 41:46Alex: that remains open weights at least uh like could fix this i like i you know
- 41:54Alex: i stay pretty i try to stay close to the decentralized providers um and like
- 41:58Alex: learn a lot from them there's some like cool on the provider side on like on
- 42:02Alex: running inference i I think there's some really cool incentive schemes being worked on.
- 42:07Alex: But on actually developing the models themselves, I haven't seen too much, unfortunately.
- 42:12Alex: So I think if we see one, flipping in the radar. And until we do, I personally doubt it.
- 42:20Josh: TBD, do you have personal takes on how you feel about open source versus closed source?
- 42:24Josh: Because this has been a huge topic we've been debating too. It's just the ethical
- 42:28Josh: concerns around alignment and closed source models versus open source.
- 42:32Josh: When you look at the competitors, China, generally speaking,
- 42:35Josh: is associated with open source, whereas the United States is generally associated with closed source.
- 42:39Josh: And we saw Llama and Meta release the open source models, but now they're raising
- 42:45Josh: a ton of money to pay a lot of employees a lot of money to probably develop a closed source model.
- 42:49Josh: So it seems like the trends are kind of split between US and China.
- 42:53Josh: And I'm curious if you have any personal takes, even outside of OpenRouter,
- 42:55Josh: of which you think serves better for the long term outlook on,
- 43:00Josh: I mean, the position of the United States or just the general safety and alignment
- 43:05Josh: conversation around AI?
- 43:06Alex: I mean, like a very simple fundamental difference between the two is that an
- 43:12Alex: innovation in open source models can be copied more quickly than an innovation
- 43:17Alex: in closed source models.
- 43:20Alex: So in terms of velocity and like how far ahead one is over the other,
- 43:26Alex: that is like a massive structural difference.
- 43:29Alex: That means that closed source models should be theoretically always ahead until
- 43:37Alex: a really interesting incentive scheme develops, like I mentioned before.
- 43:41Alex: Uh, I think, and I think that's, you know, I don't see like evidence that that's
- 43:47Alex: going to change in terms of China versus the U S.
- 43:52Alex: Um, it's, I think it's very interesting that China has not had like a major closed source model.
- 44:01Alex: Um and i don't really
- 44:04Alex: see a great reason why i'm
- 44:08Alex: not aware of any reasons that's not that's not going
- 44:11Alex: to be going to be the case in the future um my prediction
- 44:14Alex: is that there's going to be a closed source model from china um
- 44:18Alex: and uh you know if uh uh you know if like it's possible that DeepSeas and Moonshot
- 44:29Alex: and Gwen have built up really sticky talent pools.
- 44:36Alex: But generally with talent pools, after enough years have passed,
- 44:41Alex: people quit and go and create new companies and build new talent pools.
- 44:49Alex: And so we should see some of that. It's not the case that the AI space has NDAs
- 44:54Alex: or non-competes that the hedge fund space has.
- 45:00Alex: That might happen in the future too. But assuming that the current non-compete
- 45:04Alex: culture continues, there should be more companies that pop up in China over time.
- 45:11Alex: And I'm betting that some of them will be closed source.
- 45:13Alex: And my guess is that the two nations will start to look more similar.
- 45:18Ejaaz: Yeah, I guess that's why you have Zuck dishing out 300 mil to a billion dollar
- 45:24Ejaaz: salary offers to a bunch of these guys, right?
- 45:27Ejaaz: One more question on China versus the US. I kind of agree with you.
- 45:31Ejaaz: I didn't really expect China to be the one to lead open source anything,
- 45:37Ejaaz: let alone the most important technology of our time.
- 45:41Ejaaz: Do you think is their secret source to building these models, Alex?
- 45:44Ejaaz: And I know this might be out of the forte of
- 45:48Ejaaz: open router specifically but as someone who has studied this technology for
- 45:52Ejaaz: a while now i'm struggling to figure out you know what advantage they had you
- 45:59Ejaaz: know they're discovering all these new techniques and maybe the simple answer
- 46:03Ejaaz: is like constraints right they don't have access to all of
- 46:06Ejaaz: nvidia's chips they don't have access to infinite compute so then maybe they're
- 46:11Ejaaz: forced to kind of like figure out other ways around the same kinds of problems
- 46:14Ejaaz: that western companies are focused on But it's pretty clear that America, with all its funding,
- 46:20Ejaaz: hasn't been able to make these frontier breakthroughs.
- 46:23Ejaaz: So I'm curious whether you are aware of or know some kind of technical moat
- 46:29Ejaaz: that Chinese AI researchers or these AI teams that are featuring on Open Rata
- 46:33Ejaaz: day in and day out have over the U.S.?
- 46:41Alex: Well, I don't know.
- 46:46Alex: There are certainly some that they've come up with that like DeepSeek had a
- 46:52Alex: lot of very cool inference innovations that they published in their paper.
- 46:58Alex: But a lot of what they published in the original R1 paper were things that OpenAI
- 47:04Alex: had done independently themselves many months before.
- 47:07Alex: So uh i like
- 47:11Alex: on the inference side and on
- 47:14Alex: uh some of the model side i think like deep seek we we
- 47:18Alex: had talked to their team for years before r1 came
- 47:21Alex: out they had many models before that and
- 47:24Alex: they were always like a pretty sharp optimum like
- 47:27Alex: team for doing inference um like they
- 47:30Alex: came up with like the best user experience for caching prompts
- 47:33Alex: long before deep cpr1 came out and they had very good pricing um they uh they
- 47:41Alex: were just they were like you know by far the the strongest chinese team um that
- 47:47Alex: we were aware of uh well before that happened and so i'm guessing there was like some talent.
- 47:53Alex: Uh accumulation that they were working on in china
- 47:56Alex: for people who wanted to stay in china and yeah that's
- 48:00Alex: that's a huge advantage like american companies are obviously not
- 48:02Alex: doing that there's a duck is very on
- 48:06Alex: point that a lot of this is just based on talent
- 48:09Alex: um there are a lot of
- 48:12Alex: ai is open and out there and just like and
- 48:16Alex: very composable like a big tree of knowledge
- 48:19Alex: there's a paper that comes out and it cites like
- 48:22Alex: 20 other papers and you can go and read all
- 48:25Alex: of the cited papers and then you like have kind of
- 48:28Alex: a basis for understanding the paper but you really have to
- 48:30Alex: go one level deeper and read all the cited papers two levels
- 48:33Alex: down to really understand what's going on and it's.
- 48:37Alex: Just that no very few people can do that um and
- 48:40Alex: it takes like a lot of years of experience to like actually
- 48:44Alex: apply that knowledge and learn all these
- 48:46Alex: things that have not been written in any paper at all and uh
- 48:50Alex: and there's just there's just such such it
- 48:53Alex: like a small number of people um who can
- 48:56Alex: really lead research on all the different dimensions that
- 48:59Alex: go on to making a model and uh um and
- 49:03Alex: and like the the border between china and the u.s is
- 49:06Alex: is pretty defined you have to leave china move to the u.s
- 49:09Alex: and really establish yourself here um so
- 49:13Alex: i do think there's like country arbitrage there's like
- 49:16Alex: there's you know the head the hedge fund background arbitrage there's uh there's
- 49:22Alex: there's hardware arbitrage like there's like a ton of hardware that's only available
- 49:25Alex: in china but not here vice versa that creates an opportunity um and this this
- 49:32Alex: will just continue to happen.
- 49:33Ejaaz: Yeah, I think this arbitrage is fascinating.
- 49:37Ejaaz: I read somewhere that there's probably less than 200 or 250 researchers in the
- 49:44Ejaaz: world that are worthy of working at some of these frontier AI model labs.
- 49:49Ejaaz: And I looked into some of the backgrounds of the team behind Kimi K2,
- 49:54Ejaaz: which is this recent open source model out of China, which broke all these crazy rankings.
- 50:01Ejaaz: I think it was like a trillion parameter model or something crazy like that.
- 50:05Ejaaz: And a lot of them worked at some of the top American tech companies.
- 50:08Ejaaz: And they all graduated from this one university in China.
- 50:11Ejaaz: I think it's Tsinghua, which apparently is like, you know, the Harvard of AI
- 50:16Ejaaz: in China, right? So pretty crazy.
- 50:19Ejaaz: But Alex, I wanted to shift the focus of the conversation to a point that you
- 50:25Ejaaz: brought up earlier in this episode, which is around data.
- 50:29Ejaaz: Okay, so here's the context that like Josh and I have spoken about this at length, right?
- 50:35Ejaaz: We are obsessed with this feature on OpenAI, which is memory, right?
- 50:39Ejaaz: And I know a lot of the other memory, sorry, a lot of the other AI models have memory as well.
- 50:44Ejaaz: But the reason why we love it so much is I feel like the model knows me, Alex.
- 50:49Ejaaz: I feel like it knows everything about me. It can personally curate any of my prompt.
- 50:54Ejaaz: It just gets me. It knows what I want and it just serves up to me in a platter
- 50:59Ejaaz: and off I go, you know, doing my thing.
- 51:02Ejaaz: Now, Open Router sits on top of like kind of like the query layer, right?
- 51:07Ejaaz: So you have all these people writing all these weird and wonderful prompts and
- 51:12Ejaaz: kind of routing it through on towards like different AI models.
- 51:18Ejaaz: You hold all of that data or maybe you have access to all of that data.
- 51:21Ejaaz: And I know you have something called private chat as well, where you don't have access to it.
- 51:25Ejaaz: Talk to me about like what OpenRouter and what you guys are thinking about doing
- 51:29Ejaaz: with this data, because presumably,
- 51:31Ejaaz: or in my opinion, you guys have actually the best mode, arguably better than
- 51:36Ejaaz: ChatGPT, because you have all these different types of prompts coming from all
- 51:40Ejaaz: these different types of users for all these different types of models.
- 51:43Ejaaz: So theoretically, you could spin up some of the most personal AI models for
- 51:47Ejaaz: each individual user if you wanted to.
- 51:49Ejaaz: Do I have that correct? Or am I, you know, speaking crazy?
- 51:54Alex: No, that's true. No, it's something we're thinking about.
- 52:00Alex: By default, your prompts are not logged at all.
- 52:05Alex: We don't have prompts or completions for new users by default.
- 52:09Alex: You have to toggle it on in settings.
- 52:15Alex: But the result, a lot of people do toggle it on. And as a result,
- 52:21Alex: I think we have by far the largest multi-model prompt data set.
- 52:26Alex: Uh, but what we've done today, we've barely done anything with it.
- 52:32Alex: We classify a tiny, tiny, tiny subset of it. And that's what you see in the rankings page.
- 52:37Alex: Um, but, uh, what it could be done on like a per account level is really,
- 52:43Alex: um, like three main things.
- 52:45Alex: One memory right out of the box. You can, you can get this today by like combining
- 52:51Alex: open router with like a memory as a service. We've got a couple of companies
- 52:56Alex: that do this, like Memzero and SuperMemory.
- 52:59Alex: And we can partner with one of those companies or do something similar and just
- 53:03Alex: provide a lot of distribution.
- 53:05Alex: And that basically gets you a chat GPT as a service where it feels like the
- 53:09Alex: model really knows you and the right context gets added to your prompt.
- 53:16Alex: The other things that we can do are help you select the right model more intelligently.
- 53:25Alex: There's a lot of models where there's like a super clear, like migration decision that needs to be made.
- 53:33Alex: And, and we can just see this very clearly in the data.
- 53:36Alex: But we right now we just like, you know, we have like a channel or like some
- 53:41Alex: kind of communication channel open with the customer, we can just tell them
- 53:44Alex: like, hey, and we know you're using this model a ton.
- 53:48Alex: It's been deprecated. This model is significantly better. you
- 53:51Alex: should move this kind of workload over to it or like
- 53:54Alex: this workload you'll get way better pricing if you do this um
- 53:58Alex: and and that's basically like that's the
- 54:01Alex: only sort of guidance and kind of like
- 54:04Alex: opinionated routing we've done so far and it could
- 54:06Alex: be a lot more intelligent a lot more out of the box a lot more
- 54:09Alex: built into the product um and then
- 54:13Alex: the the last thing
- 54:16Alex: we can do i mean there's there's probably tons of
- 54:19Alex: things we're not even thinking about um but
- 54:22Alex: like getting really
- 54:26Alex: really smart about how
- 54:30Alex: models and providers are responding to prompts and
- 54:33Alex: uh showing you just the really coolest
- 54:37Alex: data just like telling you
- 54:40Alex: what kinds of of prompts um are
- 54:44Alex: going to which models and how those models are replying and
- 54:48Alex: just like characterizing the reply in all kinds of interesting ways
- 54:51Alex: like did the model refuse to answer what's the refusal rate
- 54:54Alex: did the model um did the.
- 54:57Alex: Model like successfully make a tool call or did it decide to
- 55:00Alex: ignore all the tools that you passed in that's a huge one
- 55:02Alex: um did the model like pay
- 55:06Alex: attention to its context did uh you know did what did did some kind of truncation
- 55:12Alex: happening happen before you sent it to the model So there's all kinds of like
- 55:16Alex: edge cases that cause developers apps to just get dumber and they're all detectable.
- 55:25Ejaaz: I'm so happy you said that because I have this kind of like hot take,
- 55:31Ejaaz: but maybe not so hot take, which is I actually think all the Frontier models
- 55:35Ejaaz: right now are good enough to do the craziest stuff ever for each user.
- 55:40Ejaaz: But we just haven't been able to unlock it because it just doesn't have the context.
- 55:44Ejaaz: Sure, you can attach it to a bunch of different tools and stuff,
- 55:48Ejaaz: but if it doesn't know when to use the tool or how to process a certain prompt
- 55:53Ejaaz: or if the users themselves don't know how to read
- 55:57Ejaaz: the output of the AI model themselves, like you just said, we need some kind
- 56:01Ejaaz: of analytics into all of this,
- 56:03Ejaaz: then we're just kind of walking around like headless chickens almost.
- 56:07Ejaaz: So I'm really happy that you said that. One other thing that I wanted to get
- 56:11Ejaaz: your take on on the data side of things is, I just think this whole concept
- 56:15Ejaaz: or notion of AI agents is becoming such a big trend, Alex.
- 56:21Ejaaz: And I noticed a lot of Frontier Model Labs release new models that kind of spin
- 56:28Ejaaz: up several instances of their AI model.
- 56:30Ejaaz: And they're tasked with a specific role, right?
- 56:33Ejaaz: Okay, you're going to do the research. You're going to do the orchestrating.
- 56:37Ejaaz: You're going to look online via a browser, blah, blah, blah,
- 56:40Ejaaz: blah, blah. And then they coalesce together at the end of that little search
- 56:44Ejaaz: and refine their answer and then present it to someone, right?
- 56:48Ejaaz: You know, Grok4 does this, Claude does this, and a few other models.
- 56:52Ejaaz: I feel like with this data that you're describing, OpenRouter could be or could
- 56:58Ejaaz: offer that as a feature, right?
- 57:00Ejaaz: Which is essentially, you can now have super intuitive, context-rich agents
- 57:05Ejaaz: that can do a lot more than just talk to you or answer your prompts.
- 57:08Ejaaz: But they could probably do a bunch of other actions for you.
- 57:11Ejaaz: Is that a fair take, or is that something that maybe might be out of the realm of open router?
- 57:18Alex: Our strategy is to be the best inference layer for agents.
- 57:23Alex: And what I think developers want...
- 57:30Alex: Is control over how their agents work.
- 57:35Alex: And our developers at least want to use us as a single pane of glass for doing
- 57:42Alex: inference, but they want to see and control the way an agent looks.
- 57:48Alex: An agent is basically just something
- 57:52Alex: that is doing inference in a loop and controlling the direction it goes.
- 57:57Alex: So um what what
- 58:01Alex: we want to do is just like build incredible docs
- 58:04Alex: really good primitives that make that easy
- 58:08Alex: to do so that you know like i think like
- 58:11Alex: a lot of our developers are just people building agents and so
- 58:14Alex: what they want is they want the primitives to
- 58:17Alex: be solved so that they can just keep creating new
- 58:20Alex: versions and new ideas um without worrying
- 58:24Alex: about like you know re-implementing tool calling over
- 58:27Alex: and over again and um and and
- 58:31Alex: and so like at least for this is like a it's it's
- 58:34Alex: a tough problem given how many models there's like a new model or provider every
- 58:37Alex: day and uh and people actually want them and use them so uh to standardize this
- 58:44Alex: like make make these tools like really dependable um that's kind of like where
- 58:49Alex: we want to focus and uh so that like agent developers don't have to worry about it.
- 58:54Josh: As we level up towards closer and closer to getting to AGI beyond,
- 58:58Josh: I'm curious what Open Router's kind of endgame is.
- 59:00Josh: If you have one, what is the master plan where you hope to end up?
- 59:03Josh: Because the assumption is as these systems get more intelligent,
- 59:06Josh: as they're able to kind of make their own decisions and choose their own tool
- 59:09Josh: sets, what role does Open Router play in continuing to route that data through?
- 59:15Josh: Do you have a kind of master plan, a grand vision of where you see this all heading to?
- 59:19Alex: You're saying like as agents get better at choosing the tools that they use
- 59:24Alex: what what becomes our role when like the agents are really good at that yes.
- 59:31Josh: Yes and like where do you see open router fitting into the picture and what
- 59:34Josh: would be the best case scenario for this this future of open router
- 59:38Alex: Right now open routers bring your own tool,
- 59:42Alex: platform um we don't have like a
- 59:45Alex: marketplace of mcps yet uh and
- 59:49Alex: and i i do think like a lot of the i think most of the most used tools will
- 59:55Alex: be ones that developers configure themselves agents just work like they're given
- 1:00:00Alex: access to it like i think like a holy grail for for open router is that.
- 1:00:07Alex: The the ecosystem is going to like basically my
- 1:00:12Alex: prediction for how the ecosystem is going to evolve is that um
- 1:00:16Alex: all the models are going to be adding state and
- 1:00:19Alex: other kinds of stickiness that just make you want to stick
- 1:00:22Alex: with them so they're going to add server-side tool calls
- 1:00:25Alex: they're going to add like um you know web search that that is stateful they're
- 1:00:31Alex: going to add memory They're going to add all kinds of things that try to prevent
- 1:00:35Alex: developers from leaving and increase lock-in.
- 1:00:42Alex: And OpenRouter is doing the opposite.
- 1:00:45Alex: We want developers to not feel vendor lock-in.
- 1:00:49Alex: We want them to feel like they have choice and they can use the best intelligence,
- 1:00:53Alex: even if they didn't before.
- 1:00:56Alex: It's never too late to switch to a more intelligent model. That would be like,
- 1:01:00Alex: you know, a good always on outcome for us.
- 1:01:05Alex: And so what I think we'll end up doing is, is like partnering with other companies
- 1:01:13Alex: or building the tools ourselves if we have to, so that developers don't feel stuck.
- 1:01:20Alex: That's how I, you know, there's a lot of ways the ecosystem could evolve,
- 1:01:23Alex: but that's how I would put it in a nutshell.
- 1:01:25Josh: Okay, now there's another personal question that I was really curious about,
- 1:01:29Josh: because I was also right there with you in the crypto cycle when NFTs got absolutely
- 1:01:34Josh: huge, was a big user of OpenSea.
- 1:01:36Josh: And it was kind of this trend that went up and then went down.
- 1:01:39Josh: And NFTs kind of fizzled out, it wasn't as hot anymore, and AI kind of took the wind from the sails.
- 1:01:44Josh: And it's a completely separate audience, but a similar thing where now it's
- 1:01:48Josh: the hottest thing in the world.
- 1:01:49Josh: And i'm curious how you see the trend continuing is this a cyclical thing that
- 1:01:54Josh: has ups and downs or is this a one-way trajectory of more tokens every day more
- 1:01:59Josh: ai every day is do you see it being a cyclical thing or is this a a one-way
- 1:02:03Josh: trend towards up into the right nfts
- 1:02:06Alex: Kind of follow uh crypto in a,
- 1:02:12Alex: indirect way um when crypto
- 1:02:15Alex: has ups and downs nfts generally lag a bit
- 1:02:18Alex: but they they have similar ups and downs and um
- 1:02:22Alex: and crypto is an extremely long-term play on like building a new financial system
- 1:02:30Alex: and there are so many reasons that it's not going to happen overnight um and And they're like,
- 1:02:40Alex: it's very, very entrenched reasons.
- 1:02:43Alex: Whereas AI, there are some overnight business transformations going on.
- 1:02:49Alex: And the reason AI, I think, moves a lot, one of the reasons that AI moves a
- 1:02:55Alex: lot faster is it's just about making computers behave more like humans.
- 1:02:59Alex: So if a company already works with a bunch of humans, then there's,
- 1:03:05Alex: you know, there's some engineering that needs to be done.
- 1:03:07Alex: There's some like thinking about how
- 1:03:10Alex: to like scale this but
- 1:03:14Alex: but in general i think that it's not like
- 1:03:17Alex: after seeing what can be possible um inference
- 1:03:21Alex: will be the fastest growing operating expense for all companies
- 1:03:24Alex: it'll it'll be like oh we can just hire
- 1:03:27Alex: high-performing employees at a click of a
- 1:03:37Alex: and they they work 24 7 they
- 1:03:41Alex: scale elastically it's like you know
- 1:03:44Alex: it it's not that hard it's not like huge mental
- 1:03:47Alex: model shift it's just like a huge upgrade to the way companies work today um
- 1:03:51Alex: in most cases so it's just completely different from crypto there's there's
- 1:03:55Alex: like other than both being you know than nfts i mean other than both being new
- 1:04:00Alex: they're fundamentally very different changes.
- 1:04:04Ejaaz: You're probably one of very few people in the world right now that has crazy
- 1:04:11Ejaaz: insights to every single AI model.
- 1:04:13Ejaaz: Definitely more than the average user, right? Like I have like three or four
- 1:04:17Ejaaz: subscriptions right now and I think I'm a hotshot.
- 1:04:20Ejaaz: You get access to like 400 and what is it? 57 models right now on OpenRata.
- 1:04:25Ejaaz: So an obvious question that I have for you is
- 1:04:29Ejaaz: I'm not going to say in the next couple of years, because everything moves way
- 1:04:33Ejaaz: too quickly in this sector.
- 1:04:34Ejaaz: But over the next six months, is there anything really obvious to you that should
- 1:04:41Ejaaz: be focused on within the AI sector?
- 1:04:44Ejaaz: Maybe it's like the way that certain models should be designed,
- 1:04:47Ejaaz: or perhaps it's at the application layer that no one's talking about right now.
- 1:04:52Ejaaz: Because going on from our earlier part of the conversation, you just pick these
- 1:04:56Ejaaz: trends out really early. and I'm wondering if you see anything.
- 1:04:59Ejaaz: It doesn't have to be open-racket related. It could just be AI related.
- 1:05:03Alex: I've seen the models trending towards caring more about how resourceful they
- 1:05:11Alex: are than what knowledge they have in the bank.
- 1:05:14Alex: Not all of, I feel like a lot of the applications, I think the model labs maybe,
- 1:05:21Alex: a lot of them, I don't know how many of them really deeply believe that,
- 1:05:24Alex: but a couple of them uh talk about it and i don't think it's really hit the
- 1:05:31Alex: application space yet um because people will will ask chat gpt things and if
- 1:05:37Alex: the knowledge is wrong they think the model is stupid,
- 1:05:40Alex: and that's just kind of a bad way of evaluating a model um
- 1:05:44Alex: like whatever knowledge a person has whatever
- 1:05:48Alex: a person like where calls happen at a certain time like
- 1:05:51Alex: does not it's not a proxy for how smart they are um
- 1:05:55Alex: like the the intelligence and usefulness of a model
- 1:05:57Alex: is going to trend towards how good it is at using tools and
- 1:06:01Alex: uh and and how good it is at like paying
- 1:06:05Alex: attention to its context of a long long long long context and so it's like it's
- 1:06:11Alex: it's total memory capacity and accuracy um so i think those two things need
- 1:06:17Alex: to be like emphasized more um the.
- 1:06:23Alex: Like it might be that that models pull all
- 1:06:26Alex: of their knowledge from like online databases
- 1:06:30Alex: from like real-time uh scraped
- 1:06:34Alex: index indices of the web along with a
- 1:06:36Alex: ton of real-time updating data sources um and
- 1:06:40Alex: they're never they're always kind of like relying on some some sort of database
- 1:06:44Alex: for knowledge but relying on their reasoning process for for tool calling you
- 1:06:49Alex: know like we we put it We spend probably the plurality of our time every week
- 1:06:56Alex: on tool calling and figuring out how to make it work really well.
- 1:06:59Alex: Humans, the big difference between us and animals is that we're tool users and tool builders.
- 1:07:06Alex: And that's where human acceleration and innovation has happened.
- 1:07:11Alex: So how do we get models creating tools and using tools very,
- 1:07:19Alex: very effectively? there's very little,
- 1:07:22Alex: There are very few benchmarks. There's very little priority.
- 1:07:25Alex: There's the Tau Bench for measuring how good a model is at tool calling.
- 1:07:29Alex: But there's, and there's like maybe a few others.
- 1:07:32Alex: There's Swee Bench for measuring how good a model is at multi-turn programming tasks.
- 1:07:39Alex: It's very, very hard to run, though. It costs like, you know,
- 1:07:43Alex: for Sonnet, it could cost like $1,000 to run it.
- 1:07:48Alex: And it's like the user experience for kind of like evaluating the real intelligence
- 1:07:54Alex: of these models is not good.
- 1:07:56Alex: And so like I love, as much as we don't have benchmarks listed on OpenRouter
- 1:08:00Alex: today, I love benchmarks.
- 1:08:02Alex: And I think like the app ecosystem and like developer ecosystem should spend
- 1:08:07Alex: a lot more time making very cool and interesting ones.
- 1:08:10Alex: Also, we will give credit grants for all the best ones. So I highly encourage it.
- 1:08:17Ejaaz: Well, Alex, thank you for your time today. I think we're coming up on a close
- 1:08:22Ejaaz: now. That was a fascinating conversation, man.
- 1:08:25Ejaaz: And I think your entire journey from just non-AI stuff, so OpenSea all the way
- 1:08:31Ejaaz: to OpenRouter has just been a great indicator of where these technologies are
- 1:08:37Ejaaz: progressing and more importantly, where we're going to end up.
- 1:08:39Ejaaz: I'm incredibly excited to see where OpenRatter goes beyond just prompt routing.
- 1:08:45Ejaaz: I think some of the stuff you spoke about on the data side of things is going
- 1:08:49Ejaaz: to be fascinating and arguably one of your bigger features. So I'm excited for future releases.
- 1:08:53Ejaaz: And as Josh said earlier, if GPT-5 is releasing through your platform first,
- 1:08:59Ejaaz: please give us some credits. We would love to use it.
- 1:09:03Ejaaz: But for the listeners of this show, as you know, we're trying to bring on the
- 1:09:07Ejaaz: most interesting people to chat about AI and Frontier Tech. We hope you enjoyed this episode.
- 1:09:14Ejaaz: And as always, please like, subscribe, and share it with any of your friends
- 1:09:18Ejaaz: who would find this interesting. And we'll see you on the next one. Thanks, folks.