Latest / Marketing Execution with Mark Donnigan
Replacing Your Sales Team with AI Agents
Jason Lemkin replaced 10 GTM people with 1.2 humans and 20 AI agents and hit the same revenue numbers. "We're done with hiring humans in sales. We're done." That's not a hot take. It's a real operating model running an eight-figure business right now.
Here's what most GTM leaders miss: the AI agents don't work out of the box. Lemkin's team spent 30+ days training each one, correcting hallucinations daily, segmenting their 400K-person database across agents, and building what he calls a "chief AI officer" role, someone spending 10-15 hours a week orchestrating everything. The playbooks are…
The skinny
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