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Low-Ticket, High-Trust: Lisa Resnick's Model for Accessible Membership
Lisa shares her unconventional path from being a top real estate agent in DC to building a thriving women's business community. She dives into:
Her Origin Story & "Homes and Hops" (5:00) Lisa's creative content strategy that connected local breweries to real estate value. A study proved that properties near craft breweries increased in value, and she leaned into that insight to build visibility in her market locally. The lesson: smart positioning beats just showing up.
The Pivot & Pandemic Clarity (13:00) In 2020, Lisa read "Find Your Shine" by Dr. Claudia Beeney, which helped her identify…
The skinny
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