RJ de Vera, Vice President, Marketing at SEMA
RJ de Vera has had an amazing career arc. Like many Southern California kids, he had childhood dreams of Ferraris and muscle cars. However, his automotive interests shifted to Japanese imports during his teenage years. Soon, RJ was traveling to Japan to check out car shows and find rare parts.
His early expertise in the Japanese tuner car scene, before it gained widespread popularity, opened other doors. RJ was tapped to help with the launch of Super Street magazine and would serve as its editor-at-large. From there, he became an advisor for the first “Fast and Furious” movie, even playing…
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