Does Rich Anchor Text Still Matter? | Ep. # 1097

Marketing School - Digital Marketing and Online Marketing Tips · Aug 2, 2019 · 6m

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Does Rich Anchor Text Still Matter?

[00:57] Neil recently made a blog post about this.

[01:10] He tried a bunch of link building tactics.

[01:20] He found that anchor text is one of the biggest drivers in rankings.

[01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.

[02:30] Also remember to build links the “natural” way.

[03:00] Investigate your competitors’…