Why DTC Brands Are Killing Their Loyalty Programs

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Oct 7, 2026 · 12m · transcript

The era of points and punch cards is over for direct-to-consumer brands. In this episode, we dissect why companies like Warby Parker and Glossier are dismantling traditional loyalty structures in favor of value-first retention strategies anchored in zero-party data. We look at the specific mechanics of how shifting from transactional rewards to experiential belonging reduces churn without inflating CAC. Lucas and Luna break down the math behind why a twenty percent discount code hurts long-term margin more than a well-curated community experience, and what that means for your bottom line…