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Opening Weekend: EP-6: "The Iron Giant" – Allison Abbate (Producer)

Some movies are loved by the people who make them and by the people who sell them, and they're still tough to open. Jim Fredrick, who ran the marketing on The Iron Giant at Warner Bros., sits down with producer Allison Abbate to talk about how the film was made, why it opened to just $5.7 million, and how it became one of the most beloved animated films ever.

Takeaways

Half the money, halfway through. The film started with an $80 million budget. After Quest for Camelot flopped, the studio cut it to $40 million, and by then a big chunk of the original money had already been spent.

A poster…

The skinny

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