We're Looking For Wine Marketers in the Wrong Places
Adam, Joanna, and Zach respond to a recent bit of research about where wine companies hire their marketing professionals from, and how much more so than in beer or spirits, they tend to be wine industry lifers. While the conventional wisdom has generally held that you need to know wine to market wine, is it possible that wine's marketing problem is that they're not looking at a wide enough talent pool? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions…
The skinny
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