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Maybe Don't Call It A Course? · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  want
• 0:00
  to
• 0:00
  talk
• 0:00
  about
• 0:01
  courses
• 0:01
  and
• 0:01
  how
• 0:02
  they're
• 0:02
  not
• 0:02
  selling
• 0:03
  like
• 0:03
  they
• 0:03
  used
• 0:04
  to
• 0:04
  and
• 0:05
  conversations
• 0:05
  I'm
• 0:06
  having
• 0:06
  with
• 0:06
  every
• 0:06
  single
• 0:07
  client
• 0:08
  about
• 0:08
  their
• 0:08
  courses,
• 0:09
  about
• 0:09
  how
• 0:09
  to
• 0:09
  position
• 0:10
  them,
• 0:10
  about
• 0:11
  how
• 0:11
  to
• 0:11
  design
• 0:12
  a
• 0:12
  member
• 0:12
  journey
• 0:13
  that
• 0:13
  actually
• 0:14
  gets
• 0:14
  people
• 0:15
  results
• 0:16
  and
• 0:16
  isn't
• 0:17
  just
• 0:17
  a
• 0:17
  library
• 0:18
  of
• 0:18
  1
• 0:18
  million
• 0:19
  videos
• 0:19
  that
• 0:19
  nobody
• 0:19
  has
• 0:20
  time
• 0:20
  to
• 0:20
  watch.
• 0:21
  So
• 0:21
  I
• 0:21
  was
• 0:21
  talking
• 0:21
  to
• 0:21
  my
• 0:21
  friend
• 0:22
  Cheyenne
• 0:22
  who
• 0:23
  recently
• 0:23
  went
• 0:23
  to
• 0:24
  a
• 0:24
  storybrain
• 0:24
  conference
• 0:25
  in
• 0:25
  Nashville
• 0:25
  and,
• 0:26
  and
• 0:26
  Amy
• 0:26
  Porterfield
• 0:27
  was
• 0:27
  speaking
• 0:28
  there
• 0:28
  and
• 0:28
  she
• 0:28
  shared
• 0:29
  that
• 0:30
  she
• 0:30
  is
• 0:30
  no
• 0:30
  longer
• 0:31
  selling
• 0:31
  courses.
• 0:32
  Amy
• 0:33
  Porterfield
• 0:33
  is
• 0:33
  no
• 0:33
  longer
• 0:34
  selling
• 0:34
  courses.
• 0:35
  She's
• 0:35
  focused
• 0:36
  on
• 0:36
  her
• 0:36
  coaching
• 0:36
  and
• 0:37
  her
• 0:37
  mastermind,
• 0:37
  which
• 0:38
  I
• 0:38
  think
• 0:38
  is
• 0:38
  really
• 0:38
  interesting.
• 0:39
  Now
• 0:39
  do
• 0:40
  we
• 0:40
  think
• 0:40
  that
• 0:40
  Amy
• 0:41
  Porterfield
• 0:41
  is
• 0:41
  going
• 0:41
  to
• 0:42
  stop
• 0:42
  educating
• 0:43
  people
• 0:43
  and
• 0:43
  supporting
• 0:44
  them
• 0:44
  on
• 0:44
  reaching
• 0:45
  some
• 0:45
  sort
• 0:45
  of
• 0:45
  goal?
• 0:46
  No.
• 0:46
  Like
• 0:46
  she's
• 0:46
  able
• 0:47
  to
• 0:47
  do
• 0:47
  that
• 0:47
  with
• 0:47
  her
• 0:47
  coaching
• 0:48
  membership
• 0:48
  or
• 0:49
  her
• 0:50
  mastermind
• 0:50
  experience.
• 0:51
  There's
• 0:51
  probably
• 0:51
  a
• 0:51
  lot
• 0:51
  of
• 0:52
  educational
• 0:53
  elements
• 0:53
  in
• 0:53
  there,
• 0:53
  but
• 0:54
  there's
• 0:54
  also
• 0:54
  this
• 0:54
  like
• 0:55
  group
• 0:55
  cohort
• 0:56
  experience
• 0:56
  which
• 0:57
  makes
• 0:57
  sense.
• 0:58
  But
• 0:58
  I
• 0:58
  don't
• 0:59
  want
• 0:59
  to
• 0:59
  throw
• 0:59
  out
• 0:59
  courses
• 1:00
  really.
• 1:00
  Like
• 1:00
  that's
• 1:01
  not
• 1:01
  what
• 1:01
  I'm
• 1:01
  trying
• 1:01
  to
• 1:01
  do
• 1:01
  here
• 1:02
  in
• 1:02
  this
• 1:02
  voice.
• 1:03
  Note
• 1:03
  to
• 1:03
  you,
• 1:03
  what
• 1:04
  I
• 1:04
  want
• 1:04
  to
• 1:04
  talk
• 1:04
  about
• 1:04
  is
• 1:05
  the
• 1:05
  positioning
• 1:06
  of
• 1:06
  courses.
• 1:07
  So
• 1:07
  here's
• 1:07
  another
• 1:07
  example.
• 1:08
  So
• 1:08
  we're
• 1:08
  actually
• 1:09
  doing
• 1:09
  a
• 1:09
  positioning
• 1:10
  research
• 1:10
  project
• 1:11
  right
• 1:11
  now
• 1:11
  because
• 1:11
  one
• 1:12
  of
• 1:12
  our
• 1:12
  clients,
• 1:13
  it
• 1:13
  has
• 1:13
  a
• 1:14
  services
• 1:14
  business
• 1:15
  and
• 1:15
  they
• 1:15
  have
• 1:15
  a
• 1:16
  done
• 1:16
  with
• 1:16
  you
• 1:16
  program.
• 1:17
  The
• 1:17
  program
• 1:18
  itself
• 1:19
  has
• 1:19
  a
• 1:19
  course
• 1:19
  component
• 1:21
  because
• 1:21
  it
• 1:21
  has
• 1:21
  all
• 1:21
  the
• 1:21
  education
• 1:22
  they
• 1:22
  need
• 1:22
  to
• 1:22
  be
• 1:22
  successful
• 1:23
  and
• 1:24
  then
• 1:24
  it
• 1:24
  has
• 1:24
  a
• 1:24
  coaching
• 1:25
  element.
• 1:26
  But
• 1:26
  when
• 1:26
  she
• 1:27
  talks
• 1:27
  to
• 1:27
  clients
• 1:27
  that
• 1:28
  she's
• 1:28
  pitching
• 1:28
  this
• 1:29
  to,
• 1:29
  she's
• 1:29
  like,
• 1:29
  hey,
• 1:29
  you're
• 1:29
  a
• 1:29
  great
• 1:30
  fit
• 1:30
  for
• 1:30
  this.
• 1:30
  She's
• 1:31
  getting
• 1:31
  a
• 1:31
  lot
• 1:31
  of
• 1:32
  I
• 1:32
  don't
• 1:32
  actually
• 1:32
  want
• 1:32
  your
• 1:33
  course
• 1:33
  feedback.
• 1:34
  And
• 1:34
  so
• 1:35
  people
• 1:35
  see
• 1:35
  her
• 1:35
  done
• 1:36
  with
• 1:36
  you
• 1:36
  program
• 1:36
  as
• 1:37
  a
• 1:37
  course
• 1:37
  and
• 1:38
  that's
• 1:38
  a
• 1:38
  problem.
• 1:38
  And
• 1:38
  we
• 1:38
  need
• 1:39
  to
• 1:39
  change
• 1:39
  the
• 1:39
  positioning
• 1:40
  because
• 1:40
  nobody
• 1:40
  wants
• 1:40
  a
• 1:40
  course
• 1:41
  anymore.
• 1:41
  Caitlin
• 1:42
  Burgoyne
• 1:43
  sent
• 1:43
  this
• 1:43
  amazing
• 1:44
  email
• 1:44
  this
• 1:45
  week.
• 1:45
  Her
• 1:45
  subject
• 1:46
  line
• 1:46
  was
• 1:46
  like
• 1:46
  courses
• 1:47
  are
• 1:47
  trash
• 1:47
  or
• 1:48
  something
• 1:48
  like
• 1:48
  that.
• 1:49
  And
• 1:49
  she
• 1:50
  has
• 1:50
  this
• 1:51
  system
• 1:51
  that
• 1:51
  she's
• 1:51
  selling,
• 1:52
  she's
• 1:52
  calling
• 1:52
  it
• 1:52
  a
• 1:53
  system.
• 1:53
  And
• 1:54
  her
• 1:54
  whole
• 1:55
  email
• 1:55
  was
• 1:55
  just
• 1:56
  like
• 1:56
  bashing
• 1:56
  courses
• 1:57
  and
• 1:58
  then
• 1:58
  saying
• 1:58
  how
• 1:58
  she's
• 1:59
  anti
• 1:59
  course
• 1:59
  and
• 1:59
  then
• 1:59
  saying
• 2:00
  let
• 2:00
  me
• 2:00
  sell
• 2:00
  you
• 2:00
  this
• 2:00
  thing
• 2:01
  and
• 2:01
  it
• 2:01
  is
• 2:01
  not
• 2:01
  a
• 2:01
  course,
• 2:02
  it's
• 2:02
  a
• 2:02
  system.
• 2:02
  And
• 2:03
  she,
• 2:03
  this
• 2:03
  is
• 2:04
  how
• 2:04
  she
• 2:04
  described
• 2:04
  the
• 2:04
  difference.
• 2:05
  She
• 2:05
  said
• 2:06
  a
• 2:06
  system
• 2:06
  is
• 2:06
  a
• 2:07
  repeatable
• 2:07
  step
• 2:07
  by
• 2:08
  step
• 2:08
  process
• 2:08
  crafted
• 2:09
  to
• 2:09
  expedite
• 2:10
  outcomes.
• 2:11
  A
• 2:11
  course
• 2:11
  is
• 2:12
  usually
• 2:12
  a
• 2:12
  letdown
• 2:13
  packed
• 2:13
  with
• 2:13
  mind
• 2:13
  numbing
• 2:14
  theory,
• 2:14
  47
• 2:14
  hours
• 2:15
  of
• 2:15
  pre
• 2:15
  recorded
• 2:15
  video
• 2:16
  lessons
• 2:16
  and,
• 2:16
  and
• 2:16
  little
• 2:17
  to
• 2:17
  no
• 2:17
  actionable
• 2:18
  steps.
• 2:19
  And
• 2:19
  I
• 2:19
  mean
• 2:19
  honestly,
• 2:20
  like
• 2:20
  I
• 2:20
  read
• 2:20
  this
• 2:20
  email
• 2:20
  And
• 2:20
  I
• 2:21
  was
• 2:21
  like,
• 2:21
  wow,
• 2:21
  she's
• 2:21
  so
• 2:21
  right.
• 2:22
  We
• 2:22
  should
• 2:22
  be
• 2:22
  positioning
• 2:22
  everything
• 2:23
  as
• 2:23
  a
• 2:23
  system.
• 2:23
  I
• 2:23
  don't
• 2:24
  know
• 2:24
  if
• 2:24
  that's
• 2:24
  accurate,
• 2:24
  but
• 2:25
  I
• 2:25
  do
• 2:25
  think
• 2:25
  it's
• 2:25
  really
• 2:26
  interesting
• 2:26
  because
• 2:26
  I
• 2:27
  looked
• 2:27
  at
• 2:27
  her
• 2:27
  offer
• 2:28
  and
• 2:28
  I'm
• 2:28
  like,
• 2:28
  what
• 2:29
  is
• 2:29
  she
• 2:29
  actually
• 2:29
  including
• 2:29
  here?
• 2:30
  And
• 2:30
  the
• 2:31
  reason
• 2:31
  people
• 2:31
  sell
• 2:31
  courses
• 2:32
  is
• 2:32
  because
• 2:32
  they
• 2:32
  want
• 2:33
  some
• 2:33
  sort
• 2:33
  of
• 2:33
  like
• 2:33
  on
• 2:34
  demand,
• 2:35
  you
• 2:35
  know,
• 2:35
  offer
• 2:35
  that
• 2:36
  people
• 2:36
  can
• 2:36
  buy
• 2:36
  anytime
• 2:37
  and
• 2:37
  do
• 2:37
  anytime.
• 2:37
  Right?
• 2:38
  And
• 2:39
  that's
• 2:39
  exactly
• 2:39
  what
• 2:39
  this
• 2:40
  is.
• 2:40
  This
• 2:41
  is
• 2:41
  what's
• 2:41
  included
• 2:42
  in
• 2:42
  her
• 2:42
  quote
• 2:42
  unquote
• 2:43
  system.
• 2:44
  19
• 2:44
  bite
• 2:45
  sized
• 2:45
  lessons
• 2:46
  and
• 2:46
  tutorials,
• 2:46
  10
• 2:47
  minute
• 2:47
  lessons,
• 2:47
  jam
• 2:48
  packed
• 2:48
  with
• 2:48
  insights
• 2:49
  and
• 2:49
  step
• 2:49
  by
• 2:49
  step
• 2:49
  tutorials.
• 2:50
  No
• 2:50
  fluff,
• 2:50
  I
• 2:51
  promise.
• 2:52
  So
• 2:52
  it
• 2:52
  still
• 2:52
  has
• 2:53
  lessons,
• 2:54
  it
• 2:54
  still
• 2:54
  has
• 2:54
  videos.
• 2:55
  There's
• 2:55
  actually
• 2:55
  19
• 2:56
  of
• 2:56
  them,
• 2:56
  but
• 2:57
  they're
• 2:57
  really
• 2:57
  specific
• 2:58
  and
• 2:58
  they're
• 2:58
  small
• 2:58
  and
• 2:58
  they're
• 2:58
  bite
• 2:59
  sized.
• 3:00
  Eight
• 3:00
  actionable
• 3:01
  exercises
• 3:02
  completed,
• 3:03
  Complete
• 3:03
  timed
• 3:04
  exercises
• 3:04
  and
• 3:05
  get
• 3:05
  clarity
• 3:05
  on
• 3:05
  what
• 3:05
  works
• 3:06
  with
• 3:06
  buyers.
• 3:06
  Result
• 3:06
  in
• 3:07
  days,
• 3:07
  not
• 3:08
  eight
• 3:08
  weeks
• 3:08
  from
• 3:08
  now.
• 3:09
  So
• 3:09
  again,
• 3:09
  she's
• 3:09
  just
• 3:09
  like
• 3:10
  hating
• 3:10
  on
• 3:10
  the
• 3:10
  course
• 3:10
  model.
• 3:11
  Like
• 3:11
  you
• 3:11
  don't
• 3:11
  have
• 3:11
  to
• 3:11
  wait
• 3:11
  eight
• 3:12
  weeks
• 3:12
  to
• 3:12
  get
• 3:12
  results,
• 3:12
  you're
• 3:13
  going
• 3:13
  to
• 3:13
  get
• 3:13
  results
• 3:14
  immediately.
• 3:15
  And
• 3:15
  then
• 3:15
  the
• 3:15
  third
• 3:15
  thing
• 3:16
  is
• 3:16
  8
• 3:17
  AI
• 3:17
  powered
• 3:18
  bots.
• 3:18
  GPT
• 3:19
  is
• 3:19
  trained
• 3:19
  by
• 3:19
  top
• 3:20
  marketers
• 3:20
  and
• 3:20
  copywriters
• 3:21
  to
• 3:21
  help
• 3:21
  you
• 3:21
  brainstorm,
• 3:21
  analyze
• 3:22
  by
• 3:22
  our
• 3:22
  research
• 3:22
  and
• 3:22
  write
• 3:23
  new
• 3:23
  copy
• 3:23
  using
• 3:23
  proven
• 3:24
  frameworks.
• 3:25
  So
• 3:25
  she's
• 3:25
  giving
• 3:26
  them
• 3:26
  all
• 3:26
  of
• 3:26
  the
• 3:26
  tools
• 3:27
  to
• 3:27
  accomplish
• 3:27
  their
• 3:28
  goal
• 3:28
  as
• 3:28
  quickly
• 3:29
  as
• 3:29
  possible.
• 3:30
  Because
• 3:30
  what
• 3:31
  we
• 3:31
  need
• 3:31
  to
• 3:31
  optimize
• 3:32
  for
• 3:32
  right
• 3:32
  now
• 3:32
  is
• 3:32
  time.
• 3:33
  AI
• 3:34
  is
• 3:34
  giving
• 3:34
  us
• 3:34
  a
• 3:34
  lot
• 3:35
  of
• 3:35
  time
• 3:35
  back,
• 3:35
  right?
• 3:36
  In
• 3:36
  theory,
• 3:36
  if
• 3:36
  we
• 3:36
  know
• 3:37
  how
• 3:37
  to
• 3:37
  use
• 3:37
  it,
• 3:37
  if
• 3:37
  we
• 3:37
  know
• 3:37
  how
• 3:37
  to
• 3:37
  prompt
• 3:38
  it.
• 3:38
  And
• 3:39
  so
• 3:40
  if
• 3:40
  we're
• 3:40
  getting
• 3:40
  a
• 3:40
  lot
• 3:40
  of
• 3:40
  time
• 3:40
  back,
• 3:41
  our
• 3:41
  attention
• 3:42
  spans
• 3:43
  are
• 3:43
  already.
• 3:43
  I
• 3:43
  don't
• 3:44
  know,
• 3:44
  what
• 3:44
  is
• 3:44
  it
• 3:44
  like
• 3:44
  the
• 3:45
  time
• 3:45
  of
• 3:45
  a
• 3:46
  gnat
• 3:46
  or
• 3:46
  something
• 3:46
  like
• 3:47
  that,
• 3:47
  Like
• 3:47
  a
• 3:47
  few
• 3:48
  seconds.
• 3:48
  And
• 3:49
  so
• 3:49
  it's
• 3:49
  just
• 3:49
  going
• 3:49
  to
• 3:49
  keep
• 3:49
  shrinking
• 3:50
  because
• 3:50
  now
• 3:51
  we
• 3:51
  expect
• 3:51
  results
• 3:52
  immediately.
• 3:53
  And
• 3:53
  when
• 3:54
  people
• 3:54
  need
• 3:54
  help
• 3:55
  with
• 3:55
  their
• 3:55
  business
• 3:55
  or
• 3:56
  help
• 3:56
  with
• 3:56
  whatever
• 3:56
  painful
• 3:57
  problem
• 3:57
  you
• 3:57
  solve,
• 3:58
  they
• 3:58
  want
• 3:58
  that
• 3:59
  problem
• 3:59
  solved
• 3:59
  as
• 4:00
  fast
• 4:00
  as
• 4:00
  humanly
• 4:01
  possible.
• 4:02
  I
• 4:02
  was
• 4:02
  recently
• 4:02
  working
• 4:03
  with
• 4:04
  one
• 4:04
  of
• 4:04
  my
• 4:05
  clients
• 4:05
  on
• 4:05
  an
• 4:06
  onboarding
• 4:06
  design.
• 4:07
  So
• 4:07
  when
• 4:07
  people
• 4:07
  build
• 4:07
  communities
• 4:08
  with
• 4:08
  us,
• 4:08
  we
• 4:09
  have,
• 4:10
  we
• 4:10
  do
• 4:10
  a
• 4:10
  workshop
• 4:10
  on
• 4:11
  their
• 4:11
  onboarding
• 4:11
  and
• 4:11
  then
• 4:12
  we
• 4:12
  design
• 4:12
  them
• 4:12
  a
• 4:12
  bespoke
• 4:13
  onboarding
• 4:13
  experience.
• 4:14
  So
• 4:14
  think
• 4:14
  of
• 4:14
  onboarding
• 4:15
  as
• 4:15
  a
• 4:15
  lot
• 4:16
  longer
• 4:16
  than
• 4:16
  a
• 4:16
  welcome
• 4:16
  email.
• 4:17
  It's
• 4:17
  a
• 4:18
  full
• 4:18
  on
• 4:18
  experience
• 4:19
  to
• 4:19
  totally
• 4:20
  integrate
• 4:20
  them
• 4:20
  into
• 4:20
  whatever
• 4:21
  you're
• 4:21
  selling
• 4:21
  into
• 4:21
  your
• 4:22
  program
• 4:22
  membership
• 4:23
  and
• 4:23
  to
• 4:24
  give
• 4:24
  them
• 4:24
  the
• 4:24
  momentum
• 4:25
  they
• 4:25
  need
• 4:26
  and
• 4:27
  to
• 4:27
  give
• 4:27
  them
• 4:27
  some
• 4:27
  quick
• 4:28
  wins,
• 4:28
  right?
• 4:29
  So
• 4:29
  this
• 4:29
  could
• 4:29
  be
• 4:29
  30
• 4:30
  days,
• 4:30
  60
• 4:30
  days,
• 4:30
  90
• 4:31
  days
• 4:31
  and
• 4:31
  you
• 4:31
  could
• 4:31
  really
• 4:32
  design
• 4:32
  a
• 4:32
  very
• 4:32
  long
• 4:33
  member
• 4:33
  Journey
• 4:33
  and
• 4:33
  call
• 4:33
  it
• 4:34
  onboarding.
• 4:35
  So
• 4:35
  we're
• 4:35
  working
• 4:36
  on
• 4:36
  his
• 4:36
  onboarding
• 4:36
  and
• 4:37
  I
• 4:37
  say
• 4:37
  we
• 4:38
  basically
• 4:38
  designed
• 4:38
  two
• 4:39
  routes
• 4:39
  that
• 4:39
  the
• 4:39
  people
• 4:40
  that
• 4:40
  come
• 4:40
  in
• 4:40
  are
• 4:40
  going
• 4:41
  to
• 4:41
  take.
• 4:41
  Take
• 4:41
  this,
• 4:42
  like,
• 4:42
  very
• 4:42
  short
• 4:42
  assessment
• 4:43
  that
• 4:43
  is
• 4:43
  going
• 4:43
  to
• 4:43
  put
• 4:43
  them
• 4:44
  on
• 4:44
  a
• 4:44
  track.
• 4:45
  And
• 4:45
  because
• 4:46
  personalization
• 4:46
  is
• 4:46
  also
• 4:47
  super
• 4:47
  important,
• 4:48
  so
• 4:48
  we're
• 4:48
  personalizing
• 4:49
  their
• 4:49
  efforts
• 4:49
  and
• 4:49
  there's
• 4:50
  kind
• 4:50
  of
• 4:50
  like
• 4:50
  two
• 4:50
  things
• 4:51
  they
• 4:51
  should,
• 4:51
  they
• 4:51
  should
• 4:52
  do,
• 4:52
  but
• 4:52
  we
• 4:52
  want
• 4:52
  them
• 4:53
  to
• 4:53
  start
• 4:53
  with
• 4:53
  one
• 4:53
  and
• 4:53
  then
• 4:54
  move
• 4:54
  to
• 4:54
  the
• 4:54
  other.
• 4:55
  So
• 4:55
  if
• 4:56
  so
• 4:56
  I
• 4:56
  tell
• 4:56
  him,
• 4:56
  like,
• 4:57
  okay,
• 4:57
  what
• 4:57
  we're
• 4:57
  going
• 4:57
  to
• 4:58
  do
• 4:58
  is
• 4:58
  have,
• 4:58
  have
• 4:58
  them
• 4:58
  like
• 4:59
  start
• 4:59
  with
• 4:59
  these
• 4:59
  courses.
• 5:00
  And
• 5:00
  he's
• 5:00
  like,
• 5:00
  oh
• 5:01
  my
• 5:01
  gosh,
• 5:01
  like,
• 5:01
  I
• 5:01
  don't
• 5:01
  have
• 5:02
  time
• 5:02
  to
• 5:02
  develop
• 5:02
  a
• 5:03
  course.
• 5:03
  And
• 5:03
  I'm
• 5:03
  like,
• 5:03
  whoa,
• 5:04
  whoa,
• 5:04
  whoa.
• 5:04
  Okay,
• 5:04
  not
• 5:04
  really
• 5:05
  a
• 5:05
  course.
• 5:05
  Like
• 5:05
  we're
• 5:06
  going
• 5:06
  to
• 5:06
  set
• 5:06
  it
• 5:06
  up
• 5:07
  like
• 5:07
  a
• 5:07
  course.
• 5:07
  As
• 5:08
  in
• 5:08
  people
• 5:08
  go
• 5:08
  through
• 5:08
  the
• 5:09
  videos
• 5:09
  one
• 5:09
  by
• 5:09
  one.
• 5:10
  But
• 5:10
  really
• 5:10
  this
• 5:11
  is
• 5:11
  quick
• 5:11
  videos
• 5:12
  and
• 5:12
  action
• 5:12
  items,
• 5:12
  like
• 5:12
  something
• 5:13
  they
• 5:13
  could
• 5:13
  sit
• 5:13
  down
• 5:14
  and
• 5:14
  accomplish
• 5:14
  in
• 5:15
  an
• 5:15
  hour
• 5:15
  going
• 5:15
  through
• 5:15
  the
• 5:16
  whole
• 5:16
  thing,
• 5:16
  right?
• 5:16
  Like
• 5:17
  this
• 5:17
  is
• 5:17
  quick
• 5:18
  outcomes,
• 5:19
  super
• 5:19
  quick
• 5:20
  wins.
• 5:21
  That
• 5:21
  is
• 5:21
  the
• 5:21
  new
• 5:21
  version
• 5:22
  of
• 5:22
  a
• 5:22
  course.
• 5:22
  Okay?
• 5:23
  It's
• 5:23
  not
• 5:24
  long
• 5:24
  videos.
• 5:25
  It's
• 5:25
  not
• 5:27
  45
• 5:28
  terrible
• 5:29
  hours
• 5:29
  of
• 5:30
  trying
• 5:30
  to
• 5:31
  understand
• 5:31
  something
• 5:31
  and
• 5:31
  looking
• 5:31
  at
• 5:32
  like
• 5:32
  a
• 5:32
  crappy
• 5:32
  PDF
• 5:33
  workbook
• 5:33
  to
• 5:34
  try
• 5:34
  to
• 5:35
  bridge
• 5:36
  some
• 5:36
  sort
• 5:36
  of
• 5:36
  like,
• 5:37
  outcome
• 5:37
  out
• 5:37
  of
• 5:37
  this.
• 5:38
  Right?
• 5:38
  It's
• 5:38
  giving
• 5:39
  people
• 5:39
  exactly
• 5:39
  what
• 5:40
  they
• 5:40
  need
• 5:40
  to
• 5:40
  accomplish
• 5:41
  their
• 5:41
  goal
• 5:41
  as
• 5:42
  fast
• 5:42
  as
• 5:42
  possible.
• 5:43
  So
• 5:43
  I
• 5:44
  guess
• 5:44
  you
• 5:44
  can
• 5:44
  call
• 5:44
  this
• 5:44
  like
• 5:45
  a
• 5:45
  prediction
• 5:45
  episode
• 5:46
  if
• 5:46
  you
• 5:46
  want,
• 5:46
  but
• 5:47
  really
• 5:47
  what
• 5:47
  I'm
• 5:47
  getting
• 5:48
  at
• 5:48
  here
• 5:48
  is
• 5:49
  that
• 5:49
  we
• 5:49
  need
• 5:49
  to
• 5:49
  move
• 5:49
  away
• 5:50
  from
• 5:50
  lengthy
• 5:50
  courses
• 5:51
  that
• 5:51
  are
• 5:52
  on
• 5:52
  demand,
• 5:52
  that
• 5:52
  take
• 5:52
  a
• 5:53
  long
• 5:53
  time
• 5:53
  to
• 5:53
  see
• 5:53
  results.
• 5:54
  People
• 5:54
  are
• 5:54
  not
• 5:54
  going
• 5:55
  to
• 5:55
  move
• 5:55
  through
• 5:55
  them.
• 5:55
  We
• 5:56
  already
• 5:56
  know
• 5:56
  that
• 5:56
  the
• 5:57
  industry
• 5:57
  average
• 5:58
  is
• 5:58
  a
• 5:58
  12%
• 5:59
  completion
• 5:59
  rate.
• 6:00
  That
• 6:00
  is
• 6:00
  not
• 6:00
  good
• 6:00
  enough
• 6:01
  and
• 6:01
  it's
• 6:01
  not
• 6:01
  quality.
• 6:02
  And
• 6:02
  that's
• 6:02
  why
• 6:02
  it's
• 6:03
  so
• 6:03
  hard
• 6:03
  to
• 6:03
  sell
• 6:03
  a
• 6:03
  course,
• 6:04
  because
• 6:04
  so
• 6:04
  many
• 6:04
  people
• 6:05
  have
• 6:05
  been
• 6:05
  burned
• 6:06
  by
• 6:06
  terrible
• 6:06
  courses.
• 6:08
  Instead,
• 6:08
  what
• 6:08
  we
• 6:08
  need
• 6:08
  to
• 6:08
  do
• 6:09
  is
• 6:09
  if
• 6:09
  we're
• 6:10
  going
• 6:10
  to
• 6:10
  have
• 6:10
  on
• 6:10
  demand
• 6:10
  offers,
• 6:11
  like
• 6:12
  really
• 6:12
  optimize
• 6:13
  for
• 6:13
  time
• 6:13
  to
• 6:14
  value.
• 6:14
  That's
• 6:15
  what's
• 6:15
  important
• 6:15
  here.
• 6:15
  And
• 6:16
  give
• 6:16
  them
• 6:16
  the
• 6:16
  tools.
• 6:17
  The
• 6:17
  modern
• 6:17
  tools,
• 6:18
  like
• 6:18
  the
• 6:18
  AI
• 6:18
  tools
• 6:19
  actually
• 6:19
  made
• 6:19
  an
• 6:19
  episode
• 6:20
  on
• 6:20
  ways
• 6:21
  program
• 6:21
  creators
• 6:21
  are
• 6:22
  using
• 6:22
  AI
• 6:22
  in
• 6:22
  their
• 6:22
  programs.
• 6:23
  Go
• 6:24
  back
• 6:24
  and
• 6:24
  listen
• 6:24
  to
• 6:24
  that
• 6:24
  one.
• 6:25
  It
• 6:25
  has
• 6:25
  a
• 6:25
  bunch
• 6:25
  of
• 6:25
  ideas.
• 6:26
  But
• 6:26
  we
• 6:26
  should
• 6:26
  be
• 6:26
  using
• 6:27
  modern
• 6:27
  tools
• 6:28
  to
• 6:28
  help
• 6:28
  them
• 6:28
  get
• 6:28
  there.
• 6:29
  And
• 6:29
  we
• 6:29
  should
• 6:30
  also
• 6:30
  be
• 6:30
  building
• 6:31
  experiences
• 6:32
  like
• 6:32
  this
• 6:32
  into
• 6:33
  our
• 6:33
  member
• 6:33
  journeys
• 6:34
  and
• 6:34
  our
• 6:34
  programs
• 6:34
  and
• 6:34
  our
• 6:35
  memberships.
• 6:36
  Now
• 6:36
  programs
• 6:36
  and
• 6:36
  memberships
• 6:37
  are
• 6:37
  different
• 6:37
  because
• 6:37
  we're
• 6:38
  positioning
• 6:38
  that
• 6:38
  more
• 6:39
  as
• 6:39
  a
• 6:40
  coaching
• 6:40
  experience,
• 6:41
  a
• 6:41
  done
• 6:41
  with
• 6:41
  you
• 6:41
  experience.
• 6:42
  But
• 6:42
  we
• 6:43
  should
• 6:43
  really
• 6:43
  be
• 6:43
  mindful
• 6:44
  of
• 6:44
  how
• 6:44
  we're
• 6:45
  using
• 6:45
  the
• 6:45
  word
• 6:45
  course
• 6:46
  and
• 6:46
  positioning
• 6:46
  things
• 6:46
  as
• 6:47
  courses,
• 6:47
  or
• 6:47
  just
• 6:48
  giving
• 6:48
  the
• 6:48
  impression
• 6:49
  that
• 6:49
  something
• 6:49
  is
• 6:49
  a
• 6:49
  course.
• 6:50
  Instead,
• 6:51
  we
• 6:51
  really
• 6:51
  want
• 6:52
  to
• 6:52
  shape
• 6:52
  things
• 6:53
  and
• 6:53
  position
• 6:53
  them
• 6:53
  as
• 6:54
  systems,
• 6:55
  experiences,
• 6:56
  coaching,
• 6:57
  container
• 6:58
  support.
• 6:59
  These
• 7:00
  are
• 7:00
  the
• 7:00
  words
• 7:00
  that
• 7:01
  are
• 7:01
  working
• 7:02
  better
• 7:02
  than
• 7:03
  courses
• 7:03
  right
• 7:03
  now.
• 7:04
  And
• 7:04
  we're
• 7:05
  going
• 7:05
  to
• 7:05
  continue
• 7:05
  doing
• 7:06
  the
• 7:06
  research
• 7:06
  we're
• 7:06
  doing
• 7:07
  and
• 7:07
  keep
• 7:08
  building
• 7:08
  these
• 7:09
  types
• 7:09
  of
• 7:09
  products.
• 7:10
  And
• 7:10
  so
• 7:10
  I'll
• 7:10
  keep
• 7:11
  sharing
• 7:11
  what
• 7:11
  we're
• 7:11
  learning.
• 7:12
  But
• 7:12
  if
• 7:12
  you
• 7:12
  have
• 7:13
  a
• 7:13
  long
• 7:13
  course
• 7:13
  and
• 7:14
  if
• 7:14
  your
• 7:14
  course
• 7:14
  is
• 7:14
  not
• 7:15
  performing
• 7:15
  well,
• 7:16
  if
• 7:16
  peop,
• 7:16
  if
• 7:16
  it's
• 7:17
  not
• 7:17
  selling,
• 7:17
  if
• 7:18
  people
• 7:18
  aren't
• 7:18
  actually
• 7:18
  finishing
• 7:19
  it,
• 7:19
  it
• 7:20
  might
• 7:20
  be
• 7:20
  time
• 7:20
  to
• 7:21
  give
• 7:21
  it
• 7:21
  an
• 7:21
  update.
• 7:22
  So
• 7:22
  if
• 7:22
  you
• 7:22
  want
• 7:23
  to
• 7:23
  reach
• 7:23
  out,
• 7:23
  if
• 7:23
  you
• 7:23
  want
• 7:23
  help
• 7:23
  with
• 7:24
  all
• 7:24
  of
• 7:24
  this,
• 7:25
  definitely
• 7:25
  send
• 7:26
  me
• 7:26
  a
• 7:26
  message.
• 7:26
  You
• 7:27
  can
• 7:27
  book
• 7:27
  a
• 7:27
  call
• 7:27
  with
• 7:27
  me.
• 7:28
  I'll
• 7:28
  put
• 7:28
  that
• 7:28
  link
• 7:28
  in
• 7:29
  the
• 7:29
  description,
• 7:29
  show
• 7:30
  notes,
• 7:30
  and
• 7:31
  we'd
• 7:31
  love
• 7:31
  to
• 7:31
  help
• 7:31
  you.
• 7:32
  We
• 7:32
  would
• 7:32
  audit
• 7:32
  your
• 7:32
  offers
• 7:33
  and
• 7:33
  see
• 7:33
  how
• 7:33
  we
• 7:33
  can
• 7:34
  make
• 7:34
  them
• 7:34
  better.
• 7:34
  If
• 7:34
  you
• 7:34
  have
• 7:35
  a
• 7:35
  positioning
• 7:35
  problem,
• 7:35
  we
• 7:36
  can
• 7:36
  do
• 7:36
  some
• 7:36
  research
• 7:36
  and
• 7:37
  we
• 7:37
  can
• 7:37
  get
• 7:37
  down
• 7:37
  to
• 7:38
  the
• 7:38
  bottom
• 7:38
  of
• 7:38
  it.
• 7:38
  So
• 7:38
  to
• 7:39
  hear
• 7:39
  what
• 7:39
  you
• 7:39
  thought
• 7:39
  of
• 7:39
  this
• 7:40
  one
• 7:40
  today,
• 7:40
  reach
• 7:40
  out,
• 7:41
  let
• 7:41
  me
• 7:41
  know,
• 7:41
  share
• 7:41
  it
• 7:42
  with
• 7:42
  a
• 7:42
  friend
• 7:42
  and
• 7:43
  make
• 7:43
  sure
• 7:43
  you're
• 7:43
  followed
• 7:43
  and
• 7:44
  subscribed
• 7:44
  and
• 7:44
  I'll
• 7:44
  chat
• 7:45
  with
• 7:45
  you
• 7:45
  next.