The Mechanics of Magick: The Spell of Repetition- Episode 4: The Slogan, the Liturgy, and the Crowd

The Occult Rejects · Sep 7, 2026 · 1h 7m · transcript

Bibliography

**Advertising, Branding, and Consumer Identity**

Aaker, *Managing Brand Equity* (1991); Bernays, *Biography of an Idea* (1965); Bernays, *Propaganda* (1928); Ewen, *Captains of Consciousness* (1976); Keller, *Strategic Brand Management* (1998); McCracken, “Culture and Consumption,” *JCR* 13 (1986): 71–84; Schudson, *Advertising, the Uneasy Persuasion* (1984); Tye, *The Father of Spin* (1998); Zajonc, “Attitudinal Effects of Mere Exposure,” *JPSP* 9 (1968): 1–27.

**Propaganda, Language, and Ideology**

Ellul, *Propaganda* (1965); Klemperer, *The Language of the Third Reich* (2000)…