Latest / The Discussion Podcast / The Lunch Discussion - Marmalade Marketing: Altrincham’s New B2B Agency Blending Story and Data

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The Lunch Discussion - Marmalade Marketing: Altrincham’s New B2B Agency Blending Story and Data · The Discussion Podcast

0:00
This is the Late Late Lunch Show with Rod Maxwell. Supported by... That's for,
0:07
you, Rod. Towerbird Learning in Nature's Playground. So today on the Late Late
0:11
Lunch Show, we're having one of those business discussions and I'm delighted
0:15
to be speaking to a business that's started up in Altrincham in the area of marketing.
0:20
And we've got now a number of companies have come into the area and I'm speaking
0:24
to Joe Perotta, who runs the business, and to find out what Marmalade Marketing
0:29
is all about, why they've chosen Ultringham, and what's actually marketing like.
0:34
So Jo, you're the managing director.
0:37
Yes, I am founder and managing director. So I've been marketing 26 years for
0:44
my sins and founded my business. This is our 10th year.
0:48
So yeah, good stint. I can imagine that the world of marketing has changed dramatically
0:56
because the relationship with the customer has changed dramatically.
1:01
There's so much more data. You guys must be able to target so much now that
1:07
in the past you wouldn't have been able to do.
1:10
Absolutely. I think I started my marketing career in 2001.
1:15
So pre-social media, Facebook was only an idea probably at that point.
1:22
Peer-to-peer social networking wasn't a thing.
1:26
And so when I started my career, it was just very, very much a paper-based approach.
1:35
So there was lots of stuffing of envelopes and direct marketing campaigns things
1:39
like that with the onset of digital media,
1:43
we've earned our stripes as we've gone because we have no textbook to be able
1:49
to learn from this it was basically getting stuck in and trying to learn as you go,
1:54
so lots of lessons learned good and bad,
1:56
no i'm of a certain age 70s kid and and i When I think about marketing,
2:02
I often think about the big brands, the way they captured your attention.
2:07
I'm thinking about the Mars a day slogan. I'm thinking about Coca-Cola.
2:10
I'm thinking about Levi jeans.
2:12
And often what they were doing was selling you a story, selling you almost a lifestyle.
2:18
And it came with maybe a music track and that added to the whole brand.
2:24
And therefore the brand became cool, maybe sexy, but you could identify with it.
2:31
Has that basic premise of marketing changed in any way or are you able to be
2:36
much more targeted about it because you know more about the customer?
2:40
Both. We have much more technology available to us, much more data.
2:45
The technology allows us to manipulate that data, learn from it.
2:50
We call it mass micro-personalization.
2:54
So, hi, Joe, you get it from your bank, your, you know, Marks and Spencers,
2:58
whatever. All of these brands are making the experience more personal because it wants to create a,
3:05
that story, to your point. And especially with the onset of AI,
3:10
the overuse of AI content, brands are becoming much more vanilla.
3:15
And so it's never been more important for a brand to tell their story in an authentic way.
3:21
And traditionally in the past, maybe pre-digital, a lot of it went,
3:25
a lot of marketing and advertising spend went through traditional channels,
3:30
the newspapers, the magazines, also TV.
3:33
It seems nowadays that brands can almost create their own events.
3:37
They can almost get to their customers more directly than themselves.
3:42
Has that changed just the nature of how you work and how you distribute the message?
3:47
I think the traditional principles, first principles of marketing still apply
3:53
because you're having to create, like we've mentioned, the story,
3:58
the value proposition, what's important and different about your business compared to a competitor.
4:04
So whilst you have the ability to speak directly to your audience,
4:08
we call it an ideal customer profile, for example, so are a gazillion other businesses, right?
4:14
So how does yours stand out from that absolute competitive landscape,
4:20
which it's never been more competitive. It's very, very challenging for some companies to be heard.
4:27
So brand awareness is still very fundamental to the essence of a brand and building
4:33
a brand and making it valuable.
4:36
And back in the 80s and 90s, I guess we as consumers weren't as aware of how
4:42
some of these processes worked and we weren't probably sharing as much data as they are today,
4:50
and we probably were a bit more naive in some of our understanding of marketing,
4:56
Do you think today that the average consumer is a bit more savvy,
5:02
can tell when they're being targeted?
5:05
I don't mean that in a negative way, but I'm therefore a bit more skeptical
5:09
about the sort of marketing messages in the past would have worked.
5:14
Absolutely. The market's saturated with brands wanting to create noise for themselves.
5:19
And what happens is this just white noise. Nobody's hearing anything or seeing anything anymore.
5:24
We're all bombarded if you think about your own inbox and you know that your
5:29
post box might be less at home in terms of physical letters but actually your inbox is has blown up,
5:35
so there are ways in which companies have to adhere the gdpr for example is
5:42
a legislation and that ensures ethical use of data and marketing to individuals so,
5:51
we have to as marketers be respectful of that privacy.
5:56
If somebody doesn't want to
5:57
be contacted, we respond to that and we'll unsubscribe those individuals.
6:02
But yeah, I think it's just some messages will still resonate with audiences
6:08
and some won't. And word of mouth media, word of mouth messaging is very important too for brands.
6:14
That's where some of the storytelling really comes to life.
6:18
So much I want to talk to you about. I also want to talk about you and I want
6:21
to talk about Marmalade as well.
6:23
So we'll come back to the theory of marketing because it is fascinating it's
6:27
all about human behavior isn't it it is yeah.
6:32
It is it's all psychology really but we're gonna we're talking today to joe
6:36
from she's the management director of marmalade
6:38
marketing one of the newest companies to join us here in altering i'm going
6:42
to find out more about marmalade and why they chose altering take a break be back in a minute,
6:48
You're listening to The Late Late Lunch Show. Back to the garden childcare,
6:53
where little explorers grow naturally.
6:55
You're listening to The Late Late Lunch Show on Radio Alty's Rod Maxwell.
6:58
And on the lunch discussion today, I'm delighted to have Jo Perotta,
7:02
who's the managing director of Marmalade Marketing.
7:06
They're in the town. Now, Jo, how long is it since you arrived in Altyom?
7:12
So we're newbies in Alty. So we've been here just a couple of months in Station
7:16
House, which is an incredible office the first floor has all been refurbished
7:22
so it's serviced offices for businesses like ours,
7:25
but before that previously I was in Hale for nine.
7:29
And a half years so long time so we've been this is our 10th year and we celebrated by moving to a much
7:38
nicer office for us do you know it never ceases to amaze me just the industry
7:44
the entrepreneurialism
7:46
the business that's in and around this area.
7:49
And often you don't know it's there because they don't have a big sign on the
7:53
door or a big sign overhead.
7:54
But this area does seem to punch above its weight, if you like,
7:59
in terms of having these types of industries. Absolutely.
8:04
I've worked and lived in Alty for 30 years almost. So all the businesses,
8:09
I worked in-house as a marketer for an international recruitment business.
8:13
So I led their marketing function for 10 years.
8:15
Then I moved to another PR firm in Hale for three years. Then I set up my own business.
8:22
So yeah, entrepreneurial spirit is alive and well in the north.
8:26
It's challenging out there and we'll go on to that a bit later.
8:31
But yeah, it's a great area to be in. In terms of your business,
8:37
what intrigues me is how do you actually attract customers? And you were just
8:41
talking there that word of mouth amongst consumers is really important.
8:47
Do you find it a little bit like you're having to consult yourself thinking
8:51
about how you market Marmalade, for example?
8:55
Absolutely. I think the networks we build here, we're a team of 10 and we use
9:01
freelancers, a bank of freelancers as and when we need them as five or six.
9:06
We've all got incredible networks. And what we find is we don't really often,
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I say we, business owners, don't leverage those.
9:14
So it's really important that
9:16
the way we do it, we treat Marmalade Marketing and myself as a client.
9:21
So I get to use the services of my own business but I don't see it that way
9:26
I see it as a partnership where my team will deliver the the strategy and the consultancy campaigns,
9:33
and we like to meet people and get in front of people so we're in London next
9:37
week for a couple of days doing events with a very well-known bank and a global
9:41
insurance company and we're a tiny business in in
9:45
Ultron but we're punching way above our weight because of leveraging those networks
9:50
again a strategic partner in Australia they're coming over for a couple of events
9:54
in Manchester and London in October,
9:57
so we will gain a bit more brand awareness like you say there's no big shiny
10:02
bright sparkly light on on the door but through network and a good reputation we we get known.
10:10
Is this I mean as an area it's got good transport links you're obviously working
10:15
internationally and nationally,
10:17
and it has good office space and it often it also offers a sort of leisure proposition
10:22
to your staff as well for now which is important to them but what what's it like in terms of,
10:28
getting the right caliber of person to come and join and what do you look for
10:33
and when you're looking for somebody joining marmalade.
10:35
You know, it's never for me. I founded the business on a credit card and a laptop
10:40
and network. That was it.
10:42
Two kids, you know, to kind of keep the lights on. And I thought this is,
10:47
I just have to do this. I've always worked. I've always worked hard.
10:50
I work for an incredible business and a CEO that really trained me to,
10:56
you know, be unemotional about business, but give it your all.
11:00
And so I've always had that mindset. I've never looked at qualifications.
11:05
I have a degree I have um master's I've gone down the academic route as well
11:11
as kind of put everything into my career but I don't expect
11:15
everyone to have that all I want is for someone say for example somebody locally
11:22
decides not to go to college or they've just finished college and they're looking
11:26
in the world of work and thinking I've not got a chance here I don't know how to even start.
11:31
Volunteer if you're, it could be anything, any job that gives you responsibility
11:39
of picking up the phone. You wouldn't believe how many people are afraid of
11:43
picking up the phone and speaking to people.
11:45
And you're able to just hold a conversation. That's been really powerful in
11:50
terms of culture fit and culture contribution in the business.
11:55
Doesn't matter. A lot of other businesses will say the opposite to me.
11:59
No, if somebody's done a degree, it shows a commitment to learning and you're more structured.
12:05
I think it's the person fit, really, that's important for me.
12:09
We're talking to Jo Perotta. She's the Managing Director of Marmalade Marketing.
12:12
They've just come into Ultringham.
12:14
We're talking about marketing. We're talking about why Ultringham.
12:17
And I want to come and talk about marketing a little bit more,
12:21
Jo, because I'm really fascinated about the data-driven side of it.
12:26
And, of course, we all have this impression that marketing companies are all
12:30
lobbies that sit around and drink champagne. It's nothing like that,
12:33
I can imagine. So we'll find out more about that in a couple of minutes' time.
12:39
You're listening to The Late Late Lunch Show. Back to the Garden Childcare,
12:43
where little explorers grow naturally.
12:46
Joe, what do clients want from you guys? I mean, I guess there's the thing where
12:52
something wrong happens and they're trying to come back from a negative position.
12:56
You might have a new brand launch, you might have a new business launch.
12:59
What is the typical type of scenarios that you work with and what do you do with brands?
13:06
Well, I think with the situation, well, since COVID, then we had a hyper growth
13:13
phase. So lots of businesses did very well because they had saved some cash,
13:18
they had furlough loans, all of that.
13:20
And then that fell into an absolute, fell off a cliff.
13:24
And I call it the COVID coma. So we've had that for about two and a half years or so.
13:29
It's incredibly challenging for brands to not just be heard like we spoke about
13:34
building that brand awareness but lead generation and everyone wants leads but
13:39
there's this misunderstanding of marketing should return immediately,
13:43
if there's no baseline no clarity of what conversion looks like for a brand
13:51
say for example it's a recruitment business that's one of the sectors we specialize
13:55
in as well as tech and professional services.
13:59
But if we talk about recruitment and they've got three audiences,
14:02
this is what's tricky because you've got clients, candidates and colleagues,
14:06
which is your internal teams.
14:08
So they're marketing to three audiences continuously.
14:12
So how do you prioritize? So our job is to create a strategic plan that the
14:18
client can then prioritize.
14:20
And if it's lead generation, we create a growth machine around that.
14:24
So marketing now is much more aligned to business goals and objectives,
14:29
sales goals and plans, not just to keep the lights on for some businesses.
14:34
But to launch in other territories, lots of companies are now launching in Europe
14:38
and the U.S. because the U.K. market is just too stagnant. Companies are running out of money.
14:45
And unless the government does something pretty quick, there's going to be a
14:48
lot of pain out there, of which some of our clients are going through that.
14:52
Is it the case that with digitization and social media, et cetera,
14:56
that for a while companies thought, we can do this ourselves, we can save some money?
15:01
And they reduced their marketing spend and they're now maybe feeling the effects
15:06
of that and coming back and looking at your services in a different way.
15:10
Was there an effect of that?
15:13
Always. Marketing has always been a market that has suffered disruption,
15:18
but actually that's what makes us brilliant marketers because we respond.
15:22
We are quicker than ChatGPT to be able to create a strategy or a solution that
15:27
we know we did for another client that worked in a certain territory.
15:30
And and just leaning into that a little bit with ai there is such overuse anyone
15:36
will just read a book or on seo aeg or whatever it is and they become the expert overnight yeah,
15:42
well actually there's so much false confidence out there and i'm lucky enough
15:47
to be the resident business lecturer at the university of manchester talking to their masters on
15:53
digital marketing and the students about actually how to protect and insulate
15:58
your profession because marketing is a science. I have a BSc.
16:04
People will think it's an art. They always think marketing is an art.
16:07
It is, but it's also a science. That's the data. That's the use of technology,
16:11
activation of databases, for example.
16:15
So yeah, it's very challenging now for marketing professionals,
16:20
but AI isn't going to destroy this industry. It's actually going to make it
16:25
stronger and the role more important.
16:28
I wanted to dig into that a little bit more because I think people think that
16:32
AI is, they fear it almost.
16:34
I have been there a little bit myself in the past and I'm thinking,
16:37
this will make me redundant. So I'm interested in picking, I want to pick that up with you.
16:42
And I also want to talk about what makes a good marketeer. What makes a good
16:45
person coming into this industry?
16:47
I'm delighted today to be speaking with Jo Perotas. She's the Manager and Director
16:50
of Marmalade Marketing. They're in Altrium.
16:52
They're busy nationally, internationally as well. Delighted to be speaking to
16:57
her. We'll come back in a couple of minutes time.
17:00
You're listening to The Late Late Lunch Show. Back to the Garden Childcare,
17:05
where little explorers grow naturally.
17:07
So, Joe, as somebody who used to be in professional services,
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I'm interested to your point about people's academic experience and coming into the firm.
17:17
Because in some ways, somebody used to always say to me, curiosity is really quite important.
17:24
Because if you go in and assume too much about your clients and what they want
17:30
then you jump ahead too many steps and you're not listening you haven't asked them with
17:36
is that somewhat similar in marketing but then you have to have the creative
17:40
side of actually being able to turn a need into a vision if you like,
17:46
absolutely I think the need would be that as a marketing function we solve business
17:53
problems so it's either brand awareness lead generation, account-based marketing,
17:59
where they're really having to,
18:00
focus mode into a certain area.
18:05
It's incredibly challenging to be able to solve all of that at the same time.
18:11
Professional services, for example, all the legalities, all the regulation, all of,
18:18
the ways in which you have to operates can be quite heavy lifting for marketing
18:24
teams. So lots of considerations.
18:27
Somebody new into that kind of environment might be overwhelmed straight away.
18:32
But I always say to my teams, and I always have done since I started in marketing,
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I worked in a big issue in London, then Manchester for my very first marketing jobs.
18:44
And I would always say, can I help you? Is there anything else I can do?
18:50
Was that piece of work up to or did it meet your expectation?
18:54
I would be very direct and not be shy away from.
18:59
Difficult conversations because it's just a conversation. You have to take the emotion out of it.
19:06
And especially if you're new into a role, if it was me now, I would say,
19:10
okay, how long is my probation if you were lucky enough to get an internship
19:14
or even non-paid or your first job?
19:17
If my first three months, I would ask for a work list. What are the things that
19:25
you want me to concentrate on straight away?
19:27
I don't want to be bugging you all the time, but I want to be busy.
19:31
So what things would you like me to start looking at immediately in my first week?
19:36
Because busy teams, we're all keeping the lights on. We're all challenged. We're all under strain.
19:42
And somebody new coming in, it is a disruption because you're having to spend
19:46
time. And, you know, that's why some businesses would be a bit more reluctant
19:50
to hire because they're scrapping at the moment.
19:53
The idea of I'm here to solve your problems. Just give me a work list.
19:57
Let me get on with that for a couple of days.
19:59
And then you're almost helping to lead the way you're being managed as well. Don't be afraid of that.
20:07
When you're in the advisory sector, which essentially you are,
20:11
the client may have brought you in and said, we're going to work with Marmalade.
20:16
But then you've got to actually impress and you've got to form a relationship
20:20
with the people on the ground the marketing teams the product teams etc.
20:25
That's when you have to as you and your staff have to understand.
20:32
And build a personal relationship based on credibility based on authenticism based on
20:39
honesty and based on the ability to deliver and that's before you get into all
20:45
the technical aspects of what marketing is.
20:47
I mean, that advisory role, it can be very difficult, can't it?
20:52
Yeah, we absolutely love it because there's nothing we can't market.
20:57
We are B2B marketing specialists. We're not FMCG, fast moving consumer goods.
21:03
We're not kind of fashion brands or anything like that, not B2C.
21:07
We're B2B business to business, which means we help businesses to create more
21:14
demand for their professional service.
21:17
So it may be a merger and acquisition company, a technical business,
21:21
a consultancy firm, all of those kind of companies, we will help to create a
21:27
strategic marketing plan that meets the goal.
21:31
So whether it is lead general awareness generating, we will do that for them.
21:35
That's interesting because I think when we think about marketing,
21:38
we often think about B2C, we're
21:40
thinking about Heinz, we're thinking about those consumer goods, etc.
21:44
We're thinking about white goods and we're thinking about the high street but
21:48
um to your point then b2b this is when it could be i guess a professional it
21:52
could be a law firm looking for business in legal services it could be an it,
21:57
services firm looking for consultancy work,
22:00
it it could be an asset company looking to basically sell assets into something
22:05
that's a totally different marketplace isn't it because it's not mass market
22:10
they don't have lots and lots of customers but,
22:13
are you able to are you able to understand how that business environment might
22:18
be changing and when somebody might be ready for a change if that makes sense?
22:24
Absolutely I think through the technology we're HubSpot Solutions Partners they
22:28
have incredible native AI tools within the technology and we are able as marketers to,
22:37
translate the data into meaningful insights to show we call it intent signals
22:42
so we're looking for intent signals and there's lots i won't bore you with it
22:46
now maybe we do an another episode on this yeah but yeah it keeps us busy,
22:52
and i'm going to mention something because i've just looked at your website
22:55
and it came up with monetize your crm with smart scalable marketing,
23:00
i i think back in the 90s and noughties a lot of brands didn't know what they
23:05
were sitting on in terms of the data and what they could do with it.
23:09
But that's started to change quite rapidly.
23:12
But is it still the case that there are big areas of,
23:17
obviousness but they're not being properly channeled into they're not being
23:22
properly thought about so there's still white space that the likes of yourself
23:26
with a sort of analytical proposition can go up,
23:30
Absolutely. The amount of, for example, using recruitment sector,
23:35
again, as an example, the amount of data that's held within their CRM,
23:40
the customer relations management tool, but they don't use it as a traditional CRM.
23:44
It's just storing data. It goes in and it goes nowhere.
23:48
Yeah, it's a black hole. It's not a CRM. It's a black hole.
23:51
Now because of the importance of digital digital marketing email marketing making
23:58
sure the segmentation is absolutely
24:02
spot on that's when the brand will start to see more success and there's great
24:06
ai tools that can help segment data you know claude for example is brilliant at segmenting but
24:14
proceed with caution because unless you have a custom Claude or
24:20
Chatty Beauty for example that data is going out there in the world so you're
24:23
giving away your data you're giving away your,
24:26
brands can't get their heads around this.
24:28
And segmentation is a bit like the cash fridge time poor type the sort of the
24:33
categorizations that the big I mean the loyalty schemes
24:36
did with supermarkets you had then the different types of customers you could
24:40
even target the stores they were going to and the offered you would give them.
24:45
But they were well ahead in that and Americans were more ahead than the UK.
24:51
But you still see companies, especially in the B2B space, that are still needing
24:55
some support in that area.
24:57
Yeah, it's really surprising because marketing, this is the thing,
25:01
there's always a job to be done. And if things go wrong, It's always marketing's fault.
25:06
So we have a bad rep as a function, but then clients have called us a necessary
25:13
evil in the past. And I love that. It's the greatest compliment I've ever been
25:18
given because they get it.
25:20
You know what I mean? They get the importance and that's all I care about.
25:24
So, yeah, there's still a huge misunderstanding of the power of data in a CRM.
25:29
And we call it golden source data because eventually data will have a value on a balance sheet.
25:38
So there is no business owner or board of directors that shouldn't be concentrating
25:44
on how to segment and how to protect the value that that will have on the balance sheet.
25:49
If they were to sell for example in the future that golden source data means
25:54
it is absolutely bang on it's accurate,
25:57
the the brand the company is nurturing that data not just using it as kind of
26:03
a dumping ground the crm as this black hole we mentioned and a simple question
26:07
like do you know your customer who are they what do they want.
26:12
I'm sure there'll be somebody that says of course we You know,
26:15
we know them all, but actually when you dig into it, it might be, do you really?
26:20
Spot on. Absolutely spot on. Do you know your customer? And also,
26:25
do you know your sales process?
26:27
Nine times out of 10, no. There is partly a formal process. Then there's human. Of course there is.
26:34
But there's often, because of the onset of AI as well and the tools and the
26:38
adoption of using some of these tools,
26:41
sales processes now that will work with marketing and operations are not,
26:47
planned out they're not formal it kind of grows legs and runs off without any planning
26:53
well i'm going to take a break and wrap up with joe parada because we're just
26:56
about out of time i could go on forever i think well i think we'll do a series
27:00
joe if you were up for that but uh it's been
27:03
it's been fantastic talking to you we'll take a break and we'll wrap up with
27:06
joe parada she's the manager director of marmalade marketing based here in altering
27:10
and i will be back in a couple of minutes,
27:13
you're listening to the late late lunch show with back to the garden childcare
27:18
where little explorers grow naturally.
27:21
You're listening to Radio Alty, it's the Late Late Lunch Show,
27:23
and the business lunch discussion today has been with one of Ultringham's newest
27:27
businesses, Marmalade Marketing, and I'm speaking with Joe Prosa,
27:31
who's the managing director of it.
27:33
You know, there was something that came to mind there, Joe, and I wish I had,
27:38
remembered it. That's my poor memory.
27:40
But your area is fascinating, and I can imagine,
27:46
and what I'm hearing is that the skill set that you require from your team.
27:53
Has changed dramatically over time because you still have to have an art of
27:57
selling and building a relationship, but you really need to understand data
28:02
and patterns. Would that be right?
28:05
Absolutely. I think it's spot on. And this is a really important message for
28:12
any building marketers out there.
28:15
We are under enormous pressure from day one as marketers to return on investment.
28:20
Return on any kind of investment within marketing whether that's campaign based or a website or whatever,
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but never was i taught at university or any of the courses i've been completed
28:31
since that roi is a guaranteed in marketing and then henry ford back you know in the 40s would say 50,
28:40
of marketing works but we don't know which half,
28:42
now we do now we do and we only know this because we can create direct through
28:50
data and through the right systems and the right dashboards that we build for our B2B clients,
28:56
direct, indirect, and what's now called proxy metrics.
29:01
So proxy metrics are all the little intense signals that we can identify that
29:07
will really surprise a client. So it might be used to be maybe.
29:13
Nine touch points in a b2b sales cycle now we have some clients where the 39 touch points a touch,
29:23
point might be they read a blog they went on your website they then went on
29:26
a social ad they then went back to the website a week later,
29:32
so the entry point isn't the conversion point so through proxy metrics as marketers
29:38
we can say hey yeah we didn't return a gazillion quid to one pound which is what you want,
29:43
but we've identified the secret source of what works for nurturing that conversion and and.
29:51
Is i guess we often see.
29:53
Marketing about being revenue growth income growth because it's it's associated with new brands or,
30:00
or whatever but is there any ever a time when you're doing a piece of work that
30:05
is looking at pure repositioning or actually cost management for example.
30:12
Absolutely. Yes, we do what's called a 4D diagnostic. So we go into brands and we will troubleshoot.
30:20
We'll do a strategic session with them to understand how their marketing function
30:26
is working, how the business is aligned from sales, operations and marketing.
30:32
And often that might mean we come in to oversee the function for a while we
30:37
we reshape it we mold it to be ready for the new era of marketing because often
30:45
in-house marketers don't get the opportunity to learn about all of the,
30:51
evolution of marketing really okay well look we're out of time but I if um if
30:57
people want to find out more about you obviously you're on you're on the web it's.
31:02
A marmalade marketing.co.uk do you run any do you run any sessions do you run
31:08
anything where you're you're doing awareness sessions right is there anything
31:11
out there that people can find out a little bit more,
31:14
yeah absolutely visit our website we have an events page on there,
31:19
we are going to do more generalist webinars for example drop-ins for brands
31:25
any local company in Ultram like I say we this is our 10th year so we're giving
31:30
some freebies away so we'll give some free consultancy sessions,
31:34
to businesses you just want to you know have the the question answered hey how
31:39
do I even bring AI safely into my business how how do I create more revenue
31:44
from from what I've already got in my database, really happy to.
31:49
Offer that to the listeners. That is a fantastic offer.
31:52
MarmaladeMarketing.co.uk is where you need to go to.
31:56
You've been listening to Jo Parada. She's the managing director of the firm.
31:59
Jo, it's been an absolute pleasure.
32:01
Thank you for joining me. Thank you so much, Rod.
32:04
This is The Late Late Lunch Show with Rod Maxwell. Supported by...
32:11
That's for you, Rod. Tower bed learning in nature's playground.