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Bourbon Versus Bubbles At Midnight
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We question why champagne owns midnight and chart a path for bourbon to claim 12:01 with a simple, shared ritual called the Midnight Pour. We also review Old Louisville’s Cathedral, a Bardstown blend finished in 300-year French oak, and share community updates and ways to support the show.
• why bubbles dominate the countdown and how ritual drives tradition
• how bourbon’s brand voice skews contemplative and misses the moment
• blueprint for a Midnight Pour and a simple signature New Year’s serve
• social-first ideas to make bourbon visible, repeatable and inclusive
• Old…
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