Leading with Software w/Tonic’s Tyler Young
It’s no secret on this podcast that we believe in full solution-selling as the path forward for VARs, but resellers and integrators have probably been burned a few times by software providers and shifting customer expectations, especially in highly competitive industries like restaurants/hospitality. Is leading with software still worth it? This week, Tonic POS CEO Tyler Young joins us, not just to affirm his belief that it is but to explain why VARs should be more selective than ever about choosing ISV partners…and vice versa. What challenges does “software-first” create? What does an ISV…
The skinny
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