Latest / Advisor Talk with Frank LaRosa
Greatest Hits - The Power of Branding Series With Tina Beck, CMO - Elite Consulting Partners
In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite’s very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).
Perspectives shared during the conversation include:
*Why SEO needs to be considered a marketing fundamental in any branding strategy.
*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.
*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.
*The biggest…
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