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#708: How commerce media is changing advertising with Eric Brackmann, Koddi
If you think commerce media is just a buzzword or a trend, think again.
It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind.
Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars. Eric has helped Koddi scale its commerce media…
The skinny
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