Latest / Omni Talk Retail / Monica Vinader CEO Reveals How to Build a Global Luxury Brand Customers Love | RTS 2026

Transcript

Monica Vinader CEO Reveals How to Build a Global Luxury Brand Customers Love | RTS 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  welcome
• 0:01
  back.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:03
  Walton
• 0:03
  and
• 0:03
  we
• 0:03
  are
• 0:03
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Retail
• 0:05
  Technology
• 0:06
  show
• 0:06
  in
• 0:07
  London.
• 0:07
  And
• 0:07
  we
• 0:08
  are
• 0:08
  once
• 0:08
  again
• 0:08
  in
• 0:08
  the
• 0:09
  Vuzion
• 0:09
  podcast
• 0:10
  studio.
• 0:10
  Thanks
• 0:10
  for
• 0:10
  viewsion.
• 0:11
  Thanks
• 0:11
  to
• 0:12
  Vuzion,
• 0:12
  I
• 0:12
  should
• 0:12
  say,
• 0:13
  and
• 0:13
  to
• 0:13
  the
• 0:14
  Retail
• 0:14
  Technology
• 0:14
  show
• 0:14
  for
• 0:15
  making
• 0:15
  our
• 0:15
  coverage
• 0:16
  possible.
• 0:17
  Now,
• 0:17
  let
• 0:17
  me
• 0:17
  introduce
• 0:17
  to
• 0:18
  you
• 0:18
  my
• 0:18
  next
• 0:18
  guest,
• 0:19
  who
• 0:19
  is
• 0:19
  Sebastian
• 0:20
  Picardo,
• 0:21
  the
• 0:21
  CEO
• 0:21
  of
• 0:21
  Monica
• 0:22
  Vinoder.
• 0:23
  Sebastian,
• 0:24
  welcome
• 0:24
  to
• 0:24
  omnitalk.
• 0:25
  Thank
• 0:26
  you.
• 0:26
  Thank
• 0:26
  you
• 0:26
  for
• 0:26
  having
• 0:26
  me.
• 0:27
  Yeah,
• 0:27
  it's
• 0:27
  great
• 0:27
  to
• 0:27
  have
• 0:27
  you.
• 0:27
  So
• 0:28
  your
• 0:28
  background,
• 0:28
  I
• 0:28
  mean,
• 0:28
  God,
• 0:29
  I
• 0:29
  was
• 0:29
  looking
• 0:29
  through
• 0:29
  it
• 0:29
  on
• 0:30
  LinkedIn.
• 0:30
  Your
• 0:31
  background
• 0:31
  is
• 0:31
  steeped,
• 0:32
  my
• 0:32
  friend.
• 0:32
  Steeped
• 0:33
  in
• 0:33
  luxury
• 0:33
  and
• 0:34
  fashion
• 0:34
  apparel.
• 0:35
  So
• 0:35
  tell
• 0:35
  us
• 0:35
  about
• 0:36
  yourself
• 0:36
  and
• 0:36
  your
• 0:36
  career
• 0:37
  and
• 0:37
  also
• 0:37
  about
• 0:38
  the
• 0:38
  company
• 0:38
  that
• 0:38
  you
• 0:38
  work
• 0:39
  for
• 0:39
  now.
• 0:40
  So
• 0:40
  I'm
• 0:40
  originally
• 0:41
  from
• 0:41
  Buenos
• 0:41
  Aires,
• 0:42
  Argentina.
• 0:42
  Okay.
• 0:43
  So
• 0:43
  I
• 0:43
  grew
• 0:43
  up
• 0:44
  there,
• 0:44
  and
• 0:45
  I
• 0:45
  studied
• 0:45
  there,
• 0:45
  and
• 0:45
  I
• 0:46
  started
• 0:46
  working
• 0:46
  there.
• 0:47
  I
• 0:48
  was
• 0:48
  first
• 0:49
  an
• 0:50
  accountant.
• 0:50
  Okay.
• 0:51
  Second.
• 0:52
  Second
• 0:52
  in
• 0:52
  a
• 0:52
  row.
• 0:53
  Second.
• 0:53
  And,
• 0:53
  yeah,
• 0:54
  another
• 0:54
  one,
• 0:54
  Helen
• 0:55
  Dickinson,
• 0:55
  started.
• 0:56
  As
• 0:56
  an
• 0:56
  accountant,
• 0:56
  too.
• 0:56
  Yeah,
• 0:56
  we
• 0:57
  just
• 0:57
  of
• 0:57
  us.
• 0:59
  And
• 1:00
  I
• 1:00
  started
• 1:00
  my
• 1:01
  first
• 1:01
  job
• 1:02
  was
• 1:02
  as
• 1:02
  an
• 1:02
  auditor.
• 1:03
  So
• 1:03
  I
• 1:03
  was
• 1:03
  checking
• 1:05
  other
• 1:05
  people's
• 1:06
  accounting.
• 1:07
  So
• 1:08
  that
• 1:09
  was
• 1:09
  a
• 1:09
  great
• 1:09
  way
• 1:09
  to
• 1:10
  start
• 1:10
  because
• 1:10
  I
• 1:10
  obviously
• 1:10
  learned
• 1:11
  about
• 1:11
  accounting,
• 1:12
  but
• 1:12
  more
• 1:12
  importantly,
• 1:13
  I
• 1:13
  learned
• 1:13
  about
• 1:14
  interacting
• 1:14
  with
• 1:14
  people
• 1:15
  and
• 1:15
  building
• 1:15
  relationships
• 1:16
  because
• 1:16
  I
• 1:16
  had
• 1:16
  a
• 1:16
  lot
• 1:16
  of
• 1:17
  clients.
• 1:17
  And
• 1:18
  typically
• 1:18
  the
• 1:19
  joke
• 1:19
  I
• 1:19
  make
• 1:20
  is
• 1:20
  that
• 1:20
  not
• 1:21
  many
• 1:21
  people
• 1:21
  want
• 1:21
  to
• 1:22
  talk
• 1:22
  to
• 1:22
  the
• 1:22
  auditor.
• 1:23
  No,
• 1:24
  I
• 1:24
  can't
• 1:24
  imagine
• 1:24
  I
• 1:24
  would
• 1:25
  want
• 1:25
  to
• 1:25
  talk
• 1:25
  to
• 1:25
  you.
• 1:26
  I
• 1:26
  had
• 1:26
  to
• 1:26
  dial
• 1:26
  up
• 1:27
  my
• 1:27
  charming
• 1:27
  big
• 1:28
  time.
• 1:28
  Wow,
• 1:29
  so
• 1:29
  you're
• 1:29
  an
• 1:29
  extroverted
• 1:30
  accountant.
• 1:30
  That's
• 1:31
  what
• 1:31
  you're
• 1:31
  telling
• 1:31
  me?
• 1:31
  Pretty
• 1:32
  much.
• 1:32
  Wow,
• 1:32
  that's
• 1:32
  amazing.
• 1:33
  That's
• 1:33
  me.
• 1:33
  So
• 1:33
  how'd
• 1:34
  you
• 1:34
  get
• 1:34
  into.
• 1:34
  How'd
• 1:34
  you
• 1:34
  get
• 1:34
  into
• 1:35
  fashion
• 1:35
  and
• 1:35
  luxury
• 1:35
  then?
• 1:36
  So
• 1:37
  when
• 1:37
  I
• 1:37
  finished
• 1:37
  my
• 1:37
  studies
• 1:38
  in
• 1:38
  Argentina,
• 1:39
  and
• 1:39
  after
• 1:39
  working
• 1:41
  in
• 1:41
  accounting
• 1:41
  for
• 1:42
  five
• 1:43
  years,
• 1:43
  I
• 1:43
  came
• 1:44
  to
• 1:44
  the
• 1:44
  UK
• 1:45
  to
• 1:45
  do
• 1:46
  a
• 1:46
  master's
• 1:46
  degree.
• 1:47
  And
• 1:47
  as
• 1:47
  I
• 1:47
  was
• 1:47
  finishing
• 1:48
  the
• 1:48
  master's
• 1:48
  degree,
• 1:49
  I
• 1:50
  got
• 1:50
  approached
• 1:51
  to
• 1:51
  do
• 1:51
  a
• 1:51
  job
• 1:51
  with
• 1:52
  Alexander
• 1:52
  McQueen
• 1:54
  in
• 1:54
  the
• 1:54
  finance
• 1:54
  team.
• 1:55
  And
• 1:55
  so
• 1:56
  at
• 1:56
  the
• 1:56
  time,
• 1:56
  he
• 1:56
  was
• 1:56
  alive.
• 1:57
  And
• 1:57
  so
• 1:57
  I
• 1:57
  joined
• 1:58
  the
• 1:58
  company
• 1:58
  and
• 1:58
  I
• 1:58
  worked.
• 1:59
  And
• 1:59
  that's
• 1:59
  how
• 1:59
  I
• 1:59
  started
• 2:00
  in
• 2:00
  luxury.
• 2:01
  In
• 2:01
  luxury
• 2:01
  fashion.
• 2:02
  Okay.
• 2:03
  So
• 2:03
  I
• 2:03
  worked
• 2:03
  there
• 2:03
  for
• 2:04
  a
• 2:04
  couple
• 2:04
  of
• 2:05
  years.
• 2:05
  Then
• 2:05
  I
• 2:05
  joined
• 2:06
  Net
• 2:06
  A
• 2:06
  Porter,
• 2:06
  which
• 2:07
  was
• 2:07
  a
• 2:07
  startup
• 2:07
  at
• 2:07
  the
• 2:08
  time,
• 2:08
  the
• 2:08
  first
• 2:09
  online
• 2:09
  retailer
• 2:10
  to
• 2:10
  sell
• 2:10
  luxury.
• 2:11
  Another
• 2:12
  innovator.
• 2:14
  Then
• 2:15
  after
• 2:15
  that,
• 2:15
  I
• 2:15
  joined
• 2:16
  Burberry.
• 2:17
  And
• 2:18
  first
• 2:18
  I
• 2:18
  worked
• 2:18
  in
• 2:19
  Spain,
• 2:19
  and
• 2:19
  then
• 2:19
  I
• 2:19
  moved
• 2:19
  back
• 2:20
  to
• 2:20
  London
• 2:20
  and
• 2:20
  we
• 2:20
  worked
• 2:21
  in
• 2:21
  all
• 2:21
  things
• 2:21
  digital.
• 2:22
  And
• 2:23
  at
• 2:23
  the
• 2:23
  time,
• 2:23
  you
• 2:23
  know,
• 2:23
  Burberry
• 2:24
  was
• 2:24
  again,
• 2:25
  one
• 2:25
  of
• 2:25
  the
• 2:25
  most
• 2:25
  innovative
• 2:26
  companies
• 2:27
  in
• 2:27
  our
• 2:27
  sector
• 2:28
  around
• 2:28
  digital.
• 2:29
  And
• 2:30
  then
• 2:30
  I
• 2:30
  moved
• 2:31
  to
• 2:31
  Asia.
• 2:32
  And
• 2:32
  I
• 2:32
  worked
• 2:32
  for
• 2:33
  a
• 2:33
  multi
• 2:33
  brand
• 2:33
  retailer
• 2:34
  called
• 2:34
  Leng
• 2:34
  Crawford,
• 2:35
  which
• 2:35
  has
• 2:36
  online
• 2:36
  operations
• 2:37
  and
• 2:37
  stores
• 2:38
  in
• 2:38
  Hong
• 2:38
  Kong
• 2:38
  and
• 2:38
  mainland
• 2:39
  China.
• 2:41
  And
• 2:41
  again,
• 2:41
  we
• 2:42
  did
• 2:42
  a
• 2:42
  lot
• 2:42
  of
• 2:42
  omnichannel
• 2:43
  work
• 2:43
  and
• 2:44
  things
• 2:44
  that
• 2:44
  were
• 2:45
  very
• 2:45
  exciting
• 2:45
  and
• 2:45
  very
• 2:45
  innovative
• 2:46
  at
• 2:46
  the
• 2:46
  time.
• 2:47
  And
• 2:47
  then
• 2:48
  I
• 2:48
  became
• 2:48
  the
• 2:49
  deputy
• 2:49
  CEO
• 2:49
  of
• 2:50
  the
• 2:50
  company.
• 2:51
  And
• 2:51
  after
• 2:52
  that
• 2:52
  I
• 2:52
  joined
• 2:53
  another
• 2:54
  retailer
• 2:54
  in
• 2:54
  Canada
• 2:55
  called
• 2:55
  Whole
• 2:56
  Renfrew.
• 2:57
  It's
• 2:57
  the
• 2:57
  largest
• 2:57
  and
• 2:58
  today
• 2:59
  the
• 2:59
  only
• 3:00
  luxury
• 3:00
  retailer
• 3:02
  in
• 3:02
  the
• 3:02
  market
• 3:04
  after
• 3:04
  the
• 3:04
  pandemic.
• 3:05
  And
• 3:06
  basically
• 3:07
  I
• 3:07
  worked
• 3:07
  there
• 3:07
  for
• 3:07
  another
• 3:08
  five
• 3:08
  years.
• 3:08
  So
• 3:08
  at
• 3:09
  some
• 3:09
  point
• 3:09
  I
• 3:10
  wanted
• 3:10
  to
• 3:10
  come
• 3:11
  back
• 3:11
  to
• 3:11
  Europe.
• 3:11
  My
• 3:11
  wife
• 3:12
  is
• 3:12
  from
• 3:12
  the
• 3:12
  UK
• 3:13
  and
• 3:15
  our
• 3:15
  parents
• 3:15
  are
• 3:16
  not
• 3:16
  getting
• 3:16
  any
• 3:16
  younger
• 3:17
  and
• 3:18
  our
• 3:18
  kids
• 3:18
  are
• 3:18
  at
• 3:18
  a
• 3:18
  good
• 3:19
  age
• 3:19
  to
• 3:19
  come
• 3:19
  back,
• 3:19
  so
• 3:19
  we
• 3:20
  wanted
• 3:20
  to
• 3:20
  be
• 3:20
  in
• 3:20
  Europe
• 3:21
  at
• 3:21
  some
• 3:22
  point.
• 3:22
  So
• 3:22
  this
• 3:22
  opportunity
• 3:23
  came
• 3:24
  up
• 3:24
  when
• 3:24
  I
• 3:24
  was
• 3:24
  already
• 3:25
  coming
• 3:25
  back
• 3:25
  to
• 3:25
  Europe
• 3:26
  and
• 3:26
  I
• 3:26
  thought
• 3:26
  it
• 3:27
  was
• 3:27
  fantastic.
• 3:27
  I
• 3:27
  think
• 3:29
  Monica
• 3:29
  Vinader
• 3:30
  is
• 3:31
  an
• 3:31
  incredible
• 3:31
  brand.
• 3:31
  It's
• 3:32
  very
• 3:32
  loved
• 3:33
  by
• 3:33
  a
• 3:33
  lot
• 3:33
  of
• 3:33
  customers
• 3:34
  here
• 3:34
  in
• 3:34
  the
• 3:34
  uk
• 3:36
  and
• 3:36
  it's
• 3:36
  also
• 3:36
  loved
• 3:37
  in
• 3:38
  all
• 3:38
  the
• 3:38
  markets
• 3:38
  where
• 3:38
  we
• 3:39
  operate.
• 3:39
  We
• 3:39
  have
• 3:40
  our
• 3:40
  second
• 3:40
  largest
• 3:41
  market
• 3:41
  in
• 3:41
  the
• 3:41
  US
• 3:42
  and
• 3:42
  it's
• 3:42
  our
• 3:42
  fastest
• 3:43
  growing
• 3:43
  market
• 3:43
  and
• 3:44
  obviously
• 3:44
  so
• 3:44
  big
• 3:45
  that,
• 3:46
  you
• 3:46
  know,
• 3:46
  it's
• 3:46
  almost
• 3:47
  unlimited
• 3:47
  growth
• 3:48
  opportunities
• 3:48
  there.
• 3:48
  So
• 3:49
  I
• 3:49
  absolutely
• 3:50
  love
• 3:50
  it
• 3:50
  here.
• 3:50
  Yeah.
• 3:50
  For
• 3:51
  those
• 3:51
  listening
• 3:51
  too,
• 3:51
  I
• 3:52
  got
• 3:52
  to
• 3:52
  hear
• 3:52
  a
• 3:52
  story
• 3:52
  of
• 3:52
  one
• 3:52
  of
• 3:53
  friends
• 3:53
  of
• 3:53
  mine
• 3:53
  who
• 3:53
  was
• 3:53
  in
• 3:53
  the
• 3:54
  podcast
• 3:54
  studio
• 3:54
  before
• 3:55
  we
• 3:55
  hit
• 3:55
  record
• 3:56
  with
• 3:56
  Sebastian,
• 3:56
  was
• 3:57
  telling
• 3:57
  him
• 3:57
  how
• 3:57
  he
• 3:57
  bought
• 3:57
  his
• 3:57
  wife
• 3:58
  a
• 3:58
  50th
• 3:58
  birthday
• 3:59
  present
• 3:59
  from.
• 4:00
  From
• 4:00
  you
• 4:00
  guys.
• 4:01
  And
• 4:01
  it
• 4:01
  was
• 4:01
  really
• 4:02
  special
• 4:02
  moment
• 4:02
  for
• 4:02
  him.
• 4:02
  And
• 4:03
  I
• 4:03
  know
• 4:03
  you
• 4:03
  took
• 4:03
  that
• 4:03
  to
• 4:04
  heart
• 4:04
  when
• 4:04
  he
• 4:04
  told
• 4:04
  you
• 4:05
  that
• 4:05
  story.
• 4:05
  100%.
• 4:06
  I
• 4:06
  mean,
• 4:06
  it
• 4:06
  was
• 4:06
  such
• 4:07
  a.
• 4:07
  I
• 4:07
  mean,
• 4:07
  this
• 4:08
  is
• 4:08
  exactly
• 4:08
  what
• 4:08
  happens.
• 4:09
  Yeah.
• 4:09
  With
• 4:10
  a
• 4:10
  lot
• 4:10
  of
• 4:10
  people
• 4:10
  that
• 4:10
  interact
• 4:11
  with,
• 4:11
  you
• 4:11
  know,
• 4:11
  they,
• 4:11
  they
• 4:12
  asked
• 4:12
  me,
• 4:12
  you
• 4:12
  know,
• 4:12
  what
• 4:12
  you
• 4:12
  do
• 4:13
  and
• 4:13
  so
• 4:13
  on.
• 4:13
  When
• 4:13
  I
• 4:13
  mentioned
• 4:14
  Monica,
• 4:14
  Vienna,
• 4:14
  there,
• 4:15
  there's
• 4:15
  always
• 4:15
  a
• 4:15
  similar
• 4:16
  story
• 4:16
  like
• 4:16
  this.
• 4:17
  That's
• 4:17
  great.
• 4:17
  And,
• 4:18
  and
• 4:18
  that's
• 4:19
  one
• 4:19
  of
• 4:19
  the
• 4:19
  reasons
• 4:19
  why
• 4:20
  I
• 4:20
  just
• 4:20
  thought,
• 4:20
  you
• 4:21
  know,
• 4:21
  this
• 4:21
  company
• 4:22
  has
• 4:22
  a
• 4:22
  lot
• 4:22
  of
• 4:23
  people
• 4:23
  who
• 4:23
  love
• 4:23
  the
• 4:23
  brand
• 4:23
  and
• 4:24
  love
• 4:24
  what
• 4:24
  we
• 4:25
  do,
• 4:25
  so
• 4:25
  it's
• 4:26
  a
• 4:26
  real
• 4:26
  privilege
• 4:27
  to
• 4:27
  be
• 4:27
  part
• 4:27
  of
• 4:27
  it.
• 4:27
  There's
• 4:28
  no
• 4:28
  better
• 4:28
  marketing
• 4:28
  than
• 4:29
  word
• 4:29
  of
• 4:29
  mouth
• 4:29
  to
• 4:29
  100%.
• 4:30
  There's
• 4:31
  a
• 4:31
  lot
• 4:31
  of
• 4:31
  advocates.
• 4:32
  Yeah.
• 4:32
  Well,
• 4:32
  that's
• 4:33
  an
• 4:33
  impressive
• 4:33
  resume,
• 4:34
  my
• 4:34
  friend.
• 4:34
  And
• 4:34
  you
• 4:35
  look
• 4:35
  so
• 4:35
  young
• 4:35
  too,
• 4:36
  so
• 4:36
  congrats
• 4:36
  to
• 4:36
  you.
• 4:37
  Thank
• 4:37
  you.
• 4:37
  Thank
• 4:37
  you.
• 4:37
  Good
• 4:38
  genes.
• 4:38
  Yeah.
• 4:38
  Right.
• 4:38
  You
• 4:39
  do.
• 4:39
  For
• 4:39
  sure.
• 4:40
  All
• 4:40
  right,
• 4:40
  so
• 4:40
  I'm
• 4:40
  curious.
• 4:40
  So
• 4:41
  as
• 4:41
  you
• 4:41
  move
• 4:41
  between
• 4:42
  all
• 4:42
  those
• 4:42
  different
• 4:42
  cultures,
• 4:43
  all
• 4:43
  those
• 4:43
  different
• 4:44
  countries,
• 4:44
  all
• 4:44
  those
• 4:45
  different
• 4:45
  business
• 4:45
  models,
• 4:46
  you
• 4:46
  know,
• 4:46
  and
• 4:47
  there's
• 4:47
  different
• 4:47
  market
• 4:47
  maturity
• 4:48
  levels
• 4:48
  of
• 4:48
  each
• 4:48
  of
• 4:49
  those
• 4:49
  retailers
• 4:49
  that
• 4:49
  you
• 4:50
  are
• 4:50
  Working
• 4:50
  with.
• 4:51
  I'm
• 4:51
  curious,
• 4:51
  is
• 4:51
  there
• 4:52
  anything
• 4:52
  that
• 4:52
  you
• 4:52
  learned
• 4:52
  that
• 4:53
  you
• 4:53
  would
• 4:53
  say
• 4:53
  is
• 4:53
  universally
• 4:54
  true
• 4:54
  to
• 4:54
  luxury
• 4:55
  retailing?
• 4:56
  Absolutely.
• 4:57
  I
• 4:57
  think,
• 4:57
  you
• 4:58
  know,
• 4:58
  in
• 4:58
  the
• 4:59
  end,
• 4:59
  when
• 5:00
  it
• 5:00
  comes
• 5:00
  to
• 5:00
  luxury
• 5:01
  retailing,
• 5:01
  the
• 5:01
  number
• 5:02
  one
• 5:02
  thing
• 5:02
  is
• 5:02
  always
• 5:02
  product.
• 5:03
  Okay.
• 5:04
  I
• 5:04
  think
• 5:04
  people
• 5:05
  want
• 5:05
  to
• 5:06
  get
• 5:06
  the
• 5:06
  product.
• 5:07
  And
• 5:07
  so
• 5:07
  having
• 5:08
  a
• 5:08
  product
• 5:08
  that
• 5:08
  has
• 5:09
  personality,
• 5:10
  character,
• 5:11
  that
• 5:11
  is
• 5:11
  consistent
• 5:12
  over
• 5:12
  time.
• 5:13
  I'll
• 5:14
  give
• 5:14
  you
• 5:14
  an
• 5:14
  example.
• 5:15
  Monica
• 5:15
  Vinader's
• 5:16
  product
• 5:16
  always
• 5:18
  has
• 5:19
  design
• 5:20
  integrity,
• 5:20
  which
• 5:21
  is,
• 5:21
  as
• 5:22
  I
• 5:22
  was
• 5:22
  telling
• 5:22
  you
• 5:22
  earlier,
• 5:23
  inspired
• 5:24
  in
• 5:24
  art
• 5:25
  and
• 5:25
  nature,
• 5:27
  very
• 5:27
  high
• 5:27
  quality.
• 5:28
  So
• 5:28
  we
• 5:28
  have
• 5:28
  very
• 5:28
  high
• 5:28
  standards
• 5:29
  on
• 5:29
  quality.
• 5:30
  And
• 5:30
  that
• 5:30
  has
• 5:31
  been
• 5:31
  the
• 5:31
  case
• 5:32
  since
• 5:32
  day
• 5:32
  one.
• 5:33
  Then
• 5:34
  also
• 5:34
  we
• 5:34
  have
• 5:34
  responsible
• 5:35
  practices.
• 5:35
  We
• 5:36
  have
• 5:36
  100%
• 5:38
  recycled
• 5:39
  gold
• 5:39
  and
• 5:39
  silver.
• 5:40
  We
• 5:40
  have
• 5:41
  also
• 5:42
  traceability.
• 5:43
  We
• 5:43
  have
• 5:43
  a
• 5:43
  product
• 5:43
  passport.
• 5:44
  We
• 5:45
  have
• 5:45
  all
• 5:45
  these
• 5:45
  different
• 5:46
  things
• 5:46
  that
• 5:46
  we
• 5:46
  do
• 5:46
  to
• 5:47
  make
• 5:47
  sure
• 5:47
  that
• 5:47
  customers
• 5:48
  can
• 5:48
  trust
• 5:48
  what
• 5:48
  we
• 5:49
  do.
• 5:49
  And
• 5:50
  the
• 5:50
  most,
• 5:51
  I
• 5:51
  would
• 5:51
  say,
• 5:51
  important
• 5:51
  thing
• 5:52
  is
• 5:52
  that
• 5:52
  we
• 5:52
  offer
• 5:52
  this
• 5:53
  incredible
• 5:53
  product
• 5:54
  at
• 5:55
  a
• 5:55
  very
• 5:55
  affordable
• 5:55
  price.
• 5:56
  Our
• 5:56
  challenge
• 5:57
  is
• 5:57
  always
• 5:57
  to
• 5:57
  ensure
• 5:58
  that
• 5:58
  despite
• 5:59
  how
• 5:59
  crazy
• 5:59
  the
• 5:59
  gold
• 5:59
  prices
• 6:00
  and
• 6:00
  silver
• 6:00
  prices
• 6:01
  are,
• 6:01
  we
• 6:02
  need
• 6:02
  to
• 6:02
  continue
• 6:02
  to
• 6:02
  do
• 6:03
  great
• 6:03
  design
• 6:03
  that
• 6:04
  is
• 6:04
  consistent
• 6:05
  and
• 6:05
  that
• 6:06
  it's
• 6:06
  a
• 6:06
  Ford
• 6:07
  to
• 6:07
  a
• 6:07
  customer.
• 6:08
  And
• 6:08
  yet
• 6:08
  it's
• 6:09
  still
• 6:09
  also
• 6:09
  high
• 6:09
  quality.
• 6:10
  You
• 6:10
  know,
• 6:10
  we
• 6:10
  offer
• 6:10
  five
• 6:11
  year
• 6:11
  guarantee
• 6:11
  for
• 6:12
  our
• 6:12
  products.
• 6:12
  Beyond
• 6:13
  the
• 6:13
  five
• 6:13
  years
• 6:13
  we
• 6:14
  offer
• 6:14
  lifetime
• 6:14
  repairs.
• 6:15
  You
• 6:16
  know,
• 6:16
  it's
• 6:16
  all
• 6:16
  about
• 6:16
  doing
• 6:17
  that
• 6:17
  consistently.
• 6:17
  So
• 6:18
  that's
• 6:18
  something
• 6:18
  that
• 6:18
  I
• 6:18
  think
• 6:18
  is
• 6:19
  universal
• 6:19
  in
• 6:19
  luxury.
• 6:20
  Second
• 6:20
  thing
• 6:21
  is
• 6:21
  relationships.
• 6:22
  I
• 6:22
  think
• 6:22
  relationships
• 6:24
  are
• 6:25
  very
• 6:25
  important
• 6:25
  in
• 6:26
  luxury.
• 6:27
  And
• 6:27
  I
• 6:27
  would
• 6:27
  say
• 6:28
  that
• 6:28
  over
• 6:28
  time,
• 6:29
  I
• 6:29
  think
• 6:30
  it's
• 6:30
  not
• 6:30
  just
• 6:30
  the
• 6:30
  customer
• 6:31
  relationship,
• 6:31
  but
• 6:31
  it's
• 6:32
  also
• 6:32
  the
• 6:32
  relationship
• 6:32
  you
• 6:33
  have
• 6:33
  with
• 6:33
  every
• 6:33
  stakeholder.
• 6:34
  For
• 6:35
  example,
• 6:35
  me
• 6:35
  as
• 6:35
  the
• 6:36
  CEO,
• 6:36
  obviously
• 6:37
  we
• 6:37
  need
• 6:37
  to
• 6:37
  make
• 6:38
  sure
• 6:38
  that
• 6:38
  we
• 6:38
  have
• 6:38
  a
• 6:38
  great
• 6:38
  relationship
• 6:39
  with
• 6:39
  customers,
• 6:40
  but
• 6:40
  also
• 6:40
  with
• 6:41
  our
• 6:41
  teams
• 6:42
  and
• 6:42
  with
• 6:42
  our
• 6:42
  vendors
• 6:43
  and
• 6:44
  people
• 6:44
  like
• 6:44
  yourselves.
• 6:44
  We
• 6:45
  need
• 6:45
  to
• 6:45
  make
• 6:45
  sure
• 6:45
  we
• 6:45
  have
• 6:46
  great
• 6:46
  relationship
• 6:46
  with
• 6:47
  everyone
• 6:48
  so
• 6:48
  that
• 6:49
  every
• 6:50
  time
• 6:50
  we
• 6:50
  interact
• 6:50
  with
• 6:51
  any
• 6:51
  of
• 6:51
  our
• 6:51
  stakeholders,
• 6:53
  people
• 6:53
  can
• 6:53
  feel
• 6:54
  who
• 6:54
  we
• 6:54
  are
• 6:54
  and
• 6:54
  what
• 6:55
  we
• 6:55
  stand
• 6:55
  for
• 6:55
  and
• 6:55
  how
• 6:56
  we
• 6:56
  do
• 6:56
  business.
• 6:57
  And
• 6:57
  hopefully
• 6:58
  they're
• 6:58
  excited
• 6:58
  about
• 6:58
  who
• 6:59
  we
• 6:59
  are
• 6:59
  so
• 6:59
  that
• 6:59
  they
• 6:59
  want
• 7:00
  to
• 7:00
  do
• 7:00
  more
• 7:00
  things
• 7:00
  with
• 7:00
  us.
• 7:01
  I
• 7:01
  like
• 7:01
  that.
• 7:01
  I
• 7:01
  like
• 7:01
  that
• 7:01
  element
• 7:02
  a
• 7:02
  lot.
• 7:02
  That's
• 7:02
  something
• 7:02
  I've
• 7:03
  never
• 7:03
  thought
• 7:03
  about
• 7:03
  either.
• 7:03
  That's
• 7:04
  really,
• 7:04
  really
• 7:04
  fascinating.
• 7:05
  Going
• 7:06
  back
• 7:06
  to
• 7:06
  the
• 7:06
  product
• 7:06
  side
• 7:07
  of
• 7:07
  things
• 7:07
  too.
• 7:07
  I
• 7:07
  mean,
• 7:07
  you
• 7:08
  mentioned
• 7:08
  to
• 7:08
  me
• 7:08
  before
• 7:08
  we
• 7:08
  started
• 7:09
  because
• 7:09
  I
• 7:09
  want
• 7:09
  to
• 7:09
  let
• 7:09
  people
• 7:10
  in
• 7:10
  on
• 7:10
  all
• 7:10
  the
• 7:10
  conversations
• 7:11
  we've
• 7:11
  had
• 7:11
  too.
• 7:12
  You
• 7:12
  said
• 7:13
  that
• 7:13
  Monica
• 7:13
  takes
• 7:13
  a
• 7:14
  really
• 7:14
  interesting
• 7:14
  approach
• 7:15
  to
• 7:15
  how
• 7:15
  she
• 7:15
  designs
• 7:16
  her
• 7:17
  collections
• 7:17
  too,
• 7:17
  in
• 7:18
  the
• 7:18
  terms
• 7:18
  of
• 7:18
  she
• 7:18
  tries
• 7:18
  to
• 7:19
  stick
• 7:19
  kind
• 7:19
  of
• 7:20
  inspired
• 7:20
  by
• 7:20
  nature
• 7:21
  and
• 7:21
  inside
• 7:21
  of
• 7:21
  her
• 7:21
  own
• 7:22
  head
• 7:22
  versus
• 7:22
  looking
• 7:22
  out
• 7:22
  in
• 7:23
  the
• 7:23
  competition
• 7:23
  so
• 7:23
  that
• 7:24
  she
• 7:24
  doesn't
• 7:24
  Kind
• 7:24
  of
• 7:25
  gravitate
• 7:25
  towards
• 7:25
  the
• 7:25
  mean,
• 7:26
  so
• 7:26
  to
• 7:26
  speak,
• 7:26
  in
• 7:26
  terms
• 7:26
  of
• 7:27
  what
• 7:27
  she's
• 7:27
  designing.
• 7:27
  Can
• 7:28
  you
• 7:28
  talk
• 7:28
  about
• 7:28
  that
• 7:28
  a
• 7:28
  little
• 7:28
  bit?
• 7:28
  Absolutely.
• 7:29
  I
• 7:29
  mean,
• 7:29
  she's
• 7:30
  originally
• 7:31
  from
• 7:31
  San
• 7:31
  Sebastian
• 7:32
  in
• 7:32
  the
• 7:32
  north
• 7:32
  of
• 7:33
  Spain.
• 7:34
  Going
• 7:34
  there
• 7:34
  in
• 7:34
  a
• 7:34
  month.
• 7:35
  Yeah,
• 7:35
  there
• 7:36
  you
• 7:36
  go.
• 7:37
  And
• 7:38
  basically
• 7:38
  she
• 7:39
  grew
• 7:39
  up
• 7:41
  there,
• 7:42
  and
• 7:43
  over
• 7:43
  time,
• 7:43
  she
• 7:44
  basically
• 7:44
  lived
• 7:45
  in
• 7:45
  different
• 7:45
  places.
• 7:46
  And
• 7:46
  a
• 7:46
  lot
• 7:46
  of
• 7:46
  the
• 7:46
  things
• 7:46
  that
• 7:47
  I
• 7:47
  noticed
• 7:47
  with
• 7:47
  her
• 7:47
  is
• 7:47
  that
• 7:48
  she
• 7:48
  loves
• 7:48
  living
• 7:49
  in
• 7:49
  places
• 7:49
  where
• 7:50
  she's
• 7:50
  very
• 7:50
  connected
• 7:50
  to
• 7:50
  nature.
• 7:51
  And
• 7:51
  I
• 7:52
  think
• 7:52
  she
• 7:52
  gets
• 7:52
  a
• 7:52
  lot
• 7:53
  of
• 7:53
  inspiration
• 7:53
  from
• 7:53
  that.
• 7:54
  She
• 7:54
  obviously
• 7:55
  visits
• 7:56
  places
• 7:56
  where
• 7:56
  there's
• 7:57
  art,
• 7:57
  art
• 7:57
  galleries
• 7:58
  and
• 7:58
  so
• 7:58
  on.
• 7:59
  But
• 7:59
  I
• 7:59
  think
• 7:59
  nature
• 8:00
  is
• 8:01
  one
• 8:01
  of
• 8:01
  the
• 8:01
  key
• 8:01
  things
• 8:01
  that
• 8:02
  she
• 8:02
  gets
• 8:02
  inspired
• 8:02
  from.
• 8:03
  And
• 8:03
  the
• 8:03
  whole
• 8:03
  team,
• 8:03
  the
• 8:03
  design
• 8:04
  team,
• 8:04
  the
• 8:04
  same,
• 8:05
  obviously,
• 8:05
  because
• 8:05
  that's
• 8:06
  the
• 8:06
  ethos
• 8:06
  of
• 8:06
  the
• 8:07
  brand.
• 8:07
  And
• 8:08
  you
• 8:08
  will
• 8:08
  see
• 8:08
  a
• 8:08
  lot
• 8:08
  of
• 8:09
  our
• 8:09
  products
• 8:10
  literally
• 8:10
  have
• 8:11
  shapes
• 8:11
  that
• 8:11
  have
• 8:12
  to
• 8:12
  do
• 8:12
  with
• 8:12
  nature.
• 8:12
  It
• 8:13
  may
• 8:13
  be
• 8:13
  a
• 8:13
  stone,
• 8:13
  it
• 8:13
  may
• 8:14
  be
• 8:14
  a
• 8:14
  wave,
• 8:14
  it
• 8:14
  may
• 8:15
  be,
• 8:16
  you
• 8:16
  know,
• 8:16
  inspired
• 8:17
  on
• 8:17
  anything
• 8:17
  that
• 8:18
  has
• 8:18
  to
• 8:18
  do
• 8:18
  with
• 8:18
  nature.
• 8:18
  So
• 8:19
  I
• 8:20
  think,
• 8:20
  you
• 8:20
  know,
• 8:20
  going
• 8:21
  back
• 8:21
  to
• 8:21
  that
• 8:21
  product
• 8:21
  consistency
• 8:22
  and
• 8:23
  what
• 8:23
  builds
• 8:23
  trust,
• 8:24
  I
• 8:24
  think
• 8:25
  design
• 8:25
  integrity
• 8:26
  is
• 8:26
  one
• 8:26
  of
• 8:26
  the
• 8:26
  key
• 8:26
  things
• 8:26
  that
• 8:27
  we
• 8:27
  do
• 8:27
  really
• 8:28
  well,
• 8:28
  and
• 8:28
  we
• 8:28
  try
• 8:28
  and
• 8:28
  stay
• 8:29
  very
• 8:29
  focused
• 8:29
  on
• 8:29
  that
• 8:30
  and
• 8:30
  therefore,
• 8:31
  you
• 8:31
  know,
• 8:31
  not
• 8:31
  try
• 8:31
  and
• 8:32
  visit
• 8:32
  a
• 8:32
  lot
• 8:33
  of
• 8:33
  other
• 8:34
  companies
• 8:34
  doing
• 8:35
  what
• 8:35
  we
• 8:35
  do,
• 8:35
  because
• 8:35
  otherwise
• 8:36
  you
• 8:36
  forget
• 8:36
  about
• 8:37
  who
• 8:37
  you
• 8:37
  are
• 8:37
  and,
• 8:37
  you
• 8:38
  know,
• 8:38
  how
• 8:38
  you
• 8:38
  do
• 8:38
  things.
• 8:38
  Yeah,
• 8:39
  I
• 8:39
  wanted
• 8:39
  to
• 8:39
  share
• 8:39
  that
• 8:39
  anecdote
• 8:40
  with
• 8:40
  audience,
• 8:40
  too,
• 8:40
  because
• 8:40
  I
• 8:41
  feel
• 8:41
  like
• 8:41
  that.
• 8:41
  I
• 8:41
  feel
• 8:41
  like
• 8:41
  that
• 8:42
  is
• 8:42
  something
• 8:42
  that
• 8:42
  is
• 8:43
  consistent
• 8:44
  with
• 8:44
  artists
• 8:44
  that
• 8:44
  I
• 8:44
  talk
• 8:45
  to.
• 8:45
  Like,
• 8:45
  true
• 8:45
  artists
• 8:46
  don't
• 8:46
  want
• 8:46
  to
• 8:46
  be
• 8:47
  influenced
• 8:47
  by
• 8:47
  the
• 8:47
  outside.
• 8:48
  They
• 8:48
  want
• 8:48
  to
• 8:48
  just
• 8:49
  stay
• 8:49
  in
• 8:49
  their
• 8:49
  own.
• 8:50
  Their
• 8:50
  own
• 8:50
  sphere
• 8:51
  in
• 8:51
  terms
• 8:51
  of
• 8:51
  how
• 8:51
  they
• 8:51
  think
• 8:52
  about
• 8:52
  things
• 8:52
  and
• 8:52
  create
• 8:53
  the
• 8:53
  art
• 8:53
  that
• 8:54
  means
• 8:54
  the
• 8:54
  most
• 8:54
  to
• 8:54
  them.
• 8:55
  So
• 8:55
  that's.
• 8:55
  It's
• 8:56
  remarkable.
• 8:56
  I
• 8:56
  mean,
• 8:56
  nowadays
• 8:57
  where
• 8:57
  you
• 8:57
  get
• 8:57
  bombarded
• 8:58
  with
• 8:58
  information
• 8:59
  and
• 8:59
  it's
• 8:59
  so
• 8:59
  easy
• 8:59
  to
• 9:00
  access
• 9:00
  things,
• 9:01
  I
• 9:01
  just
• 9:01
  think
• 9:01
  it's
• 9:02
  remarkable.
• 9:02
  So
• 9:02
  I
• 9:02
  always
• 9:03
  have
• 9:04
  a
• 9:04
  lot
• 9:05
  of
• 9:05
  respect
• 9:05
  for
• 9:06
  how
• 9:06
  she
• 9:07
  and
• 9:07
  the
• 9:07
  team
• 9:08
  approaches
• 9:08
  that
• 9:08
  and
• 9:08
  how
• 9:09
  disciplined
• 9:09
  they
• 9:10
  are
• 9:10
  about
• 9:10
  it.
• 9:10
  So
• 9:10
  I'm
• 9:11
  curious,
• 9:11
  what
• 9:11
  was.
• 9:11
  What
• 9:11
  was
• 9:12
  those
• 9:12
  first.
• 9:12
  So
• 9:13
  when
• 9:13
  you're.
• 9:13
  So
• 9:14
  you're
• 9:14
  over
• 9:14
  in
• 9:14
  Canada
• 9:14
  before
• 9:15
  this,
• 9:15
  right?
• 9:15
  What
• 9:15
  were
• 9:15
  those
• 9:15
  first
• 9:16
  conversations
• 9:16
  with
• 9:17
  Monica
• 9:17
  like?
• 9:18
  Like,
• 9:18
  what
• 9:18
  did
• 9:18
  you
• 9:18
  say
• 9:19
  to
• 9:19
  her
• 9:19
  that,
• 9:19
  you
• 9:20
  know,
• 9:20
  made
• 9:20
  you
• 9:20
  coming
• 9:20
  in
• 9:21
  as
• 9:21
  CEO
• 9:21
  so
• 9:21
  compelling
• 9:22
  for
• 9:22
  her?
• 9:24
  I
• 9:24
  should
• 9:24
  ask
• 9:24
  her.
• 9:26
  But
• 9:26
  my
• 9:26
  gut
• 9:27
  tells
• 9:27
  me
• 9:27
  is,
• 9:28
  you
• 9:28
  know,
• 9:28
  first
• 9:29
  of
• 9:29
  all,
• 9:29
  I
• 9:29
  think
• 9:30
  we
• 9:30
  obviously
• 9:30
  connected
• 9:32
  culturally.
• 9:32
  I
• 9:32
  think,
• 9:32
  you
• 9:33
  know,
• 9:33
  she
• 9:33
  saw
• 9:33
  that
• 9:33
  it
• 9:33
  would
• 9:34
  be
• 9:34
  a
• 9:34
  very
• 9:34
  good
• 9:34
  cultural
• 9:35
  fit.
• 9:36
  I
• 9:36
  think
• 9:36
  she
• 9:37
  probably
• 9:37
  appreciated
• 9:39
  my
• 9:39
  experience
• 9:42
  from
• 9:42
  different
• 9:43
  types
• 9:43
  of
• 9:43
  companies.
• 9:44
  I
• 9:44
  work
• 9:44
  for
• 9:44
  smaller
• 9:45
  companies,
• 9:45
  for
• 9:45
  larger
• 9:46
  companies,
• 9:46
  for
• 9:46
  retailers,
• 9:47
  for
• 9:47
  brands.
• 9:48
  I
• 9:48
  worked
• 9:48
  in
• 9:49
  different
• 9:49
  markets.
• 9:51
  I
• 9:52
  think
• 9:52
  she
• 9:52
  appreciated
• 9:53
  that.
• 9:53
  And
• 9:54
  I
• 9:54
  also
• 9:54
  think
• 9:55
  that
• 9:55
  she
• 9:55
  understood
• 9:56
  that
• 9:56
  our
• 9:57
  goal
• 9:58
  in
• 9:58
  many
• 9:58
  ways
• 9:59
  was
• 9:59
  to
• 10:00
  scale
• 10:01
  up
• 10:01
  the
• 10:01
  business.
• 10:02
  And
• 10:02
  so
• 10:03
  I
• 10:03
  think
• 10:03
  she
• 10:05
  just
• 10:05
  guessing,
• 10:05
  you
• 10:05
  know,
• 10:05
  but,
• 10:06
  you
• 10:06
  know,
• 10:06
  I'm
• 10:06
  guessing
• 10:06
  that
• 10:06
  from
• 10:07
  my
• 10:07
  conversation.
• 10:07
  From
• 10:08
  my
• 10:08
  conversation.
• 10:09
  Maybe
• 10:10
  that's
• 10:10
  your
• 10:10
  next
• 10:10
  interview.
• 10:12
  You
• 10:12
  know,
• 10:14
  I
• 10:14
  think
• 10:14
  she
• 10:15
  probably
• 10:17
  thought
• 10:17
  that,
• 10:18
  you
• 10:18
  know,
• 10:19
  had
• 10:19
  a
• 10:19
  good
• 10:19
  background
• 10:19
  to
• 10:20
  help
• 10:20
  the
• 10:20
  company
• 10:20
  get
• 10:20
  to
• 10:21
  the
• 10:21
  next
• 10:21
  stage
• 10:21
  of
• 10:22
  development,
• 10:22
  which
• 10:23
  is
• 10:23
  probably
• 10:23
  going
• 10:23
  to
• 10:23
  be,
• 10:24
  you
• 10:24
  know,
• 10:24
  a
• 10:24
  much
• 10:24
  larger
• 10:25
  business,
• 10:25
  much
• 10:25
  more
• 10:26
  developed
• 10:27
  presence
• 10:27
  in
• 10:28
  existing
• 10:28
  markets
• 10:28
  and
• 10:29
  probably
• 10:30
  in
• 10:30
  new
• 10:30
  markets
• 10:31
  and
• 10:31
  becoming
• 10:31
  a
• 10:31
  more
• 10:31
  global
• 10:32
  brand.
• 10:32
  Does
• 10:33
  going
• 10:33
  to
• 10:33
  a
• 10:33
  brand
• 10:34
  that
• 10:34
  is
• 10:34
  so,
• 10:34
  you
• 10:35
  know,
• 10:35
  so
• 10:36
  led
• 10:36
  by
• 10:36
  a
• 10:36
  founder,
• 10:37
  so
• 10:37
  much
• 10:37
  about
• 10:38
  the
• 10:38
  founder,
• 10:38
  does
• 10:38
  that
• 10:39
  present
• 10:39
  any
• 10:39
  unique
• 10:40
  challenges
• 10:40
  relative
• 10:40
  to
• 10:41
  the
• 10:41
  types
• 10:41
  of
• 10:42
  jobs
• 10:42
  you've
• 10:42
  had
• 10:42
  before
• 10:43
  in
• 10:43
  the
• 10:43
  industry?
• 10:44
  Yeah,
• 10:44
  I
• 10:44
  mean,
• 10:44
  obviously
• 10:45
  the
• 10:45
  founder,
• 10:46
  you
• 10:47
  know,
• 10:47
  the
• 10:47
  founder's
• 10:48
  personality
• 10:48
  is
• 10:49
  everywhere
• 10:49
  in
• 10:49
  the
• 10:49
  company.
• 10:50
  I
• 10:50
  think
• 10:50
  with
• 10:51
  her,
• 10:51
  what's
• 10:51
  been
• 10:51
  incredible
• 10:53
  is
• 10:53
  that
• 10:54
  since
• 10:54
  day
• 10:54
  one,
• 10:54
  she
• 10:55
  always
• 10:55
  said,
• 10:55
  you
• 10:55
  know,
• 10:55
  my
• 10:56
  job
• 10:56
  is
• 10:56
  to
• 10:56
  make
• 10:56
  sure
• 10:56
  you're
• 10:57
  successful.
• 10:58
  And
• 10:58
  so
• 10:59
  she's
• 11:00
  still
• 11:01
  in
• 11:01
  the
• 11:01
  company
• 11:01
  as
• 11:02
  co
• 11:02
  founder
• 11:03
  and
• 11:03
  artistic
• 11:04
  director,
• 11:05
  but
• 11:05
  she's
• 11:05
  very
• 11:06
  clear
• 11:06
  about
• 11:06
  what
• 11:06
  her
• 11:07
  role
• 11:07
  is.
• 11:08
  And
• 11:08
  she's
• 11:09
  in
• 11:09
  a
• 11:09
  role
• 11:10
  of
• 11:10
  influence
• 11:10
  where
• 11:11
  she's
• 11:11
  influencing
• 11:12
  product
• 11:12
  design,
• 11:12
  she's
• 11:13
  influencing
• 11:13
  how
• 11:14
  we
• 11:14
  come
• 11:14
  to
• 11:14
  life
• 11:15
  digitally
• 11:15
  and
• 11:16
  in
• 11:16
  the
• 11:16
  stores,
• 11:16
  she's
• 11:16
  influencing
• 11:17
  the
• 11:17
  marketing.
• 11:18
  But
• 11:18
  really
• 11:19
  as
• 11:19
  a
• 11:19
  guardian
• 11:20
  of
• 11:20
  the
• 11:20
  brand
• 11:21
  as
• 11:21
  opposed
• 11:21
  to
• 11:22
  the
• 11:23
  person
• 11:23
  running
• 11:23
  the
• 11:23
  company.
• 11:24
  This
• 11:24
  is
• 11:24
  what
• 11:25
  she
• 11:25
  used
• 11:25
  to
• 11:25
  do.
• 11:26
  Now
• 11:26
  I'm
• 11:26
  the
• 11:26
  person
• 11:27
  running
• 11:27
  the
• 11:27
  company.
• 11:27
  So
• 11:28
  she's
• 11:28
  very
• 11:29
  clear
• 11:29
  about
• 11:29
  what
• 11:29
  her
• 11:30
  role
• 11:30
  is
• 11:31
  and
• 11:31
  it's
• 11:32
  working
• 11:32
  really
• 11:32
  well.
• 11:32
  That's
• 11:33
  great.
• 11:33
  All
• 11:33
  right,
• 11:33
  so
• 11:34
  what
• 11:34
  are
• 11:34
  your
• 11:34
  goals?
• 11:34
  You
• 11:35
  know,
• 11:35
  what
• 11:35
  are
• 11:35
  your
• 11:35
  goals
• 11:36
  here
• 11:36
  as
• 11:36
  you
• 11:36
  look
• 11:36
  forward?
• 11:36
  What
• 11:37
  are
• 11:37
  your
• 11:37
  goals
• 11:37
  for
• 11:37
  the
• 11:37
  company
• 11:37
  and
• 11:38
  your
• 11:38
  role?
• 11:38
  I
• 11:38
  think
• 11:38
  the
• 11:39
  number
• 11:39
  one
• 11:39
  goal
• 11:39
  is,
• 11:40
  first
• 11:40
  of
• 11:40
  all,
• 11:41
  in
• 11:41
  the
• 11:41
  very
• 11:41
  short
• 11:41
  term,
• 11:42
  is
• 11:43
  to
• 11:43
  be
• 11:43
  laser
• 11:44
  focused
• 11:44
  on
• 11:44
  doing
• 11:45
  what
• 11:45
  we
• 11:45
  do
• 11:45
  really
• 11:45
  well.
• 11:46
  Because
• 11:47
  I
• 11:47
  think
• 11:48
  there's
• 11:48
  still
• 11:49
  opportunities
• 11:49
  to
• 11:49
  do
• 11:50
  exactly
• 11:51
  what
• 11:51
  we
• 11:51
  do
• 11:51
  today
• 11:51
  better.
• 11:52
  And
• 11:52
  I
• 11:52
  think
• 11:52
  we're
• 11:53
  all
• 11:53
  focused
• 11:53
  on
• 11:53
  that
• 11:55
  as
• 11:55
  we
• 11:56
  go
• 11:56
  beyond
• 11:57
  the
• 11:57
  next
• 11:57
  few
• 11:58
  months.
• 11:59
  I
• 11:59
  think
• 11:59
  really
• 12:00
  the
• 12:00
  goal
• 12:00
  will
• 12:01
  be
• 12:01
  to,
• 12:01
  as
• 12:02
  I
• 12:02
  said
• 12:02
  earlier,
• 12:03
  scale
• 12:03
  up
• 12:03
  the
• 12:04
  business
• 12:04
  and
• 12:04
  make
• 12:05
  sure
• 12:05
  the
• 12:05
  company
• 12:05
  is
• 12:06
  much
• 12:07
  more
• 12:07
  global,
• 12:08
  that
• 12:08
  is
• 12:09
  a
• 12:09
  lot
• 12:09
  more
• 12:09
  present
• 12:10
  in
• 12:10
  existing
• 12:11
  markets,
• 12:11
  especially
• 12:11
  UK
• 12:12
  and
• 12:12
  us,
• 12:13
  and
• 12:14
  that
• 12:14
  we
• 12:15
  continue
• 12:15
  to
• 12:15
  refine
• 12:17
  our
• 12:17
  space,
• 12:19
  be
• 12:19
  very
• 12:19
  clear
• 12:20
  about
• 12:20
  who
• 12:20
  we
• 12:20
  are,
• 12:20
  what
• 12:20
  we
• 12:20
  stand
• 12:21
  for,
• 12:21
  and
• 12:21
  be
• 12:22
  very
• 12:22
  differentiated
• 12:22
  in
• 12:23
  the
• 12:23
  space
• 12:23
  that
• 12:23
  we
• 12:23
  play,
• 12:24
  which
• 12:24
  is
• 12:24
  really
• 12:24
  between
• 12:25
  fashion
• 12:26
  and
• 12:26
  high
• 12:26
  jewelry.
• 12:27
  You
• 12:27
  know,
• 12:27
  it's
• 12:27
  a
• 12:27
  demi
• 12:28
  fine
• 12:28
  and
• 12:29
  fine
• 12:29
  space
• 12:29
  where
• 12:30
  we
• 12:30
  play.
• 12:31
  And
• 12:32
  I
• 12:32
  just
• 12:32
  think,
• 12:32
  you
• 12:32
  know,
• 12:33
  there's
• 12:33
  a
• 12:33
  lot
• 12:33
  of
• 12:33
  demand
• 12:33
  for
• 12:34
  this
• 12:34
  we
• 12:34
  do
• 12:34
  what
• 12:35
  we
• 12:35
  do
• 12:35
  really
• 12:35
  well
• 12:37
  in
• 12:37
  terms
• 12:37
  of
• 12:38
  providing
• 12:38
  something
• 12:39
  that
• 12:39
  the
• 12:39
  customer
• 12:39
  values
• 12:40
  at
• 12:41
  an
• 12:41
  affordable
• 12:41
  price.
• 12:41
  So
• 12:42
  I
• 12:42
  think
• 12:42
  that's
• 12:42
  what
• 12:42
  we're
• 12:43
  going
• 12:43
  to
• 12:43
  continue
• 12:43
  to
• 12:43
  do.
• 12:43
  We
• 12:43
  just
• 12:44
  need
• 12:44
  to
• 12:44
  do
• 12:44
  it
• 12:44
  at
• 12:44
  more
• 12:44
  scale.
• 12:45
  Right.
• 12:45
  So
• 12:45
  I'm
• 12:45
  curious
• 12:46
  what
• 12:46
  comes
• 12:47
  into
• 12:47
  your
• 12:47
  mind
• 12:47
  then,
• 12:47
  or
• 12:48
  day
• 12:48
  to
• 12:48
  day
• 12:48
  focus
• 12:49
  in
• 12:49
  the
• 12:49
  job
• 12:49
  in
• 12:50
  terms
• 12:50
  of
• 12:51
  what's
• 12:51
  required
• 12:51
  to
• 12:52
  scale
• 12:52
  in
• 12:53
  this
• 12:53
  industry?
• 12:53
  Like
• 12:54
  as
• 12:54
  you
• 12:54
  look
• 12:54
  to
• 12:54
  scale
• 12:55
  in
• 12:55
  the
• 12:55
  us,
• 12:55
  let's
• 12:55
  just
• 12:55
  keep
• 12:56
  it
• 12:56
  in
• 12:56
  the
• 12:56
  US
• 12:56
  and
• 12:56
  uk.
• 12:56
  It's
• 12:57
  probably
• 12:57
  the
• 12:57
  simplest
• 12:57
  way
• 12:58
  to
• 12:58
  ask
• 12:58
  this
• 12:58
  question,
• 12:59
  what
• 12:59
  are
• 12:59
  the
• 12:59
  elements
• 13:00
  that
• 13:01
  enable
• 13:01
  you
• 13:01
  to
• 13:02
  scale?
• 13:03
  So
• 13:04
  I
• 13:04
  think
• 13:04
  of
• 13:05
  it
• 13:05
  as
• 13:05
  a
• 13:05
  360
• 13:06
  degree
• 13:06
  type
• 13:07
  of
• 13:08
  set
• 13:08
  of
• 13:08
  things
• 13:09
  that
• 13:09
  we
• 13:09
  need
• 13:09
  to
• 13:09
  do.
• 13:10
  And
• 13:10
  obviously
• 13:11
  I
• 13:11
  love
• 13:11
  your
• 13:11
  question
• 13:12
  about
• 13:12
  UK
• 13:12
  and
• 13:13
  US
• 13:13
  because
• 13:14
  it
• 13:14
  really
• 13:14
  applies
• 13:14
  to
• 13:14
  any
• 13:15
  market.
• 13:15
  Each
• 13:16
  market
• 13:16
  is
• 13:16
  different
• 13:17
  and
• 13:17
  your
• 13:18
  positioning
• 13:18
  may
• 13:18
  be
• 13:19
  not
• 13:19
  necessarily
• 13:19
  your
• 13:20
  position,
• 13:20
  but
• 13:20
  the
• 13:20
  level
• 13:20
  of
• 13:21
  awareness
• 13:21
  may
• 13:21
  be
• 13:21
  different.
• 13:22
  I
• 13:22
  mean,
• 13:22
  the
• 13:22
  US
• 13:22
  is
• 13:22
  such
• 13:23
  a
• 13:23
  vast
• 13:23
  market
• 13:23
  that
• 13:24
  having
• 13:25
  the
• 13:25
  kind
• 13:25
  of
• 13:25
  interactions
• 13:26
  we
• 13:26
  just
• 13:26
  had
• 13:27
  with
• 13:27
  your
• 13:27
  friend
• 13:28
  in
• 13:28
  every
• 13:28
  city
• 13:28
  you
• 13:29
  visit
• 13:29
  in
• 13:29
  the
• 13:29
  US
• 13:30
  at
• 13:30
  every
• 13:30
  moment
• 13:31
  is
• 13:31
  not
• 13:31
  necessarily
• 13:32
  something
• 13:33
  that
• 13:33
  you
• 13:33
  would
• 13:33
  expect
• 13:34
  because
• 13:34
  it's
• 13:34
  just
• 13:35
  very
• 13:35
  vast.
• 13:36
  Whereas
• 13:37
  in
• 13:37
  the
• 13:37
  market
• 13:37
  where
• 13:38
  we've
• 13:38
  been
• 13:38
  here
• 13:38
  for
• 13:38
  so
• 13:39
  long,
• 13:39
  there's
• 13:39
  a
• 13:39
  much
• 13:39
  higher
• 13:40
  level
• 13:40
  of
• 13:40
  awareness,
• 13:41
  much
• 13:41
  higher
• 13:42
  level
• 13:42
  of
• 13:42
  familiarity
• 13:44
  and
• 13:44
  a
• 13:44
  familiarity
• 13:44
  that
• 13:45
  is
• 13:45
  exactly
• 13:45
  in
• 13:45
  line
• 13:46
  with
• 13:46
  who
• 13:46
  we
• 13:46
  are
• 13:46
  and
• 13:47
  what
• 13:47
  we
• 13:47
  stand
• 13:47
  for,
• 13:47
  versus
• 13:48
  sometimes
• 13:49
  people
• 13:49
  are
• 13:49
  familiar
• 13:49
  with
• 13:50
  you,
• 13:50
  but
• 13:50
  not
• 13:50
  necessarily
• 13:51
  for
• 13:52
  the
• 13:52
  things
• 13:52
  that
• 13:52
  you
• 13:52
  are
• 13:52
  famous
• 13:53
  for
• 13:53
  or
• 13:53
  you
• 13:53
  want
• 13:54
  to
• 13:54
  be
• 13:54
  famous
• 13:54
  for.
• 13:55
  So
• 13:55
  I
• 13:55
  think
• 13:55
  the
• 13:55
  challenge
• 13:56
  in
• 13:56
  the
• 13:57
  UK
• 13:57
  is
• 13:57
  really
• 13:58
  to,
• 13:59
  you
• 13:59
  know,
• 13:59
  this
• 13:59
  is
• 14:00
  our
• 14:00
  home
• 14:00
  market,
• 14:00
  it's
• 14:01
  our
• 14:01
  biggest
• 14:01
  market.
• 14:02
  It's
• 14:02
  where
• 14:02
  people
• 14:02
  are
• 14:03
  very
• 14:03
  familiar
• 14:03
  with
• 14:03
  us,
• 14:04
  they
• 14:04
  love
• 14:04
  us.
• 14:05
  So
• 14:05
  how
• 14:05
  do
• 14:05
  we
• 14:06
  continue
• 14:06
  to
• 14:06
  do
• 14:07
  a
• 14:07
  great
• 14:07
  job
• 14:08
  here,
• 14:08
  still
• 14:08
  in
• 14:09
  the
• 14:09
  same
• 14:09
  space?
• 14:10
  Maybe
• 14:10
  we
• 14:10
  can
• 14:10
  have
• 14:11
  some
• 14:11
  more
• 14:11
  stores.
• 14:12
  Maybe
• 14:12
  we
• 14:12
  can
• 14:12
  do,
• 14:14
  you
• 14:14
  know,
• 14:14
  we
• 14:14
  can.
• 14:15
  Great.
• 14:15
  Obviously
• 14:16
  we
• 14:16
  are
• 14:16
  constantly
• 14:17
  launching
• 14:17
  new
• 14:17
  products.
• 14:17
  We
• 14:18
  just
• 14:18
  launched
• 14:18
  a
• 14:18
  new
• 14:18
  innovation
• 14:19
  this
• 14:19
  week
• 14:20
  around
• 14:20
  a
• 14:20
  new
• 14:21
  diamond
• 14:21
  cat,
• 14:22
  which
• 14:23
  we
• 14:23
  call
• 14:23
  Siren
• 14:24
  Diamond.
• 14:25
  It's
• 14:26
  been
• 14:26
  huge
• 14:26
  successful.
• 14:27
  It's
• 14:27
  the
• 14:27
  first
• 14:27
  time
• 14:27
  we
• 14:27
  do
• 14:27
  something
• 14:27
  that
• 14:28
  is
• 14:28
  one
• 14:28
  carat,
• 14:29
  it's
• 14:29
  all
• 14:29
  lab
• 14:29
  grown,
• 14:31
  so
• 14:31
  we'll
• 14:31
  probably
• 14:32
  do
• 14:32
  product
• 14:32
  extensions
• 14:33
  and
• 14:33
  innovations.
• 14:34
  You
• 14:34
  know,
• 14:34
  we
• 14:34
  started
• 14:35
  producing
• 14:36
  product
• 14:37
  for
• 14:37
  men
• 14:39
  at
• 14:39
  the
• 14:39
  same
• 14:39
  time.
• 14:40
  It
• 14:40
  will
• 14:40
  probably
• 14:40
  involve
• 14:41
  just
• 14:42
  refining
• 14:43
  and
• 14:43
  fine
• 14:43
  tuning
• 14:44
  and
• 14:44
  being
• 14:44
  more
• 14:44
  nuanced.
• 14:45
  How
• 14:46
  do
• 14:46
  people
• 14:46
  experience
• 14:47
  it
• 14:47
  online?
• 14:47
  How
• 14:47
  do
• 14:48
  they
• 14:48
  experience
• 14:48
  it
• 14:48
  in
• 14:48
  the
• 14:48
  store?
• 14:49
  How
• 14:49
  is
• 14:50
  it
• 14:50
  to
• 14:50
  be
• 14:50
  in
• 14:50
  a
• 14:50
  store
• 14:51
  in
• 14:51
  London?
• 14:51
  How
• 14:51
  is
• 14:51
  it
• 14:52
  to
• 14:52
  be
• 14:53
  in
• 14:53
  another
• 14:53
  city
• 14:54
  in
• 14:54
  the
• 14:54
  uk?
• 14:55
  Whereas
• 14:55
  in
• 14:56
  the
• 14:56
  US
• 14:56
  it's
• 14:57
  probably
• 14:57
  going
• 14:57
  to
• 14:57
  be
• 14:58
  different,
• 14:58
  it's
• 14:58
  going
• 14:58
  to
• 14:58
  be
• 14:58
  a
• 14:58
  lot
• 14:59
  more
• 14:59
  about
• 14:59
  raising
• 14:59
  awareness,
• 15:00
  continue
• 15:01
  to
• 15:02
  engage
• 15:02
  with
• 15:02
  people
• 15:02
  and
• 15:02
  make
• 15:03
  sure
• 15:03
  that
• 15:03
  they
• 15:03
  have
• 15:04
  familiarity
• 15:04
  with
• 15:04
  us.
• 15:05
  And
• 15:05
  so
• 15:06
  I
• 15:06
  think
• 15:06
  a
• 15:06
  lot
• 15:06
  of
• 15:06
  our
• 15:07
  efforts
• 15:07
  will
• 15:07
  be
• 15:08
  around
• 15:08
  that.
• 15:08
  So
• 15:08
  it's
• 15:08
  brand
• 15:09
  building
• 15:09
  in
• 15:09
  the
• 15:09
  US
• 15:10
  it's
• 15:11
  getting
• 15:11
  the
• 15:11
  right
• 15:11
  product
• 15:11
  in
• 15:12
  the
• 15:12
  UK
• 15:12
  and
• 15:12
  probably
• 15:13
  the
• 15:13
  US
• 15:13
  too,
• 15:13
  and
• 15:13
  then
• 15:14
  making
• 15:14
  sure
• 15:14
  that
• 15:14
  the
• 15:14
  suppliers
• 15:15
  are
• 15:15
  set
• 15:15
  up
• 15:15
  to
• 15:15
  deliver
• 15:16
  in
• 15:17
  terms
• 15:17
  of
• 15:17
  what
• 15:17
  you're
• 15:18
  making
• 15:18
  that
• 15:18
  brand
• 15:18
  product
• 15:19
  promise,
• 15:20
  about
• 15:20
  100%.
• 15:21
  I
• 15:21
  think
• 15:21
  there's
• 15:22
  always
• 15:22
  those
• 15:22
  nuances
• 15:23
  across
• 15:23
  product,
• 15:24
  across
• 15:24
  marketing.
• 15:25
  What
• 15:25
  are
• 15:26
  the
• 15:26
  things
• 15:26
  that
• 15:26
  customers
• 15:27
  like
• 15:28
  in
• 15:28
  different
• 15:28
  markets
• 15:29
  is
• 15:29
  different
• 15:29
  and
• 15:29
  especially
• 15:30
  as
• 15:30
  in
• 15:30
  the
• 15:30
  US
• 15:31
  is
• 15:31
  such
• 15:31
  a
• 15:31
  big
• 15:31
  market,
• 15:32
  not
• 15:32
  just
• 15:32
  in
• 15:32
  terms
• 15:33
  of
• 15:33
  number
• 15:33
  of
• 15:33
  people
• 15:33
  but
• 15:33
  also
• 15:34
  geographically
• 15:35
  that
• 15:35
  there's
• 15:36
  a
• 15:36
  lot
• 15:36
  of
• 15:36
  nuances
• 15:36
  as
• 15:37
  to
• 15:37
  what
• 15:37
  people
• 15:37
  like
• 15:37
  in
• 15:37
  different
• 15:38
  places.
• 15:38
  Yeah.
• 15:38
  All
• 15:39
  right,
• 15:39
  well,
• 15:39
  let's
• 15:39
  get
• 15:39
  you
• 15:39
  out
• 15:39
  of
• 15:39
  here
• 15:39
  on
• 15:40
  this.
• 15:40
  I'm
• 15:40
  gonna
• 15:40
  put
• 15:40
  your,
• 15:40
  put
• 15:41
  your
• 15:41
  money
• 15:41
  where
• 15:41
  your
• 15:41
  mouth
• 15:42
  is
• 15:42
  or
• 15:42
  put
• 15:42
  your
• 15:42
  feet
• 15:42
  to
• 15:42
  the
• 15:43
  fire.
• 15:43
  So
• 15:43
  what
• 15:44
  has
• 15:44
  to
• 15:44
  be
• 15:44
  true,
• 15:45
  say
• 15:45
  five
• 15:45
  years
• 15:45
  from
• 15:45
  now
• 15:46
  if
• 15:46
  I'm
• 15:46
  interviewing
• 15:47
  you
• 15:47
  at
• 15:47
  RTS
• 15:47
  in
• 15:48
  2031,
• 15:49
  let's
• 15:49
  say
• 15:49
  we're
• 15:49
  back
• 15:50
  here,
• 15:50
  Sebastian.
• 15:51
  What
• 15:51
  has
• 15:51
  to
• 15:51
  be
• 15:51
  true
• 15:52
  five
• 15:52
  years
• 15:52
  from
• 15:52
  now
• 15:53
  for
• 15:53
  you
• 15:53
  to
• 15:53
  know
• 15:53
  that
• 15:53
  you've
• 15:54
  done
• 15:54
  the
• 15:54
  job
• 15:54
  that
• 15:54
  you
• 15:54
  set
• 15:55
  out
• 15:55
  to
• 15:55
  do?
• 15:56
  I
• 15:56
  would
• 15:57
  love
• 15:57
  to
• 15:57
  see
• 15:58
  a
• 15:58
  Monica
• 15:58
  Vinnart
• 15:59
  that
• 15:59
  is
• 15:59
  stronger,
• 16:00
  that
• 16:00
  is
• 16:01
  more
• 16:01
  global,
• 16:02
  that
• 16:03
  has
• 16:04
  created
• 16:05
  not
• 16:05
  only
• 16:05
  a
• 16:06
  brand
• 16:06
  and
• 16:06
  a
• 16:06
  product
• 16:07
  that
• 16:07
  people
• 16:08
  love,
• 16:08
  but
• 16:08
  also
• 16:09
  a
• 16:09
  culture
• 16:10
  that
• 16:10
  anyone
• 16:10
  who
• 16:10
  interacts
• 16:11
  with
• 16:11
  us
• 16:11
  loves
• 16:12
  interacting
• 16:12
  with
• 16:12
  us.
• 16:12
  Yeah,
• 16:13
  maybe.
• 16:13
  What?
• 16:13
  Maybe
• 16:14
  my
• 16:14
  wife
• 16:14
  will
• 16:14
  be
• 16:14
  getting
• 16:14
  some
• 16:15
  Monica
• 16:15
  Vinoder
• 16:16
  jewelry
• 16:16
  here
• 16:17
  soon
• 16:17
  too.
• 16:17
  Maybe
• 16:17
  that'll
• 16:18
  be
• 16:18
  part
• 16:18
  of
• 16:18
  the
• 16:18
  five
• 16:18
  year
• 16:18
  plan.
• 16:19
  I
• 16:19
  don't
• 16:19
  know.
• 16:19
  100%.
• 16:20
  Hold
• 16:20
  my
• 16:20
  feet
• 16:20
  to
• 16:20
  that
• 16:21
  fire
• 16:21
  too.
• 16:21
  100%.
• 16:22
  100%.
• 16:24
  We'll
• 16:24
  make
• 16:24
  it
• 16:25
  an
• 16:25
  area
• 16:25
  of
• 16:25
  focus.
• 16:26
  100%.
• 16:26
  Yeah,
• 16:27
  I
• 16:27
  think
• 16:27
  I'm
• 16:27
  probably
• 16:27
  going
• 16:27
  to
• 16:27
  do
• 16:27
  that
• 16:28
  actually
• 16:28
  after
• 16:28
  talking
• 16:28
  to
• 16:28
  you
• 16:28
  so.
• 16:29
  And
• 16:29
  hear
• 16:29
  it
• 16:29
  from
• 16:30
  my
• 16:30
  friend
• 16:30
  before.
• 16:31
  Before
• 16:31
  we
• 16:31
  started
• 16:31
  recording.
• 16:32
  So.
• 16:32
  Well,
• 16:32
  thanks
• 16:32
  for
• 16:32
  your
• 16:33
  time.
• 16:33
  Man,
• 16:33
  this
• 16:33
  was
• 16:33
  really
• 16:33
  fabulous.
• 16:34
  It
• 16:34
  was
• 16:34
  really
• 16:34
  great.
• 16:34
  It
• 16:35
  has
• 16:35
  been
• 16:35
  a
• 16:35
  pleasure.
• 16:35
  Thank
• 16:36
  you
• 16:36
  so
• 16:36
  much
• 16:36
  for
• 16:36
  having
• 16:37
  me
• 16:37
  here.
• 16:37
  And
• 16:38
  you
• 16:38
  know,
• 16:38
  I
• 16:39
  think
• 16:39
  you
• 16:39
  do
• 16:39
  an
• 16:39
  amazing
• 16:40
  job.
• 16:40
  So
• 16:40
  keep
• 16:40
  it
• 16:40
  up.
• 16:40
  Thank
• 16:41
  you.
• 16:41
  Thank
• 16:41
  you.
• 16:41
  Sebastian
• 16:42
  Picardo,
• 16:42
  the
• 16:43
  CEO
• 16:43
  of
• 16:43
  Monica
• 16:44
  Vinoder.
• 16:44
  Thanks
• 16:45
  for
• 16:45
  joining
• 16:45
  me
• 16:45
  today.
• 16:46
  Thanks
• 16:46
  to
• 16:46
  the
• 16:46
  Retail
• 16:47
  Technology
• 16:47
  show
• 16:47
  and
• 16:48
  to
• 16:48
  Fusion
• 16:48
  for
• 16:48
  making
• 16:48
  all
• 16:49
  of
• 16:49
  our
• 16:49
  coverage
• 16:49
  of
• 16:50
  the
• 16:50
  conference
• 16:50
  possible.
• 16:51
  And
• 16:51
  as
• 16:51
  always,
• 16:51
  on
• 16:52
  behalf
• 16:52
  of
• 16:52
  Sebastian
• 16:53
  and
• 16:53
  myself,
• 16:54
  as
• 16:54
  always,
• 16:54
  be
• 16:54
  careful
• 16:55
  out
• 16:55
  there.