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The CMO Who Helped Make Fearless Girl Go Viral — And What She Knows About Brand Depth | Gemma Craven
She helped turn a bronze statue into a global cultural sensation with zero paid media. Now she's making another bold bet — this time as CMO of Scribd, positioning the brand as the antidote to AI noise in a world drowning in fast content. 👀
This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Gemma Craven, Chief Marketing Officer at Scribd, Inc. With 25+ years of experience building and positioning global brands, Gemma has advised the C-suites of Spotify, Nike, Fiverr, and Ford, built Social@Ogilvy New York into an award-winning multi-practice division, and led one of the…
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