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Lessons - The Ex-Convict Who Built 3 Tech Companies & Sold Them All | Dan Martell - Serial Entrepreneur · Success Story with Scott Clary

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  In this lessons episode, discover how high achievers outgrow old identities to pursue bigger
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  visions. Understand why treating the organization as the product lets leaders scale beyond personal
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  strengths, explore top-down design with talent first hiring, and learn how abundance and
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  attachment feel bold creation without burnout. Tactics, how do you manage that idea? So an example,
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  maybe you are great at selling and you jump on calls all the time and that's how you build your
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  business. So how do you remove that out of your formula? Yeah, I mean most people's edge they'll
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  call it selling, they'll call it their copy skills, they'll call it their leadership,
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  I'm the CEO, I'm the vision maker, they'll call it their heart, their kindness, whatever it is,
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  right, their directness. Here's what I would encourage people to consider. Who you are today
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  is not who you need to become to achieve what you want because if you were, you'd have it.
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  Period full stop. I hope people get my life isn't a byproduct of a decision I made today.
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  My life is a byproduct of a decision I made six months ago, a year ago, four years ago.
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  The reason I made those decisions is because an identity that I believed I could become
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  and I knew I needed to become that version of me to bring those things into my life.
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  Because if you were actually giving that you know this man, it's Jim, Jim Roni's talk about
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  this back in the day said, you should hope you don't be given a million dollars because if you're
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  not a millionaire yet, you'll lose it all. People think having a million bucks makes you a millionaire.
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  My definition of a millionaire is not a person that has a million dollars in the bank account because
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  any one of the people listen right now, I can wire you the money. Like I've been thinking about
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  doing this because I think it'd be a great video obviously. But you don't even have to do it because
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  you look at lottery winners. We just watched it happen with the pandemic. Yeah. Everybody got the
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  money. It ended up back in the same pockets period full stop. So that's the thing I want people
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  to understand. It's not the it's who you need to become to achieve. And that's why I went for
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  me. I'd like have people get crystal clear on their vision and then make that silly list.
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  And I love this because here's the thing. I teach them how to be crazy, whole, grateful enough
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  at any moment right now. From that place, now we create. That's the beautiful part. From this place,
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  I'm not saying you don't create because that a lot of people is you saying I should just hang
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  out on the beach and come by and home. I'm like, no, you were created to create your creators,
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  the human experience. It's why you want a new new earphone and you're inspired by people who
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  have nice things and you don't live on the street. And you know, I mean, like just accept it. This is
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  not a capitalism, materialism thing. This is just human experience. But it's why we create.
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  And I want to create from a place of abundance, of pure creation, of pure giving, of pure
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  enoughness, of pure, like, and guess what? Those people. That's your Steve Jobs. That's your
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  Walt Disney's. That's your Elon Musk. Like, what's driving Elon? He don't need to do anything.
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  No, he's just, he's just living in this place of, I just want to build not from a place of
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  not enoughness. Like, there's not enough. No, like, I almost, I don't know what the number is. And
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  honestly, I think it's different for everybody because you have that 37 billion, you know, Russian,
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  killed himself lays down on the train track. I think it's, it's, and that's why it's so powerful.
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  The person who needs nothing is the most dangerous person in the world. Like, you can't control
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  literally the person who needs nothing from anybody is dangerous to everybody else to compete
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  against them. And the same token, if that person wakes up and they start building and creating,
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  because they don't need anything, there's no emotional response to not initially achieving.
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  Because to them, there's no need to achieve. Again, they're, they're just like, I'm in flow.
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  I'm in the process. I'm creating. This is, this is bone. This is crazy awesome. You know what I mean?
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  And that's where I just got into it. It's my favorite thing to introduce people to.
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  What is the most important difference or distinction in how you build now outside of mindset?
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  What are the, what is the thing that you did? Is it, is it you build SOPs? And that's how you
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  structure your organization. You bring more balance. You focus on shutting off at a certain time.
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  Like, there's all these different ideas. It's a great question. I'm just scanning my brain,
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  trying to pattern match what I do before what I do now. Number one thing is I focus on building
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  the organization as a product. I don't get involved in the product. So what happens is most people
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  when they start a business, it's the thing they sell. They honestly, they do the thing they sell.
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  Like they're, they have a, they help people get fit. They're the trainer. And then if you're lucky,
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  you know, and I got to plug my book, because it is one of the, the buybacker time is the process
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  for getting out of the doing to the managing owning kind of face, right? If you're a trainer,
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  now all of a sudden, you own a gym and you have trainers. The creation step I'm at is thinking
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  of the problem I want to solve in the world. And then designing the company that attracts the talent
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  that, that gets involved in the business. And I refine the business as a product itself.
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  And that's where I play. When you talk to like people that have sold and exited their companies,
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  most of them, when they're doing their next thing, the first question they ask is,
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  who's going to run this? When Richard Branson decides to get into cruises, right? You got into
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  virgin cruises. His first question, he didn't like go try to even start talking to ship makers
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  and buying ships. He said, who's the num, this is literally, I talked him about this. He said,
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  who's the number two at the number one company? And he goes and hires the COO at carnival and ask
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  them, do you want to be the CEO at virgin cruises? He said, wow, yes. And now all of a sudden,
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  he's got an organization. He gets involved at the brand level, right? He shows up for the PR stunts.
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  He's looking at it through that lens. That's the biggest difference. I always say, when you start
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  from zero, you start bottom up. If you're blessed to have success, the next time you do it,
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  you start top down. And that is 100% the difference. And why is that beautiful? It's an easier energy.
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  It's not a grind. It's not in the business. It's not even on the business. It's of the business.
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  It's like I'm designing the thing that everybody else plays. And it's like I'm like starting a
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  new sport and I'm deciding how the sport works. And I try this and all that didn't work. The
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  Indians are too long or the bat. I need to make it like, you know, literally, no, you will,
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  you attract the right. I mean, I don't want to sound cliche, but you build the culture that
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  attracts that vision. It's 100% vision. Yeah. If you think about it, two things have to be true.
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  You have to solve a big problem. Do you know why Elon is so wealthy?
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  So the biggest problem. The big dude. Yeah. The biggest problems. Stuff that's wild.
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  Like I have in my office because I just, it's so wild to me.
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  As I've been watching Elon at zip two. I'm a software guy. So back in the zip two days
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  to the X is first company. Yeah. Zip two sold that. Then he did X and then merge with PayPal,
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  really. And then over the years, and I was in Silicon Valley. So every once in a while,
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  you'd show up at a party or you'd show up at a dinner or whatever. So he's around and then he does
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  the Tesla and solar city and then the SpaceX. And you just watch this person attack problems.
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  They're not even problems. Like humans did know they have a problem not being able to go be
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  multi-planetary. He made up a problem because he's, and, and what happens is if you actually think
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  about it, is it as IQ? Is it his work ethic? Like think about what makes him, is it as level of
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  risk? You know, he's famous for saying I had 160 million after I sold PayPal. I put 100 here,
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  50, you know what I mean? Most people wouldn't do that. Most people wouldn't look down at their
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  personal net worth or cash position and say half here, half there, all, you know what I mean? Like all
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  in, what's not? No, okay. But guess what? That's not it because risk. So if you look at it, the thing
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  that makes him different is that he thinks bigger. Dude, it's so great. If you think about this,
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  most people think they're neighborhood. They think they're street. How big do I think compared to
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  my neighbor? If you're successful, a little bit successful, you think you're city. Are you not
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  thinking you're street? No, you're not. No, you're a city. But even then that's limited. Super
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  limited. Hopefully you get exposed to some mentors, some people that say, hey, how about your,
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  your state? Yeah. Let's go nationwide. Elon doesn't even think the little blue dot that he
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  lives on. He goes galaxy. That's wild. But you have to balance that influence. What I mean by that
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  is that influence is good to help you think bigger. But in terms of even people that mentor you,
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  you need multiple different types of mentors as well. So you need people that are just
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  beyond you, like a couple of years, people that are even at the same level as you. I think people
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  even teaching for me is my favorite form of mentorship because when I teach something,
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  then I understand all the gaps in my knowledge. So you need this like this whole array. But I think
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  that people more often than not lack that really big thinking. So they can fill all the other gaps.
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  It's just proof by their container. I always say you can tell somebody's psychological context
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  how they think about themselves based on their container. What's the exercise you do to even
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  understand if you want to play that big? Because not everybody wants to play that big. They do,
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  they don't want to admit it. If you're a human, you have a heartbeat. You know your amount for more.
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  Like I will fight. I will die on that. It's just true. If you're hearing my voice right now and
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  you're listening to this podcast, you know you're here to do something way bigger than what you're
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  doing right now. Now, making that decision is scary because it's probably going to mean some
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  really tough conversations with people you love in your life and obviously who you are today is
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  not who you're going to have to become to achieve that thing and all that is scary. Change is scary.
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  I get that. But if today was your last day, like it was your last breath, I guarantee most people,
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  99.7% population would have massive regrets for not starting or creating or doing that thing.
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  So it's like, do they want to play at that level? My philosophy is this. You were created to expand.
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  I mean, it's just the fact that you're human, create. What you can accomplish, that's actually not
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  your choice. I don't believe it is my choice. I don't know what I can do. I just know
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  the expansion is available to me and there's a part of me that wants to do it and I can do it and
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  it can be effortless. See, that's a part. The story you tell yourself that makes it seem as
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  hard and it's going crazy. That's the X factor because most people think, sure, I can do whatever I
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  want. I think, listen, especially listeners of this podcast are very aspirational and they do
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  have big dreams to compare to probably 99% of the population. But the issue is, well, if I build
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  something that is, if I'm a nine figure entrepreneur, I've built multiple companies. If I build anything
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  meaningful, that means sacrifices and all the other areas of my life. But I know, and I want to talk
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  about, eventually, how you've built a beautiful relationship. You have a great relationship with
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  your kids. I'm somebody. I've seen your health journey, dude. So you have it all.
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  I don't have it all. I just have a direction that I'm on that demonstrates that there's a different
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  way. And I'm going to be the first one to say I'm still trying to figure it all out. But I can
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  just tell you year over year, there's obviously expansion. I mean, right now, like I'm playing at
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  the billion plus level over the next three years. It's all modeled out. It's inevitable. It's like
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  one of those things where when you design it, and it's in, it's not like why do you want to be that?
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  Like I don't need to. And if it doesn't happen, I will, I will lose zero sleep at night. I just got,
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  I just literally just got back from five days in the woods by myself, no devices in a van
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  with me and my thoughts. And I thought I was going to go crazy before I did it. I was like, I don't
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  want to do that. I don't know if you've ever done that Scott. That's wow. Think about it. Not talking
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  to another human life that do the, they go into a cave. Yeah. That was a black okay. Yeah. Yeah.
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  So like to me as an extrovert, I love people. I love talking, obviously. Like I was like, I don't
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  want to do that by the third day. I fell in love with nature and myself. That was a cool thing.
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  I really, really, you know what I mean? Like I love myself. I didn't know what that meant. And then
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  I experienced it. And it occurred to me because I had so much fun day four day. If I do, I was supposed
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  to be home at nine. I didn't get back to noon. I was driving around just they call it, you know,
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  windshield therapy. It was just beautiful. And what I discovered for me and I want to invite
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  people to understand it's available to everybody is that when you realize, like it's kind of,
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  so the whole space and I don't want to get into like his time real, but if you take every human
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  off of earth, trees and birds don't think in time. It's a man-made construct. And if you believe
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  that you're more than just your body, which we are, then as I'm driving around, I'm just laughing
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  at how much I make meaning of stuff that is an illusion of importance. That's everybody though.
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  I know. And it's so cool once you realize it because then from that place, you can actually go
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  create massively because in one sense, it doesn't matter. In the other sense, it does. And it does,
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  it's kind of crazy, man. That's kind of where I got. So that's why, like, when you say what's
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  difference about the way I used to build versus now, it's I truly look at the exercise of creation
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  of the thing without any need. So I think it was Ramda said, involved, not attached. I think
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  that's the best way for me to explain. Beautiful line involved, not attached. We create, it works out,
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  cool. It doesn't. Also cool. Thanks for tuning in. If you found this valuable, don't forget to
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  hit that subscribe button so you never miss an episode. And if you want to dive deeper into this
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  conversation, check out the links in the description to watch the full episode. See you in the next one.