Latest / The Blinding Talent Music Industry Podcast with Mark Adams
Jacob Rickard: Posting On TikTok Every Day Isn’t A Strategy, If It Has No Emotion, No One Will Care
⚠️ WARNING: The music industry is chasing TikTok virality and it’s killing real artistry. Jacob Rickard reveals why labels are panicking, how Gen Z really discovers music, and why forcing artists to make content could destroy careers before they start.
Jacob Rickard is one of the most influential figures in music discovery today. Formerly a Music lead at Radio 1 and now a Gen Z strategist, he has worked with the biggest artists in the world and has been at the centre of how radio, streaming, and social media shape the charts.
This conversation is hosted by Mark Adams, CEO of Blinding Talent…
The skinny
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