Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How Video Marketers Use Sound Off to Drive Engagement
In this episode of Video Marketing with Fexingo, Lucas and Luna explore a counterintuitive strategy: designing video marketing content for the sound-off experience. With over 80% of social media videos viewed without audio on platforms like LinkedIn, Instagram, and TikTok, marketers who ignore silent viewing lose engagement fast. Lucas breaks down the three-layer approach — visual storytelling, on-screen captions, and visual sound cues — using examples from a recent Duolingo campaign and a B2B software case study. Luna pushes back on whether this dilutes brand voice, and Lucas shares data…
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