Using AI for the Science – Not the Strategy – with Dana Gardner
AI is everywhere. But is it actually helping marketing leaders win?
In this episode of The Sticky CMO, Tom Basgil sits down with Dana Gardner, President and Principal Analyst at Interarbor Solutions, to talk about the AI hype cycle in B2B marketing. Dana has been analyzing tech trends for decades. He shares a grounded view on where AI delivers real value and where it creates risk for marketing leaders.
If you’re ready to prove your worth, lead with clarity, and make marketing impossible to ignore, this is your show. Because when the stakes are high, the marketers who stick are the ones who…
The skinny
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