Scaling Coffee Without Killing Quality | KLAUS THOMSEN - COFFEE COLLECTIVE!
What makes a roastery truly stand out - is it the coffee itself, the transparency behind it, or the trust customers place in the brand? For many, navigating the roasting world feels like chasing moving targets.
Today we’re joined by Klaus Thomsen, World Barista Champion (2006) and co-founder of Coffee Collective. From humble beginnings in a garage, Klaus and his team now run 8 shops, a bakery, and supply over 420 wholesale partners worldwide.
In this episode, Klaus shares how roasters can build lasting trust through direct trade, diverse coffee menus, and genuine transparency. You’ll learn…
The skinny
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