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A.I. Is Ruining Shopping with Surveillance Pricing · On Air with Ryan Seacrest

• 0:00
  Speaker 1: This one, everybody needs to pay attention to. They are saying,
• 0:03
  Speaker 1: you know, they're like hotel rooms and airfare changes based
• 0:09
  Speaker 1: on availability, based on demand, right?
• 0:11
  Speaker 2: Yes, and flight tickets. Demand.
• 0:15
  Speaker 1: This is basically saying, we're going to see your thirst
• 0:18
  Speaker 1: for a product and take advantage of that by increasing
• 0:21
  Speaker 1: the price just for you for that one product, right?
• 0:25
  Speaker 2: Exactly. It's called surveillance pricing. surveillance pricing. That just sounds creepy.
• 0:31
  Speaker 2: It really does.
• 0:32
  Speaker 3: And the idea is that things like your location, shopping habits,
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  Speaker 3: other personal information could potentially be used to customize the
• 0:39
  Speaker 3: price that you see. So there's a ton of evidence
• 0:42
  Speaker 3: that this is happening on a widespread basis yet, but
• 0:44
  Speaker 3: the technology to do it absolutely exists. But basically, if
• 0:49
  Speaker 3: you sit there and you sit on a product long enough,
• 0:52
  Speaker 3: or you go back to it a few times, the
• 0:54
  Speaker 3: AI will know. And then the next time, You go
• 0:57
  Speaker 3: to try to buy it, it's maybe $ 5, $ 20 more expensive.
• 1:01
  Speaker 1: So think about this. Okay, so you're desperate for a product,
• 1:05
  Speaker 1: an emergency. Will the AI hike up emergency products.
• 1:09
  Speaker 2: Because you're desperate for it?
• 1:09
  Speaker 3: Well, how does it know you're desperate for it?
• 1:11
  Speaker 2: You have a cold and you need to go to
• 1:13
  Speaker 2: work the next day? Oh, it's a cold product? I
• 1:14
  Speaker 2: don't know. Like over-the-counter products, they know you need it.
• 1:17
  Speaker 2: It's a remedy.
• 1:18
  Speaker 1: And they kick it up because you need it that night.
• 1:20
  Speaker 2: I mean, that to me is taking advantage.
• 1:22
  Speaker 1: Yeah. Yeah.
• 1:24
  Speaker 3: But we're going to pay for it.
• 1:26
  Speaker 2: Look out for surveillance pricing. On Air, built by The
• 1:29
  Speaker 2: Home Depot.
• 1:31
  Speaker 3: Shop Labor Day appliance savings at The Home Depot starting
• 1:34
  Speaker 3: at $ 399 plus up to an extra $ 1, 000 off select
• 1:38
  Speaker 3: major appliances. Plus free delivery on appliance purchases of $ 998
• 1:42
  Speaker 3: or more.
• 1:43
  Speaker 2: From August 27th through September 16th.
• 1:46
  Speaker 3: U.S.
• 1:46
  Speaker 1: Only.
• 1:46
  Speaker 3: See store or online for details.