How To Become A World Class Copywriter | with Peter Lu

The Copywriting Podcast · May 20, 2025 · 1h 19m

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Most copywriters get fired before they ever get good.

In this episode, Matthew sits down with Peter Lu — copy chief for some of the biggest personal brands online — to unpack the biggest mistakes even “talented” writers make.

You’ll learn:

✅ Why most “7-figure copywriters” actually get fired

✅ How to build trust with clients (without just writing control-beating copy)

✅ What separates $10K/month freelancers from indispensable “growth partners”

✅ How to AI-proof your copy career

✅ Reputation, referrals, and staying relevant

✅ Why…