Ep. 2617 Small Markets, Big Potential: Selling Italian Wine in the Northeast US with Kevin Di Lucente | Masterclass US Wine Market
Welcome to Episode 2617 of the Italian Wine Podcast. In this episode, Juliana Colangelo is in conversation with the wine sales and brand development leader, Kevin Di Lucente, focusing on small regional markets in the Northeast US. Together, they discuss promising cities and areas, the advantages these markets offer compared to major metro areas, price “sweet spots”, and the common mistakes brands make when entering these markets.
Key Takeaways:
Why smaller Northeast markets offer strong growth potential.
How to adapt portfolio, pricing, and positioning for regional markets.
What to understand…
The skinny
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