Why Digital Billboards and Creator Stunts Are Surging | Ryan Laul, Talon, North American CEO
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In this episode of The AD Podcast, host Dylan Conroy sits down with Ryan Laul, North American CEO of Talon, to explore the rapid evolution of out-of-home (OOH) media, digital billboard automation, and retail media integration.
Discover how brands are bypassing legacy print lead times with programmatic platforms, why digital creators are using physical billboards for offline validation, and how physical real-world inventory provides ultimate resilience against AI disruption.
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The skinny
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