Latest / STR Data Lab™ by AirDNA

How to Win in STR Niches: Designing the Ultimate Bachelorette Stay
What happens when a short-term rental host fully leans into one guest avatar—and builds a brand around it? In this episode, Jamie Lane sits down with Vanessa Aguirre, founder of The Femme House, to explore how she turned themed, photo-worthy bachelorette stays into a thriving STR portfolio. From neon signs and heart-shaped mini golf to seven-seat beauty bars, Vanessa shares how creating an experience—not just a place to sleep—translates to higher occupancy, premium rates, and months-ahead bookings.
As part of AirDNA’s new “guest avatar” series, this conversation dives deep into the data and…
The skinny
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