Latest / Wedding Pros who are ready to grow - with Becca Pountney / Website mistakes you need to stop making. With Amber Lucas

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Website mistakes you need to stop making. With Amber Lucas · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Just
• 0:00
  having
• 0:00
  the
• 0:00
  confidence
• 0:01
  to
• 0:01
  go
• 0:02
  solo
• 0:02
  and
• 0:02
  do
• 0:02
  it.
• 0:04
  Yeah,
• 0:04
  it
• 0:05
  was
• 0:05
  something
• 0:05
  that
• 0:05
  I
• 0:06
  had
• 0:06
  to
• 0:06
  think
• 0:06
  about
• 0:06
  quite
• 0:06
  a
• 0:06
  lot.
• 0:07
  But
• 0:08
  in
• 0:08
  the
• 0:08
  end
• 0:08
  I
• 0:08
  knew
• 0:08
  that
• 0:08
  it
• 0:08
  was
• 0:09
  something
• 0:09
  that
• 0:09
  I
• 0:09
  wanted
• 0:10
  to
• 0:10
  do
• 0:10
  and
• 0:10
  something
• 0:11
  that
• 0:11
  was
• 0:11
  going
• 0:12
  to
• 0:12
  be
• 0:12
  right
• 0:12
  for
• 0:12
  me
• 0:12
  and
• 0:13
  my
• 0:13
  life
• 0:13
  and
• 0:14
  my
• 0:14
  business.
• 0:15
  So,
• 0:15
  yeah,
• 0:15
  I
• 0:15
  think
• 0:15
  having
• 0:16
  confidence
• 0:16
  in
• 0:17
  your
• 0:17
  own
• 0:17
  business
• 0:17
  and
• 0:18
  in
• 0:18
  yourself
• 0:19
  that
• 0:19
  you
• 0:19
  can
• 0:19
  do
• 0:20
  what
• 0:20
  you
• 0:20
  want
• 0:20
  to
• 0:20
  do.
• 1:11
  I'm
• 1:11
  Becca
• 1:11
  Poundey,
• 1:12
  wedding
• 1:12
  business
• 1:13
  marketing
• 1:13
  expert,
• 1:14
  strategist,
• 1:14
  speaker
• 1:15
  and
• 1:15
  author.
• 1:16
  Over
• 1:16
  the
• 1:17
  last
• 1:17
  decade,
• 1:17
  I've
• 1:18
  combined
• 1:18
  my
• 1:18
  love
• 1:18
  of
• 1:18
  marketing
• 1:19
  with
• 1:19
  my
• 1:19
  knowledge
• 1:19
  of
• 1:20
  the
• 1:20
  wedding
• 1:20
  industry
• 1:20
  to
• 1:21
  help
• 1:21
  thousands
• 1:21
  of
• 1:21
  wedding
• 1:22
  pros
• 1:22
  and
• 1:22
  venues
• 1:23
  just
• 1:23
  like
• 1:23
  you
• 1:24
  learn
• 1:24
  new
• 1:24
  skills,
• 1:25
  strategize,
• 1:26
  get
• 1:26
  re
• 1:26
  energized
• 1:27
  and
• 1:27
  grow
• 1:27
  their
• 1:27
  businesses.
• 1:28
  Because
• 1:29
  after
• 1:29
  all,
• 1:29
  that's
• 1:30
  how
• 1:30
  you
• 1:30
  stay
• 1:30
  top
• 1:31
  of
• 1:31
  your
• 1:31
  game.
• 1:31
  Whether
• 1:32
  you're
• 1:32
  brand
• 1:32
  new
• 1:32
  into
• 1:33
  this
• 1:33
  industry
• 1:33
  or
• 1:33
  been
• 1:34
  here
• 1:34
  forever,
• 1:34
  I
• 1:35
  want
• 1:35
  to
• 1:35
  help.
• 1:36
  So
• 1:36
  grab
• 1:36
  a
• 1:36
  cup
• 1:36
  of
• 1:37
  tea
• 1:37
  or
• 1:37
  a
• 1:37
  cocktail,
• 1:38
  sit
• 1:38
  back
• 1:39
  and
• 1:39
  enjoy
• 1:39
  a
• 1:39
  brand
• 1:39
  new
• 1:40
  episode
• 1:40
  of
• 1:40
  my
• 1:40
  award
• 1:41
  winning
• 1:41
  podcast,
• 1:41
  Wedding
• 1:42
  Pros
• 1:42
  who
• 1:42
  are
• 1:43
  Ready
• 1:43
  to
• 1:43
  Grow.
• 1:44
  Let's
• 1:44
  get
• 1:44
  going
• 1:44
  with
• 1:45
  today's
• 1:45
  episode.
• 1:50
  Today
• 1:50
  I'm
• 1:51
  chatting
• 1:51
  with
• 1:51
  Amber,
• 1:52
  founder
• 1:52
  of
• 1:52
  Kaluna.
• 1:53
  In
• 1:53
  time,
• 1:54
  her
• 1:54
  mission
• 1:54
  is
• 1:54
  to
• 1:54
  help
• 1:55
  you
• 1:55
  create
• 1:55
  a
• 1:55
  website
• 1:56
  that
• 1:56
  finally
• 1:56
  feels
• 1:57
  aligned.
• 1:57
  A
• 1:58
  website
• 1:58
  that
• 1:58
  you're
• 1:59
  actually
• 1:59
  proud
• 1:59
  to
• 1:59
  share
• 2:00
  and
• 2:00
  confident
• 2:01
  sending
• 2:01
  inquiries
• 2:02
  to.
• 2:02
  And
• 2:02
  even
• 2:03
  better,
• 2:03
  you're
• 2:03
  excited
• 2:04
  to
• 2:04
  shout
• 2:04
  about
• 2:04
  it.
• 2:05
  Having
• 2:05
  spent
• 2:06
  14
• 2:06
  years
• 2:06
  working
• 2:07
  in
• 2:07
  the
• 2:07
  wedding
• 2:07
  industry
• 2:08
  and
• 2:08
  having
• 2:08
  met
• 2:08
  many
• 2:09
  pros
• 2:09
  who
• 2:09
  were
• 2:09
  constantly
• 2:10
  apologizing
• 2:10
  for
• 2:11
  their
• 2:11
  websites,
• 2:11
  she
• 2:12
  decided
• 2:12
  to
• 2:12
  create
• 2:12
  Kaluna
• 2:13
  and
• 2:13
  Time
• 2:13
  to
• 2:13
  help
• 2:14
  them.
• 2:14
  You
• 2:14
  may
• 2:15
  have
• 2:15
  seen
• 2:15
  Amber
• 2:15
  as
• 2:15
  one
• 2:16
  of
• 2:16
  the
• 2:16
  sponsors
• 2:16
  and
• 2:16
  exhibitors
• 2:17
  at
• 2:17
  wedpros
• 2:18
  Live
• 2:18
  this
• 2:18
  year,
• 2:18
  and
• 2:19
  I
• 2:19
  cannot
• 2:19
  wait
• 2:19
  to
• 2:19
  check
• 2:20
  with
• 2:20
  her
• 2:20
  on
• 2:20
  the
• 2:20
  podcast
• 2:21
  today.
• 2:21
  Amber,
• 2:22
  welcome
• 2:23
  to
• 2:23
  the
• 2:23
  podcast.
• 2:24
  Hi
• 2:24
  Becca.
• 2:24
  Thank
• 2:25
  you
• 2:25
  so
• 2:25
  much
• 2:25
  for
• 2:25
  having
• 2:25
  me.
• 2:26
  That
• 2:26
  was
• 2:26
  such
• 2:26
  a
• 2:26
  good
• 2:26
  intro.
• 2:27
  It's
• 2:28
  an
• 2:28
  absolute
• 2:28
  pleasure.
• 2:29
  It's
• 2:29
  lovely
• 2:29
  to
• 2:29
  have
• 2:30
  you.
• 2:30
  It
• 2:30
  was
• 2:30
  lovely
• 2:31
  to
• 2:31
  have
• 2:31
  you
• 2:31
  at
• 2:31
  Wed
• 2:31
  Prose
• 2:32
  Live.
• 2:32
  I'm
• 2:32
  sorry
• 2:33
  that
• 2:33
  we
• 2:33
  didn't
• 2:33
  personally
• 2:34
  have
• 2:34
  more
• 2:34
  conversation.
• 2:35
  I
• 2:35
  feel
• 2:35
  like
• 2:35
  I
• 2:36
  was
• 2:36
  so
• 2:36
  busy
• 2:36
  that
• 2:36
  day,
• 2:36
  I
• 2:37
  barely
• 2:37
  spoke
• 2:37
  to
• 2:37
  anyone.
• 2:38
  But
• 2:38
  did
• 2:38
  you
• 2:39
  have
• 2:39
  a
• 2:39
  good
• 2:39
  day?
• 2:39
  Did
• 2:39
  you
• 2:40
  enjoy
• 2:40
  yourself?
• 2:41
  Yeah,
• 2:41
  I
• 2:41
  did.
• 2:41
  It
• 2:41
  was
• 2:41
  absolutely
• 2:42
  amazing.
• 2:43
  And
• 2:44
  to
• 2:44
  be
• 2:44
  able
• 2:44
  to
• 2:44
  even
• 2:45
  sit
• 2:45
  in
• 2:45
  on
• 2:45
  the
• 2:45
  speakers
• 2:46
  as
• 2:46
  well,
• 2:46
  I
• 2:46
  didn't
• 2:46
  even
• 2:47
  realize
• 2:47
  before.
• 2:47
  I
• 2:48
  hadn't
• 2:48
  really
• 2:48
  thought
• 2:48
  about
• 2:49
  it,
• 2:49
  but
• 2:49
  to
• 2:49
  be
• 2:49
  able
• 2:50
  to
• 2:50
  sit
• 2:50
  in
• 2:50
  and
• 2:50
  listen
• 2:51
  to
• 2:51
  all
• 2:51
  of
• 2:51
  the
• 2:51
  talk
• 2:52
  talks
• 2:52
  was
• 2:52
  like
• 2:52
  an
• 2:53
  extra
• 2:53
  bonus.
• 2:54
  And
• 2:54
  then
• 2:54
  kind
• 2:55
  of
• 2:55
  running
• 2:55
  back
• 2:55
  to
• 2:55
  my
• 2:55
  stand
• 2:56
  to
• 2:56
  make
• 2:56
  sure
• 2:56
  that
• 2:56
  I
• 2:57
  can
• 2:57
  talk
• 2:57
  to
• 2:57
  everybody.
• 2:58
  But
• 2:58
  yeah,
• 2:58
  you
• 2:58
  did
• 2:59
  such
• 2:59
  an
• 2:59
  incredible
• 3:00
  job.
• 3:00
  You
• 3:00
  should
• 3:00
  be
• 3:00
  so
• 3:01
  proud
• 3:01
  of
• 3:01
  the
• 3:02
  event
• 3:02
  that
• 3:02
  you
• 3:02
  put
• 3:02
  on.
• 3:03
  And
• 3:03
  yeah,
• 3:04
  I
• 3:04
  had
• 3:04
  an
• 3:04
  Amazing
• 3:05
  day.
• 3:05
  It
• 3:05
  was
• 3:06
  an
• 3:06
  amazing
• 3:06
  day
• 3:06
  and
• 3:06
  I
• 3:06
  feel
• 3:07
  like
• 3:07
  we
• 3:07
  were
• 3:07
  all
• 3:07
  running
• 3:07
  backwards
• 3:08
  and
• 3:08
  forwards,
• 3:08
  but
• 3:08
  I
• 3:09
  wouldn't
• 3:09
  have
• 3:09
  changed
• 3:09
  it
• 3:09
  for
• 3:10
  the
• 3:10
  world.
• 3:10
  It
• 3:10
  was
• 3:10
  a
• 3:10
  whole
• 3:11
  lot
• 3:11
  of
• 3:11
  fun.
• 3:11
  And
• 3:11
  the
• 3:12
  buzz
• 3:12
  in
• 3:12
  that
• 3:13
  exhibitor
• 3:13
  area
• 3:14
  in
• 3:14
  the
• 3:14
  main
• 3:14
  room,
• 3:15
  I
• 3:15
  feel
• 3:15
  like
• 3:16
  the
• 3:16
  energy
• 3:16
  was
• 3:17
  high
• 3:17
  all
• 3:17
  day.
• 3:17
  So
• 3:18
  my
• 3:18
  only
• 3:18
  question
• 3:18
  to
• 3:19
  myself
• 3:19
  now
• 3:19
  is,
• 3:20
  how
• 3:20
  am
• 3:20
  I
• 3:20
  going
• 3:20
  to
• 3:20
  equal
• 3:20
  or
• 3:21
  top
• 3:21
  that
• 3:21
  for
• 3:21
  2027?
• 3:22
  But
• 3:23
  that's
• 3:23
  a
• 3:23
  problem
• 3:23
  for
• 3:24
  Becca
• 3:24
  on
• 3:24
  another
• 3:25
  day.
• 3:25
  Now,
• 3:26
  let's.
• 3:26
  If
• 3:26
  people
• 3:27
  don't
• 3:27
  know
• 3:27
  you,
• 3:27
  let's
• 3:28
  get
• 3:28
  to
• 3:28
  know
• 3:28
  you
• 3:28
  a
• 3:28
  little
• 3:29
  bit
• 3:29
  better
• 3:29
  because
• 3:30
  perhaps
• 3:30
  people
• 3:30
  did
• 3:30
  meet
• 3:30
  you
• 3:31
  that
• 3:31
  day.
• 3:31
  Maybe
• 3:31
  they've
• 3:31
  never
• 3:32
  even
• 3:32
  heard
• 3:32
  of
• 3:32
  you
• 3:32
  before.
• 3:33
  I
• 3:33
  said
• 3:33
  in
• 3:33
  the
• 3:33
  intro,
• 3:34
  you've
• 3:34
  been
• 3:35
  in
• 3:35
  the
• 3:35
  wedding
• 3:35
  industry
• 3:35
  a
• 3:36
  long
• 3:36
  time,
• 3:36
  so
• 3:36
  take
• 3:37
  us
• 3:37
  back
• 3:37
  pre
• 3:38
  clunar
• 3:38
  in
• 3:38
  time.
• 3:39
  What
• 3:39
  did
• 3:39
  you
• 3:39
  do?
• 3:40
  How
• 3:40
  did
• 3:40
  you
• 3:40
  get
• 3:40
  into
• 3:40
  the
• 3:40
  wedding
• 3:41
  industry?
• 3:41
  Give
• 3:42
  us
• 3:42
  a
• 3:42
  bit
• 3:42
  more
• 3:42
  information.
• 3:43
  Yeah,
• 3:43
  no
• 3:43
  problem.
• 3:44
  So
• 3:44
  I
• 3:44
  worked
• 3:45
  in
• 3:45
  a
• 3:45
  bakery
• 3:46
  slash
• 3:47
  cake
• 3:47
  shop
• 3:48
  for
• 3:48
  around
• 3:48
  14
• 3:49
  years.
• 3:50
  So
• 3:50
  I
• 3:50
  was
• 3:50
  running
• 3:51
  one
• 3:51
  of
• 3:51
  the
• 3:51
  shop.
• 3:52
  So
• 3:52
  I
• 3:52
  would
• 3:52
  do
• 3:52
  wedding
• 3:53
  cake
• 3:53
  consultations,
• 3:54
  I
• 3:54
  would
• 3:55
  go
• 3:55
  to
• 3:55
  wedding
• 3:55
  fairs,
• 3:56
  I
• 3:56
  would
• 3:56
  deliver
• 3:56
  wedding
• 3:57
  cakes
• 3:57
  and
• 3:57
  set
• 3:58
  them
• 3:58
  up
• 3:58
  at
• 3:58
  the
• 3:58
  venues.
• 3:59
  So
• 3:59
  I've
• 3:59
  been
• 3:59
  in
• 4:00
  the
• 4:00
  industry
• 4:00
  and
• 4:00
  I
• 4:00
  know
• 4:00
  what
• 4:01
  it's
• 4:01
  like
• 4:01
  to
• 4:02
  have
• 4:02
  sort
• 4:03
  of
• 4:03
  your
• 4:03
  quieter
• 4:03
  time
• 4:04
  and
• 4:04
  then
• 4:04
  your
• 4:05
  summer
• 4:05
  time
• 4:05
  where
• 4:05
  it
• 4:05
  was
• 4:06
  really,
• 4:06
  really
• 4:06
  busy.
• 4:07
  And
• 4:08
  I've
• 4:08
  been
• 4:08
  in
• 4:08
  the
• 4:08
  cake
• 4:08
  consultations
• 4:09
  where,
• 4:10
  you
• 4:10
  know,
• 4:10
  they've
• 4:10
  said,
• 4:10
  oh,
• 4:11
  we
• 4:11
  found
• 4:11
  you
• 4:11
  on
• 4:11
  this
• 4:11
  website
• 4:11
  and
• 4:12
  we
• 4:12
  found
• 4:12
  you
• 4:12
  here.
• 4:12
  And
• 4:13
  then
• 4:13
  they've
• 4:13
  booked
• 4:13
  a
• 4:13
  consultation
• 4:14
  and
• 4:14
  then
• 4:15
  actually
• 4:15
  doing
• 4:15
  the
• 4:15
  consultation
• 4:17
  and
• 4:17
  then
• 4:17
  hopefully
• 4:18
  booking
• 4:18
  them
• 4:18
  afterwards.
• 4:19
  So
• 4:19
  I
• 4:20
  know
• 4:20
  what
• 4:20
  it's
• 4:20
  like
• 4:20
  to,
• 4:22
  to
• 4:22
  be
• 4:22
  in
• 4:22
  the
• 4:22
  industry
• 4:23
  and
• 4:23
  couples
• 4:24
  are
• 4:24
  actually
• 4:24
  looking
• 4:24
  for
• 4:24
  to
• 4:25
  book
• 4:25
  and.
• 4:25
  How
• 4:25
  did
• 4:25
  you
• 4:25
  get
• 4:26
  that
• 4:26
  job
• 4:26
  in
• 4:26
  the
• 4:26
  first
• 4:27
  place?
• 4:27
  Are
• 4:27
  you
• 4:27
  a
• 4:27
  cake
• 4:28
  maker
• 4:28
  yourself?
• 4:28
  How
• 4:29
  did
• 4:29
  you
• 4:29
  end
• 4:29
  up
• 4:29
  working
• 4:30
  in
• 4:30
  this
• 4:30
  cake
• 4:30
  shop?
• 4:32
  So,
• 4:32
  no,
• 4:32
  I'm
• 4:32
  not
• 4:33
  actually
• 4:33
  a
• 4:33
  baker,
• 4:33
  but
• 4:34
  it
• 4:34
  was
• 4:34
  the
• 4:34
  family
• 4:34
  business
• 4:36
  and
• 4:36
  at
• 4:36
  the
• 4:37
  end
• 4:37
  of
• 4:37
  last
• 4:37
  year
• 4:37
  I
• 4:37
  decided
• 4:38
  to
• 4:38
  leave.
• 4:39
  So
• 4:39
  I
• 4:39
  was
• 4:39
  doing
• 4:40
  Kaloona
• 4:40
  and
• 4:40
  Time
• 4:41
  as
• 4:41
  a
• 4:41
  bit
• 4:41
  of
• 4:41
  a
• 4:41
  side
• 4:41
  hustle
• 4:42
  since
• 4:42
  2022
• 4:43
  and
• 4:44
  it
• 4:44
  kind
• 4:44
  of
• 4:44
  came
• 4:44
  to
• 4:44
  a
• 4:44
  point
• 4:45
  where
• 4:45
  I'd
• 4:45
  had
• 4:45
  my
• 4:45
  kids
• 4:46
  and
• 4:47
  I
• 4:47
  just
• 4:47
  felt
• 4:47
  like
• 4:48
  this
• 4:48
  was
• 4:48
  the
• 4:48
  right
• 4:49
  journey
• 4:49
  for
• 4:49
  me
• 4:49
  to
• 4:49
  go
• 4:49
  on.
• 4:50
  So
• 4:51
  in
• 4:51
  November
• 4:51
  I
• 4:51
  left
• 4:51
  that
• 4:52
  job
• 4:52
  and
• 4:52
  now
• 4:53
  I'm
• 4:53
  doing
• 4:53
  Kaluna
• 4:53
  and
• 4:54
  time
• 4:54
  full
• 4:54
  time.
• 4:55
  Amazing.
• 4:55
  Let's
• 4:55
  go
• 4:55
  back
• 4:56
  a
• 4:56
  little
• 4:56
  bit
• 4:56
  then.
• 4:57
  So
• 4:57
  you
• 4:58
  were
• 4:58
  working
• 4:58
  in
• 4:58
  the
• 4:58
  cake
• 4:58
  shop
• 4:59
  and
• 4:59
  then
• 4:59
  you
• 5:00
  said
• 5:00
  that
• 5:00
  you
• 5:00
  started
• 5:00
  building
• 5:01
  cluna
• 5:01
  and
• 5:01
  time
• 5:01
  on
• 5:01
  the
• 5:02
  side.
• 5:02
  So
• 5:02
  what
• 5:02
  was
• 5:03
  the
• 5:03
  catalyst?
• 5:03
  What
• 5:03
  made
• 5:04
  you
• 5:04
  start
• 5:04
  thinking?
• 5:05
  I
• 5:05
  know
• 5:06
  I
• 5:06
  could
• 5:06
  help
• 5:06
  wedding
• 5:07
  businesses
• 5:07
  with
• 5:08
  their
• 5:08
  websites.
• 5:09
  So
• 5:09
  when
• 5:09
  my
• 5:09
  daughter
• 5:09
  was
• 5:10
  One,
• 5:10
  I
• 5:10
  was
• 5:11
  designing
• 5:11
  her
• 5:11
  birthday
• 5:12
  invitation
• 5:12
  on
• 5:12
  Canva
• 5:13
  and
• 5:14
  I
• 5:14
  was
• 5:14
  looking
• 5:14
  online
• 5:15
  for
• 5:15
  some
• 5:15
  ideas
• 5:16
  and
• 5:16
  I
• 5:16
  came
• 5:16
  across
• 5:16
  a
• 5:17
  template
• 5:17
  on
• 5:18
  Etsy
• 5:18
  and
• 5:19
  realized
• 5:19
  that
• 5:19
  a
• 5:19
  lot
• 5:19
  of
• 5:19
  people
• 5:20
  were
• 5:20
  selling
• 5:20
  digital
• 5:21
  downloads
• 5:21
  on
• 5:21
  Etsy.
• 5:23
  So
• 5:23
  I
• 5:24
  uploaded
• 5:24
  a
• 5:24
  few
• 5:24
  designs
• 5:25
  onto
• 5:25
  there.
• 5:26
  And
• 5:26
  then
• 5:26
  one
• 5:27
  day
• 5:27
  I
• 5:27
  saw
• 5:28
  a
• 5:28
  wedding
• 5:29
  business
• 5:29
  themed
• 5:30
  template,
• 5:30
  I
• 5:30
  think
• 5:30
  it
• 5:30
  might
• 5:31
  have
• 5:31
  been
• 5:31
  maybe
• 5:31
  a
• 5:31
  florist
• 5:31
  brochure.
• 5:33
  And
• 5:33
  then
• 5:33
  something
• 5:33
  just
• 5:34
  like
• 5:34
  clicked
• 5:34
  in
• 5:34
  my
• 5:34
  head
• 5:35
  and
• 5:35
  I
• 5:35
  thought,
• 5:35
  hold
• 5:35
  on
• 5:35
  a
• 5:35
  minute,
• 5:36
  I've
• 5:36
  worked
• 5:36
  in
• 5:36
  the
• 5:37
  wedding
• 5:37
  industry,
• 5:38
  it's
• 5:38
  good
• 5:38
  to
• 5:38
  kind
• 5:38
  of
• 5:38
  niche
• 5:39
  down.
• 5:40
  So
• 5:40
  I
• 5:40
  used
• 5:40
  that
• 5:41
  and
• 5:41
  set
• 5:42
  up
• 5:42
  the
• 5:42
  shop
• 5:42
  to
• 5:42
  be
• 5:43
  fully
• 5:43
  wedding
• 5:43
  business
• 5:44
  themed.
• 5:45
  And
• 5:45
  it
• 5:45
  was
• 5:46
  right
• 5:46
  around
• 5:46
  the
• 5:46
  time
• 5:47
  where
• 5:47
  wedding
• 5:47
  content
• 5:48
  creators
• 5:48
  became
• 5:48
  a
• 5:49
  thing.
• 5:49
  So
• 5:50
  a
• 5:50
  lot
• 5:50
  of
• 5:50
  people
• 5:50
  didn't
• 5:50
  even
• 5:50
  know
• 5:50
  they
• 5:51
  existed.
• 5:51
  And
• 5:51
  I'd
• 5:52
  already
• 5:52
  created
• 5:53
  templates
• 5:53
  for
• 5:53
  them
• 5:53
  on
• 5:54
  Etsy.
• 5:54
  So
• 5:55
  it
• 5:55
  was
• 5:55
  things
• 5:55
  like
• 5:56
  pricing
• 5:56
  brochures,
• 5:57
  social
• 5:57
  media
• 5:57
  templates,
• 5:58
  that
• 5:59
  kind
• 5:59
  of
• 5:59
  thing.
• 6:00
  And
• 6:00
  so
• 6:00
  they
• 6:00
  kind
• 6:00
  of
• 6:01
  went
• 6:01
  really
• 6:01
  popular
• 6:02
  because
• 6:02
  I
• 6:02
  was
• 6:02
  one
• 6:02
  of
• 6:02
  the
• 6:02
  first
• 6:03
  ones
• 6:03
  to
• 6:03
  get
• 6:03
  them
• 6:03
  onto
• 6:03
  Etsy
• 6:04
  for
• 6:04
  wedding
• 6:05
  content
• 6:05
  creators.
• 6:06
  And
• 6:06
  now
• 6:06
  it
• 6:07
  kind
• 6:07
  of
• 6:07
  just
• 6:07
  developed
• 6:07
  from
• 6:07
  there.
• 6:08
  Then
• 6:08
  I
• 6:08
  saw
• 6:09
  a
• 6:09
  Showit
• 6:09
  website
• 6:10
  and
• 6:10
  looked
• 6:11
  into
• 6:11
  learning
• 6:11
  how
• 6:11
  to
• 6:11
  use
• 6:12
  Showit,
• 6:13
  learned
• 6:13
  all
• 6:13
  of
• 6:14
  that,
• 6:14
  made
• 6:14
  some
• 6:14
  templates
• 6:15
  on
• 6:15
  Showit
• 6:16
  and
• 6:16
  then
• 6:17
  offered
• 6:17
  template
• 6:18
  customization
• 6:18
  of
• 6:18
  them.
• 6:19
  And
• 6:19
  then
• 6:20
  that's
• 6:20
  where
• 6:20
  I
• 6:20
  kind
• 6:20
  of
• 6:20
  am
• 6:21
  now,
• 6:21
  offering
• 6:21
  Showit
• 6:22
  templates,
• 6:22
  template
• 6:23
  customization,
• 6:23
  VIP
• 6:24
  days
• 6:24
  and
• 6:25
  custom
• 6:25
  web
• 6:25
  design
• 6:25
  as
• 6:26
  well.
• 6:26
  I
• 6:26
  love
• 6:26
  that.
• 6:27
  So
• 6:27
  it's
• 6:27
  been
• 6:27
  a
• 6:27
  full
• 6:27
  journey.
• 6:28
  So
• 6:28
  when
• 6:28
  you
• 6:28
  first
• 6:29
  started
• 6:29
  then
• 6:29
  you
• 6:29
  were
• 6:29
  just
• 6:30
  on
• 6:30
  Etsy,
• 6:30
  you
• 6:30
  didn't
• 6:31
  have
• 6:31
  your
• 6:31
  own
• 6:31
  website,
• 6:32
  you
• 6:32
  were
• 6:32
  just
• 6:32
  doing
• 6:33
  everything
• 6:33
  through
• 6:33
  Etsy.
• 6:33
  And
• 6:33
  then
• 6:34
  over
• 6:34
  time
• 6:34
  you've
• 6:34
  evolved
• 6:35
  it.
• 6:35
  Yes.
• 6:36
  So
• 6:36
  I
• 6:36
  had
• 6:37
  a
• 6:37
  bee
• 6:37
  themed
• 6:38
  online
• 6:38
  gift
• 6:38
  shop.
• 6:39
  A
• 6:39
  bit
• 6:40
  random
• 6:40
  from
• 6:40
  what
• 6:40
  I'm
• 6:41
  doing
• 6:41
  now,
• 6:41
  but
• 6:41
  I
• 6:42
  loved
• 6:42
  bees
• 6:43
  and
• 6:43
  I
• 6:44
  originally
• 6:44
  started
• 6:44
  off
• 6:44
  with
• 6:45
  a
• 6:45
  blog,
• 6:45
  so
• 6:45
  I
• 6:45
  had
• 6:45
  a
• 6:45
  natural
• 6:46
  and
• 6:46
  organic
• 6:46
  beauty
• 6:47
  blog,
• 6:47
  then
• 6:47
  that
• 6:47
  turned
• 6:48
  into
• 6:48
  the
• 6:48
  bee
• 6:48
  website.
• 6:49
  And
• 6:49
  then
• 6:50
  when
• 6:50
  I
• 6:50
  had
• 6:50
  my
• 6:50
  daughter,
• 6:51
  I
• 6:51
  was
• 6:51
  like,
• 6:51
  I
• 6:51
  don't
• 6:51
  really
• 6:52
  want
• 6:52
  to
• 6:52
  be
• 6:52
  packing
• 6:52
  orders
• 6:52
  at
• 6:53
  9
• 6:53
  o'
• 6:53
  clock
• 6:53
  at
• 6:53
  night
• 6:53
  in
• 6:53
  the
• 6:54
  spare
• 6:54
  bedroom
• 6:54
  upstairs
• 6:55
  when
• 6:55
  she's
• 6:55
  only
• 6:55
  gone
• 6:56
  to
• 6:56
  bed
• 6:56
  at
• 6:56
  8
• 6:56
  o'.
• 6:56
  Clock.
• 6:57
  So
• 6:57
  I
• 6:57
  kind
• 6:57
  of
• 6:57
  wound
• 6:58
  that
• 6:58
  down
• 6:58
  and
• 6:58
  started
• 6:59
  using
• 6:59
  some
• 7:00
  of
• 7:00
  the
• 7:00
  designs
• 7:00
  I
• 7:00
  had
• 7:01
  from
• 7:01
  the
• 7:01
  gift
• 7:01
  shop
• 7:02
  on
• 7:02
  the
• 7:02
  templates
• 7:03
  on
• 7:03
  Etsy.
• 7:04
  But
• 7:04
  that
• 7:04
  was
• 7:04
  quite
• 7:05
  niche
• 7:05
  because
• 7:05
  it
• 7:05
  was
• 7:05
  be
• 7:05
  themed
• 7:06
  digital
• 7:06
  download.
• 7:07
  So
• 7:07
  it
• 7:07
  was
• 7:07
  kind
• 7:07
  of
• 7:07
  an
• 7:08
  extra
• 7:08
  layer
• 7:08
  of
• 7:08
  niche.
• 7:10
  And
• 7:10
  that's
• 7:10
  then
• 7:11
  when
• 7:11
  I
• 7:11
  saw
• 7:11
  the
• 7:12
  business
• 7:12
  template
• 7:13
  and
• 7:13
  I
• 7:13
  thought,
• 7:13
  okay,
• 7:14
  hold
• 7:14
  on,
• 7:14
  I
• 7:14
  can,
• 7:14
  you
• 7:14
  know,
• 7:15
  I
• 7:15
  know
• 7:15
  the
• 7:15
  wedded
• 7:15
  industry
• 7:16
  inside
• 7:16
  out.
• 7:16
  I've
• 7:17
  worked
• 7:17
  in
• 7:17
  it,
• 7:17
  I've
• 7:17
  lived
• 7:17
  it
• 7:18
  and
• 7:18
  that's
• 7:19
  how
• 7:19
  I
• 7:19
  ended
• 7:19
  up
• 7:19
  building
• 7:20
  Kaluna
• 7:20
  in
• 7:20
  time.
• 7:21
  I
• 7:21
  love
• 7:21
  it.
• 7:21
  And
• 7:21
  I
• 7:21
  love
• 7:21
  it
• 7:22
  because
• 7:22
  so
• 7:23
  often
• 7:23
  our
• 7:23
  businesses
• 7:24
  are
• 7:24
  this
• 7:24
  slow
• 7:25
  evolution.
• 7:25
  They're
• 7:26
  not
• 7:26
  just
• 7:26
  we
• 7:26
  come
• 7:26
  up
• 7:27
  with
• 7:27
  this
• 7:27
  idea
• 7:27
  overnight
• 7:28
  and
• 7:28
  it's
• 7:28
  born.
• 7:29
  It
• 7:29
  kind
• 7:29
  of
• 7:29
  comes
• 7:29
  from
• 7:30
  one
• 7:30
  idea
• 7:30
  into
• 7:30
  another
• 7:31
  idea
• 7:31
  that
• 7:31
  turns
• 7:31
  into
• 7:32
  another
• 7:32
  idea
• 7:32
  that
• 7:32
  gets
• 7:33
  us
• 7:33
  to
• 7:33
  where
• 7:33
  we're
• 7:33
  supposed
• 7:34
  to
• 7:34
  be.
• 7:34
  So
• 7:35
  right
• 7:35
  here,
• 7:35
  right
• 7:35
  now,
• 7:36
  you're
• 7:36
  now
• 7:37
  full
• 7:37
  time
• 7:37
  in
• 7:38
  the
• 7:38
  business.
• 7:39
  So
• 7:39
  just
• 7:39
  talk
• 7:39
  about
• 7:40
  that
• 7:40
  leap.
• 7:41
  Because
• 7:41
  I
• 7:41
  think
• 7:41
  that
• 7:42
  for
• 7:42
  anyone
• 7:43
  in
• 7:43
  any
• 7:43
  industry
• 7:44
  is
• 7:44
  a
• 7:44
  difficult
• 7:44
  time
• 7:45
  when
• 7:45
  you
• 7:45
  make
• 7:45
  a
• 7:45
  decision
• 7:45
  to
• 7:46
  step
• 7:46
  out
• 7:46
  of
• 7:46
  a
• 7:47
  paid
• 7:47
  salaried
• 7:48
  job
• 7:49
  and
• 7:49
  just
• 7:49
  go,
• 7:50
  you
• 7:50
  know
• 7:50
  what?
• 7:50
  I'm
• 7:50
  just
• 7:50
  going
• 7:50
  to
• 7:51
  go
• 7:51
  on
• 7:51
  my
• 7:51
  own.
• 7:52
  That
• 7:52
  is
• 7:52
  a
• 7:52
  big
• 7:53
  decision.
• 7:54
  It
• 7:54
  can
• 7:54
  feel
• 7:54
  quite
• 7:55
  scary
• 7:55
  for
• 7:55
  people
• 7:56
  and
• 7:56
  often
• 7:56
  people
• 7:57
  do
• 7:57
  it
• 7:57
  a
• 7:58
  lot
• 7:58
  later
• 7:58
  than
• 7:58
  they
• 7:58
  wish
• 7:59
  they
• 7:59
  had
• 8:00
  again.
• 8:00
  Was
• 8:00
  there
• 8:00
  a
• 8:00
  catalyst
• 8:01
  for
• 8:01
  that
• 8:01
  decision?
• 8:02
  What
• 8:02
  did
• 8:02
  you
• 8:02
  put
• 8:02
  in
• 8:02
  place?
• 8:03
  Were
• 8:03
  you
• 8:03
  terrified
• 8:04
  or
• 8:04
  were
• 8:04
  you
• 8:04
  just
• 8:04
  confident
• 8:05
  it
• 8:05
  was
• 8:05
  going
• 8:05
  to
• 8:05
  be
• 8:05
  okay?
• 8:06
  Yeah,
• 8:06
  a
• 8:06
  little
• 8:06
  bit
• 8:07
  terrified,
• 8:07
  little
• 8:08
  bit
• 8:08
  scared,
• 8:10
  but
• 8:10
  confident
• 8:11
  that
• 8:11
  I
• 8:11
  knew
• 8:12
  that
• 8:12
  I
• 8:12
  want
• 8:12
  this
• 8:12
  to
• 8:12
  work.
• 8:13
  So
• 8:14
  I
• 8:14
  don't
• 8:15
  think
• 8:15
  I
• 8:15
  necessarily
• 8:15
  put
• 8:16
  that
• 8:16
  much
• 8:16
  in
• 8:16
  place,
• 8:17
  but
• 8:18
  I
• 8:18
  was
• 8:18
  already
• 8:18
  running
• 8:18
  it
• 8:18
  as
• 8:19
  a
• 8:19
  side
• 8:19
  hustle,
• 8:19
  so
• 8:19
  I'd
• 8:19
  be
• 8:20
  working
• 8:20
  in
• 8:20
  the
• 8:20
  evenings,
• 8:21
  kind
• 8:21
  of
• 8:21
  getting
• 8:21
  as
• 8:21
  much
• 8:22
  done
• 8:22
  as
• 8:22
  I
• 8:22
  could
• 8:23
  to
• 8:23
  prepare
• 8:24
  for,
• 8:24
  like
• 8:25
  you
• 8:25
  said,
• 8:25
  not
• 8:25
  having
• 8:25
  the
• 8:25
  salary
• 8:26
  and
• 8:26
  kind
• 8:27
  of
• 8:27
  going
• 8:27
  on
• 8:27
  it
• 8:27
  all
• 8:28
  by
• 8:28
  myself.
• 8:29
  So
• 8:29
  I've
• 8:29
  tried
• 8:29
  to
• 8:30
  network
• 8:30
  with
• 8:30
  as
• 8:30
  many
• 8:30
  people
• 8:31
  as
• 8:31
  I
• 8:31
  can.
• 8:31
  Sponsoring
• 8:32
  Wed
• 8:32
  Prose
• 8:33
  Live
• 8:34
  was
• 8:34
  a
• 8:34
  big
• 8:35
  decision
• 8:35
  for
• 8:35
  me,
• 8:35
  but
• 8:36
  one
• 8:36
  that
• 8:36
  I'm
• 8:36
  so
• 8:36
  glad
• 8:37
  that
• 8:37
  I
• 8:37
  did.
• 8:38
  And
• 8:38
  just
• 8:38
  sort
• 8:38
  of
• 8:39
  getting
• 8:39
  my
• 8:39
  name
• 8:39
  out
• 8:39
  there
• 8:39
  a
• 8:39
  bit
• 8:40
  more
• 8:40
  has
• 8:40
  definitely
• 8:40
  helped
• 8:42
  with
• 8:42
  going
• 8:42
  solo
• 8:43
  in
• 8:43
  the
• 8:43
  business.
• 8:43
  Yeah.
• 8:44
  And
• 8:44
  it
• 8:44
  is
• 8:44
  scary
• 8:45
  and
• 8:45
  it
• 8:45
  does
• 8:45
  take
• 8:45
  time.
• 8:46
  And
• 8:46
  you're
• 8:46
  absolutely
• 8:46
  right.
• 8:47
  Relationships
• 8:48
  are
• 8:48
  everything.
• 8:49
  Now
• 8:49
  let's
• 8:49
  talk
• 8:49
  about
• 8:50
  websites
• 8:50
  then,
• 8:50
  because
• 8:51
  that's
• 8:51
  what
• 8:51
  you're
• 8:51
  doing
• 8:52
  now.
• 8:53
  That's
• 8:53
  what
• 8:53
  you're
• 8:54
  excited
• 8:54
  about.
• 8:54
  That's
• 8:55
  where
• 8:55
  you're
• 8:55
  trying
• 8:55
  to
• 8:55
  make
• 8:56
  a
• 8:56
  difference
• 8:56
  for
• 8:56
  people.
• 8:56
  And
• 8:57
  I
• 8:57
  see
• 8:58
  a
• 8:58
  lot
• 8:58
  of
• 8:58
  wedding
• 8:58
  business
• 8:59
  websites
• 8:59
  from
• 8:59
  both
• 9:00
  venues.
• 9:00
  Sole
• 9:01
  traders
• 9:01
  when
• 9:02
  I
• 9:02
  do
• 9:02
  marketing,
• 9:02
  reviews
• 9:03
  for
• 9:03
  people
• 9:03
  when
• 9:04
  I
• 9:04
  go
• 9:04
  into
• 9:04
  their
• 9:04
  businesses.
• 9:05
  And
• 9:05
  let's
• 9:05
  just
• 9:06
  say
• 9:06
  there's
• 9:06
  a
• 9:07
  big
• 9:07
  spectrum
• 9:07
  of
• 9:07
  how
• 9:08
  good
• 9:08
  someone's
• 9:08
  website
• 9:08
  is.
• 9:09
  I've
• 9:09
  seen
• 9:09
  some
• 9:10
  dreadful
• 9:10
  websites,
• 9:11
  I've
• 9:11
  seen
• 9:11
  some
• 9:11
  amazing
• 9:12
  websites
• 9:12
  and
• 9:12
  I've
• 9:12
  seen
• 9:13
  everything
• 9:13
  in
• 9:13
  between.
• 9:14
  So
• 9:15
  from
• 9:15
  your
• 9:15
  perspective,
• 9:16
  what
• 9:16
  do
• 9:16
  you
• 9:17
  think
• 9:17
  are
• 9:17
  some
• 9:17
  of
• 9:17
  the
• 9:18
  biggest
• 9:18
  mistakes
• 9:19
  that
• 9:19
  you
• 9:20
  have
• 9:20
  seen
• 9:20
  people
• 9:21
  making
• 9:21
  when
• 9:21
  it
• 9:21
  comes
• 9:22
  to
• 9:22
  their
• 9:22
  wedding
• 9:22
  business
• 9:22
  websites?
• 9:23
  Yeah,
• 9:24
  I
• 9:24
  agree.
• 9:24
  I've
• 9:24
  seen
• 9:24
  a
• 9:24
  whole
• 9:25
  spectrum
• 9:25
  as
• 9:25
  well.
• 9:27
  I
• 9:27
  would
• 9:27
  say
• 9:28
  one
• 9:28
  of
• 9:28
  the
• 9:28
  main
• 9:28
  things
• 9:29
  that
• 9:29
  I
• 9:29
  think
• 9:29
  a
• 9:29
  lot
• 9:29
  of
• 9:29
  wedding
• 9:30
  business
• 9:30
  owners
• 9:30
  do
• 9:30
  is
• 9:31
  they
• 9:31
  focus
• 9:31
  too
• 9:31
  much
• 9:32
  on
• 9:32
  themselves
• 9:33
  rather
• 9:33
  than
• 9:33
  who
• 9:33
  they're
• 9:34
  trying
• 9:34
  to
• 9:34
  attract.
• 9:35
  So
• 9:35
  I
• 9:35
  see
• 9:35
  a
• 9:35
  lot
• 9:36
  of
• 9:36
  websites
• 9:36
  where
• 9:37
  they've
• 9:37
  got
• 9:37
  a
• 9:37
  big
• 9:38
  image
• 9:38
  at
• 9:38
  the
• 9:38
  top
• 9:38
  and
• 9:39
  then
• 9:39
  it
• 9:39
  goes
• 9:39
  straight
• 9:39
  into
• 9:40
  hi,
• 9:40
  I'm
• 9:41
  Sarah,
• 9:41
  or
• 9:42
  hi,
• 9:42
  I'm
• 9:42
  Becky,
• 9:43
  and
• 9:43
  then
• 9:43
  a
• 9:43
  whole
• 9:43
  paragraph
• 9:44
  about
• 9:44
  them,
• 9:45
  maybe
• 9:45
  about
• 9:46
  degrees
• 9:46
  that
• 9:46
  they've
• 9:46
  got
• 9:47
  or
• 9:47
  how
• 9:47
  long
• 9:47
  they've
• 9:47
  worked
• 9:48
  in
• 9:48
  the
• 9:48
  industry
• 9:49
  or,
• 9:49
  you
• 9:49
  know,
• 9:50
  about
• 9:50
  their
• 9:50
  favorite
• 9:50
  things
• 9:51
  in
• 9:51
  life
• 9:51
  or
• 9:51
  their
• 9:51
  dog.
• 9:52
  And
• 9:53
  they
• 9:53
  don't
• 9:54
  realize
• 9:54
  that
• 9:54
  they
• 9:54
  need
• 9:54
  to
• 9:55
  speak
• 9:55
  to
• 9:55
  the
• 9:55
  people
• 9:56
  they're
• 9:56
  trying
• 9:56
  to
• 9:56
  attract
• 9:56
  first
• 9:57
  so
• 9:57
  that
• 9:58
  they
• 9:58
  can
• 9:58
  work
• 9:58
  out
• 9:58
  if
• 9:59
  they're
• 9:59
  in
• 9:59
  the
• 9:59
  right
• 9:59
  place,
• 10:00
  because
• 10:01
  that
• 10:01
  stuff
• 10:02
  doesn't
• 10:02
  really
• 10:02
  matter
• 10:03
  if.
• 10:04
  If
• 10:04
  you
• 10:04
  can't
• 10:05
  do
• 10:05
  what
• 10:05
  they're
• 10:05
  looking
• 10:05
  for.
• 10:06
  So
• 10:06
  I
• 10:07
  think
• 10:07
  definitely
• 10:07
  you
• 10:08
  need
• 10:08
  to
• 10:08
  speak
• 10:08
  to
• 10:09
  them
• 10:09
  about
• 10:09
  what
• 10:09
  you
• 10:10
  do,
• 10:10
  but
• 10:10
  kind
• 10:11
  of
• 10:11
  reverse
• 10:11
  engineer
• 10:11
  it
• 10:12
  where
• 10:12
  you
• 10:12
  know
• 10:12
  you're
• 10:13
  saying
• 10:13
  what
• 10:13
  you
• 10:13
  do,
• 10:13
  but
• 10:14
  how
• 10:14
  it
• 10:14
  can
• 10:14
  help
• 10:14
  them
• 10:15
  and
• 10:15
  how
• 10:16
  you're
• 10:16
  the
• 10:16
  right
• 10:16
  one
• 10:17
  for
• 10:17
  them
• 10:17
  on
• 10:17
  their
• 10:17
  wedding
• 10:17
  day
• 10:18
  without
• 10:19
  going
• 10:19
  full
• 10:19
  on
• 10:20
  talking
• 10:20
  all
• 10:20
  about
• 10:21
  yourself
• 10:21
  first.
• 10:22
  So
• 10:22
  that
• 10:22
  can
• 10:22
  definitely
• 10:22
  come
• 10:23
  a
• 10:23
  bit
• 10:23
  later
• 10:23
  on,
• 10:23
  but
• 10:24
  not
• 10:24
  the
• 10:24
  first
• 10:24
  thing
• 10:24
  that
• 10:25
  kind
• 10:25
  of
• 10:25
  people
• 10:25
  see
• 10:26
  straight
• 10:26
  away
• 10:27
  when
• 10:27
  they
• 10:27
  land
• 10:27
  at
• 10:27
  the
• 10:27
  top
• 10:27
  of
• 10:27
  your
• 10:28
  website.
• 10:28
  I
• 10:28
  see
• 10:29
  that
• 10:29
  a
• 10:29
  lot
• 10:29
  as
• 10:29
  well,
• 10:30
  and
• 10:30
  it
• 10:30
  always
• 10:30
  makes
• 10:30
  me
• 10:30
  laugh.
• 10:31
  It
• 10:31
  does
• 10:31
  seem
• 10:31
  to
• 10:31
  be
• 10:31
  a
• 10:31
  thing
• 10:32
  in
• 10:32
  our
• 10:32
  industry
• 10:32
  and
• 10:32
  with
• 10:33
  small
• 10:33
  businesses,
• 10:34
  and
• 10:34
  I
• 10:34
  don't
• 10:34
  know
• 10:34
  why
• 10:35
  it
• 10:35
  is,
• 10:35
  because
• 10:35
  when
• 10:36
  we
• 10:36
  look
• 10:36
  at
• 10:36
  big
• 10:36
  business
• 10:37
  websites.
• 10:37
  So
• 10:38
  for
• 10:38
  example,
• 10:38
  let's
• 10:38
  just
• 10:39
  use
• 10:39
  a
• 10:39
  crazy
• 10:39
  example.
• 10:40
  We
• 10:40
  go
• 10:40
  to
• 10:41
  Amazon
• 10:41
  to
• 10:41
  buy
• 10:41
  something,
• 10:42
  like
• 10:42
  it
• 10:42
  would
• 10:42
  be
• 10:43
  ridiculous
• 10:43
  if
• 10:43
  we
• 10:43
  land
• 10:44
  on
• 10:44
  Amazon.
• 10:44
  And
• 10:44
  the
• 10:44
  first
• 10:45
  thing
• 10:45
  was
• 10:45
  like,
• 10:45
  hi,
• 10:45
  I'm
• 10:46
  Jeff
• 10:46
  Bezos
• 10:46
  and
• 10:47
  would
• 10:47
  you
• 10:47
  like
• 10:47
  to
• 10:47
  buy
• 10:47
  one
• 10:48
  of
• 10:48
  my
• 10:48
  products?
• 10:48
  But
• 10:49
  for
• 10:49
  some
• 10:49
  reason
• 10:49
  in
• 10:50
  a
• 10:50
  small
• 10:50
  business,
• 10:50
  I
• 10:50
  guess
• 10:51
  because
• 10:51
  it's
• 10:51
  so
• 10:51
  close
• 10:51
  to
• 10:52
  home
• 10:52
  and
• 10:52
  it
• 10:52
  feels
• 10:52
  like
• 10:52
  it's
• 10:53
  just
• 10:53
  us,
• 10:54
  we
• 10:54
  feel
• 10:54
  this
• 10:55
  need
• 10:55
  to
• 10:55
  shout
• 10:56
  about
• 10:56
  it.
• 10:56
  And
• 10:57
  I
• 10:57
  also
• 10:57
  think
• 10:57
  people
• 10:58
  get
• 10:58
  a
• 10:58
  bit
• 10:59
  confused
• 10:59
  because
• 10:59
  we
• 11:00
  also
• 11:00
  talk
• 11:00
  about
• 11:00
  the
• 11:00
  importance
• 11:01
  of
• 11:01
  personal
• 11:01
  brand
• 11:02
  and
• 11:02
  bringing
• 11:02
  yourself
• 11:03
  to
• 11:03
  the
• 11:03
  front
• 11:03
  of
• 11:03
  the
• 11:03
  business.
• 11:05
  And
• 11:05
  yet
• 11:05
  both
• 11:05
  things
• 11:05
  can
• 11:06
  be
• 11:06
  true
• 11:06
  at
• 11:06
  the
• 11:06
  same
• 11:07
  time.
• 11:07
  So
• 11:07
  as
• 11:07
  a
• 11:08
  wedding
• 11:08
  business
• 11:08
  owner,
• 11:08
  you
• 11:09
  can
• 11:09
  bring
• 11:09
  yourself
• 11:09
  to
• 11:10
  the
• 11:10
  front
• 11:10
  of
• 11:10
  the
• 11:10
  business
• 11:11
  on
• 11:11
  in
• 11:12
  content,
• 11:12
  on
• 11:12
  a
• 11:13
  great
• 11:13
  About
• 11:13
  Me
• 11:13
  page
• 11:14
  with
• 11:14
  photos
• 11:14
  scattered
• 11:14
  through
• 11:15
  the
• 11:15
  website.
• 11:15
  But
• 11:16
  it
• 11:16
  is
• 11:16
  not
• 11:16
  the
• 11:16
  most
• 11:17
  important
• 11:17
  thing
• 11:17
  when
• 11:18
  someone's
• 11:18
  deciding
• 11:19
  which
• 11:19
  florist
• 11:20
  to
• 11:20
  book.
• 11:20
  Yes,
• 11:21
  they
• 11:21
  want
• 11:21
  to
• 11:21
  know
• 11:21
  a
• 11:21
  bit
• 11:22
  about
• 11:22
  you,
• 11:22
  but
• 11:22
  not
• 11:23
  first.
• 11:23
  So
• 11:23
  I
• 11:23
  definitely
• 11:24
  see
• 11:24
  that
• 11:24
  mistake.
• 11:24
  Okay,
• 11:25
  any
• 11:25
  other
• 11:25
  mistakes?
• 11:26
  I've
• 11:26
  got
• 11:26
  one
• 11:26
  for
• 11:26
  you.
• 11:27
  What
• 11:27
  about
• 11:28
  people
• 11:28
  who
• 11:28
  have
• 11:28
  20
• 11:29
  bazillion
• 11:29
  things
• 11:30
  on
• 11:30
  their
• 11:30
  navigation
• 11:31
  bar?
• 11:31
  That
• 11:31
  one
• 11:31
  drives
• 11:32
  me
• 11:32
  crazy.
• 11:32
  Too
• 11:32
  many
• 11:33
  choices.
• 11:34
  Yeah,
• 11:34
  definitely.
• 11:35
  Simplicity,
• 11:36
  I
• 11:36
  think
• 11:36
  is
• 11:36
  better.
• 11:37
  So
• 11:37
  you
• 11:37
  definitely
• 11:38
  obviously
• 11:38
  need
• 11:38
  your
• 11:38
  copy
• 11:39
  on
• 11:39
  there
• 11:39
  and
• 11:39
  your
• 11:39
  images,
• 11:40
  but
• 11:40
  we
• 11:40
  don't
• 11:41
  want
• 11:41
  to
• 11:41
  make
• 11:41
  it
• 11:41
  too
• 11:41
  confusing
• 11:42
  that
• 11:42
  somebody
• 11:42
  lands
• 11:43
  on
• 11:43
  it
• 11:43
  and
• 11:43
  they're
• 11:43
  like,
• 11:43
  oh,
• 11:44
  where
• 11:44
  do
• 11:44
  I
• 11:44
  go
• 11:45
  next?
• 11:45
  What
• 11:45
  do
• 11:45
  I
• 11:45
  do?
• 11:45
  What
• 11:46
  do
• 11:46
  you
• 11:46
  want
• 11:46
  me
• 11:46
  to
• 11:46
  do
• 11:46
  next?
• 11:47
  What
• 11:47
  am
• 11:47
  I
• 11:47
  looking
• 11:47
  for?
• 11:48
  They
• 11:48
  might
• 11:49
  have
• 11:49
  50,000
• 11:50
  pages
• 11:50
  and
• 11:51
  all
• 11:51
  of
• 11:51
  these
• 11:52
  links,
• 11:52
  but
• 11:53
  then
• 11:53
  the
• 11:53
  customer's
• 11:54
  sitting
• 11:54
  there
• 11:54
  thinking,
• 11:55
  oh,
• 11:55
  okay,
• 11:56
  well,
• 11:56
  should
• 11:56
  I
• 11:56
  go
• 11:56
  on
• 11:56
  this
• 11:56
  website
• 11:57
  first
• 11:57
  or
• 11:57
  should
• 11:57
  I
• 11:57
  go
• 11:57
  on
• 11:57
  this
• 11:57
  page
• 11:58
  first
• 11:58
  or
• 11:58
  should
• 11:58
  I
• 11:58
  do
• 11:58
  this
• 11:59
  next?
• 11:59
  What
• 11:59
  do
• 11:59
  you
• 11:59
  want
• 11:59
  me
• 12:00
  to
• 12:00
  do?
• 12:00
  So
• 12:00
  definitely
• 12:01
  having
• 12:01
  a
• 12:01
  simple
• 12:02
  menu,
• 12:03
  navigation
• 12:04
  bar,
• 12:04
  and
• 12:04
  even
• 12:05
  the
• 12:05
  flow
• 12:05
  of
• 12:05
  the
• 12:05
  website
• 12:06
  as
• 12:06
  well.
• 12:06
  You
• 12:06
  don't
• 12:07
  need
• 12:07
  all
• 12:07
  of
• 12:07
  the
• 12:07
  things
• 12:08
  on
• 12:08
  your
• 12:08
  website.
• 12:09
  You
• 12:09
  just
• 12:09
  need
• 12:09
  to
• 12:09
  kind
• 12:10
  of
• 12:10
  condense
• 12:10
  down
• 12:10
  the
• 12:10
  most
• 12:11
  important
• 12:11
  things
• 12:12
  and
• 12:12
  put
• 12:12
  them
• 12:12
  in
• 12:12
  the
• 12:13
  right
• 12:13
  order.
• 12:13
  Yeah,
• 12:14
  so,
• 12:14
  so
• 12:14
  true.
• 12:15
  Okay,
• 12:16
  so
• 12:16
  I
• 12:17
  said
• 12:17
  in
• 12:17
  the
• 12:17
  intro
• 12:18
  and
• 12:18
  at
• 12:18
  the
• 12:18
  beginning
• 12:18
  about,
• 12:19
  and
• 12:19
  I
• 12:19
  experienced
• 12:20
  this
• 12:20
  a
• 12:20
  lot
• 12:20
  too,
• 12:20
  that
• 12:21
  you
• 12:21
  met
• 12:21
  people,
• 12:21
  wedding
• 12:22
  pros,
• 12:22
  and
• 12:22
  they're
• 12:23
  almost
• 12:23
  ashamed
• 12:23
  of
• 12:23
  the
• 12:24
  current
• 12:24
  website
• 12:24
  they
• 12:24
  have,
• 12:25
  or
• 12:25
  they're
• 12:25
  embarrassed
• 12:26
  about
• 12:26
  it.
• 12:27
  What
• 12:27
  do
• 12:27
  you
• 12:27
  think
• 12:28
  it
• 12:28
  is
• 12:28
  from
• 12:28
  your
• 12:29
  experience
• 12:29
  that
• 12:30
  makes
• 12:30
  people
• 12:31
  feel
• 12:31
  that
• 12:31
  way?
• 12:31
  What
• 12:31
  is
• 12:32
  it
• 12:32
  about
• 12:32
  their
• 12:32
  website
• 12:32
  that
• 12:33
  they're
• 12:33
  embarrassed
• 12:34
  about?
• 12:34
  I
• 12:35
  think
• 12:35
  it
• 12:35
  could
• 12:35
  be
• 12:35
  a
• 12:35
  few
• 12:36
  things.
• 12:36
  I
• 12:36
  think
• 12:36
  a
• 12:36
  lot
• 12:37
  of
• 12:37
  people
• 12:38
  maybe
• 12:38
  haven't
• 12:39
  updated
• 12:39
  it
• 12:39
  in
• 12:39
  a
• 12:40
  while,
• 12:40
  so
• 12:40
  they're
• 12:41
  kind
• 12:41
  of
• 12:41
  thinking,
• 12:41
  oh,
• 12:41
  these
• 12:42
  pictures
• 12:42
  don't
• 12:42
  really
• 12:42
  reflect
• 12:43
  what
• 12:43
  I
• 12:43
  do
• 12:43
  now.
• 12:45
  I
• 12:45
  don't
• 12:45
  know
• 12:45
  whether
• 12:46
  it
• 12:46
  could
• 12:46
  maybe
• 12:46
  also
• 12:46
  be
• 12:47
  a
• 12:47
  British
• 12:48
  thing
• 12:48
  that
• 12:48
  people
• 12:48
  don't
• 12:48
  want
• 12:49
  to,
• 12:49
  like,
• 12:49
  shout
• 12:49
  about
• 12:49
  themselves
• 12:50
  and
• 12:50
  tell
• 12:50
  everybody,
• 12:51
  you
• 12:51
  know,
• 12:51
  this
• 12:52
  is
• 12:52
  me
• 12:52
  and
• 12:52
  this
• 12:52
  is
• 12:52
  what
• 12:52
  I
• 12:52
  do
• 12:53
  and
• 12:53
  this
• 12:53
  is
• 12:53
  how
• 12:53
  I
• 12:53
  can
• 12:53
  help
• 12:54
  you.
• 12:56
  But,
• 12:56
  yeah,
• 12:56
  I
• 12:57
  do
• 12:57
  see
• 12:57
  that
• 12:57
  a
• 12:57
  lot
• 12:57
  where
• 12:58
  people
• 12:58
  go,
• 12:58
  oh,
• 12:58
  no,
• 12:59
  I'm
• 12:59
  going
• 12:59
  to
• 12:59
  cringe
• 13:00
  if,
• 13:00
  you
• 13:00
  know,
• 13:00
  if
• 13:00
  you
• 13:01
  look
• 13:01
  at
• 13:01
  my
• 13:01
  website,
• 13:01
  or
• 13:01
  I'm
• 13:01
  going
• 13:02
  to
• 13:02
  cringe
• 13:02
  if
• 13:02
  a
• 13:02
  customer
• 13:03
  finds
• 13:03
  it.
• 13:04
  And
• 13:04
  I
• 13:04
  think,
• 13:04
  oh,
• 13:04
  no,
• 13:04
  because
• 13:05
  it
• 13:05
  should
• 13:05
  be
• 13:05
  one
• 13:05
  of
• 13:05
  your
• 13:06
  most
• 13:06
  valuable
• 13:06
  assets
• 13:07
  in
• 13:07
  your
• 13:07
  business.
• 13:08
  And,
• 13:08
  yeah,
• 13:09
  we
• 13:09
  need
• 13:09
  to
• 13:09
  definitely
• 13:10
  change
• 13:10
  it
• 13:10
  so
• 13:10
  that
• 13:10
  you're
• 13:11
  not
• 13:11
  embarrassed
• 13:11
  by
• 13:11
  your
• 13:11
  website
• 13:12
  100%.
• 13:13
  And
• 13:13
  I
• 13:13
  want
• 13:13
  to
• 13:14
  just
• 13:14
  pause
• 13:14
  for
• 13:14
  a
• 13:14
  moment
• 13:15
  for
• 13:15
  people
• 13:15
  listening,
• 13:16
  because
• 13:16
  I
• 13:17
  say
• 13:17
  this
• 13:17
  on
• 13:17
  stage
• 13:18
  a
• 13:18
  lot.
• 13:18
  If
• 13:18
  you're
• 13:18
  at
• 13:18
  the
• 13:19
  point
• 13:19
  where
• 13:19
  you're
• 13:19
  too
• 13:19
  embarrassed
• 13:20
  for
• 13:20
  someone
• 13:20
  to
• 13:21
  see
• 13:21
  your
• 13:21
  website,
• 13:22
  that
• 13:22
  is
• 13:22
  an
• 13:22
  internal
• 13:23
  signal
• 13:23
  that
• 13:23
  it's
• 13:24
  probably
• 13:24
  time
• 13:24
  for
• 13:25
  you
• 13:25
  to
• 13:25
  update
• 13:25
  your
• 13:26
  brand
• 13:26
  or
• 13:27
  update
• 13:27
  your
• 13:27
  website,
• 13:28
  because
• 13:29
  we
• 13:29
  should
• 13:29
  be
• 13:29
  proud
• 13:29
  of
• 13:30
  what
• 13:30
  we
• 13:30
  have
• 13:30
  now.
• 13:31
  I
• 13:31
  do
• 13:31
  also
• 13:31
  need
• 13:31
  to
• 13:32
  speak
• 13:32
  to
• 13:32
  the
• 13:32
  perfectionist,
• 13:33
  because
• 13:33
  there
• 13:33
  are
• 13:33
  some
• 13:33
  people
• 13:34
  that
• 13:34
  do
• 13:34
  have
• 13:34
  a
• 13:34
  really
• 13:34
  good
• 13:35
  website
• 13:35
  who
• 13:35
  will
• 13:35
  be
• 13:36
  embarrassed
• 13:36
  to
• 13:36
  share
• 13:37
  it
• 13:37
  because
• 13:37
  they're
• 13:37
  too
• 13:37
  perfectionist.
• 13:38
  I'm
• 13:39
  not
• 13:39
  talking
• 13:39
  to
• 13:39
  you.
• 13:39
  You
• 13:40
  need
• 13:40
  to
• 13:40
  just
• 13:40
  loosen
• 13:40
  up
• 13:41
  a
• 13:41
  bit.
• 13:41
  But
• 13:41
  for
• 13:41
  the
• 13:41
  people
• 13:42
  who
• 13:42
  genuinely
• 13:43
  know,
• 13:43
  if,
• 13:43
  if
• 13:43
  I
• 13:44
  was
• 13:44
  to
• 13:44
  look
• 13:44
  at
• 13:44
  their
• 13:44
  website,
• 13:44
  I
• 13:45
  would
• 13:45
  say,
• 13:45
  oh,
• 13:46
  it's
• 13:46
  out
• 13:46
  of
• 13:46
  date.
• 13:46
  All
• 13:46
  the
• 13:47
  images
• 13:47
  don't
• 13:47
  reflect
• 13:48
  what
• 13:48
  you
• 13:48
  do.
• 13:48
  You
• 13:48
  know,
• 13:49
  that
• 13:49
  is
• 13:49
  a
• 13:49
  sign
• 13:49
  to
• 13:50
  you
• 13:50
  that
• 13:50
  maybe
• 13:50
  it's
• 13:50
  time
• 13:51
  to
• 13:51
  change
• 13:51
  and
• 13:52
  it's
• 13:52
  okay.
• 13:53
  You
• 13:53
  know,
• 13:53
  I
• 13:54
  see
• 13:54
  it
• 13:54
  a
• 13:54
  lot
• 13:54
  and
• 13:54
  I'm
• 13:54
  sure
• 13:54
  you
• 13:54
  do,
• 13:55
  Amber,
• 13:55
  as
• 13:55
  well.
• 13:55
  Where
• 13:55
  people
• 13:56
  start
• 13:56
  their
• 13:56
  businesses
• 13:57
  and
• 13:57
  they
• 13:57
  build
• 13:58
  their
• 13:58
  own
• 13:58
  website.
• 13:58
  Because
• 13:59
  at
• 13:59
  the
• 13:59
  beginning
• 14:00
  we
• 14:00
  don't
• 14:00
  have
• 14:00
  much
• 14:00
  time.
• 14:01
  We
• 14:01
  don't
• 14:01
  have
• 14:01
  much.
• 14:02
  Well,
• 14:02
  we
• 14:02
  have
• 14:02
  time.
• 14:02
  We
• 14:03
  haven't
• 14:03
  got
• 14:03
  much
• 14:03
  money
• 14:04
  and
• 14:04
  so
• 14:04
  we
• 14:04
  can't
• 14:04
  invest
• 14:05
  in
• 14:05
  this
• 14:05
  posh
• 14:05
  website
• 14:06
  for
• 14:06
  someone
• 14:06
  to
• 14:06
  design.
• 14:06
  And
• 14:07
  so
• 14:07
  we,
• 14:07
  we
• 14:08
  build
• 14:08
  our
• 14:08
  own.
• 14:09
  But
• 14:09
  what
• 14:09
  happens
• 14:10
  quite
• 14:10
  often
• 14:10
  is
• 14:10
  three,
• 14:11
  four
• 14:11
  years
• 14:11
  into
• 14:11
  the
• 14:12
  business,
• 14:12
  that
• 14:13
  business
• 14:13
  has
• 14:13
  now
• 14:13
  grown
• 14:14
  and
• 14:14
  they've
• 14:14
  outgrown
• 14:15
  that
• 14:15
  basic
• 14:16
  website.
• 14:17
  And
• 14:17
  that's
• 14:17
  the
• 14:17
  time
• 14:18
  to
• 14:18
  go.
• 14:18
  Now's
• 14:19
  the
• 14:19
  time
• 14:19
  to
• 14:19
  invest.
• 14:19
  And
• 14:20
  that
• 14:20
  doesn't
• 14:20
  mean
• 14:20
  you
• 14:21
  didn't
• 14:21
  do
• 14:21
  a
• 14:21
  good
• 14:21
  job
• 14:22
  with
• 14:22
  your
• 14:22
  first
• 14:23
  website.
• 14:23
  It
• 14:23
  just
• 14:24
  means
• 14:24
  your
• 14:24
  first
• 14:24
  website
• 14:25
  matched
• 14:25
  you
• 14:25
  when
• 14:25
  you
• 14:26
  started
• 14:26
  a
• 14:26
  very
• 14:26
  small
• 14:27
  business.
• 14:27
  But
• 14:27
  three,
• 14:28
  four
• 14:28
  years
• 14:28
  in
• 14:29
  your
• 14:29
  business
• 14:29
  is
• 14:29
  actually
• 14:30
  a
• 14:30
  lot
• 14:30
  bigger,
• 14:30
  a
• 14:30
  lot
• 14:30
  more
• 14:31
  professional,
• 14:31
  reaching
• 14:31
  a
• 14:32
  whole
• 14:32
  different
• 14:32
  audience.
• 14:33
  Now's
• 14:33
  the
• 14:33
  time
• 14:34
  to
• 14:34
  go.
• 14:35
  That
• 14:35
  website
• 14:35
  worked
• 14:36
  for
• 14:36
  that
• 14:36
  part
• 14:36
  of
• 14:37
  my
• 14:37
  journey.
• 14:37
  Now
• 14:37
  I
• 14:38
  need
• 14:38
  a
• 14:38
  new
• 14:38
  design,
• 14:39
  new
• 14:39
  look,
• 14:40
  new
• 14:40
  fresh,
• 14:41
  modern
• 14:41
  feel
• 14:41
  for
• 14:41
  the
• 14:42
  next
• 14:42
  part
• 14:42
  of
• 14:42
  my
• 14:42
  journey.
• 14:43
  To
• 14:43
  agree.
• 14:44
  Yeah,
• 14:44
  I'd
• 14:44
  100%
• 14:45
  agree.
• 14:45
  And
• 14:45
  I
• 14:45
  actually
• 14:45
  spoke
• 14:46
  to
• 14:46
  a
• 14:46
  couple
• 14:46
  of
• 14:46
  people
• 14:46
  at
• 14:46
  wedpose
• 14:47
  Life
• 14:47
  who
• 14:47
  literally
• 14:48
  said
• 14:48
  exactly
• 14:48
  the
• 14:48
  same
• 14:49
  thing
• 14:49
  and
• 14:49
  they
• 14:49
  were
• 14:50
  like,
• 14:50
  this
• 14:50
  was
• 14:50
  fine.
• 14:50
  Like
• 14:51
  I
• 14:51
  built
• 14:51
  it
• 14:51
  myself
• 14:51
  when
• 14:52
  I
• 14:52
  first
• 14:52
  started,
• 14:53
  but
• 14:53
  now
• 14:53
  I
• 14:54
  do
• 14:54
  this
• 14:54
  and
• 14:54
  I
• 14:54
  want
• 14:54
  to
• 14:54
  focus
• 14:55
  on
• 14:55
  this
• 14:55
  instead.
• 14:56
  And
• 14:56
  I'd
• 14:56
  rather
• 14:56
  have
• 14:57
  this
• 14:57
  on
• 14:57
  there
• 14:57
  and
• 14:57
  I
• 14:57
  want
• 14:58
  these
• 14:58
  things
• 14:58
  on
• 14:58
  here.
• 14:59
  And
• 15:00
  they
• 15:00
  just
• 15:00
  need
• 15:00
  to,
• 15:01
  to
• 15:01
  up
• 15:01
  level
• 15:01
  it
• 15:01
  where
• 15:02
  they,
• 15:03
  you
• 15:03
  know,
• 15:03
  it
• 15:04
  reflects
• 15:04
  the
• 15:04
  business
• 15:05
  and
• 15:05
  the
• 15:05
  services
• 15:05
  that
• 15:06
  they're
• 15:06
  offering
• 15:06
  now
• 15:07
  rather
• 15:07
  than
• 15:07
  when
• 15:07
  they
• 15:07
  first
• 15:08
  started.
• 15:08
  Yeah,
• 15:09
  absolutely.
• 15:10
  Now,
• 15:10
  what
• 15:10
  do
• 15:11
  you
• 15:11
  think
• 15:11
  are
• 15:11
  the
• 15:11
  most
• 15:11
  important
• 15:12
  aspects
• 15:13
  of
• 15:13
  a
• 15:13
  website?
• 15:14
  Because
• 15:14
  a
• 15:15
  website
• 15:15
  does
• 15:15
  many
• 15:16
  things.
• 15:16
  And
• 15:16
  I
• 15:17
  know
• 15:17
  that
• 15:17
  you're
• 15:18
  someone
• 15:18
  who
• 15:18
  says
• 15:18
  it
• 15:18
  shouldn't
• 15:19
  just
• 15:19
  be
• 15:19
  a
• 15:19
  portfolio,
• 15:20
  it
• 15:20
  should
• 15:20
  do
• 15:20
  a
• 15:20
  job.
• 15:21
  So
• 15:21
  what
• 15:21
  should
• 15:22
  your
• 15:22
  website
• 15:22
  be
• 15:22
  doing?
• 15:22
  What
• 15:23
  are
• 15:23
  the
• 15:23
  important
• 15:23
  things
• 15:24
  that
• 15:24
  everyone
• 15:25
  listening
• 15:25
  needs
• 15:25
  to
• 15:25
  make
• 15:26
  sure
• 15:26
  is
• 15:26
  clear
• 15:27
  and
• 15:27
  they
• 15:27
  have
• 15:27
  on
• 15:28
  that
• 15:28
  site?
• 15:29
  Okay,
• 15:29
  so
• 15:29
  the
• 15:29
  first
• 15:29
  thing
• 15:30
  I
• 15:30
  would
• 15:30
  say
• 15:30
  when
• 15:30
  you
• 15:30
  land
• 15:31
  on
• 15:31
  a
• 15:31
  website,
• 15:31
  the
• 15:31
  first
• 15:32
  thing
• 15:32
  that
• 15:32
  you
• 15:32
  want
• 15:32
  is
• 15:32
  a
• 15:33
  clear
• 15:33
  header.
• 15:34
  And
• 15:34
  that
• 15:34
  could
• 15:34
  either
• 15:34
  be
• 15:34
  a
• 15:35
  photo
• 15:35
  or
• 15:35
  it
• 15:35
  could
• 15:35
  be
• 15:36
  some
• 15:36
  copy
• 15:37
  where
• 15:37
  we're
• 15:37
  clearly
• 15:37
  explaining
• 15:38
  what
• 15:39
  you
• 15:39
  do,
• 15:39
  who
• 15:40
  you
• 15:40
  do
• 15:40
  it
• 15:40
  for.
• 15:41
  And
• 15:41
  then
• 15:41
  A
• 15:41
  location.
• 15:43
  So
• 15:43
  that
• 15:43
  could
• 15:44
  be.
• 15:44
  You
• 15:44
  are
• 15:45
  a
• 15:45
  wedding
• 15:45
  planner
• 15:46
  for
• 15:47
  stressed
• 15:48
  out
• 15:48
  couples
• 15:48
  who
• 15:49
  want
• 15:49
  a
• 15:49
  stress
• 15:49
  free
• 15:49
  wedding
• 15:50
  day
• 15:50
  and
• 15:50
  you
• 15:51
  do
• 15:51
  it
• 15:51
  in
• 15:51
  London.
• 15:52
  So
• 15:53
  immediately
• 15:53
  when
• 15:53
  that
• 15:54
  couple
• 15:54
  lands
• 15:54
  on
• 15:54
  your
• 15:55
  website,
• 15:55
  they're
• 15:55
  going
• 15:55
  to
• 15:55
  go,
• 15:56
  oh
• 15:56
  yeah,
• 15:56
  okay,
• 15:56
  so
• 15:57
  we're
• 15:57
  a
• 15:57
  couple
• 15:57
  in
• 15:57
  London
• 15:58
  and
• 15:58
  we're
• 15:58
  really
• 15:58
  stressed
• 15:59
  out
• 15:59
  about
• 15:59
  our
• 15:59
  wedding
• 15:59
  and
• 15:59
  we
• 15:59
  want
• 15:59
  a
• 16:00
  wedding
• 16:00
  planning
• 16:00
  to
• 16:00
  come
• 16:00
  in
• 16:01
  and
• 16:01
  make
• 16:01
  our
• 16:01
  wedding
• 16:02
  day
• 16:02
  stress
• 16:02
  free.
• 16:03
  That
• 16:03
  is
• 16:03
  immediately
• 16:04
  speaking
• 16:04
  to
• 16:04
  them
• 16:04
  and
• 16:05
  what
• 16:05
  they're
• 16:05
  looking
• 16:05
  for.
• 16:06
  So
• 16:06
  it
• 16:06
  kind
• 16:06
  of
• 16:07
  gives
• 16:07
  the,
• 16:07
  gives
• 16:07
  them
• 16:07
  that
• 16:08
  feeling
• 16:08
  of
• 16:08
  oh
• 16:08
  yeah,
• 16:09
  this
• 16:09
  is
• 16:09
  for
• 16:09
  us,
• 16:09
  this
• 16:09
  is
• 16:09
  the
• 16:10
  person
• 16:10
  for
• 16:10
  us.
• 16:11
  Rather
• 16:11
  than
• 16:11
  if
• 16:11
  you
• 16:12
  had
• 16:12
  something
• 16:12
  maybe
• 16:12
  like,
• 16:13
  hi,
• 16:13
  I'm
• 16:13
  Sarah
• 16:14
  and
• 16:14
  I'm
• 16:14
  a
• 16:14
  wedding
• 16:14
  planner
• 16:14
  in
• 16:15
  London.
• 16:15
  It
• 16:15
  doesn't
• 16:16
  really
• 16:16
  speak
• 16:16
  to
• 16:16
  anybody.
• 16:17
  It
• 16:17
  could
• 16:17
  be
• 16:17
  anybody's
• 16:18
  website.
• 16:18
  It's
• 16:18
  a
• 16:18
  bit
• 16:19
  generic.
• 16:20
  So
• 16:20
  definitely
• 16:21
  having
• 16:21
  that
• 16:22
  first
• 16:22
  and
• 16:22
  foremost
• 16:23
  on
• 16:23
  the
• 16:23
  top
• 16:23
  of
• 16:23
  your
• 16:23
  website
• 16:24
  to
• 16:25
  speak
• 16:25
  to
• 16:25
  those
• 16:25
  couples
• 16:26
  as
• 16:26
  soon
• 16:26
  as
• 16:26
  they
• 16:26
  land
• 16:26
  on
• 16:26
  it.
• 16:27
  Also
• 16:28
  having
• 16:28
  imagery
• 16:29
  that
• 16:29
  reflects
• 16:30
  the
• 16:30
  couples
• 16:30
  that
• 16:30
  you
• 16:30
  want
• 16:31
  to
• 16:31
  attract.
• 16:32
  So
• 16:32
  if
• 16:32
  you
• 16:33
  want
• 16:33
  to
• 16:33
  say,
• 16:33
  maybe
• 16:34
  do
• 16:34
  a
• 16:34
  few
• 16:34
  more,
• 16:35
  say
• 16:35
  untraditional
• 16:36
  weddings,
• 16:37
  a
• 16:37
  bit
• 16:37
  more
• 16:37
  quirky,
• 16:38
  but
• 16:38
  then
• 16:39
  all
• 16:39
  of
• 16:39
  your
• 16:39
  photos
• 16:40
  are
• 16:40
  kind
• 16:40
  of
• 16:40
  white
• 16:41
  weddings
• 16:41
  that
• 16:42
  most
• 16:42
  people
• 16:42
  have.
• 16:43
  People
• 16:44
  that
• 16:44
  are
• 16:44
  landing
• 16:44
  on
• 16:44
  it
• 16:44
  are
• 16:45
  going
• 16:45
  to
• 16:45
  be
• 16:45
  a
• 16:45
  little
• 16:45
  bit
• 16:45
  confused
• 16:46
  about.
• 16:46
  You
• 16:46
  know,
• 16:46
  if
• 16:46
  you're
• 16:47
  messaging,
• 16:47
  we're
• 16:47
  saying
• 16:47
  you
• 16:47
  do
• 16:48
  untraditional
• 16:48
  weddings,
• 16:48
  but
• 16:49
  then
• 16:49
  the
• 16:49
  photos
• 16:50
  are
• 16:50
  kind
• 16:50
  of
• 16:51
  more
• 16:51
  generic,
• 16:52
  then
• 16:52
  they're
• 16:53
  going
• 16:53
  to
• 16:53
  be
• 16:53
  thinking
• 16:53
  they're
• 16:54
  a
• 16:54
  bit
• 16:54
  confused
• 16:54
  because
• 16:54
  they're
• 16:55
  not
• 16:55
  sure
• 16:55
  which
• 16:56
  one
• 16:56
  you're
• 16:56
  going
• 16:56
  for.
• 16:56
  So
• 16:56
  definitely
• 16:57
  having
• 16:57
  images
• 16:58
  on
• 16:58
  there
• 16:58
  that
• 16:58
  reflect
• 16:59
  what
• 16:59
  you're
• 16:59
  saying,
• 16:59
  but
• 16:59
  also
• 17:00
  who
• 17:00
  you
• 17:00
  want
• 17:00
  to
• 17:00
  work
• 17:01
  with.
• 17:01
  And
• 17:02
  then
• 17:02
  we
• 17:02
  also
• 17:03
  want
• 17:03
  to
• 17:03
  guide
• 17:03
  couples
• 17:04
  through
• 17:04
  the
• 17:04
  website.
• 17:05
  So
• 17:05
  it's
• 17:05
  like
• 17:05
  a
• 17:05
  journey.
• 17:06
  So
• 17:06
  wherever
• 17:06
  they
• 17:07
  land,
• 17:07
  no
• 17:07
  matter
• 17:08
  what
• 17:08
  page
• 17:08
  they
• 17:08
  land
• 17:08
  on,
• 17:09
  whether
• 17:09
  it's
• 17:09
  the
• 17:09
  homepage,
• 17:10
  the
• 17:10
  about
• 17:10
  page,
• 17:11
  you
• 17:11
  need
• 17:11
  to
• 17:11
  make
• 17:12
  sure
• 17:12
  that
• 17:12
  you've
• 17:12
  got
• 17:12
  call
• 17:13
  to
• 17:13
  actions
• 17:13
  on
• 17:13
  there.
• 17:13
  So
• 17:14
  that
• 17:14
  could
• 17:14
  be
• 17:15
  download
• 17:15
  my
• 17:16
  brochure
• 17:16
  or
• 17:16
  book
• 17:17
  your
• 17:18
  trial
• 17:18
  if
• 17:18
  you
• 17:18
  were
• 17:19
  a
• 17:19
  bridal
• 17:19
  hair
• 17:19
  and
• 17:19
  makeup
• 17:19
  artist
• 17:20
  or
• 17:21
  book
• 17:21
  a
• 17:21
  discovery
• 17:22
  call
• 17:22
  with
• 17:22
  me.
• 17:23
  So
• 17:23
  we're
• 17:23
  telling
• 17:23
  them
• 17:24
  what
• 17:24
  that
• 17:24
  next
• 17:24
  step
• 17:24
  is
• 17:25
  that
• 17:25
  we
• 17:25
  want
• 17:25
  them
• 17:25
  to
• 17:25
  do.
• 17:26
  So
• 17:26
  we
• 17:26
  don't
• 17:26
  need
• 17:27
  too
• 17:27
  many
• 17:27
  on
• 17:27
  one
• 17:27
  page
• 17:28
  because
• 17:28
  again,
• 17:28
  it's
• 17:28
  going
• 17:28
  to
• 17:29
  confuse
• 17:29
  them.
• 17:29
  But
• 17:30
  at
• 17:30
  the
• 17:30
  bottom,
• 17:30
  I
• 17:30
  usually
• 17:31
  say
• 17:31
  at
• 17:31
  the
• 17:31
  bottom
• 17:31
  of
• 17:31
  every
• 17:31
  single
• 17:32
  page
• 17:32
  we
• 17:33
  need
• 17:33
  to
• 17:33
  tell
• 17:33
  them
• 17:33
  exactly
• 17:34
  what
• 17:34
  we
• 17:34
  want
• 17:34
  to
• 17:34
  do
• 17:35
  next
• 17:35
  because
• 17:35
  then
• 17:35
  they're
• 17:35
  going
• 17:35
  to
• 17:35
  be
• 17:36
  more
• 17:36
  likely
• 17:36
  to
• 17:36
  do
• 17:36
  that.
• 17:37
  Yeah,
• 17:37
  absolutely.
• 17:38
  Okay,
• 17:38
  so
• 17:38
  to
• 17:39
  recap
• 17:39
  then
• 17:39
  we
• 17:40
  want
• 17:40
  to
• 17:40
  make
• 17:40
  sure
• 17:40
  we've
• 17:40
  got
• 17:41
  a
• 17:41
  really
• 17:41
  strong
• 17:41
  headline
• 17:42
  at
• 17:42
  the
• 17:42
  top
• 17:42
  of
• 17:43
  our
• 17:43
  website.
• 17:43
  And
• 17:43
  this
• 17:44
  Definitely
• 17:44
  gets
• 17:44
  missed
• 17:45
  a
• 17:45
  lot.
• 17:45
  And
• 17:45
  I
• 17:45
  think
• 17:46
  that
• 17:46
  is
• 17:47
  even
• 17:47
  more
• 17:47
  important
• 17:48
  in
• 17:48
  this
• 17:48
  TikTok
• 17:49
  Instagram
• 17:49
  age,
• 17:50
  because
• 17:50
  people
• 17:51
  come
• 17:51
  across
• 17:51
  wedding
• 17:52
  pros
• 17:52
  from
• 17:52
  all
• 17:53
  over
• 17:53
  the
• 17:53
  world
• 17:53
  and
• 17:54
  then
• 17:54
  click
• 17:54
  through
• 17:54
  to
• 17:55
  your
• 17:55
  website,
• 17:55
  and
• 17:55
  they
• 17:56
  need
• 17:56
  to
• 17:56
  know
• 17:56
  immediately
• 17:57
  whether
• 17:57
  or
• 17:57
  not
• 17:57
  you're
• 17:58
  near
• 17:58
  them.
• 17:58
  Because
• 17:59
  sometimes
• 17:59
  I'll
• 18:00
  go
• 18:00
  to
• 18:00
  a
• 18:00
  website
• 18:01
  and
• 18:01
  I'm
• 18:01
  thinking,
• 18:01
  right,
• 18:01
  I'm
• 18:01
  looking
• 18:02
  for
• 18:02
  someone
• 18:02
  I
• 18:03
  don't
• 18:03
  know
• 18:03
  in
• 18:03
  London,
• 18:03
  and
• 18:04
  I
• 18:04
  go
• 18:04
  through
• 18:04
  all
• 18:04
  these
• 18:04
  websites,
• 18:05
  then
• 18:05
  I
• 18:05
  realize
• 18:05
  they're
• 18:05
  in
• 18:06
  New
• 18:06
  York
• 18:06
  or,
• 18:06
  you
• 18:07
  know,
• 18:07
  New
• 18:07
  Jersey.
• 18:08
  That's.
• 18:08
  That's
• 18:08
  no
• 18:08
  good
• 18:08
  to
• 18:08
  me.
• 18:09
  So
• 18:09
  absolutely
• 18:10
  agree
• 18:10
  with
• 18:10
  you
• 18:10
  on
• 18:10
  that
• 18:10
  one.
• 18:11
  Secondly
• 18:11
  is
• 18:11
  images,
• 18:12
  but
• 18:12
  not
• 18:12
  just
• 18:12
  good
• 18:13
  images.
• 18:13
  Images
• 18:14
  that
• 18:14
  reflect
• 18:15
  the
• 18:15
  kind
• 18:15
  of
• 18:15
  people
• 18:16
  that
• 18:16
  you
• 18:16
  want
• 18:16
  to
• 18:16
  work
• 18:17
  with
• 18:17
  or
• 18:17
  the
• 18:17
  kind
• 18:17
  of
• 18:17
  products
• 18:18
  you
• 18:18
  want
• 18:18
  to
• 18:18
  be
• 18:18
  selling.
• 18:19
  And
• 18:19
  then
• 18:20
  thirdly,
• 18:20
  making
• 18:20
  sure
• 18:21
  we
• 18:21
  have
• 18:21
  that
• 18:21
  clear
• 18:22
  customer
• 18:22
  journey,
• 18:23
  call
• 18:23
  to
• 18:23
  action.
• 18:24
  Giving
• 18:24
  people
• 18:25
  options
• 18:25
  and
• 18:25
  ways
• 18:26
  to
• 18:26
  move
• 18:26
  around
• 18:26
  your
• 18:27
  site
• 18:27
  to
• 18:27
  keep
• 18:27
  them
• 18:28
  engaged,
• 18:28
  keep
• 18:28
  them
• 18:28
  moving
• 18:29
  through
• 18:29
  the
• 18:29
  process.
• 18:30
  All
• 18:30
  really
• 18:30
  helpful
• 18:31
  tips.
• 18:31
  So
• 18:32
  if
• 18:32
  I
• 18:32
  am
• 18:32
  time
• 18:33
  poor,
• 18:33
  because
• 18:34
  a
• 18:34
  lot
• 18:34
  of
• 18:34
  people
• 18:34
  listening
• 18:35
  to
• 18:35
  this
• 18:35
  will
• 18:35
  go,
• 18:35
  I'm
• 18:35
  so
• 18:36
  busy,
• 18:36
  I
• 18:36
  don't
• 18:36
  have
• 18:36
  time
• 18:37
  right
• 18:37
  now
• 18:37
  to
• 18:37
  look
• 18:37
  at
• 18:37
  my
• 18:37
  website.
• 18:38
  And
• 18:38
  they
• 18:39
  have
• 18:39
  one
• 18:39
  hour
• 18:39
  and
• 18:39
  they
• 18:39
  can
• 18:40
  only
• 18:40
  fix
• 18:40
  one
• 18:41
  thing
• 18:41
  on
• 18:41
  their
• 18:41
  website,
• 18:42
  what's
• 18:43
  the
• 18:43
  one
• 18:43
  thing
• 18:43
  that
• 18:44
  you
• 18:44
  would
• 18:44
  encourage
• 18:44
  them
• 18:45
  to
• 18:45
  go
• 18:45
  and
• 18:45
  look
• 18:45
  at
• 18:46
  and
• 18:46
  try
• 18:46
  and
• 18:46
  improve?
• 18:47
  Oh,
• 18:48
  that's
• 18:48
  a
• 18:48
  tricky
• 18:48
  one.
• 18:49
  I
• 18:49
  would
• 18:49
  probably
• 18:50
  say
• 18:51
  the
• 18:51
  call
• 18:51
  to
• 18:51
  actions
• 18:52
  is
• 18:52
  really
• 18:52
  important
• 18:53
  because
• 18:53
  I
• 18:54
  think
• 18:54
  you
• 18:54
  can
• 18:54
  have
• 18:55
  all.
• 18:55
  A
• 18:55
  lot
• 18:55
  of
• 18:55
  people
• 18:55
  have
• 18:56
  all
• 18:56
  of
• 18:56
  the
• 18:56
  information
• 18:57
  on
• 18:57
  there,
• 18:58
  but
• 18:58
  then
• 18:59
  you
• 18:59
  just
• 18:59
  get
• 18:59
  to
• 18:59
  the
• 18:59
  bottom
• 19:00
  of
• 19:00
  the
• 19:00
  page
• 19:00
  and
• 19:00
  then
• 19:01
  it's
• 19:01
  just
• 19:01
  nothing.
• 19:01
  Or
• 19:02
  it's
• 19:02
  maybe
• 19:02
  their
• 19:03
  email,
• 19:03
  but
• 19:03
  it
• 19:04
  doesn't
• 19:04
  actually
• 19:04
  tell
• 19:04
  them
• 19:05
  what
• 19:05
  they
• 19:05
  should
• 19:06
  do
• 19:06
  next.
• 19:07
  And
• 19:07
  I
• 19:07
  always
• 19:07
  find
• 19:08
  if
• 19:08
  you
• 19:08
  watch
• 19:08
  a
• 19:09
  YouTube
• 19:09
  video
• 19:09
  and
• 19:10
  they
• 19:10
  get
• 19:10
  a
• 19:10
  little
• 19:10
  bit
• 19:10
  into
• 19:11
  it
• 19:11
  and
• 19:11
  then
• 19:11
  they
• 19:11
  go,
• 19:11
  don't
• 19:11
  forget
• 19:12
  to
• 19:12
  like
• 19:12
  and
• 19:12
  subscribe.
• 19:13
  It's
• 19:13
  kind
• 19:13
  of
• 19:13
  doing
• 19:14
  that.
• 19:14
  It's
• 19:14
  telling
• 19:15
  the
• 19:15
  couples
• 19:15
  to
• 19:16
  go
• 19:16
  and
• 19:17
  book
• 19:17
  a
• 19:17
  trial
• 19:17
  or
• 19:17
  go
• 19:18
  and
• 19:18
  book
• 19:18
  a
• 19:18
  discovery
• 19:19
  call
• 19:19
  or
• 19:19
  visit
• 19:20
  the
• 19:20
  portfolio.
• 19:21
  It's
• 19:21
  really
• 19:21
  simple.
• 19:22
  But
• 19:22
  you
• 19:23
  need
• 19:23
  to
• 19:23
  have
• 19:23
  at
• 19:24
  least
• 19:24
  one
• 19:24
  key
• 19:24
  call
• 19:25
  to
• 19:25
  action
• 19:25
  on
• 19:25
  every
• 19:25
  single
• 19:26
  page,
• 19:27
  and
• 19:27
  then
• 19:27
  it
• 19:27
  should
• 19:28
  guide
• 19:28
  them
• 19:28
  through
• 19:28
  to
• 19:29
  wherever
• 19:29
  you
• 19:29
  want.
• 19:30
  So
• 19:30
  it
• 19:30
  might
• 19:30
  be
• 19:30
  the
• 19:30
  contact
• 19:31
  page,
• 19:31
  but
• 19:32
  just
• 19:32
  make
• 19:32
  sure
• 19:32
  that
• 19:32
  you've
• 19:33
  got
• 19:33
  them
• 19:33
  at
• 19:34
  least
• 19:34
  one
• 19:34
  on
• 19:34
  every
• 19:34
  single
• 19:35
  page.
• 19:35
  And
• 19:36
  I
• 19:36
  did
• 19:36
  read
• 19:36
  a
• 19:36
  stat
• 19:36
  the
• 19:37
  other
• 19:37
  day.
• 19:37
  I
• 19:37
  can't
• 19:37
  remember
• 19:37
  where
• 19:37
  I
• 19:37
  read
• 19:37
  it,
• 19:38
  but
• 19:38
  it
• 19:38
  said,
• 19:39
  personalized
• 19:39
  call
• 19:40
  to
• 19:40
  actions
• 19:41
  perform
• 19:41
  202%
• 19:42
  better.
• 19:43
  So
• 19:43
  if
• 19:43
  it
• 19:43
  was
• 19:44
  book
• 19:44
  your
• 19:44
  discovery
• 19:45
  call
• 19:45
  or
• 19:45
  book
• 19:46
  your
• 19:46
  trial
• 19:46
  rather
• 19:47
  than
• 19:47
  book
• 19:47
  a
• 19:48
  trial,
• 19:48
  then
• 19:49
  those
• 19:49
  perform
• 19:49
  better.
• 19:50
  So
• 19:51
  definitely
• 19:51
  using
• 19:51
  sort
• 19:51
  of
• 19:52
  your
• 19:52
  and
• 19:52
  my
• 19:53
  in
• 19:53
  there
• 19:54
  and
• 19:54
  that
• 19:54
  should
• 19:54
  perform
• 19:54
  better.
• 19:55
  That's
• 19:55
  a
• 19:56
  really
• 19:56
  good
• 19:56
  tip.
• 19:56
  That's
• 19:57
  something
• 19:57
  very
• 19:57
  easy
• 19:57
  that
• 19:57
  people
• 19:58
  could
• 19:58
  go
• 19:58
  and
• 19:58
  change
• 19:58
  on
• 19:59
  their
• 19:59
  discovery
• 19:59
  call
• 19:59
  buttons
• 20:00
  right
• 20:00
  now.
• 20:01
  Talk
• 20:01
  to
• 20:02
  the
• 20:02
  person,
• 20:02
  just
• 20:02
  book
• 20:03
  your
• 20:03
  call
• 20:04
  and
• 20:04
  you're
• 20:04
  right,
• 20:05
  we
• 20:05
  have
• 20:05
  to
• 20:05
  talk
• 20:05
  to
• 20:05
  people
• 20:06
  in
• 20:06
  basic
• 20:07
  language
• 20:07
  and
• 20:07
  tell
• 20:08
  them
• 20:08
  what
• 20:08
  to
• 20:08
  do
• 20:08
  next.
• 20:09
  That
• 20:09
  brings
• 20:09
  me
• 20:09
  to
• 20:09
  another
• 20:10
  mistake,
• 20:10
  actually.
• 20:10
  I
• 20:11
  don't
• 20:11
  know
• 20:11
  if
• 20:11
  you
• 20:11
  see
• 20:11
  this.
• 20:12
  I'm
• 20:12
  sure
• 20:12
  you
• 20:13
  absolutely
• 20:13
  have,
• 20:14
  but
• 20:14
  I
• 20:14
  see
• 20:15
  people
• 20:15
  naming
• 20:15
  their
• 20:16
  pages
• 20:16
  or
• 20:16
  naming
• 20:17
  their
• 20:17
  pages
• 20:17
  on
• 20:17
  their
• 20:17
  navigation
• 20:18
  bar.
• 20:19
  Really
• 20:19
  flowery
• 20:20
  things
• 20:20
  that
• 20:21
  don't
• 20:21
  make
• 20:21
  any
• 20:21
  sense
• 20:22
  and
• 20:22
  don't
• 20:22
  actually
• 20:23
  tell
• 20:23
  you
• 20:23
  what
• 20:23
  that
• 20:23
  page
• 20:24
  does.
• 20:24
  Have
• 20:24
  you
• 20:24
  seen
• 20:25
  that?
• 20:26
  Yeah,
• 20:26
  I
• 20:26
  have.
• 20:26
  And
• 20:27
  it's
• 20:28
  sort
• 20:28
  of
• 20:28
  like.
• 20:29
  It
• 20:29
  is
• 20:29
  kind
• 20:29
  of
• 20:30
  like
• 20:30
  speaking
• 20:30
  to
• 20:30
  them
• 20:30
  like
• 20:30
  they're
• 20:31
  a
• 20:31
  child
• 20:31
  almost,
• 20:31
  but
• 20:32
  obviously
• 20:32
  not
• 20:32
  being
• 20:32
  condescending,
• 20:33
  but
• 20:33
  just
• 20:33
  so
• 20:34
  that
• 20:34
  they
• 20:34
  know,
• 20:35
  you
• 20:35
  know,
• 20:35
  if
• 20:35
  there's
• 20:35
  any
• 20:35
  doubt
• 20:36
  of
• 20:36
  what
• 20:36
  it
• 20:36
  is,
• 20:36
  they're
• 20:37
  just
• 20:37
  going
• 20:37
  to
• 20:37
  not
• 20:37
  click
• 20:37
  on
• 20:37
  it
• 20:37
  because
• 20:38
  they're
• 20:38
  not
• 20:38
  going
• 20:38
  to
• 20:38
  think
• 20:38
  that
• 20:38
  it's,
• 20:39
  you
• 20:39
  know,
• 20:39
  what
• 20:39
  they
• 20:39
  want
• 20:40
  to
• 20:40
  do.
• 20:40
  So,
• 20:41
  yeah,
• 20:41
  definitely
• 20:41
  being
• 20:42
  clear,
• 20:42
  you
• 20:43
  know,
• 20:43
  if
• 20:43
  it
• 20:43
  was
• 20:43
  packages,
• 20:43
  call
• 20:44
  them
• 20:44
  packages,
• 20:44
  don't
• 20:44
  call
• 20:45
  them
• 20:45
  something
• 20:45
  else
• 20:46
  or
• 20:46
  services,
• 20:46
  you
• 20:47
  know,
• 20:47
  just
• 20:47
  be
• 20:47
  really
• 20:48
  clear
• 20:48
  and
• 20:48
  simple
• 20:49
  with
• 20:49
  the
• 20:50
  navigation
• 20:50
  and
• 20:51
  the
• 20:51
  buttons
• 20:51
  is
• 20:52
  definitely
• 20:52
  the
• 20:52
  way
• 20:52
  to
• 20:52
  go.
• 20:53
  Yeah,
• 20:53
  absolutely.
• 20:54
  And
• 20:54
  I
• 20:54
  think
• 20:54
  there's
• 20:54
  lots
• 20:54
  of
• 20:55
  room
• 20:55
  on
• 20:55
  your
• 20:55
  website
• 20:55
  to
• 20:56
  be
• 20:56
  creative
• 20:56
  with
• 20:56
  copy,
• 20:57
  but
• 20:57
  the
• 20:58
  titles
• 20:58
  and
• 20:58
  the
• 20:58
  navigation
• 20:59
  bar
• 20:59
  is
• 20:59
  not
• 21:00
  the
• 21:00
  place
• 21:00
  to
• 21:00
  do
• 21:00
  it.
• 21:00
  I
• 21:00
  think,
• 21:00
  again,
• 21:01
  our
• 21:01
  industry,
• 21:02
  we're
• 21:02
  full
• 21:02
  of
• 21:02
  creative
• 21:03
  people
• 21:03
  and
• 21:03
  so
• 21:04
  we
• 21:04
  want
• 21:04
  to
• 21:04
  bring
• 21:05
  new
• 21:05
  ideas.
• 21:05
  We
• 21:06
  don't
• 21:06
  like
• 21:06
  the
• 21:06
  simple,
• 21:07
  but
• 21:07
  actually
• 21:07
  there
• 21:07
  are
• 21:07
  some
• 21:08
  instances
• 21:08
  where
• 21:09
  just
• 21:09
  being
• 21:09
  clear
• 21:09
  and
• 21:09
  straightforward
• 21:10
  is
• 21:10
  going
• 21:10
  to
• 21:10
  win
• 21:10
  every
• 21:11
  time.
• 21:11
  Now,
• 21:12
  let's
• 21:12
  talk
• 21:12
  about
• 21:12
  images,
• 21:13
  because
• 21:13
  I
• 21:13
  think
• 21:13
  images
• 21:14
  is
• 21:14
  a
• 21:14
  big
• 21:14
  sticking
• 21:15
  point
• 21:15
  for
• 21:15
  a
• 21:15
  lot
• 21:15
  of
• 21:15
  people,
• 21:16
  particularly
• 21:16
  when
• 21:16
  they're
• 21:17
  starting
• 21:17
  out,
• 21:17
  but
• 21:18
  as
• 21:18
  they
• 21:18
  go
• 21:18
  through
• 21:18
  their
• 21:19
  journey.
• 21:19
  Because
• 21:20
  if
• 21:20
  I
• 21:20
  come
• 21:20
  to
• 21:21
  you
• 21:21
  and
• 21:21
  I'm
• 21:21
  a
• 21:21
  new
• 21:21
  business,
• 21:22
  I'm
• 21:22
  like,
• 21:22
  right,
• 21:23
  I
• 21:23
  want
• 21:23
  a
• 21:24
  new
• 21:24
  website
• 21:24
  and
• 21:24
  you
• 21:24
  say,
• 21:25
  great,
• 21:25
  send
• 21:25
  me
• 21:25
  images
• 21:25
  for
• 21:26
  all
• 21:26
  your
• 21:26
  pages.
• 21:27
  I
• 21:27
  then
• 21:27
  go,
• 21:27
  oh,
• 21:28
  I
• 21:28
  don't.
• 21:28
  I
• 21:28
  don't
• 21:28
  really
• 21:29
  have
• 21:29
  very
• 21:29
  many
• 21:29
  images
• 21:29
  or
• 21:30
  I've
• 21:30
  only
• 21:30
  got
• 21:30
  images
• 21:31
  from
• 21:31
  my
• 21:32
  phone.
• 21:32
  And
• 21:32
  we
• 21:33
  know
• 21:33
  that
• 21:33
  images
• 21:33
  are
• 21:34
  important.
• 21:34
  So,
• 21:35
  you
• 21:35
  know,
• 21:35
  what
• 21:36
  do
• 21:36
  you
• 21:36
  say
• 21:36
  to
• 21:36
  someone
• 21:36
  in
• 21:37
  that
• 21:37
  situation
• 21:37
  when
• 21:38
  they're
• 21:38
  struggling
• 21:38
  for
• 21:38
  images?
• 21:39
  So
• 21:40
  I
• 21:40
  would
• 21:40
  usually
• 21:40
  say,
• 21:40
  just
• 21:41
  send
• 21:41
  me
• 21:41
  them
• 21:41
  all
• 21:41
  and
• 21:42
  I'll
• 21:42
  see
• 21:42
  what
• 21:43
  I
• 21:43
  can
• 21:43
  do.
• 21:43
  Because
• 21:43
  I
• 21:44
  think
• 21:44
  a
• 21:44
  lot
• 21:44
  of
• 21:44
  people
• 21:44
  think
• 21:44
  that
• 21:44
  they
• 21:45
  don't
• 21:45
  look
• 21:45
  good.
• 21:46
  But,
• 21:46
  you
• 21:46
  know,
• 21:46
  I
• 21:46
  can
• 21:47
  look
• 21:47
  at
• 21:47
  it
• 21:47
  from
• 21:47
  an
• 21:47
  outsider
• 21:48
  view
• 21:48
  and
• 21:48
  be
• 21:48
  like,
• 21:48
  okay,
• 21:48
  yeah,
• 21:49
  this
• 21:49
  one
• 21:49
  looks
• 21:49
  good
• 21:49
  with
• 21:49
  this
• 21:49
  one
• 21:50
  or
• 21:50
  this
• 21:50
  One
• 21:50
  would
• 21:50
  be
• 21:50
  good,
• 21:51
  you
• 21:51
  know,
• 21:51
  as
• 21:51
  a
• 21:51
  really
• 21:51
  big
• 21:52
  one.
• 21:52
  Whereas
• 21:52
  this
• 21:52
  one
• 21:52
  might
• 21:52
  be
• 21:53
  better
• 21:53
  for
• 21:53
  kind
• 21:54
  of
• 21:54
  like
• 21:54
  a
• 21:54
  smaller
• 21:54
  detail
• 21:55
  image.
• 21:56
  But
• 21:56
  if
• 21:57
  you're
• 21:57
  really
• 21:58
  struggling
• 21:58
  and
• 21:58
  say
• 21:59
  it's
• 21:59
  something
• 21:59
  that
• 21:59
  you
• 21:59
  want
• 22:00
  to
• 22:00
  get
• 22:00
  into
• 22:00
  doing
• 22:01
  something
• 22:01
  and
• 22:01
  you
• 22:02
  really
• 22:02
  haven't
• 22:02
  got
• 22:02
  any
• 22:02
  images,
• 22:03
  like
• 22:03
  I
• 22:03
  spoke
• 22:03
  to
• 22:03
  somebody
• 22:04
  yesterday,
• 22:04
  she
• 22:05
  wants
• 22:05
  to
• 22:05
  do
• 22:05
  destination
• 22:05
  weddings.
• 22:06
  Well,
• 22:06
  obviously
• 22:07
  she
• 22:07
  can't
• 22:07
  just
• 22:07
  go
• 22:07
  fly
• 22:08
  to
• 22:08
  Italy
• 22:08
  and
• 22:09
  you
• 22:09
  know,
• 22:09
  fake
• 22:10
  an
• 22:10
  Italian
• 22:10
  wedding,
• 22:11
  but
• 22:12
  she
• 22:12
  needs
• 22:13
  photos
• 22:13
  that
• 22:13
  are
• 22:13
  going
• 22:13
  to
• 22:13
  reflect
• 22:14
  that.
• 22:15
  So
• 22:15
  doing
• 22:15
  some
• 22:15
  styled
• 22:16
  shoots
• 22:16
  is
• 22:16
  a
• 22:16
  really
• 22:16
  great
• 22:17
  way
• 22:17
  to
• 22:17
  get
• 22:17
  a
• 22:17
  bunch
• 22:17
  of
• 22:17
  images
• 22:18
  that
• 22:18
  you
• 22:18
  can
• 22:18
  then
• 22:18
  use
• 22:18
  on
• 22:19
  your
• 22:19
  website.
• 22:20
  Obviously
• 22:20
  weaved
• 22:21
  in
• 22:21
  with
• 22:21
  real
• 22:21
  weddings
• 22:22
  as
• 22:22
  well,
• 22:22
  because
• 22:22
  we
• 22:22
  don't
• 22:23
  want
• 22:23
  everything
• 22:23
  to
• 22:23
  just
• 22:23
  be
• 22:23
  a
• 22:23
  stage
• 22:24
  shooting.
• 22:25
  But
• 22:26
  yeah,
• 22:26
  definitely
• 22:27
  key
• 22:27
  photos
• 22:28
  on
• 22:28
  there
• 22:29
  that
• 22:29
  actually
• 22:29
  showcase
• 22:30
  the
• 22:30
  experience
• 22:31
  as
• 22:31
  well
• 22:31
  rather
• 22:31
  than
• 22:32
  just,
• 22:32
  you
• 22:32
  know,
• 22:32
  maybe
• 22:33
  like
• 22:33
  a
• 22:33
  random
• 22:33
  detail
• 22:34
  image
• 22:34
  of
• 22:34
  some
• 22:35
  champagne
• 22:35
  glasses
• 22:35
  or
• 22:36
  something.
• 22:36
  You
• 22:36
  know,
• 22:36
  if
• 22:36
  you're
• 22:37
  say
• 22:37
  a
• 22:37
  wedding
• 22:38
  venue,
• 22:38
  you
• 22:39
  want
• 22:39
  to
• 22:39
  showcase
• 22:39
  where
• 22:40
  the
• 22:40
  ceremony
• 22:40
  is,
• 22:40
  where
• 22:41
  the
• 22:41
  reception
• 22:41
  is
• 22:41
  and
• 22:42
  that
• 22:42
  kind
• 22:42
  of
• 22:42
  thing
• 22:42
  rather
• 22:43
  than
• 22:43
  just
• 22:43
  a
• 22:43
  really
• 22:43
  close
• 22:44
  up
• 22:44
  picture
• 22:44
  of
• 22:44
  a
• 22:45
  couple
• 22:45
  that
• 22:45
  could
• 22:46
  be
• 22:46
  in
• 22:46
  any
• 22:46
  venue.
• 22:47
  So
• 22:47
  yeah,
• 22:47
  images
• 22:48
  are
• 22:48
  really,
• 22:48
  really
• 22:48
  important.
• 22:50
  But
• 22:50
  yeah,
• 22:50
  if
• 22:51
  you
• 22:51
  haven't
• 22:51
  got
• 22:51
  many,
• 22:51
  I
• 22:52
  would
• 22:52
  say
• 22:52
  try
• 22:52
  and
• 22:52
  do
• 22:52
  a
• 22:53
  styled
• 22:53
  shoot
• 22:53
  or
• 22:54
  even
• 22:54
  ask
• 22:54
  other,
• 22:55
  you
• 22:55
  know,
• 22:55
  ask
• 22:55
  photographers
• 22:56
  may
• 22:56
  that
• 22:56
  have
• 22:56
  worked
• 22:56
  at
• 22:57
  the
• 22:57
  weddings
• 22:57
  that
• 22:57
  you've
• 22:57
  worked
• 22:57
  at,
• 22:58
  see
• 22:58
  if
• 22:58
  you
• 22:58
  can
• 22:58
  get
• 22:58
  some
• 22:58
  from
• 22:59
  those
• 22:59
  and
• 22:59
  then
• 22:59
  credit
• 22:59
  them.
• 23:00
  You
• 23:00
  know,
• 23:01
  I'm
• 23:01
  sure
• 23:01
  there's
• 23:01
  a
• 23:01
  lot
• 23:01
  of
• 23:01
  ways
• 23:02
  that,
• 23:02
  that
• 23:02
  you
• 23:02
  can
• 23:02
  get
• 23:03
  more
• 23:03
  images
• 23:03
  for
• 23:03
  your
• 23:03
  website.
• 23:04
  And
• 23:04
  it's
• 23:04
  such
• 23:04
  a
• 23:05
  minefield,
• 23:05
  isn't
• 23:05
  it?
• 23:06
  Because
• 23:06
  we
• 23:06
  can't
• 23:06
  use
• 23:07
  images
• 23:07
  that
• 23:07
  reflect
• 23:08
  work
• 23:08
  that
• 23:08
  isn't
• 23:08
  ours.
• 23:09
  So
• 23:09
  we
• 23:09
  need
• 23:09
  to
• 23:09
  be
• 23:09
  careful
• 23:10
  of
• 23:10
  that.
• 23:10
  We
• 23:11
  also
• 23:11
  need
• 23:11
  to
• 23:11
  be
• 23:11
  careful
• 23:12
  of
• 23:13
  just
• 23:13
  using
• 23:13
  stock
• 23:14
  images
• 23:14
  because
• 23:15
  I
• 23:15
  don't
• 23:15
  know
• 23:15
  about
• 23:15
  you,
• 23:15
  it's
• 23:16
  a
• 23:16
  bit
• 23:16
  like
• 23:16
  Canva.
• 23:16
  You
• 23:16
  know,
• 23:17
  we
• 23:17
  see
• 23:17
  the
• 23:17
  same
• 23:17
  photos.
• 23:18
  I
• 23:18
  do
• 23:18
  it
• 23:18
  in
• 23:18
  my
• 23:18
  presentations,
• 23:19
  I
• 23:19
  use
• 23:19
  Canva
• 23:19
  images
• 23:20
  in
• 23:20
  presentations
• 23:20
  and
• 23:21
  then
• 23:21
  I
• 23:21
  see
• 23:21
  someone
• 23:21
  else's
• 23:21
  presentation,
• 23:22
  think,
• 23:22
  oh,
• 23:23
  that's
• 23:23
  the
• 23:23
  same
• 23:23
  image
• 23:24
  I
• 23:24
  use
• 23:24
  because
• 23:24
  there's
• 23:25
  only
• 23:25
  so
• 23:25
  many,
• 23:25
  which
• 23:26
  is
• 23:26
  fine
• 23:26
  in
• 23:26
  a
• 23:26
  presentation.
• 23:27
  But
• 23:27
  when
• 23:28
  you're
• 23:28
  selling
• 23:28
  your
• 23:28
  website
• 23:29
  it's
• 23:29
  not
• 23:29
  ideal
• 23:30
  and
• 23:30
  people
• 23:30
  will
• 23:30
  notice
• 23:30
  it.
• 23:31
  I
• 23:31
  think
• 23:31
  the
• 23:31
  new
• 23:32
  thing
• 23:32
  that's
• 23:32
  going
• 23:32
  to
• 23:32
  be
• 23:32
  coming
• 23:32
  in
• 23:33
  and
• 23:33
  I'm
• 23:33
  sure
• 23:33
  you're
• 23:33
  going
• 23:34
  to
• 23:34
  start
• 23:34
  seeing
• 23:34
  this
• 23:34
  more
• 23:34
  and
• 23:34
  more
• 23:35
  as
• 23:35
  well.
• 23:35
  Amber
• 23:35
  is
• 23:36
  people
• 23:36
  creating
• 23:37
  images
• 23:37
  with
• 23:37
  AI,
• 23:38
  which
• 23:39
  I'm
• 23:39
  sure
• 23:39
  we
• 23:39
  could
• 23:39
  have
• 23:40
  a
• 23:40
  whole
• 23:40
  debate
• 23:40
  on
• 23:41
  whether
• 23:41
  we
• 23:41
  want
• 23:41
  to
• 23:41
  do
• 23:41
  that
• 23:42
  or
• 23:42
  not.
• 23:42
  But
• 23:42
  people
• 23:43
  are
• 23:43
  doing
• 23:43
  it
• 23:44
  in
• 23:44
  unethical
• 23:45
  ways.
• 23:45
  So
• 23:46
  I've
• 23:46
  seen
• 23:46
  examples
• 23:47
  recently
• 23:47
  of
• 23:47
  people
• 23:48
  taking
• 23:48
  someone
• 23:49
  else's
• 23:49
  images
• 23:49
  and
• 23:50
  then
• 23:50
  getting
• 23:50
  AI
• 23:50
  to
• 23:51
  change
• 23:51
  them
• 23:51
  for
• 23:51
  their
• 23:52
  own
• 23:52
  images.
• 23:52
  So
• 23:53
  I
• 23:53
  would
• 23:53
  just
• 23:53
  say
• 23:53
  to
• 23:54
  people
• 23:54
  listening,
• 23:54
  if
• 23:54
  you're
• 23:55
  struggling
• 23:55
  in
• 23:55
  this
• 23:55
  area,
• 23:56
  don't
• 23:56
  try
• 23:56
  and
• 23:57
  find
• 23:57
  a
• 23:57
  shortcut.
• 23:58
  All
• 23:58
  of
• 23:58
  those
• 23:58
  things
• 23:59
  I've
• 23:59
  just
• 23:59
  said
• 23:59
  to
• 23:59
  you
• 23:59
  are
• 24:00
  shortcuts.
• 24:00
  And
• 24:00
  yes,
• 24:01
  they
• 24:01
  are
• 24:01
  possible.
• 24:02
  Some
• 24:02
  of
• 24:02
  them
• 24:02
  are
• 24:02
  ethical,
• 24:03
  some
• 24:03
  of
• 24:03
  them
• 24:03
  are
• 24:03
  not.
• 24:04
  But
• 24:04
  I
• 24:05
  would
• 24:05
  also
• 24:05
  encourage
• 24:05
  you
• 24:06
  to,
• 24:06
  when
• 24:06
  you
• 24:06
  get
• 24:07
  together
• 24:07
  a
• 24:07
  budget
• 24:08
  for
• 24:08
  your
• 24:09
  website
• 24:09
  design,
• 24:09
  try
• 24:10
  and
• 24:10
  add
• 24:10
  something
• 24:11
  into
• 24:11
  that
• 24:11
  budget
• 24:12
  for
• 24:12
  photography,
• 24:13
  whether
• 24:13
  that
• 24:13
  is
• 24:14
  a
• 24:14
  styled
• 24:14
  shoot,
• 24:15
  whether
• 24:15
  that's
• 24:15
  a
• 24:15
  planned
• 24:16
  shoot
• 24:16
  that
• 24:16
  you
• 24:17
  do
• 24:17
  and
• 24:17
  you
• 24:17
  pay
• 24:17
  towards
• 24:18
  to
• 24:18
  get
• 24:18
  your
• 24:18
  great
• 24:18
  photos,
• 24:19
  whether
• 24:19
  that's
• 24:20
  paying
• 24:20
  for
• 24:20
  a
• 24:20
  brand
• 24:20
  photographer
• 24:21
  to
• 24:21
  come
• 24:21
  and
• 24:21
  take
• 24:21
  your
• 24:22
  photos.
• 24:22
  Because
• 24:23
  images
• 24:24
  are
• 24:24
  a
• 24:24
  huge
• 24:25
  part
• 24:25
  of
• 24:26
  what
• 24:26
  sells
• 24:26
  your
• 24:26
  brand
• 24:26
  and
• 24:27
  what
• 24:27
  makes
• 24:27
  a
• 24:28
  average
• 24:28
  website
• 24:29
  look
• 24:29
  like
• 24:29
  a
• 24:29
  good
• 24:30
  website.
• 24:30
  Yeah,
• 24:31
  definitely.
• 24:31
  And
• 24:31
  I
• 24:31
  was
• 24:32
  just
• 24:32
  going
• 24:32
  to
• 24:32
  say
• 24:32
  about
• 24:32
  the
• 24:32
  brand
• 24:32
  shoot
• 24:33
  as
• 24:33
  well,
• 24:33
  you
• 24:33
  know,
• 24:33
  you
• 24:33
  could
• 24:34
  set
• 24:34
  up
• 24:34
  maybe
• 24:35
  a
• 24:35
  pin
• 24:35
  board
• 24:36
  on
• 24:36
  the
• 24:36
  wall
• 24:36
  and
• 24:36
  you
• 24:37
  know,
• 24:37
  say
• 24:37
  if
• 24:37
  you
• 24:37
  were
• 24:37
  a
• 24:37
  planner,
• 24:38
  you
• 24:38
  could
• 24:38
  pin
• 24:38
  up
• 24:39
  some
• 24:39
  photos
• 24:39
  of,
• 24:39
  you
• 24:40
  know,
• 24:40
  some
• 24:40
  photos
• 24:41
  that
• 24:41
  you've
• 24:41
  worked
• 24:41
  on
• 24:42
  or,
• 24:43
  you
• 24:43
  know,
• 24:43
  some
• 24:44
  stationary,
• 24:44
  some
• 24:44
  ribbons,
• 24:45
  you
• 24:45
  know,
• 24:46
  all
• 24:46
  that
• 24:46
  kind
• 24:46
  of
• 24:46
  thing
• 24:46
  that
• 24:47
  would
• 24:47
  look
• 24:47
  like
• 24:48
  how
• 24:48
  you
• 24:48
  would
• 24:48
  work
• 24:48
  on
• 24:49
  a
• 24:49
  wedding,
• 24:49
  you
• 24:49
  know,
• 24:49
  a
• 24:49
  mood
• 24:49
  board.
• 24:51
  And
• 24:51
  you
• 24:51
  can
• 24:51
  use
• 24:51
  those
• 24:51
  photos
• 24:52
  throughout
• 24:52
  the
• 24:52
  website
• 24:53
  as
• 24:53
  well.
• 24:53
  So
• 24:53
  it
• 24:53
  doesn't
• 24:53
  just
• 24:54
  have
• 24:54
  to
• 24:54
  be
• 24:54
  weddings,
• 24:54
  you
• 24:55
  can
• 24:55
  also
• 24:55
  weave
• 24:55
  those
• 24:55
  in
• 24:55
  as
• 24:56
  well
• 24:56
  because
• 24:56
  it
• 24:56
  shows
• 24:56
  you
• 24:57
  working
• 24:57
  without
• 24:58
  being
• 24:58
  like,
• 24:59
  here
• 24:59
  I
• 24:59
  am
• 24:59
  doing
• 25:00
  this.
• 25:00
  So,
• 25:00
  yeah,
• 25:01
  it's
• 25:01
  a
• 25:01
  really
• 25:01
  great
• 25:01
  way
• 25:01
  to
• 25:01
  kind
• 25:02
  of
• 25:02
  get
• 25:02
  those
• 25:02
  photos
• 25:03
  through
• 25:03
  the
• 25:03
  brand
• 25:03
  shoot
• 25:04
  as
• 25:04
  well.
• 25:04
  To
• 25:05
  your
• 25:05
  point
• 25:05
  about
• 25:05
  the
• 25:05
  destination
• 25:06
  wedding,
• 25:07
  I
• 25:07
  actually
• 25:08
  had
• 25:08
  someone
• 25:08
  who
• 25:09
  I
• 25:09
  worked
• 25:09
  with
• 25:09
  quite
• 25:10
  a
• 25:10
  few
• 25:10
  years
• 25:10
  ago
• 25:10
  now
• 25:10
  who
• 25:11
  wanted
• 25:11
  to
• 25:11
  go
• 25:11
  into
• 25:11
  destination
• 25:12
  weddings.
• 25:13
  And
• 25:13
  they
• 25:13
  were
• 25:14
  of
• 25:14
  the
• 25:14
  mindset,
• 25:15
  I
• 25:15
  want
• 25:15
  to
• 25:15
  do
• 25:15
  this
• 25:15
  and
• 25:16
  I
• 25:16
  want
• 25:16
  to
• 25:16
  do
• 25:16
  it
• 25:16
  in
• 25:16
  the
• 25:16
  best
• 25:17
  way
• 25:17
  possible.
• 25:17
  And
• 25:18
  they
• 25:18
  were
• 25:18
  going
• 25:18
  on
• 25:19
  holiday,
• 25:19
  I
• 25:19
  think
• 25:19
  it
• 25:19
  was
• 25:19
  to
• 25:20
  Mexico
• 25:20
  and
• 25:21
  they
• 25:21
  already
• 25:21
  had
• 25:21
  a
• 25:21
  holiday
• 25:22
  book
• 25:22
  to
• 25:22
  Mexico.
• 25:23
  So
• 25:23
  they
• 25:23
  just
• 25:23
  arranged
• 25:24
  a
• 25:24
  little
• 25:24
  styled
• 25:25
  shoot
• 25:25
  with
• 25:25
  people
• 25:26
  in
• 25:26
  Mexico
• 25:27
  to
• 25:27
  get
• 25:27
  the
• 25:27
  photos.
• 25:28
  And
• 25:28
  they
• 25:28
  created
• 25:29
  so
• 25:29
  much
• 25:30
  content
• 25:30
  at
• 25:30
  the
• 25:30
  time
• 25:30
  it
• 25:31
  was
• 25:31
  blog
• 25:31
  content.
• 25:32
  It
• 25:32
  gave
• 25:32
  them
• 25:32
  photos
• 25:33
  to
• 25:33
  go
• 25:33
  on
• 25:33
  their
• 25:34
  website.
• 25:34
  And
• 25:35
  what
• 25:35
  happened
• 25:35
  was
• 25:35
  people
• 25:35
  started
• 25:36
  booking
• 25:36
  her
• 25:36
  for
• 25:36
  weddings
• 25:37
  in
• 25:37
  Mexico
• 25:37
  because
• 25:38
  they
• 25:38
  could
• 25:38
  see
• 25:38
  it
• 25:39
  and
• 25:39
  they
• 25:39
  could
• 25:39
  see
• 25:39
  it
• 25:39
  was
• 25:40
  genuinely
• 25:40
  in
• 25:40
  Mexico.
• 25:41
  And
• 25:41
  even
• 25:41
  better,
• 25:41
  she'd
• 25:42
  made
• 25:42
  all
• 25:42
  of
• 25:42
  these
• 25:42
  connections
• 25:43
  with
• 25:43
  people
• 25:44
  in
• 25:44
  Mexico,
• 25:44
  so
• 25:44
  she
• 25:45
  didn't
• 25:45
  actually,
• 25:45
  she
• 25:46
  didn't
• 25:46
  spend
• 25:46
  money
• 25:47
  on
• 25:47
  it
• 25:47
  because
• 25:48
  she
• 25:48
  was
• 25:48
  already
• 25:49
  going
• 25:49
  there
• 25:49
  on
• 25:49
  holiday.
• 25:50
  So
• 25:50
  I
• 25:50
  think
• 25:50
  sometimes
• 25:51
  we,
• 25:51
  we
• 25:52
  look
• 25:52
  for
• 25:52
  the
• 25:52
  things
• 25:52
  that
• 25:53
  are
• 25:53
  in
• 25:53
  our
• 25:53
  way
• 25:53
  instead
• 25:54
  looking
• 25:54
  at
• 25:54
  the
• 25:55
  way
• 25:55
  that
• 25:55
  we
• 25:55
  can
• 25:56
  make
• 25:56
  things,
• 25:56
  we're
• 25:56
  already
• 25:57
  doing
• 25:57
  work
• 25:57
  for
• 25:57
  us.
• 25:57
  So
• 25:58
  There
• 25:58
  we
• 25:58
  go.
• 25:58
  There's
• 25:59
  a
• 25:59
  little
• 25:59
  tip
• 25:59
  here
• 26:00
  if
• 26:00
  they're
• 26:00
  listening.
• 26:00
  So
• 26:01
  the
• 26:01
  person
• 26:01
  that's
• 26:01
  not
• 26:01
  got
• 26:01
  the
• 26:02
  destination
• 26:02
  wedding
• 26:02
  photos,
• 26:03
  find
• 26:03
  a
• 26:03
  way
• 26:04
  to
• 26:04
  get
• 26:04
  them.
• 26:04
  There
• 26:04
  will
• 26:05
  be.
• 26:05
  Where
• 26:05
  there's
• 26:05
  a
• 26:05
  will,
• 26:06
  there
• 26:06
  is
• 26:06
  always
• 26:06
  a
• 26:07
  way.
• 26:07
  What
• 26:08
  about
• 26:08
  updating
• 26:08
  images?
• 26:09
  Because
• 26:09
  I
• 26:09
  think
• 26:10
  it's
• 26:10
  a
• 26:10
  bit
• 26:10
  like,
• 26:11
  you
• 26:11
  know,
• 26:11
  when
• 26:11
  you
• 26:11
  look
• 26:11
  back
• 26:11
  at
• 26:12
  your
• 26:12
  mum
• 26:12
  or
• 26:12
  dad's
• 26:13
  wedding
• 26:13
  photos
• 26:14
  and
• 26:14
  the
• 26:14
  photo
• 26:14
  is
• 26:15
  what
• 26:15
  ages
• 26:15
  it,
• 26:15
  right?
• 26:16
  And
• 26:16
  the
• 26:16
  style
• 26:16
  of
• 26:16
  the
• 26:17
  photo
• 26:17
  and
• 26:17
  the
• 26:17
  dress
• 26:17
  in
• 26:18
  the
• 26:18
  photo.
• 26:18
  And
• 26:19
  weddings
• 26:19
  do
• 26:19
  change
• 26:20
  from
• 26:20
  season
• 26:20
  to
• 26:21
  season
• 26:21
  and
• 26:21
  images
• 26:22
  can
• 26:22
  look
• 26:22
  outdated
• 26:23
  quite
• 26:24
  fast.
• 26:24
  How
• 26:24
  often
• 26:25
  do
• 26:25
  you
• 26:25
  think
• 26:25
  we
• 26:25
  should
• 26:25
  be
• 26:26
  updating
• 26:26
  images
• 26:27
  on
• 26:27
  our
• 26:28
  website?
• 26:28
  Because
• 26:28
  sometimes
• 26:29
  I
• 26:29
  will
• 26:29
  review
• 26:29
  someone's
• 26:30
  website
• 26:30
  and
• 26:30
  say,
• 26:31
  this
• 26:31
  looks
• 26:32
  like
• 26:32
  it
• 26:32
  was
• 26:32
  from
• 26:32
  the
• 26:32
  90s,
• 26:33
  please
• 26:33
  take
• 26:33
  this
• 26:33
  photo
• 26:33
  off.
• 26:34
  That
• 26:34
  is
• 26:34
  not
• 26:34
  cool
• 26:35
  anymore.
• 26:36
  I
• 26:37
  love
• 26:37
  that.
• 26:38
  So
• 26:38
  I
• 26:38
  would
• 26:39
  say
• 26:40
  have
• 26:40
  individual
• 26:41
  galleries
• 26:41
  on
• 26:41
  your
• 26:42
  website
• 26:42
  where
• 26:42
  you
• 26:42
  can
• 26:43
  usually
• 26:44
  copy
• 26:44
  the
• 26:44
  page
• 26:44
  so
• 26:45
  you
• 26:45
  can
• 26:45
  just
• 26:45
  duplicate
• 26:45
  it,
• 26:46
  change
• 26:46
  it
• 26:46
  for
• 26:47
  the
• 26:47
  wedding
• 26:47
  that
• 26:47
  you've
• 26:47
  worked.
• 26:48
  So
• 26:48
  that
• 26:48
  is
• 26:49
  a
• 26:49
  really
• 26:49
  great
• 26:49
  way
• 26:50
  to
• 26:50
  get
• 26:50
  in
• 26:50
  the
• 26:51
  venue
• 26:51
  that
• 26:51
  you
• 26:51
  worked
• 26:52
  at,
• 26:52
  a
• 26:52
  lot
• 26:52
  of
• 26:53
  keywords
• 26:53
  around
• 26:53
  that
• 26:53
  venue
• 26:54
  as
• 26:54
  well
• 26:54
  in
• 26:54
  the
• 26:54
  location,
• 26:55
  and
• 26:56
  show
• 26:56
  updated
• 26:58
  portfolios,
• 26:59
  basically,
• 26:59
  without
• 27:00
  having
• 27:00
  to
• 27:00
  go
• 27:00
  through
• 27:00
  every
• 27:01
  single
• 27:01
  page
• 27:01
  on
• 27:01
  your
• 27:01
  website
• 27:02
  and
• 27:02
  be
• 27:02
  like,
• 27:02
  oh,
• 27:02
  shall
• 27:02
  I
• 27:02
  swap
• 27:03
  this
• 27:03
  one?
• 27:03
  Or
• 27:03
  shall
• 27:03
  I
• 27:03
  swap
• 27:03
  this
• 27:04
  one?
• 27:04
  So
• 27:04
  if
• 27:05
  you
• 27:05
  can
• 27:05
  have
• 27:05
  an
• 27:05
  individual
• 27:06
  gallery
• 27:06
  page
• 27:06
  for,
• 27:07
  you
• 27:07
  know,
• 27:07
  a
• 27:08
  recent
• 27:08
  couple
• 27:08
  that
• 27:08
  you
• 27:09
  did
• 27:09
  a
• 27:09
  wedding
• 27:09
  for,
• 27:10
  that's
• 27:10
  a
• 27:10
  really
• 27:10
  great
• 27:10
  way
• 27:11
  to
• 27:11
  have
• 27:11
  updated
• 27:12
  photos
• 27:12
  on
• 27:12
  your
• 27:12
  website.
• 27:14
  But
• 27:14
  also
• 27:14
  I
• 27:14
  would
• 27:14
  just
• 27:14
  say
• 27:15
  maybe
• 27:15
  after
• 27:15
  the.
• 27:16
  At
• 27:16
  the
• 27:16
  end
• 27:16
  of
• 27:16
  every
• 27:16
  wedding
• 27:17
  season,
• 27:17
  I
• 27:17
  would
• 27:17
  say,
• 27:18
  you
• 27:19
  know,
• 27:19
  get
• 27:19
  the
• 27:19
  photos
• 27:20
  from
• 27:20
  the
• 27:20
  photographer,
• 27:21
  or
• 27:21
  if
• 27:21
  you're
• 27:21
  a
• 27:21
  photographer
• 27:22
  yourself,
• 27:22
  you
• 27:22
  know,
• 27:22
  you're
• 27:22
  going
• 27:22
  to
• 27:22
  have
• 27:23
  loads.
• 27:23
  So
• 27:24
  get
• 27:24
  those
• 27:25
  photos
• 27:25
  and
• 27:25
  just
• 27:25
  kind
• 27:25
  of
• 27:26
  go
• 27:26
  through
• 27:26
  your
• 27:26
  website
• 27:26
  and
• 27:27
  picture
• 27:27
  yourself
• 27:28
  in
• 27:28
  the
• 27:28
  mindset
• 27:29
  of,
• 27:29
  oh,
• 27:29
  I'm
• 27:30
  an
• 27:30
  engaged
• 27:30
  couple
• 27:30
  who
• 27:31
  is
• 27:31
  looking
• 27:31
  for
• 27:32
  me,
• 27:33
  what
• 27:33
  would
• 27:33
  I
• 27:33
  want
• 27:33
  to
• 27:34
  see?
• 27:34
  And
• 27:35
  then
• 27:35
  change
• 27:35
  the
• 27:36
  photos
• 27:36
  based
• 27:36
  on
• 27:36
  that.
• 27:36
  So
• 27:37
  if
• 27:37
  you've
• 27:37
  got
• 27:37
  some
• 27:37
  really,
• 27:37
  really
• 27:38
  nice
• 27:38
  ones
• 27:38
  from
• 27:38
  the
• 27:38
  last
• 27:38
  wedding
• 27:39
  season,
• 27:40
  pop
• 27:40
  them
• 27:40
  on
• 27:40
  there
• 27:40
  and
• 27:40
  put
• 27:41
  them
• 27:41
  in
• 27:41
  a
• 27:41
  really
• 27:41
  key
• 27:42
  place
• 27:42
  as
• 27:42
  well.
• 27:42
  And
• 27:43
  if
• 27:43
  you
• 27:43
  look
• 27:43
  at
• 27:43
  it
• 27:43
  and
• 27:43
  think,
• 27:43
  oh,
• 27:44
  I
• 27:44
  don't
• 27:44
  really
• 27:44
  want
• 27:44
  to
• 27:44
  do
• 27:44
  that
• 27:44
  anymore,
• 27:45
  I
• 27:45
  don't
• 27:45
  want
• 27:45
  this
• 27:45
  service
• 27:46
  or
• 27:46
  this
• 27:46
  product,
• 27:47
  then
• 27:47
  take
• 27:47
  it
• 27:47
  off.
• 27:47
  Yeah,
• 27:48
  absolutely.
• 27:48
  And
• 27:48
  I
• 27:49
  think
• 27:49
  you're
• 27:49
  right
• 27:49
  once
• 27:49
  a
• 27:50
  year
• 27:50
  to
• 27:50
  do
• 27:50
  a
• 27:50
  full
• 27:51
  kind
• 27:51
  of.
• 27:51
  It
• 27:52
  doesn't
• 27:52
  have
• 27:52
  to
• 27:52
  take
• 27:52
  long,
• 27:52
  just
• 27:53
  look
• 27:53
  through
• 27:53
  and
• 27:53
  go,
• 27:54
  yeah,
• 27:54
  that
• 27:54
  doesn't
• 27:54
  work
• 27:54
  anymore
• 27:55
  because
• 27:55
  often
• 27:56
  once
• 27:56
  we've
• 27:56
  launched
• 27:56
  a
• 27:57
  website,
• 27:57
  we
• 27:57
  don't
• 27:57
  actually
• 27:57
  go
• 27:57
  back
• 27:58
  to
• 27:58
  our
• 27:58
  website
• 27:58
  that
• 27:59
  often
• 27:59
  and
• 27:59
  look
• 27:59
  at
• 27:59
  it
• 28:00
  because
• 28:00
  we're
• 28:00
  busy
• 28:01
  doing
• 28:01
  other
• 28:01
  Things.
• 28:01
  And,
• 28:02
  you
• 28:02
  know,
• 28:02
  when
• 28:02
  I
• 28:02
  do
• 28:03
  do
• 28:03
  audits
• 28:04
  for
• 28:04
  people
• 28:04
  for
• 28:04
  their
• 28:04
  marketing,
• 28:05
  and
• 28:05
  part
• 28:05
  of
• 28:05
  that,
• 28:05
  I
• 28:05
  look
• 28:06
  at
• 28:06
  their
• 28:06
  website
• 28:06
  quite
• 28:07
  often,
• 28:07
  I'll
• 28:07
  point
• 28:07
  stuff
• 28:08
  out
• 28:08
  to
• 28:08
  them
• 28:08
  and
• 28:08
  they'll
• 28:08
  go,
• 28:09
  oh,
• 28:09
  I
• 28:09
  just
• 28:09
  didn't
• 28:09
  even
• 28:09
  realize
• 28:10
  that
• 28:10
  was
• 28:10
  still
• 28:10
  there.
• 28:10
  Oh,
• 28:11
  I
• 28:11
  didn't.
• 28:11
  I
• 28:11
  forgot
• 28:11
  that
• 28:12
  page
• 28:12
  existed
• 28:12
  because
• 28:13
  it's
• 28:13
  been
• 28:13
  so
• 28:13
  long
• 28:14
  since
• 28:14
  they've
• 28:14
  gone
• 28:15
  through
• 28:15
  it.
• 28:15
  But
• 28:16
  I've
• 28:16
  gone
• 28:16
  through
• 28:16
  it
• 28:16
  with
• 28:16
  a
• 28:16
  fresh
• 28:17
  eye.
• 28:17
  But
• 28:17
  we
• 28:17
  have
• 28:17
  to
• 28:17
  remember,
• 28:18
  couples
• 28:18
  are
• 28:18
  going
• 28:19
  through
• 28:19
  it
• 28:19
  with
• 28:19
  a
• 28:19
  fresh
• 28:19
  eye
• 28:20
  every
• 28:20
  single
• 28:21
  time
• 28:21
  they
• 28:21
  come.
• 28:22
  They
• 28:22
  don't
• 28:22
  know
• 28:22
  your
• 28:23
  history.
• 28:23
  They
• 28:23
  don't
• 28:23
  know
• 28:23
  what
• 28:23
  you
• 28:24
  did
• 28:24
  10
• 28:24
  years
• 28:24
  ago.
• 28:25
  So,
• 28:25
  yeah,
• 28:25
  once
• 28:25
  a
• 28:26
  year,
• 28:26
  at
• 28:26
  a
• 28:26
  minimum,
• 28:27
  go
• 28:27
  through
• 28:27
  that
• 28:27
  website
• 28:27
  and
• 28:28
  just
• 28:28
  check
• 28:28
  for
• 28:28
  broken
• 28:29
  links
• 28:29
  and
• 28:29
  update
• 28:29
  your
• 28:30
  images
• 28:30
  as
• 28:30
  well.
• 28:31
  Now,
• 28:31
  we've
• 28:32
  talked
• 28:32
  a
• 28:32
  lot
• 28:32
  about
• 28:32
  the
• 28:32
  aesthetics,
• 28:33
  we
• 28:33
  talked
• 28:33
  about
• 28:33
  the
• 28:34
  content,
• 28:34
  but
• 28:35
  we
• 28:35
  can
• 28:35
  have
• 28:35
  a
• 28:35
  beautiful
• 28:36
  website,
• 28:36
  we
• 28:36
  can
• 28:37
  have
• 28:37
  great
• 28:37
  content,
• 28:38
  and
• 28:38
  yet
• 28:38
  it's
• 28:39
  still
• 28:39
  not
• 28:39
  working
• 28:39
  for
• 28:40
  us.
• 28:40
  It's
• 28:40
  still
• 28:40
  not
• 28:40
  bringing
• 28:41
  us
• 28:42
  any
• 28:42
  inquiries.
• 28:43
  From
• 28:43
  your
• 28:44
  experience,
• 28:44
  what
• 28:44
  do
• 28:44
  you
• 28:45
  think's
• 28:45
  like,
• 28:45
  the
• 28:45
  number
• 28:46
  one
• 28:46
  thing
• 28:46
  or
• 28:46
  the
• 28:47
  reason
• 28:47
  why?
• 28:48
  We
• 28:48
  may
• 28:48
  get
• 28:48
  visitors
• 28:49
  to
• 28:49
  our
• 28:49
  website,
• 28:50
  but
• 28:50
  then
• 28:50
  they
• 28:51
  don't
• 28:51
  do
• 28:51
  anything.
• 28:52
  Okay,
• 28:52
  that's
• 28:53
  quite
• 28:53
  a
• 28:53
  big
• 28:53
  one.
• 28:53
  But
• 28:54
  we'll
• 28:54
  try
• 28:54
  and
• 28:54
  break
• 28:54
  it
• 28:54
  down
• 28:55
  a
• 28:55
  little
• 28:55
  bit.
• 28:55
  So
• 28:56
  I
• 28:56
  think
• 28:57
  if
• 28:57
  you're
• 28:57
  getting
• 28:57
  visitors
• 28:58
  but
• 28:58
  they're
• 28:59
  not
• 28:59
  clicking
• 29:00
  through
• 29:00
  to
• 29:00
  inquire,
• 29:01
  that
• 29:02
  could
• 29:02
  be
• 29:03
  because
• 29:03
  you're
• 29:03
  not
• 29:03
  telling
• 29:03
  them
• 29:04
  to.
• 29:04
  So
• 29:04
  going
• 29:04
  back
• 29:05
  to
• 29:05
  the
• 29:05
  call
• 29:05
  to
• 29:05
  actions,
• 29:05
  you're
• 29:06
  not
• 29:06
  actually
• 29:06
  guiding
• 29:06
  them
• 29:07
  through.
• 29:08
  It
• 29:08
  could
• 29:08
  be
• 29:08
  that
• 29:08
  you've
• 29:08
  got
• 29:09
  a
• 29:09
  really
• 29:09
  confusing
• 29:10
  contact
• 29:10
  form.
• 29:11
  So
• 29:11
  I
• 29:11
  see
• 29:11
  this
• 29:11
  a
• 29:11
  lot
• 29:12
  where
• 29:12
  there's
• 29:12
  about
• 29:12
  15
• 29:13
  questions
• 29:14
  and,
• 29:14
  you
• 29:15
  know,
• 29:15
  it's
• 29:15
  just
• 29:15
  unnecessary
• 29:16
  at
• 29:16
  that
• 29:16
  moment
• 29:16
  in
• 29:17
  time.
• 29:17
  So
• 29:17
  we
• 29:17
  need
• 29:18
  to
• 29:18
  make
• 29:18
  it
• 29:18
  really,
• 29:18
  really
• 29:18
  easy
• 29:19
  for
• 29:19
  them
• 29:19
  to
• 29:19
  just
• 29:19
  go
• 29:20
  on
• 29:20
  there
• 29:20
  and
• 29:20
  say,
• 29:20
  you
• 29:20
  know,
• 29:21
  couple,
• 29:23
  you
• 29:23
  know,
• 29:24
  1
• 29:24
  and
• 29:24
  2.
• 29:24
  And
• 29:25
  then,
• 29:25
  where
• 29:25
  are
• 29:25
  you
• 29:25
  getting
• 29:25
  married?
• 29:26
  What
• 29:26
  date
• 29:26
  is
• 29:27
  it?
• 29:27
  I
• 29:27
  don't
• 29:28
  think
• 29:28
  it
• 29:28
  needs
• 29:28
  necessarily
• 29:29
  much
• 29:29
  more
• 29:29
  than
• 29:29
  that.
• 29:30
  Obviously,
• 29:30
  a
• 29:30
  few
• 29:30
  maybe,
• 29:30
  like
• 29:31
  a
• 29:31
  makeup
• 29:31
  artist
• 29:31
  might
• 29:32
  need
• 29:32
  to
• 29:32
  know
• 29:32
  if
• 29:33
  there's,
• 29:33
  you
• 29:33
  know,
• 29:33
  bridesmaids
• 29:34
  or,
• 29:34
  you
• 29:35
  know,
• 29:35
  mother
• 29:35
  of
• 29:35
  the
• 29:35
  groom
• 29:36
  or
• 29:36
  mother
• 29:36
  of
• 29:36
  the
• 29:36
  bride.
• 29:36
  So
• 29:37
  I
• 29:37
  think
• 29:37
  they
• 29:38
  need
• 29:38
  to.
• 29:39
  But
• 29:39
  you.
• 29:39
  But
• 29:39
  you
• 29:39
  just
• 29:39
  need
• 29:40
  to
• 29:40
  make
• 29:40
  it
• 29:40
  as
• 29:41
  condensed
• 29:41
  down
• 29:41
  as
• 29:42
  possible
• 29:42
  so
• 29:42
  that
• 29:43
  they're
• 29:43
  not
• 29:43
  like,
• 29:43
  oh,
• 29:43
  I
• 29:44
  don't
• 29:44
  even
• 29:44
  know
• 29:44
  if
• 29:44
  this
• 29:44
  person
• 29:45
  is
• 29:45
  right
• 29:45
  for
• 29:45
  me,
• 29:45
  or
• 29:45
  whether
• 29:45
  they're
• 29:46
  going
• 29:46
  to
• 29:46
  have
• 29:46
  my
• 29:46
  date
• 29:46
  available.
• 29:47
  But
• 29:47
  I've
• 29:47
  got
• 29:47
  to
• 29:48
  answer
• 29:48
  15
• 29:48
  questions
• 29:49
  before
• 29:49
  I
• 29:49
  can
• 29:49
  find
• 29:50
  out.
• 29:50
  So
• 29:51
  that's
• 29:51
  definitely
• 29:51
  one.
• 29:53
  And
• 29:53
  then
• 29:53
  also
• 29:53
  it
• 29:53
  comes
• 29:53
  down
• 29:53
  to
• 29:54
  the
• 29:54
  messaging
• 29:54
  and
• 29:55
  the
• 29:55
  images
• 29:55
  again,
• 29:56
  because
• 29:56
  I
• 29:56
  think
• 29:57
  a
• 29:57
  lot
• 29:57
  of
• 29:58
  the
• 29:58
  time
• 29:58
  people
• 29:59
  inquire
• 30:00
  also
• 30:01
  pricing.
• 30:01
  So
• 30:02
  just
• 30:02
  to
• 30:02
  note
• 30:02
  that
• 30:02
  in
• 30:02
  there.
• 30:03
  So
• 30:03
  if
• 30:04
  somebody
• 30:04
  inquires
• 30:06
  and
• 30:06
  you
• 30:06
  don't
• 30:06
  have
• 30:06
  your
• 30:07
  pricing
• 30:07
  on
• 30:07
  your
• 30:07
  website
• 30:08
  and
• 30:08
  then
• 30:08
  you
• 30:08
  tell
• 30:08
  them
• 30:08
  the
• 30:08
  pricing
• 30:09
  and
• 30:09
  then
• 30:10
  they
• 30:10
  just
• 30:10
  ghost
• 30:10
  you,
• 30:11
  that's
• 30:12
  where
• 30:12
  we
• 30:12
  could
• 30:12
  potentially
• 30:13
  have
• 30:13
  had
• 30:13
  the
• 30:13
  pricing
• 30:13
  on
• 30:14
  the
• 30:14
  website.
• 30:14
  Explain
• 30:15
  the
• 30:15
  value
• 30:16
  with
• 30:16
  that
• 30:17
  and
• 30:17
  then
• 30:17
  they
• 30:17
  know,
• 30:18
  okay,
• 30:18
  so
• 30:18
  with
• 30:18
  this
• 30:19
  person
• 30:19
  I'm
• 30:19
  getting
• 30:19
  this,
• 30:19
  this,
• 30:20
  this,
• 30:20
  this
• 30:20
  and
• 30:20
  this
• 30:20
  for
• 30:21
  this
• 30:21
  price.
• 30:21
  But
• 30:22
  with
• 30:22
  this
• 30:22
  person
• 30:22
  they've
• 30:23
  been
• 30:23
  a
• 30:23
  bit.
• 30:24
  And
• 30:24
  I
• 30:24
  don't
• 30:25
  really
• 30:25
  know
• 30:25
  what
• 30:25
  I'm
• 30:25
  going
• 30:26
  to
• 30:26
  get
• 30:26
  with
• 30:26
  it
• 30:26
  and
• 30:26
  it's
• 30:27
  going
• 30:27
  to
• 30:27
  be
• 30:27
  this
• 30:27
  price.
• 30:28
  So
• 30:28
  I
• 30:28
  think
• 30:28
  it's
• 30:29
  really
• 30:29
  good
• 30:29
  to
• 30:29
  have
• 30:29
  your
• 30:29
  pricing
• 30:30
  on
• 30:30
  your
• 30:30
  website,
• 30:30
  but
• 30:31
  also
• 30:31
  have
• 30:31
  the
• 30:31
  value
• 30:31
  that
• 30:32
  goes
• 30:32
  with
• 30:32
  that
• 30:32
  and
• 30:32
  the
• 30:33
  experience
• 30:33
  of
• 30:33
  the
• 30:34
  day.
• 30:34
  I
• 30:34
  know
• 30:34
  that
• 30:34
  at
• 30:35
  wedpros
• 30:35
  Live,
• 30:35
  everybody
• 30:37
  like
• 30:37
  literally
• 30:37
  all
• 30:37
  of
• 30:37
  the
• 30:38
  speakers
• 30:38
  were
• 30:38
  talking
• 30:38
  about
• 30:39
  the
• 30:39
  experience
• 30:40
  and
• 30:41
  I've
• 30:41
  tried
• 30:41
  to
• 30:41
  reiterate
• 30:42
  that
• 30:42
  with
• 30:42
  my
• 30:42
  clients
• 30:42
  as
• 30:42
  well
• 30:43
  and
• 30:43
  just
• 30:43
  say,
• 30:43
  you
• 30:43
  know,
• 30:44
  it's
• 30:44
  all
• 30:45
  fine
• 30:45
  to
• 30:45
  put,
• 30:45
  you
• 30:46
  know,
• 30:46
  the
• 30:46
  features,
• 30:46
  maybe
• 30:47
  the
• 30:47
  venue
• 30:47
  might
• 30:48
  be
• 30:48
  air
• 30:48
  conditioned,
• 30:49
  but
• 30:49
  how
• 30:49
  does
• 30:50
  you
• 30:50
  know
• 30:50
  that
• 30:50
  doesn't
• 30:51
  really
• 30:51
  make
• 30:51
  much
• 30:51
  difference
• 30:51
  for
• 30:51
  a
• 30:52
  couple
• 30:52
  whether,
• 30:52
  you
• 30:52
  know,
• 30:52
  it's
• 30:53
  air
• 30:53
  conditioned.
• 30:53
  But
• 30:53
  the
• 30:54
  feeling
• 30:54
  of,
• 30:54
  you
• 30:55
  know,
• 30:55
  walking
• 30:56
  from
• 30:56
  the
• 30:56
  church
• 30:57
  all
• 30:57
  the
• 30:57
  way
• 30:58
  through
• 30:58
  to
• 30:58
  the
• 30:58
  reception,
• 30:59
  you
• 30:59
  know,
• 30:59
  how
• 30:59
  does
• 30:59
  that
• 31:00
  feel
• 31:00
  and
• 31:00
  look
• 31:00
  for
• 31:00
  them
• 31:00
  on
• 31:01
  their
• 31:01
  wedding
• 31:01
  day?
• 31:02
  And
• 31:02
  we
• 31:02
  need
• 31:02
  to
• 31:02
  put
• 31:03
  that
• 31:03
  onto
• 31:03
  the
• 31:03
  website.
• 31:04
  So
• 31:04
  true.
• 31:05
  And
• 31:05
  I
• 31:05
  think
• 31:05
  it's
• 31:06
  interesting
• 31:06
  when
• 31:06
  we
• 31:06
  start
• 31:06
  talking
• 31:07
  about
• 31:08
  data,
• 31:09
  right,
• 31:09
  we're
• 31:09
  talking
• 31:09
  about,
• 31:10
  okay,
• 31:10
  how
• 31:10
  many
• 31:10
  people
• 31:11
  come
• 31:11
  to
• 31:11
  a
• 31:11
  website,
• 31:11
  how
• 31:12
  many
• 31:12
  people
• 31:12
  inquire
• 31:12
  on
• 31:13
  the
• 31:13
  website.
• 31:13
  But
• 31:14
  also
• 31:14
  sometimes
• 31:14
  there's
• 31:14
  a
• 31:14
  false
• 31:15
  economy
• 31:15
  in
• 31:15
  there
• 31:15
  because
• 31:16
  there
• 31:16
  are
• 31:16
  people
• 31:16
  that
• 31:17
  don't
• 31:17
  have
• 31:17
  all
• 31:17
  that
• 31:17
  information
• 31:18
  on
• 31:18
  there.
• 31:19
  And
• 31:19
  so
• 31:19
  they
• 31:20
  think
• 31:20
  they're
• 31:20
  getting
• 31:20
  a
• 31:21
  lot
• 31:21
  of
• 31:21
  inquiries,
• 31:22
  but
• 31:22
  then
• 31:22
  they're
• 31:22
  getting
• 31:23
  ghosted
• 31:23
  a
• 31:23
  lot.
• 31:23
  So
• 31:23
  we
• 31:24
  also
• 31:24
  have
• 31:24
  to
• 31:24
  look
• 31:24
  at
• 31:24
  that
• 31:25
  next
• 31:25
  stage
• 31:25
  because
• 31:25
  the
• 31:26
  reason
• 31:26
  they
• 31:26
  may
• 31:26
  be
• 31:27
  getting
• 31:27
  lots
• 31:27
  of
• 31:27
  inquiries,
• 31:27
  inquiries
• 31:28
  is
• 31:28
  because
• 31:28
  those
• 31:28
  people
• 31:28
  are
• 31:29
  inquiring
• 31:29
  to
• 31:29
  get
• 31:29
  the
• 31:30
  price.
• 31:30
  They
• 31:30
  just
• 31:30
  want
• 31:31
  the
• 31:31
  price
• 31:31
  and
• 31:32
  that's
• 31:32
  it.
• 31:32
  And
• 31:32
  so
• 31:32
  actually,
• 31:33
  although
• 31:33
  you
• 31:34
  are
• 31:34
  getting
• 31:34
  the
• 31:34
  inquiries,
• 31:35
  they're
• 31:35
  not
• 31:35
  actually
• 31:35
  qualified
• 31:36
  inquiries
• 31:36
  and
• 31:36
  they're
• 31:37
  not
• 31:37
  actually
• 31:37
  good
• 31:37
  inquiries.
• 31:38
  So
• 31:38
  actually
• 31:39
  you're
• 31:39
  better
• 31:39
  to
• 31:40
  have
• 31:40
  visitors
• 31:40
  coming
• 31:41
  and
• 31:41
  some
• 31:41
  get
• 31:42
  screened
• 31:42
  out
• 31:43
  and
• 31:43
  the
• 31:43
  ones
• 31:43
  that
• 31:43
  are
• 31:44
  actually
• 31:44
  interested
• 31:44
  then
• 31:45
  fill
• 31:45
  in
• 31:45
  the
• 31:45
  form
• 31:45
  because
• 31:46
  they've
• 31:46
  had
• 31:46
  all
• 31:46
  the
• 31:46
  information
• 31:47
  there.
• 31:47
  So
• 31:47
  again,
• 31:48
  if
• 31:48
  you're
• 31:48
  listening
• 31:48
  to
• 31:48
  this
• 31:48
  and
• 31:49
  thinking,
• 31:49
  well,
• 31:49
  I
• 31:50
  do
• 31:50
  great,
• 31:50
  my
• 31:50
  website
• 31:51
  gets
• 31:51
  loads
• 31:51
  of
• 31:51
  inquiries,
• 31:52
  they
• 31:52
  just
• 31:52
  don't
• 31:53
  convert
• 31:53
  well.
• 31:53
  Well,
• 31:54
  is
• 31:54
  it
• 31:54
  because
• 31:54
  you're
• 31:54
  just
• 31:55
  not
• 31:55
  telling
• 31:55
  them
• 31:55
  the
• 31:55
  information
• 31:56
  they
• 31:56
  need
• 31:56
  to
• 31:56
  know
• 31:57
  up
• 31:57
  front
• 31:57
  and
• 31:57
  they're
• 31:57
  trying
• 31:58
  to
• 31:58
  get
• 31:58
  that
• 31:58
  from
• 31:59
  you
• 32:00
  and
• 32:00
  then
• 32:00
  deciding
• 32:01
  to
• 32:01
  screen
• 32:01
  you
• 32:01
  out
• 32:02
  there.
• 32:02
  And
• 32:02
  then.
• 32:03
  Okay,
• 32:03
  here's
• 32:03
  another
• 32:04
  question
• 32:04
  for
• 32:04
  you
• 32:04
  because
• 32:04
  we
• 32:05
  talked
• 32:05
  earlier
• 32:05
  about
• 32:06
  how
• 32:06
  there's
• 32:07
  people
• 32:07
  that
• 32:07
  will
• 32:07
  build
• 32:07
  their
• 32:07
  own
• 32:08
  website,
• 32:08
  there's
• 32:08
  people
• 32:08
  that
• 32:09
  will
• 32:09
  pay
• 32:09
  someone
• 32:09
  to
• 32:10
  build
• 32:10
  their
• 32:10
  website.
• 32:11
  From
• 32:11
  your
• 32:11
  professional
• 32:12
  opinion,
• 32:12
  as
• 32:13
  someone
• 32:13
  who
• 32:13
  builds
• 32:13
  other
• 32:14
  people's
• 32:14
  websites
• 32:14
  and
• 32:15
  helps
• 32:15
  them
• 32:15
  with
• 32:15
  it,
• 32:16
  what
• 32:16
  do
• 32:16
  you
• 32:17
  think?
• 32:17
  Something
• 32:17
  that
• 32:17
  when
• 32:17
  you
• 32:18
  land
• 32:18
  on
• 32:18
  a
• 32:18
  website,
• 32:19
  instantly
• 32:19
  makes
• 32:20
  it
• 32:20
  look
• 32:20
  more
• 32:21
  professional
• 32:22
  or
• 32:22
  like
• 32:22
  a
• 32:22
  professional's
• 32:23
  done
• 32:23
  it,
• 32:23
  rather
• 32:23
  than
• 32:23
  just
• 32:24
  an
• 32:24
  individual.
• 32:25
  Okay,
• 32:25
  I
• 32:25
  love
• 32:25
  that
• 32:25
  question.
• 32:26
  I
• 32:26
  would
• 32:27
  say
• 32:28
  the
• 32:28
  structure
• 32:29
  of
• 32:29
  the
• 32:29
  website
• 32:30
  is
• 32:30
  a
• 32:30
  bit
• 32:30
  of
• 32:31
  a
• 32:31
  giveaway,
• 32:31
  because
• 32:32
  I
• 32:33
  think
• 32:33
  a
• 32:33
  lot
• 32:33
  of
• 32:33
  people,
• 32:33
  especially
• 32:33
  if
• 32:34
  they've
• 32:34
  built
• 32:34
  it
• 32:34
  themselves
• 32:34
  from
• 32:35
  where
• 32:35
  they
• 32:35
  started,
• 32:36
  they'll,
• 32:36
  you
• 32:36
  know,
• 32:36
  maybe
• 32:37
  start
• 32:37
  with
• 32:37
  the
• 32:37
  header
• 32:37
  and
• 32:38
  then
• 32:38
  a
• 32:38
  section
• 32:38
  and
• 32:39
  then
• 32:39
  a
• 32:39
  review
• 32:39
  section,
• 32:40
  but
• 32:41
  it's
• 32:41
  kind
• 32:41
  of
• 32:41
  like
• 32:41
  they've
• 32:42
  just
• 32:42
  sort
• 32:42
  of,
• 32:42
  like,
• 32:42
  plonked
• 32:43
  it
• 32:43
  together.
• 32:43
  Whereas
• 32:44
  when
• 32:44
  a
• 32:44
  professional's
• 32:45
  done
• 32:45
  it,
• 32:46
  there
• 32:46
  is
• 32:46
  a
• 32:47
  clear
• 32:47
  structure
• 32:47
  to
• 32:47
  it
• 32:48
  where
• 32:48
  you're
• 32:48
  sort
• 32:48
  of
• 32:48
  starting
• 32:49
  with
• 32:51
  about
• 32:51
  the
• 32:51
  couple.
• 32:52
  So
• 32:52
  what
• 32:52
  we
• 32:53
  want
• 32:53
  them
• 32:53
  to
• 32:53
  know,
• 32:53
  what
• 32:53
  we
• 32:53
  said
• 32:54
  earlier,
• 32:54
  then
• 32:55
  you
• 32:55
  can
• 32:55
  go
• 32:55
  into
• 32:55
  a
• 32:56
  bit
• 32:56
  about
• 32:56
  you
• 32:56
  after
• 32:56
  some
• 32:56
  photos,
• 32:58
  then
• 32:58
  the
• 32:58
  social
• 32:59
  proof.
• 32:59
  So
• 32:59
  the
• 32:59
  testimonials
• 33:00
  are
• 33:00
  really
• 33:00
  key,
• 33:01
  but
• 33:01
  also
• 33:02
  something
• 33:02
  I
• 33:02
  see
• 33:02
  a
• 33:02
  lot
• 33:03
  is
• 33:04
  wedding
• 33:04
  professionals
• 33:05
  having
• 33:05
  a
• 33:06
  standalone
• 33:07
  page
• 33:07
  for
• 33:07
  testimonials
• 33:09
  rather
• 33:09
  than
• 33:09
  having
• 33:09
  them
• 33:10
  weaved
• 33:10
  throughout
• 33:10
  the
• 33:11
  website.
• 33:11
  And
• 33:12
  I
• 33:12
  think,
• 33:12
  I
• 33:12
  don't
• 33:12
  know
• 33:13
  how
• 33:13
  many
• 33:13
  people
• 33:13
  would
• 33:13
  click
• 33:14
  on
• 33:14
  that
• 33:14
  to
• 33:14
  go
• 33:14
  to
• 33:15
  a
• 33:15
  separate
• 33:15
  page.
• 33:16
  Whereas
• 33:16
  if
• 33:16
  they're
• 33:16
  reading
• 33:16
  the
• 33:17
  homepage
• 33:17
  and
• 33:17
  they
• 33:17
  can
• 33:18
  see,
• 33:18
  okay,
• 33:18
  yeah,
• 33:18
  this
• 33:19
  sounds
• 33:19
  like
• 33:19
  it's.
• 33:19
  For
• 33:19
  me,
• 33:19
  the
• 33:20
  photos
• 33:20
  look
• 33:20
  like
• 33:20
  what
• 33:20
  I'm
• 33:21
  looking
• 33:21
  for.
• 33:21
  Oh,
• 33:22
  and
• 33:22
  this
• 33:22
  person
• 33:22
  hired
• 33:22
  them
• 33:23
  for
• 33:23
  their
• 33:23
  wedding
• 33:23
  and
• 33:23
  they're
• 33:23
  saying
• 33:24
  all
• 33:24
  the
• 33:24
  things
• 33:24
  that
• 33:24
  I'm
• 33:25
  looking
• 33:25
  for
• 33:25
  for
• 33:25
  my
• 33:26
  wedding
• 33:26
  day,
• 33:26
  they're
• 33:27
  immediately
• 33:27
  going
• 33:27
  to
• 33:28
  be
• 33:28
  more
• 33:28
  likely
• 33:29
  to
• 33:29
  convert
• 33:29
  because
• 33:30
  they
• 33:30
  can
• 33:30
  already
• 33:30
  see
• 33:31
  that
• 33:31
  someone
• 33:31
  else
• 33:31
  has
• 33:32
  said
• 33:32
  that
• 33:32
  you
• 33:32
  can
• 33:32
  do
• 33:32
  what
• 33:32
  you're
• 33:33
  saying
• 33:33
  you're
• 33:33
  going
• 33:33
  to
• 33:33
  do.
• 33:34
  So
• 33:34
  I
• 33:34
  think
• 33:34
  having
• 33:35
  the
• 33:35
  testimonials
• 33:36
  weaved
• 33:36
  in
• 33:36
  throughout
• 33:37
  the
• 33:37
  website
• 33:37
  rather
• 33:37
  than
• 33:38
  a
• 33:38
  standalone
• 33:39
  page
• 33:39
  is
• 33:40
  much
• 33:41
  better.
• 33:41
  It's
• 33:41
  so
• 33:42
  true.
• 33:42
  And
• 33:42
  you
• 33:42
  know
• 33:42
  what's
• 33:42
  really
• 33:42
  interesting
• 33:43
  about
• 33:43
  the
• 33:43
  answer
• 33:44
  is,
• 33:44
  because
• 33:44
  I
• 33:44
  totally
• 33:45
  agree
• 33:45
  with
• 33:45
  you,
• 33:46
  is
• 33:46
  that
• 33:46
  I
• 33:46
  think
• 33:46
  sometimes
• 33:47
  people
• 33:47
  think,
• 33:48
  why
• 33:48
  do
• 33:48
  I
• 33:49
  need
• 33:49
  someone
• 33:49
  to
• 33:49
  do
• 33:49
  my
• 33:49
  website?
• 33:50
  I've
• 33:50
  got
• 33:50
  the
• 33:50
  technical
• 33:51
  skill
• 33:51
  to
• 33:51
  work
• 33:52
  the
• 33:52
  platform.
• 33:53
  But
• 33:53
  actually
• 33:54
  saying
• 33:54
  is,
• 33:54
  it's
• 33:54
  not
• 33:55
  necessarily
• 33:55
  about
• 33:56
  having
• 33:56
  the
• 33:56
  technical
• 33:57
  skill.
• 33:58
  It's
• 33:58
  actually
• 33:58
  the.
• 33:59
  The
• 33:59
  clever
• 33:59
  bit
• 34:00
  is
• 34:00
  understanding
• 34:01
  the
• 34:01
  flow,
• 34:01
  understanding
• 34:02
  how
• 34:02
  to
• 34:02
  weave
• 34:03
  that
• 34:03
  together,
• 34:03
  understanding
• 34:04
  how
• 34:04
  to
• 34:04
  make
• 34:04
  it
• 34:04
  look
• 34:05
  like
• 34:05
  one
• 34:06
  beautiful
• 34:06
  piece
• 34:06
  of
• 34:06
  work,
• 34:07
  rather
• 34:07
  than
• 34:08
  a
• 34:08
  bit
• 34:08
  here
• 34:08
  and
• 34:08
  a
• 34:08
  bit
• 34:08
  there.
• 34:09
  And
• 34:09
  then
• 34:09
  A
• 34:09
  bit
• 34:09
  stuck
• 34:09
  on
• 34:09
  the
• 34:10
  bottom
• 34:10
  there.
• 34:10
  So
• 34:11
  you
• 34:11
  may
• 34:11
  be
• 34:11
  listening
• 34:11
  to
• 34:11
  this
• 34:12
  and
• 34:12
  you
• 34:12
  may
• 34:12
  have
• 34:12
  the
• 34:13
  skill
• 34:13
  to
• 34:13
  add
• 34:14
  buttons
• 34:14
  to
• 34:14
  a
• 34:14
  website.
• 34:15
  You
• 34:15
  may
• 34:15
  know
• 34:15
  how
• 34:15
  to
• 34:16
  use
• 34:16
  a
• 34:16
  website
• 34:16
  builder,
• 34:17
  but
• 34:17
  actually
• 34:17
  that
• 34:18
  doesn't
• 34:18
  mean
• 34:18
  you
• 34:18
  don't
• 34:19
  necessarily
• 34:19
  need
• 34:19
  someone
• 34:19
  to
• 34:20
  help
• 34:20
  you
• 34:21
  work
• 34:21
  out
• 34:21
  that
• 34:21
  journey,
• 34:22
  work
• 34:22
  out
• 34:22
  that
• 34:22
  flow,
• 34:23
  and
• 34:23
  work
• 34:23
  out
• 34:23
  how
• 34:23
  to
• 34:24
  fit
• 34:24
  it
• 34:24
  all
• 34:24
  together.
• 34:25
  And
• 34:26
  yeah,
• 34:26
  that
• 34:26
  is
• 34:26
  a
• 34:27
  really
• 34:27
  interesting
• 34:27
  answer
• 34:28
  because
• 34:28
  I
• 34:28
  totally
• 34:28
  agree
• 34:28
  with
• 34:29
  you.
• 34:29
  And
• 34:29
  I
• 34:29
  can
• 34:29
  often
• 34:30
  tell
• 34:30
  when
• 34:30
  I
• 34:30
  go
• 34:30
  to
• 34:30
  someone's
• 34:31
  website
• 34:31
  if
• 34:32
  they've
• 34:32
  done
• 34:32
  it
• 34:33
  themselves
• 34:33
  because
• 34:34
  of
• 34:34
  exactly
• 34:34
  that.
• 34:34
  It
• 34:34
  just
• 34:35
  feels
• 34:35
  a
• 34:35
  bit.
• 34:35
  Why
• 34:36
  are
• 34:36
  you
• 34:36
  sending
• 34:36
  me
• 34:36
  there
• 34:36
  now?
• 34:37
  Why
• 34:37
  is
• 34:38
  that
• 34:38
  there?
• 34:38
  And
• 34:39
  often
• 34:39
  it's
• 34:39
  because
• 34:40
  they've
• 34:40
  gone
• 34:40
  through
• 34:40
  a
• 34:40
  training
• 34:40
  where
• 34:41
  someone
• 34:41
  said
• 34:41
  to
• 34:41
  them,
• 34:42
  you
• 34:42
  should
• 34:42
  add
• 34:42
  testimonials,
• 34:43
  you
• 34:43
  should
• 34:43
  add
• 34:44
  a
• 34:44
  link
• 34:44
  to
• 34:44
  your
• 34:44
  Google
• 34:45
  reviews,
• 34:45
  you
• 34:45
  should
• 34:45
  add
• 34:45
  a
• 34:46
  button.
• 34:46
  And
• 34:46
  so
• 34:46
  then
• 34:46
  they've
• 34:46
  just
• 34:47
  gone,
• 34:47
  I
• 34:47
  should
• 34:47
  do
• 34:47
  that.
• 34:47
  Go
• 34:48
  on
• 34:48
  there
• 34:48
  and
• 34:48
  plonk
• 34:48
  it
• 34:48
  on.
• 34:49
  And
• 34:49
  it
• 34:49
  doesn't
• 34:49
  necessarily
• 34:51
  match
• 34:51
  the
• 34:51
  overall
• 34:52
  flow
• 34:53
  of
• 34:53
  it.
• 34:54
  Okay,
• 34:55
  how
• 34:55
  do
• 34:55
  we
• 34:55
  know
• 34:56
  then
• 34:56
  whether
• 34:56
  or
• 34:56
  not
• 34:56
  a
• 34:57
  website
• 34:57
  is
• 34:58
  performing?
• 34:59
  Are
• 34:59
  there
• 34:59
  any
• 34:59
  tools
• 35:00
  out
• 35:00
  there?
• 35:00
  What
• 35:01
  should
• 35:01
  we
• 35:01
  be
• 35:01
  looking
• 35:01
  at?
• 35:02
  If
• 35:02
  we've
• 35:02
  got
• 35:03
  a
• 35:03
  website,
• 35:03
  what
• 35:03
  should
• 35:03
  we
• 35:04
  be
• 35:04
  looking
• 35:04
  at
• 35:04
  to
• 35:04
  know
• 35:04
  whether
• 35:05
  or
• 35:05
  not
• 35:05
  our
• 35:05
  website's
• 35:06
  working
• 35:06
  for
• 35:06
  us
• 35:06
  or
• 35:06
  not?
• 35:07
  Okay,
• 35:07
  so
• 35:08
  a
• 35:08
  big
• 35:08
  part
• 35:08
  of
• 35:08
  this,
• 35:09
  what
• 35:09
  I
• 35:09
  say
• 35:09
  would
• 35:09
  be
• 35:09
  SEO,
• 35:10
  because
• 35:11
  if
• 35:11
  we
• 35:11
  know
• 35:12
  that
• 35:12
  everything
• 35:13
  that
• 35:13
  we've
• 35:13
  got
• 35:13
  on
• 35:13
  that
• 35:14
  website
• 35:15
  is
• 35:15
  being
• 35:16
  found
• 35:16
  on
• 35:16
  Google.
• 35:17
  So
• 35:17
  when
• 35:17
  couples
• 35:17
  type
• 35:17
  in
• 35:18
  what
• 35:18
  they're
• 35:18
  looking
• 35:18
  for,
• 35:18
  so
• 35:18
  say
• 35:19
  wedding
• 35:19
  planner
• 35:19
  in
• 35:19
  London
• 35:20
  and
• 35:21
  you
• 35:21
  come
• 35:21
  up
• 35:21
  for
• 35:21
  that,
• 35:22
  then
• 35:22
  I
• 35:22
  think
• 35:22
  that's
• 35:23
  a
• 35:23
  good
• 35:23
  indicator
• 35:24
  that
• 35:24
  what
• 35:24
  they're
• 35:25
  looking
• 35:25
  for
• 35:25
  and
• 35:26
  what
• 35:26
  Google
• 35:26
  knows
• 35:26
  that
• 35:27
  you
• 35:27
  do,
• 35:27
  you
• 35:28
  know,
• 35:28
  it's
• 35:28
  kind
• 35:28
  of
• 35:28
  putting
• 35:28
  the
• 35:28
  two
• 35:29
  together.
• 35:29
  Where
• 35:29
  Google,
• 35:30
  Google
• 35:30
  knows.
• 35:31
  Okay,
• 35:31
  Yep.
• 35:31
  So
• 35:31
  Sarah's
• 35:32
  a
• 35:32
  wedding
• 35:32
  planner
• 35:32
  in
• 35:32
  London,
• 35:33
  and
• 35:34
  this
• 35:34
  is
• 35:34
  what
• 35:34
  Becky
• 35:35
  is
• 35:35
  looking
• 35:35
  for.
• 35:35
  So,
• 35:36
  you
• 35:36
  know,
• 35:36
  it
• 35:36
  puts
• 35:36
  the
• 35:36
  two
• 35:37
  together.
• 35:38
  And
• 35:39
  also
• 35:40
  looking
• 35:40
  at
• 35:40
  your
• 35:40
  stats,
• 35:41
  you
• 35:41
  can
• 35:41
  look
• 35:41
  on
• 35:42
  Google
• 35:42
  Analytics
• 35:43
  and
• 35:43
  you
• 35:44
  can
• 35:44
  see
• 35:45
  whether
• 35:45
  people
• 35:45
  come
• 35:45
  on
• 35:46
  the
• 35:46
  page
• 35:46
  and
• 35:46
  then
• 35:46
  just
• 35:47
  bounce
• 35:47
  off.
• 35:47
  So
• 35:48
  it's
• 35:48
  called
• 35:48
  your
• 35:48
  bounce
• 35:48
  rate.
• 35:49
  So
• 35:49
  the
• 35:49
  lower
• 35:50
  that
• 35:50
  is,
• 35:50
  the
• 35:50
  better.
• 35:51
  So
• 35:51
  if
• 35:51
  you've
• 35:51
  got
• 35:51
  a
• 35:51
  really
• 35:52
  high
• 35:52
  bounce
• 35:52
  rate,
• 35:52
  chances
• 35:53
  are
• 35:53
  that
• 35:53
  you're
• 35:53
  being
• 35:53
  found
• 35:54
  for
• 35:54
  something
• 35:54
  that
• 35:54
  people
• 35:54
  are
• 35:55
  looking
• 35:55
  for,
• 35:55
  but
• 35:56
  what
• 35:56
  they're
• 35:56
  looking
• 35:57
  for,
• 35:57
  you're
• 35:57
  not
• 35:57
  right
• 35:58
  for.
• 35:58
  So
• 35:58
  if
• 35:59
  they,
• 35:59
  you
• 35:59
  know,
• 35:59
  if
• 35:59
  your
• 35:59
  bounce
• 36:00
  rate
• 36:00
  was
• 36:00
  like
• 36:00
  90%
• 36:01
  and
• 36:01
  you
• 36:01
  know
• 36:02
  that
• 36:02
  they've
• 36:02
  landed
• 36:02
  on
• 36:02
  it
• 36:02
  and
• 36:03
  they've
• 36:03
  seen,
• 36:03
  okay,
• 36:04
  no,
• 36:04
  this
• 36:04
  isn't
• 36:04
  right
• 36:04
  for
• 36:04
  us,
• 36:05
  and
• 36:05
  they've
• 36:05
  gone
• 36:05
  off,
• 36:05
  that's
• 36:06
  a
• 36:06
  good
• 36:06
  opportunity
• 36:06
  for
• 36:07
  you
• 36:07
  to
• 36:07
  look
• 36:07
  at
• 36:07
  the
• 36:07
  keywords
• 36:08
  that
• 36:08
  you're
• 36:08
  ranking
• 36:09
  for
• 36:09
  and
• 36:09
  make
• 36:10
  sure
• 36:10
  that
• 36:10
  your
• 36:10
  website
• 36:11
  reflects
• 36:11
  that.
• 36:12
  So
• 36:12
  if
• 36:12
  you
• 36:13
  know
• 36:13
  somebody
• 36:13
  was
• 36:14
  searching
• 36:15
  wedding
• 36:15
  florist
• 36:16
  for
• 36:17
  maybe
• 36:17
  wildflower
• 36:18
  wedding
• 36:18
  Florist
• 36:18
  in
• 36:19
  the
• 36:19
  Cotswolds
• 36:20
  and
• 36:20
  your
• 36:20
  website
• 36:20
  came
• 36:21
  up
• 36:21
  because
• 36:21
  you
• 36:21
  say
• 36:22
  that,
• 36:22
  but
• 36:22
  then
• 36:22
  your
• 36:23
  photos
• 36:23
  are
• 36:23
  all,
• 36:24
  all
• 36:24
  these
• 36:25
  really
• 36:25
  tight
• 36:25
  bouquets
• 36:26
  and
• 36:26
  it's
• 36:27
  not
• 36:27
  really
• 36:27
  wildflowers,
• 36:28
  then
• 36:28
  they're
• 36:29
  going
• 36:29
  to
• 36:29
  just
• 36:29
  click
• 36:29
  off
• 36:29
  because
• 36:29
  they're
• 36:30
  going
• 36:30
  to
• 36:30
  look
• 36:30
  at
• 36:30
  the
• 36:30
  photo
• 36:30
  and
• 36:31
  see,
• 36:31
  no,
• 36:32
  this
• 36:32
  isn't
• 36:33
  wildflowers.
• 36:33
  I'm
• 36:34
  just
• 36:34
  going
• 36:34
  to
• 36:34
  go.
• 36:35
  So
• 36:35
  if
• 36:35
  your
• 36:35
  bounce
• 36:35
  rate
• 36:36
  is
• 36:36
  really
• 36:36
  high,
• 36:37
  then
• 36:37
  that's
• 36:37
  a
• 36:37
  good
• 36:38
  key
• 36:38
  indicator
• 36:38
  to
• 36:39
  look
• 36:39
  at.
• 36:40
  Is
• 36:40
  what
• 36:41
  my
• 36:41
  keywords
• 36:41
  say
• 36:42
  reflected
• 36:42
  in
• 36:42
  my
• 36:43
  images
• 36:43
  and
• 36:43
  my
• 36:43
  messaging
• 36:44
  and
• 36:44
  my
• 36:44
  copy.
• 36:45
  You
• 36:45
  can
• 36:45
  also
• 36:46
  see
• 36:46
  where
• 36:47
  they
• 36:47
  trail
• 36:47
  off.
• 36:48
  So
• 36:48
  where
• 36:49
  they
• 36:49
  leave
• 36:50
  when
• 36:50
  they're
• 36:51
  scrolling
• 36:51
  through
• 36:51
  your
• 36:51
  website.
• 36:52
  So
• 36:52
  if
• 36:52
  they
• 36:52
  kind
• 36:52
  of
• 36:53
  get
• 36:53
  halfway
• 36:54
  and
• 36:54
  then
• 36:54
  they
• 36:54
  go
• 36:55
  again,
• 36:55
  that's
• 36:55
  a
• 36:55
  good
• 36:55
  chance
• 36:56
  for
• 36:56
  you
• 36:56
  to
• 36:56
  look
• 36:56
  at
• 36:56
  it.
• 36:57
  If
• 36:57
  they
• 36:57
  get
• 36:57
  to
• 36:57
  the
• 36:57
  bottom
• 36:58
  and
• 36:58
  then
• 36:59
  they
• 36:59
  don't
• 36:59
  click
• 36:59
  contact,
• 37:00
  that's
• 37:01
  a
• 37:01
  good
• 37:01
  indicator
• 37:02
  for
• 37:02
  you
• 37:02
  to
• 37:02
  put
• 37:03
  a
• 37:03
  call
• 37:03
  to
• 37:03
  action
• 37:03
  at
• 37:04
  the
• 37:04
  bottom.
• 37:04
  So
• 37:04
  you
• 37:05
  can
• 37:05
  see,
• 37:05
  okay,
• 37:05
  yeah,
• 37:05
  they
• 37:06
  got
• 37:06
  to
• 37:06
  the
• 37:06
  bottom
• 37:06
  and
• 37:07
  then
• 37:07
  they
• 37:07
  left.
• 37:08
  That
• 37:08
  would
• 37:08
  show
• 37:08
  to
• 37:08
  me
• 37:09
  that
• 37:09
  they
• 37:09
  don't
• 37:09
  know
• 37:09
  what
• 37:09
  to
• 37:09
  do
• 37:10
  next.
• 37:10
  So
• 37:10
  adding
• 37:11
  those
• 37:11
  call
• 37:11
  to
• 37:11
  action
• 37:11
  so
• 37:12
  they
• 37:12
  know
• 37:12
  what
• 37:12
  to
• 37:12
  do
• 37:12
  next
• 37:13
  and
• 37:13
  you
• 37:13
  can
• 37:13
  track
• 37:13
  that
• 37:14
  all
• 37:14
  in
• 37:14
  Google
• 37:14
  Analytics.
• 37:15
  I
• 37:15
  think
• 37:15
  people
• 37:15
  get
• 37:16
  a
• 37:16
  bit
• 37:16
  scared
• 37:16
  of
• 37:16
  Google
• 37:17
  Analytics,
• 37:17
  but
• 37:17
  they
• 37:17
  absolutely
• 37:18
  should
• 37:19
  understand
• 37:19
  it
• 37:20
  a
• 37:20
  little
• 37:20
  bit.
• 37:21
  Again,
• 37:21
  if
• 37:21
  you're
• 37:22
  listening
• 37:22
  to
• 37:22
  this
• 37:22
  and
• 37:22
  you
• 37:22
  think
• 37:22
  I
• 37:22
  don't
• 37:23
  even
• 37:23
  have
• 37:23
  Google
• 37:23
  Analytics
• 37:24
  installed
• 37:24
  because
• 37:24
  that
• 37:25
  is
• 37:25
  a
• 37:25
  lot
• 37:25
  of
• 37:26
  people
• 37:26
  that
• 37:26
  I
• 37:26
  speak
• 37:26
  to,
• 37:27
  please
• 37:27
  go
• 37:27
  and
• 37:27
  get
• 37:27
  it
• 37:27
  installed
• 37:28
  because
• 37:28
  it
• 37:28
  will
• 37:28
  give
• 37:28
  you
• 37:29
  answers
• 37:29
  even
• 37:29
  if
• 37:29
  you
• 37:29
  don't
• 37:29
  understand
• 37:30
  it
• 37:30
  straight
• 37:31
  away.
• 37:32
  Get
• 37:32
  start
• 37:33
  getting
• 37:33
  the
• 37:33
  data
• 37:33
  because
• 37:34
  someone
• 37:34
  else
• 37:34
  may
• 37:34
  be
• 37:35
  able
• 37:35
  to
• 37:35
  help
• 37:35
  you
• 37:35
  interpret
• 37:35
  that
• 37:36
  data.
• 37:36
  You
• 37:36
  may
• 37:36
  be
• 37:36
  able
• 37:36
  to
• 37:37
  watch
• 37:37
  a
• 37:37
  YouTube
• 37:37
  video
• 37:37
  that
• 37:38
  will
• 37:38
  teach
• 37:38
  you
• 37:38
  how
• 37:38
  to
• 37:39
  find
• 37:39
  those
• 37:39
  things.
• 37:40
  If
• 37:40
  you
• 37:40
  are
• 37:40
  looking
• 37:40
  at
• 37:40
  getting
• 37:41
  a
• 37:41
  new
• 37:41
  website
• 37:41
  or
• 37:41
  getting
• 37:42
  a
• 37:42
  website
• 37:42
  updated,
• 37:43
  you
• 37:43
  can
• 37:43
  show
• 37:43
  that
• 37:44
  data
• 37:44
  to
• 37:44
  the
• 37:44
  web
• 37:45
  designer
• 37:45
  so
• 37:45
  they
• 37:45
  can
• 37:45
  see
• 37:46
  it
• 37:46
  themselves
• 37:46
  and
• 37:47
  reflect
• 37:47
  on
• 37:47
  it.
• 37:47
  So
• 37:48
  yeah,
• 37:48
  at
• 37:48
  least
• 37:48
  get
• 37:48
  it
• 37:49
  IT
• 37:49
  installed
• 37:50
  so
• 37:50
  you've
• 37:50
  got
• 37:50
  the
• 37:50
  data
• 37:50
  coming
• 37:51
  in.
• 37:51
  And
• 37:51
  if
• 37:51
  you've
• 37:51
  got
• 37:51
  the
• 37:52
  data
• 37:52
  coming
• 37:52
  in
• 37:52
  and
• 37:52
  you
• 37:53
  haven't
• 37:53
  looked
• 37:53
  at
• 37:53
  it
• 37:53
  for
• 37:53
  a
• 37:54
  while,
• 37:54
  I
• 37:54
  encourage
• 37:55
  you
• 37:55
  to
• 37:55
  go
• 37:55
  in
• 37:55
  and
• 37:56
  take
• 37:56
  a
• 37:56
  look
• 37:56
  because
• 37:56
  it
• 37:57
  will
• 37:57
  give
• 37:57
  you,
• 37:57
  it
• 37:58
  will
• 37:58
  give
• 37:58
  you
• 37:58
  all
• 37:58
  the
• 37:58
  answers,
• 37:59
  but
• 37:59
  it
• 37:59
  will
• 37:59
  give
• 37:59
  you
• 38:00
  some
• 38:00
  answers
• 38:01
  and
• 38:01
  some
• 38:01
  patterns.
• 38:02
  And
• 38:02
  I
• 38:02
  think
• 38:02
  that's
• 38:02
  what
• 38:03
  we
• 38:03
  need
• 38:03
  to
• 38:03
  look
• 38:03
  at
• 38:03
  is
• 38:03
  patterns
• 38:04
  because
• 38:04
  there
• 38:04
  may
• 38:04
  be
• 38:05
  the
• 38:05
  odd
• 38:05
  person
• 38:05
  that
• 38:06
  bounces
• 38:06
  off
• 38:06
  or
• 38:06
  comes
• 38:07
  to
• 38:07
  the
• 38:07
  halfway
• 38:07
  through
• 38:08
  the
• 38:08
  page,
• 38:08
  but
• 38:08
  it's
• 38:08
  when
• 38:08
  that's
• 38:09
  happening
• 38:09
  consistently,
• 38:10
  that
• 38:10
  we
• 38:10
  know
• 38:10
  that
• 38:11
  perhaps
• 38:11
  there's
• 38:11
  a
• 38:11
  problem.
• 38:12
  I
• 38:12
  think
• 38:12
  the
• 38:12
  other
• 38:13
  thing
• 38:13
  people
• 38:13
  get
• 38:14
  a
• 38:14
  bit
• 38:14
  muddled
• 38:14
  up
• 38:14
  with,
• 38:14
  especially
• 38:15
  when
• 38:15
  they're
• 38:15
  starting
• 38:16
  out
• 38:16
  or
• 38:16
  even
• 38:16
  changing
• 38:17
  to
• 38:17
  a
• 38:17
  new
• 38:17
  website,
• 38:18
  is
• 38:18
  how
• 38:18
  to
• 38:18
  decide
• 38:19
  where
• 38:19
  to
• 38:19
  have
• 38:19
  their
• 38:19
  website.
• 38:20
  So
• 38:21
  some
• 38:21
  people
• 38:21
  are
• 38:22
  on
• 38:22
  Wix,
• 38:22
  some
• 38:22
  people
• 38:22
  on
• 38:23
  Squarespace,
• 38:23
  some
• 38:23
  people
• 38:24
  are
• 38:24
  on
• 38:24
  WordPress.
• 38:24
  Now,
• 38:25
  your
• 38:25
  platform
• 38:25
  of
• 38:26
  choice
• 38:26
  is
• 38:26
  Showit.
• 38:27
  Why
• 38:27
  did
• 38:28
  you
• 38:28
  decide
• 38:28
  to
• 38:29
  use
• 38:29
  that
• 38:29
  one?
• 38:29
  Why
• 38:30
  have
• 38:30
  you
• 38:30
  made
• 38:30
  that
• 38:30
  your
• 38:30
  platform
• 38:31
  of
• 38:31
  choice?
• 38:31
  And
• 38:31
  is
• 38:31
  that
• 38:32
  the
• 38:32
  only
• 38:32
  platform
• 38:32
  you
• 38:33
  work
• 38:33
  with?
• 38:34
  So,
• 38:34
  yeah,
• 38:34
  the
• 38:34
  only
• 38:34
  platform
• 38:35
  I
• 38:35
  work
• 38:35
  with
• 38:35
  at
• 38:35
  the
• 38:35
  minute
• 38:35
  is
• 38:36
  Showit.
• 38:37
  I
• 38:37
  have
• 38:37
  thought
• 38:37
  about
• 38:38
  offering
• 38:38
  others,
• 38:38
  but
• 38:39
  I
• 38:39
  just
• 38:39
  find
• 38:39
  Showit
• 38:40
  so
• 38:40
  easy
• 38:40
  to
• 38:40
  use.
• 38:41
  So
• 38:42
  I
• 38:42
  always
• 38:42
  compare
• 38:42
  it
• 38:42
  to
• 38:42
  Canva,
• 38:43
  where
• 38:43
  you
• 38:43
  kind
• 38:43
  of
• 38:43
  have
• 38:44
  this
• 38:44
  blank
• 38:44
  canvas.
• 38:45
  So
• 38:45
  each
• 38:45
  section
• 38:45
  of
• 38:45
  the
• 38:45
  website
• 38:46
  is
• 38:46
  called
• 38:46
  a
• 38:46
  canvas
• 38:47
  and
• 38:47
  you
• 38:47
  can
• 38:47
  literally
• 38:47
  drag
• 38:48
  and
• 38:48
  drop
• 38:48
  anything
• 38:49
  wherever
• 38:49
  you
• 38:49
  want,
• 38:50
  so
• 38:50
  you're
• 38:50
  not
• 38:51
  restricted
• 38:51
  by
• 38:51
  blocks.
• 38:52
  And,
• 38:52
  you
• 38:52
  know,
• 38:52
  you
• 38:52
  can
• 38:53
  only
• 38:53
  have
• 38:53
  a
• 38:53
  text
• 38:53
  box
• 38:53
  and
• 38:54
  a
• 38:54
  button
• 38:54
  in
• 38:54
  this
• 38:54
  block
• 38:55
  and
• 38:55
  then
• 38:55
  when
• 38:55
  that
• 38:56
  moves
• 38:56
  over
• 38:56
  to
• 38:56
  mobile,
• 38:57
  it's
• 38:57
  only
• 38:57
  going
• 38:57
  to
• 38:57
  go
• 38:57
  in
• 38:58
  this
• 38:58
  order.
• 38:59
  It's
• 38:59
  not
• 38:59
  like
• 39:00
  that
• 39:00
  with
• 39:00
  Showit.
• 39:00
  So
• 39:01
  Showit,
• 39:01
  you
• 39:01
  can
• 39:01
  design
• 39:02
  the
• 39:03
  desktop
• 39:03
  completely
• 39:04
  separate
• 39:04
  to
• 39:04
  the
• 39:04
  mobile.
• 39:05
  So
• 39:06
  if
• 39:06
  you
• 39:06
  want,
• 39:07
  say
• 39:07
  you
• 39:07
  have
• 39:08
  a
• 39:08
  header,
• 39:08
  like
• 39:09
  a
• 39:09
  headline,
• 39:09
  an
• 39:09
  image
• 39:10
  and
• 39:10
  some
• 39:10
  text,
• 39:12
  and
• 39:12
  that's
• 39:12
  on
• 39:12
  desktop,
• 39:13
  but
• 39:13
  then
• 39:13
  on
• 39:13
  mobile
• 39:14
  you
• 39:14
  think,
• 39:14
  oh,
• 39:14
  that
• 39:15
  doesn't
• 39:15
  really
• 39:15
  work,
• 39:15
  right,
• 39:15
  you
• 39:16
  could
• 39:16
  have,
• 39:16
  say,
• 39:17
  the
• 39:17
  header
• 39:17
  and
• 39:18
  the
• 39:18
  paragraph
• 39:18
  and
• 39:18
  then
• 39:19
  you
• 39:19
  could
• 39:19
  have
• 39:19
  the
• 39:19
  image
• 39:19
  below
• 39:20
  it.
• 39:20
  So
• 39:20
  you
• 39:20
  can
• 39:20
  design
• 39:21
  them
• 39:21
  entirely
• 39:22
  separate,
• 39:23
  which
• 39:23
  I
• 39:23
  think
• 39:23
  is
• 39:23
  really
• 39:23
  good
• 39:24
  for
• 39:24
  mobile
• 39:24
  optimization
• 39:25
  because
• 39:25
  most
• 39:25
  people
• 39:26
  are
• 39:26
  going
• 39:26
  to
• 39:26
  be
• 39:26
  looking
• 39:26
  on
• 39:26
  their
• 39:26
  mobile
• 39:27
  phones
• 39:27
  in
• 39:27
  these
• 39:27
  days.
• 39:28
  I
• 39:28
  think
• 39:28
  it's
• 39:28
  about
• 39:29
  80%
• 39:29
  or
• 39:29
  something
• 39:30
  look
• 39:30
  on
• 39:30
  their
• 39:30
  mobile
• 39:31
  phone
• 39:31
  when
• 39:31
  they're
• 39:32
  researching.
• 39:32
  So
• 39:33
  definitely
• 39:33
  need
• 39:33
  to
• 39:33
  have
• 39:34
  the
• 39:34
  mobile
• 39:34
  optimized.
• 39:36
  I
• 39:36
  also,
• 39:37
  not
• 39:37
  to
• 39:38
  go
• 39:38
  against
• 39:38
  wix,
• 39:38
  but
• 39:39
  a
• 39:39
  lot
• 39:39
  of
• 39:39
  people
• 39:39
  I
• 39:39
  speak
• 39:39
  to
• 39:40
  have
• 39:40
  a
• 39:40
  WIX
• 39:40
  website
• 39:41
  and.
• 39:42
  And
• 39:42
  they're
• 39:42
  just
• 39:42
  like,
• 39:43
  oh,
• 39:43
  it's
• 39:43
  so
• 39:43
  difficult
• 39:44
  to
• 39:44
  update.
• 39:45
  You've
• 39:45
  got
• 39:45
  these
• 39:45
  blocks
• 39:46
  and
• 39:46
  these
• 39:46
  boxes
• 39:46
  and
• 39:47
  you
• 39:47
  can
• 39:47
  only
• 39:47
  move
• 39:47
  this
• 39:47
  like
• 39:48
  this.
• 39:49
  And
• 39:49
  then
• 39:50
  they
• 39:50
  just
• 39:51
  hate
• 39:51
  updating
• 39:51
  their
• 39:52
  website
• 39:52
  because
• 39:53
  they're
• 39:53
  like,
• 39:53
  oh,
• 39:53
  it's
• 39:53
  just
• 39:53
  such
• 39:54
  a
• 39:54
  faff.
• 39:54
  And
• 39:54
  they
• 39:54
  have
• 39:54
  to
• 39:55
  go
• 39:55
  in
• 39:55
  and
• 39:55
  do
• 39:55
  this
• 39:56
  and
• 39:56
  then
• 39:57
  it
• 39:57
  puts
• 39:57
  them
• 39:57
  off
• 39:57
  and
• 39:57
  they
• 39:57
  don't
• 39:58
  want
• 39:58
  to
• 39:58
  update
• 39:58
  it.
• 39:58
  So
• 39:58
  then
• 39:59
  they
• 39:59
  end
• 39:59
  up
• 39:59
  with
• 39:59
  this
• 39:59
  website
• 39:59
  that
• 40:00
  they're
• 40:00
  cringed
• 40:00
  out
• 40:00
  by
• 40:00
  because
• 40:01
  they've
• 40:01
  not
• 40:01
  wanted
• 40:02
  to
• 40:02
  use
• 40:02
  their
• 40:02
  brain
• 40:03
  space
• 40:03
  up
• 40:03
  in
• 40:03
  the
• 40:03
  middle
• 40:03
  of
• 40:04
  wedding
• 40:04
  season
• 40:04
  to
• 40:04
  go
• 40:05
  and
• 40:05
  update
• 40:05
  a
• 40:05
  picture
• 40:06
  because
• 40:06
  it's
• 40:06
  too
• 40:06
  difficult.
• 40:07
  So
• 40:08
  definitely
• 40:08
  choose
• 40:08
  a
• 40:08
  website
• 40:09
  platform
• 40:10
  that
• 40:10
  is
• 40:10
  going
• 40:10
  to
• 40:11
  be
• 40:11
  easy
• 40:11
  for
• 40:11
  you
• 40:11
  to
• 40:11
  update
• 40:11
  in
• 40:12
  the
• 40:12
  future.
• 40:13
  And
• 40:13
  one
• 40:13
  of
• 40:14
  the
• 40:14
  main
• 40:14
  reasons
• 40:14
  why
• 40:14
  I
• 40:14
  chose
• 40:15
  it
• 40:15
  is
• 40:15
  because
• 40:16
  it
• 40:16
  was
• 40:16
  built
• 40:17
  for
• 40:17
  wedding
• 40:17
  photographers.
• 40:18
  So
• 40:18
  it's
• 40:18
  a
• 40:18
  much
• 40:19
  smaller
• 40:19
  platform
• 40:20
  than
• 40:20
  say
• 40:20
  WIX
• 40:21
  or
• 40:21
  Squarespace.
• 40:22
  But
• 40:22
  the
• 40:22
  original,
• 40:24
  you
• 40:24
  know,
• 40:24
  the
• 40:25
  reason
• 40:25
  why
• 40:25
  they
• 40:25
  initially
• 40:26
  built
• 40:26
  the
• 40:26
  platform
• 40:27
  was
• 40:27
  for
• 40:27
  wedding
• 40:27
  photographers.
• 40:28
  So
• 40:28
  it's
• 40:28
  such
• 40:28
  a
• 40:29
  visual
• 40:30
  platform
• 40:30
  which
• 40:30
  I
• 40:31
  think
• 40:31
  is
• 40:31
  really
• 40:31
  important
• 40:31
  for
• 40:32
  the
• 40:32
  wedding
• 40:32
  industry.
• 40:33
  So
• 40:33
  now
• 40:33
  it
• 40:33
  can
• 40:34
  be,
• 40:34
  you
• 40:34
  know,
• 40:34
  you
• 40:34
  could
• 40:34
  have
• 40:34
  a
• 40:34
  service
• 40:34
  based
• 40:35
  business
• 40:35
  website
• 40:36
  on
• 40:36
  there.
• 40:36
  I
• 40:36
  have
• 40:36
  my
• 40:36
  website
• 40:37
  on
• 40:37
  there
• 40:37
  and
• 40:38
  you
• 40:38
  know,
• 40:39
  all
• 40:39
  different
• 40:39
  wedding
• 40:40
  suppliers.
• 40:41
  But
• 40:41
  it's
• 40:42
  so,
• 40:42
  you
• 40:43
  know,
• 40:43
  there's
• 40:43
  so
• 40:43
  much
• 40:43
  creative
• 40:44
  freedom
• 40:44
  with
• 40:44
  it
• 40:44
  that
• 40:45
  it
• 40:45
  can
• 40:45
  work
• 40:45
  for
• 40:45
  a
• 40:45
  lot
• 40:45
  of
• 40:46
  different
• 40:46
  businesses
• 40:46
  as
• 40:46
  well.
• 40:47
  But
• 40:47
  yeah,
• 40:47
  the
• 40:47
  thing
• 40:48
  that
• 40:48
  attracted
• 40:48
  me
• 40:48
  the
• 40:48
  most
• 40:48
  was
• 40:49
  the
• 40:49
  drag
• 40:49
  and
• 40:49
  drop
• 40:50
  and
• 40:50
  the
• 40:50
  fact
• 40:51
  that
• 40:51
  it
• 40:51
  was
• 40:51
  built
• 40:51
  for
• 40:51
  photographers
• 40:52
  in
• 40:52
  the
• 40:52
  first
• 40:52
  place.
• 40:53
  Yeah,
• 40:53
  that's
• 40:53
  really
• 40:54
  interesting.
• 40:54
  And
• 40:54
  I
• 40:54
  think
• 40:55
  as
• 40:55
  well
• 40:55
  for
• 40:55
  people
• 40:56
  listening,
• 40:56
  if
• 40:57
  you
• 40:57
  are
• 40:57
  going
• 40:57
  to
• 40:58
  outsource
• 40:58
  your
• 40:58
  website
• 40:59
  or
• 40:59
  get
• 40:59
  someone
• 40:59
  else
• 41:00
  to
• 41:00
  build
• 41:00
  it,
• 41:01
  still
• 41:01
  make
• 41:02
  sure
• 41:02
  it's
• 41:02
  on
• 41:02
  a
• 41:02
  platform
• 41:03
  that
• 41:03
  is
• 41:03
  easy
• 41:03
  for
• 41:04
  you
• 41:04
  to
• 41:04
  use.
• 41:04
  Because
• 41:05
  again,
• 41:05
  I
• 41:05
  come
• 41:05
  across
• 41:06
  this
• 41:06
  a
• 41:06
  lot
• 41:06
  where
• 41:07
  I
• 41:07
  will
• 41:07
  work
• 41:07
  with
• 41:08
  someone
• 41:08
  and
• 41:08
  I'll
• 41:08
  do
• 41:08
  a
• 41:08
  review
• 41:09
  and
• 41:09
  I'll
• 41:09
  say,
• 41:09
  look,
• 41:09
  let's
• 41:09
  change
• 41:10
  this
• 41:10
  on
• 41:10
  your
• 41:10
  website,
• 41:10
  let's
• 41:11
  change
• 41:11
  that
• 41:11
  on
• 41:11
  that
• 41:11
  website.
• 41:11
  Website.
• 41:12
  And
• 41:12
  they
• 41:12
  come
• 41:13
  back
• 41:13
  and
• 41:13
  say
• 41:13
  I
• 41:13
  don't
• 41:14
  know
• 41:14
  how
• 41:14
  to
• 41:14
  or
• 41:15
  I
• 41:15
  don't
• 41:15
  have
• 41:15
  a
• 41:15
  relationship
• 41:16
  with
• 41:16
  my
• 41:16
  web
• 41:16
  developer.
• 41:17
  But
• 41:17
  how
• 41:17
  they've
• 41:17
  coded
• 41:18
  it
• 41:18
  is
• 41:18
  so
• 41:18
  complicated
• 41:19
  and
• 41:19
  it's
• 41:20
  really
• 41:20
  difficult.
• 41:21
  So
• 41:22
  whether
• 41:22
  or
• 41:22
  not
• 41:22
  you
• 41:22
  build
• 41:22
  it
• 41:23
  yourself
• 41:23
  or
• 41:23
  get
• 41:23
  someone
• 41:24
  else
• 41:24
  to
• 41:24
  build
• 41:24
  it,
• 41:24
  you
• 41:24
  should
• 41:25
  still
• 41:25
  build
• 41:25
  on
• 41:25
  a
• 41:26
  platform
• 41:26
  that
• 41:26
  you
• 41:26
  can
• 41:26
  then
• 41:27
  update
• 41:27
  in
• 41:28
  the
• 41:28
  future
• 41:28
  so
• 41:28
  that
• 41:29
  you're
• 41:29
  not
• 41:29
  tied
• 41:30
  to
• 41:30
  constantly
• 41:31
  having
• 41:31
  to
• 41:31
  pay
• 41:31
  someone
• 41:32
  else
• 41:32
  to
• 41:32
  do
• 41:32
  a
• 41:33
  really
• 41:33
  complicated
• 41:33
  update.
• 41:34
  So
• 41:34
  it
• 41:34
  sounds
• 41:34
  like
• 41:34
  showit
• 41:35
  is
• 41:35
  fairly
• 41:36
  user
• 41:36
  friendly
• 41:36
  for
• 41:37
  people
• 41:37
  to
• 41:37
  be
• 41:37
  able
• 41:37
  to,
• 41:37
  if
• 41:37
  they're
• 41:38
  used
• 41:38
  to
• 41:38
  something
• 41:38
  like
• 41:38
  canva,
• 41:39
  be
• 41:39
  able
• 41:39
  to
• 41:39
  go
• 41:39
  and
• 41:40
  change
• 41:40
  things
• 41:40
  fairly
• 41:41
  easily
• 41:41
  themselves.
• 41:41
  Themselves.
• 41:42
  Yeah,
• 41:42
  definitely.
• 41:43
  I
• 41:43
  totally
• 41:43
  agree
• 41:43
  because
• 41:44
  like
• 41:44
  you
• 41:44
  say
• 41:44
  if
• 41:45
  you
• 41:45
  lose
• 41:45
  contact
• 41:45
  with
• 41:45
  that
• 41:46
  web
• 41:46
  designer
• 41:46
  or
• 41:46
  you
• 41:47
  know,
• 41:47
  they
• 41:47
  don't
• 41:47
  run
• 41:47
  the
• 41:47
  business
• 41:48
  anymore
• 41:48
  or
• 41:49
  yeah,
• 41:49
  like
• 41:49
  it's
• 41:49
  all
• 41:49
  coding.
• 41:50
  There's
• 41:50
  no
• 41:51
  coding
• 41:51
  on
• 41:51
  Showit.
• 41:52
  You
• 41:52
  can
• 41:52
  add
• 41:52
  coding
• 41:52
  if
• 41:53
  you
• 41:53
  want
• 41:53
  to.
• 41:53
  So
• 41:53
  if
• 41:53
  you
• 41:53
  wanted
• 41:54
  specific
• 41:54
  things
• 41:54
  on
• 41:55
  there,
• 41:55
  you
• 41:56
  can
• 41:56
  code
• 41:56
  it.
• 41:57
  But
• 41:57
  generally
• 41:58
  speaking
• 41:58
  you
• 41:58
  don't
• 41:58
  need
• 41:58
  to
• 41:59
  do
• 41:59
  any
• 41:59
  coding
• 42:00
  to
• 42:00
  build
• 42:01
  a
• 42:01
  website
• 42:01
  on
• 42:01
  there.
• 42:01
  So
• 42:02
  it's
• 42:02
  really
• 42:02
  easy
• 42:02
  to
• 42:02
  use.
• 42:03
  And
• 42:03
  yeah,
• 42:03
  it
• 42:03
  just
• 42:03
  stops
• 42:04
  you
• 42:04
  having
• 42:04
  to
• 42:04
  pay
• 42:04
  somebody
• 42:05
  every
• 42:05
  time,
• 42:06
  you
• 42:06
  know,
• 42:06
  you
• 42:06
  want
• 42:06
  something
• 42:07
  changing
• 42:07
  or
• 42:07
  you
• 42:08
  know,
• 42:08
  if
• 42:08
  you've
• 42:08
  said
• 42:08
  somebody,
• 42:09
  why
• 42:09
  don't
• 42:09
  we
• 42:09
  do
• 42:09
  it
• 42:10
  like
• 42:10
  this?
• 42:10
  And
• 42:10
  then
• 42:10
  you
• 42:11
  reiterate
• 42:11
  that
• 42:11
  to
• 42:11
  the
• 42:12
  web
• 42:12
  designer,
• 42:12
  and
• 42:12
  they're
• 42:12
  like,
• 42:12
  oh,
• 42:13
  I
• 42:13
  can't
• 42:13
  do
• 42:13
  that,
• 42:13
  or
• 42:14
  they'll
• 42:14
  do
• 42:15
  it
• 42:15
  a
• 42:15
  different
• 42:15
  way
• 42:15
  than,
• 42:15
  you
• 42:16
  know,
• 42:16
  what
• 42:16
  they,
• 42:16
  what
• 42:16
  you're
• 42:17
  looking
• 42:17
  for.
• 42:17
  And
• 42:17
  it's
• 42:17
  just
• 42:17
  always
• 42:18
  back
• 42:18
  and
• 42:18
  forth.
• 42:19
  Whereas
• 42:19
  on
• 42:19
  Showit,
• 42:19
  you
• 42:19
  know,
• 42:20
  if
• 42:20
  you
• 42:20
  wanted
• 42:20
  to
• 42:20
  swap
• 42:20
  a
• 42:20
  photo,
• 42:20
  you
• 42:21
  just
• 42:21
  double
• 42:21
  click
• 42:22
  upload
• 42:22
  the
• 42:22
  new
• 42:22
  image
• 42:23
  and
• 42:23
  swap
• 42:23
  it
• 42:23
  in.
• 42:24
  It's
• 42:24
  that
• 42:24
  simple.
• 42:25
  Yeah,
• 42:25
  you
• 42:25
  definitely
• 42:25
  need
• 42:26
  something
• 42:26
  that
• 42:26
  you
• 42:26
  can
• 42:26
  update
• 42:27
  over
• 42:27
  time.
• 42:27
  Now,
• 42:28
  you
• 42:28
  mentioned
• 42:28
  earlier
• 42:29
  as
• 42:29
  well
• 42:29
  about
• 42:29
  how
• 42:30
  one
• 42:30
  of
• 42:30
  the
• 42:30
  things
• 42:30
  you
• 42:31
  do
• 42:31
  is
• 42:31
  have
• 42:31
  templates.
• 42:32
  And
• 42:32
  I
• 42:32
  think
• 42:33
  that's
• 42:33
  a
• 42:33
  really
• 42:33
  interesting
• 42:33
  thing
• 42:34
  because
• 42:34
  a
• 42:34
  lot
• 42:34
  of
• 42:34
  people
• 42:34
  think
• 42:35
  I
• 42:35
  have
• 42:36
  to
• 42:36
  just
• 42:36
  start
• 42:36
  from
• 42:36
  scratch
• 42:37
  and
• 42:37
  they
• 42:37
  wouldn't
• 42:37
  even
• 42:37
  know
• 42:38
  that
• 42:38
  a
• 42:38
  website
• 42:38
  template
• 42:39
  was
• 42:39
  a
• 42:39
  thing,
• 42:40
  let
• 42:40
  alone,
• 42:41
  you
• 42:41
  know,
• 42:41
  ready
• 42:42
  to
• 42:42
  go
• 42:42
  and
• 42:42
  purchase
• 42:43
  it.
• 42:43
  So
• 42:43
  what
• 42:43
  do
• 42:43
  you
• 42:43
  think
• 42:44
  are
• 42:44
  the
• 42:44
  pros
• 42:44
  and
• 42:45
  maybe
• 42:45
  some
• 42:45
  the
• 42:45
  cons
• 42:46
  of
• 42:46
  someone
• 42:47
  going,
• 42:47
  yeah,
• 42:47
  I'm
• 42:47
  going
• 42:48
  to
• 42:48
  use
• 42:48
  a
• 42:48
  template
• 42:48
  website?
• 42:49
  Yes.
• 42:50
  So
• 42:51
  the
• 42:51
  way
• 42:51
  I've
• 42:51
  built
• 42:52
  my
• 42:52
  templates
• 42:52
  is
• 42:52
  that
• 42:53
  it's
• 42:53
  basically
• 42:54
  a
• 42:54
  website
• 42:54
  already
• 42:55
  done
• 42:55
  for
• 42:55
  you.
• 42:56
  You
• 42:56
  just
• 42:56
  swap
• 42:56
  out
• 42:57
  your
• 42:57
  copy,
• 42:58
  your
• 42:58
  branding,
• 42:58
  your
• 42:59
  fonts
• 43:00
  and
• 43:00
  the
• 43:00
  images.
• 43:01
  So
• 43:01
  it's
• 43:01
  really
• 43:02
  easy
• 43:02
  way
• 43:02
  to
• 43:03
  get
• 43:03
  a
• 43:03
  website
• 43:04
  that's
• 43:04
  already
• 43:04
  built
• 43:04
  with
• 43:05
  strategy
• 43:05
  in
• 43:05
  mind.
• 43:06
  So
• 43:06
  everything
• 43:06
  that
• 43:06
  I've
• 43:06
  mentioned
• 43:07
  on
• 43:07
  the
• 43:07
  call,
• 43:07
  it's
• 43:07
  got
• 43:08
  the
• 43:08
  headers,
• 43:08
  it's
• 43:08
  got
• 43:08
  the
• 43:09
  call
• 43:09
  to
• 43:09
  actions,
• 43:10
  it's
• 43:10
  got
• 43:10
  a
• 43:10
  lot
• 43:10
  of
• 43:10
  images
• 43:11
  on
• 43:11
  there,
• 43:11
  so
• 43:11
  you
• 43:11
  can
• 43:11
  showcase
• 43:12
  your
• 43:12
  signature,
• 43:14
  signature
• 43:14
  style.
• 43:16
  But
• 43:16
  I
• 43:16
  think
• 43:17
  it's
• 43:18
  really
• 43:18
  good
• 43:19
  to
• 43:19
  not
• 43:19
  have
• 43:19
  to
• 43:20
  think
• 43:20
  about
• 43:21
  what
• 43:21
  am
• 43:21
  I
• 43:21
  going
• 43:21
  to
• 43:21
  do
• 43:21
  on
• 43:22
  here
• 43:22
  and
• 43:22
  what's
• 43:22
  going
• 43:22
  to
• 43:22
  go
• 43:22
  here.
• 43:23
  And
• 43:24
  a
• 43:24
  lot
• 43:24
  of
• 43:24
  people,
• 43:24
  like
• 43:25
  you
• 43:25
  said,
• 43:25
  they
• 43:25
  don't
• 43:25
  know
• 43:25
  what
• 43:25
  should
• 43:26
  go
• 43:26
  on
• 43:26
  a
• 43:26
  website.
• 43:27
  So
• 43:27
  I
• 43:27
  know
• 43:27
  as
• 43:28
  a
• 43:28
  website
• 43:28
  designer,
• 43:28
  you
• 43:29
  know
• 43:29
  the
• 43:29
  flow
• 43:29
  of
• 43:29
  the
• 43:29
  homepage,
• 43:30
  but
• 43:30
  a
• 43:30
  lot
• 43:31
  of
• 43:31
  people
• 43:31
  starting
• 43:31
  from
• 43:31
  scratch,
• 43:32
  they
• 43:32
  might
• 43:32
  put
• 43:32
  their
• 43:32
  logo
• 43:33
  and
• 43:33
  then
• 43:34
  an
• 43:34
  image
• 43:34
  and
• 43:34
  then
• 43:34
  a
• 43:35
  bit
• 43:35
  about
• 43:35
  them
• 43:36
  and
• 43:36
  then
• 43:36
  just
• 43:36
  kind
• 43:36
  of
• 43:37
  leave
• 43:37
  it
• 43:37
  to
• 43:37
  people
• 43:37
  to
• 43:37
  guess
• 43:38
  where
• 43:38
  to
• 43:38
  go
• 43:38
  next.
• 43:38
  Whereas
• 43:39
  with
• 43:39
  this
• 43:39
  temp,
• 43:39
  with
• 43:40
  the
• 43:40
  template
• 43:40
  templates,
• 43:40
  everything's
• 43:41
  already
• 43:41
  built
• 43:41
  on
• 43:42
  there.
• 43:42
  So
• 43:43
  you
• 43:43
  know,
• 43:43
  you've
• 43:43
  got
• 43:43
  your
• 43:43
  headers,
• 43:44
  you've
• 43:44
  got
• 43:44
  space
• 43:44
  for,
• 43:45
  you
• 43:45
  know,
• 43:45
  the
• 43:45
  experience,
• 43:46
  individual
• 43:47
  service
• 43:47
  pages.
• 43:48
  So
• 43:48
  that's
• 43:48
  good
• 43:48
  for
• 43:48
  SEO
• 43:49
  because
• 43:49
  you've
• 43:49
  got
• 43:49
  all
• 43:49
  the
• 43:50
  different
• 43:50
  keywords
• 43:50
  that
• 43:50
  you
• 43:50
  could
• 43:50
  rank
• 43:51
  for.
• 43:51
  If
• 43:51
  you've
• 43:52
  got
• 43:52
  different
• 43:52
  packages,
• 43:53
  you've
• 43:53
  got
• 43:53
  about
• 43:54
  pages,
• 43:55
  galleries,
• 43:56
  so
• 43:56
  you
• 43:56
  can
• 43:56
  really
• 43:56
  showcase
• 43:57
  all
• 43:57
  of
• 43:57
  your
• 43:57
  photos
• 43:58
  and
• 43:59
  then
• 43:59
  the
• 43:59
  contact
• 43:59
  page
• 43:59
  as
• 43:59
  well.
• 44:00
  So
• 44:00
  everything
• 44:01
  is
• 44:01
  already
• 44:01
  built
• 44:02
  on
• 44:02
  there
• 44:02
  and
• 44:02
  it's
• 44:02
  just
• 44:02
  a
• 44:03
  case
• 44:03
  of
• 44:03
  swapping
• 44:03
  out
• 44:03
  what
• 44:04
  you
• 44:04
  need
• 44:04
  to
• 44:04
  swap.
• 44:06
  A
• 44:07
  con,
• 44:07
  maybe
• 44:07
  of
• 44:07
  having
• 44:08
  a
• 44:08
  template
• 44:08
  could
• 44:08
  be,
• 44:10
  if
• 44:10
  it's
• 44:10
  not
• 44:10
  you
• 44:11
  know,
• 44:11
  if
• 44:11
  you
• 44:11
  choose
• 44:11
  one
• 44:12
  that's
• 44:12
  not
• 44:12
  maybe
• 44:12
  built
• 44:13
  with
• 44:13
  your
• 44:14
  wedding
• 44:15
  business
• 44:15
  in
• 44:15
  mind,
• 44:16
  so,
• 44:17
  you
• 44:17
  know,
• 44:17
  you
• 44:18
  might
• 44:18
  have
• 44:18
  one,
• 44:19
  say
• 44:20
  a
• 44:20
  celebrant
• 44:21
  might
• 44:21
  have
• 44:21
  maybe
• 44:22
  one
• 44:22
  or
• 44:22
  two
• 44:22
  packages
• 44:23
  and
• 44:24
  then
• 44:24
  you
• 44:24
  buy
• 44:24
  a
• 44:25
  template
• 44:25
  that's
• 44:25
  got,
• 44:26
  you
• 44:26
  know,
• 44:26
  all
• 44:26
  of
• 44:26
  these
• 44:27
  service
• 44:27
  pages
• 44:27
  and
• 44:28
  all
• 44:28
  of
• 44:28
  these
• 44:28
  spaces
• 44:29
  for
• 44:29
  all
• 44:29
  these
• 44:29
  services
• 44:29
  that
• 44:30
  you
• 44:30
  might
• 44:30
  have,
• 44:31
  but
• 44:31
  you
• 44:31
  only
• 44:32
  have
• 44:32
  one
• 44:32
  or
• 44:32
  two
• 44:33
  and
• 44:33
  the
• 44:33
  other
• 44:33
  way
• 44:33
  around
• 44:33
  as
• 44:34
  well,
• 44:34
  you
• 44:34
  know,
• 44:34
  if
• 44:34
  you've
• 44:34
  got
• 44:34
  a
• 44:34
  lot
• 44:35
  of
• 44:35
  different
• 44:35
  services,
• 44:35
  but
• 44:36
  it
• 44:36
  only
• 44:36
  comes
• 44:36
  with
• 44:36
  one
• 44:36
  or
• 44:37
  two
• 44:37
  pages
• 44:37
  and
• 44:37
  it
• 44:37
  doesn't
• 44:38
  really,
• 44:38
  really
• 44:38
  give
• 44:39
  you
• 44:39
  enough
• 44:39
  space
• 44:39
  to
• 44:39
  put
• 44:39
  in
• 44:40
  all
• 44:40
  of
• 44:40
  the
• 44:40
  information
• 44:40
  that
• 44:40
  you
• 44:41
  want
• 44:41
  to
• 44:41
  put
• 44:41
  in.
• 44:42
  So
• 44:42
  I
• 44:42
  think
• 44:42
  you
• 44:42
  definitely
• 44:43
  need
• 44:43
  to
• 44:43
  be
• 44:43
  careful
• 44:43
  with
• 44:44
  what
• 44:44
  template
• 44:44
  you
• 44:44
  choose
• 44:46
  and
• 44:46
  make
• 44:46
  sure
• 44:46
  that
• 44:46
  you're
• 44:47
  rather
• 44:47
  than
• 44:47
  just
• 44:47
  looking
• 44:47
  at
• 44:48
  the
• 44:48
  design,
• 44:48
  because
• 44:48
  a
• 44:48
  lot
• 44:48
  of
• 44:48
  the
• 44:49
  things
• 44:49
  in
• 44:49
  the
• 44:49
  design
• 44:49
  can
• 44:49
  be
• 44:50
  changed,
• 44:50
  but
• 44:51
  look
• 44:51
  at
• 44:51
  the
• 44:51
  actual
• 44:51
  structure
• 44:52
  and
• 44:52
  the
• 44:52
  overall
• 44:53
  layout
• 44:53
  of
• 44:54
  what's
• 44:54
  included
• 44:55
  to
• 44:55
  make
• 44:55
  sure
• 44:55
  that
• 44:55
  it's
• 44:55
  going
• 44:55
  to
• 44:56
  fit
• 44:56
  for
• 44:56
  your
• 44:56
  business.
• 44:57
  And
• 44:57
  if
• 44:57
  someone
• 44:57
  goes
• 44:58
  with
• 44:58
  a
• 44:58
  template
• 44:59
  option,
• 44:59
  can
• 45:00
  they
• 45:00
  then
• 45:00
  add
• 45:00
  to
• 45:01
  that
• 45:01
  template?
• 45:01
  Can
• 45:01
  they
• 45:02
  add
• 45:02
  their
• 45:02
  own
• 45:02
  pages
• 45:02
  or
• 45:03
  are
• 45:03
  they
• 45:03
  restricted
• 45:03
  by
• 45:04
  the
• 45:04
  number
• 45:04
  of
• 45:04
  pages
• 45:04
  on
• 45:05
  the
• 45:05
  template?
• 45:05
  Yeah,
• 45:06
  you
• 45:06
  can
• 45:06
  add
• 45:06
  loads
• 45:06
  of
• 45:06
  pages.
• 45:07
  I
• 45:07
  know
• 45:07
  some
• 45:07
  people
• 45:07
  that
• 45:07
  have
• 45:07
  got
• 45:08
  about
• 45:08
  250
• 45:08
  pages
• 45:09
  on
• 45:09
  their
• 45:09
  Showit
• 45:09
  website.
• 45:11
  So.
• 45:11
  Yeah.
• 45:11
  And
• 45:11
  also
• 45:12
  you
• 45:12
  can
• 45:12
  duplicate
• 45:12
  the
• 45:12
  pages
• 45:13
  and
• 45:13
  you
• 45:13
  can
• 45:14
  grab
• 45:14
  sections
• 45:15
  from
• 45:15
  other
• 45:15
  pages.
• 45:16
  So
• 45:16
  if
• 45:16
  you've
• 45:16
  got,
• 45:17
  you
• 45:17
  know,
• 45:17
  maybe
• 45:17
  if
• 45:17
  you
• 45:18
  wanted
• 45:18
  to
• 45:18
  set
• 45:18
  up
• 45:18
  a
• 45:18
  new
• 45:18
  page
• 45:19
  for
• 45:19
  a
• 45:19
  new
• 45:19
  package,
• 45:20
  you
• 45:20
  can
• 45:20
  just
• 45:20
  duplicate
• 45:20
  your
• 45:21
  other
• 45:21
  package,
• 45:21
  change
• 45:22
  the
• 45:22
  title
• 45:23
  and
• 45:23
  change
• 45:23
  what's
• 45:24
  on
• 45:24
  it
• 45:24
  and
• 45:24
  then
• 45:25
  you've
• 45:25
  got
• 45:25
  a
• 45:25
  whole
• 45:25
  new
• 45:25
  page
• 45:26
  without
• 45:26
  having
• 45:26
  to
• 45:26
  build
• 45:27
  everything
• 45:27
  from
• 45:27
  scratch
• 45:27
  again.
• 45:28
  How
• 45:28
  do
• 45:28
  we
• 45:28
  make
• 45:28
  sure
• 45:29
  that
• 45:29
  we
• 45:29
  don't
• 45:29
  all
• 45:30
  look
• 45:30
  the
• 45:30
  same?
• 45:30
  So
• 45:30
  if
• 45:31
  basically
• 45:31
  I
• 45:31
  go
• 45:32
  and
• 45:32
  buy
• 45:32
  a
• 45:32
  template
• 45:32
  and
• 45:32
  then
• 45:33
  you
• 45:33
  buy
• 45:33
  the
• 45:33
  same
• 45:33
  template,
• 45:35
  how
• 45:35
  do
• 45:35
  we
• 45:35
  make
• 45:35
  sure
• 45:36
  that
• 45:36
  everyone's
• 45:37
  website
• 45:37
  isn't
• 45:37
  identical?
• 45:38
  Or
• 45:38
  do
• 45:38
  you
• 45:38
  think
• 45:38
  by
• 45:38
  the
• 45:39
  time
• 45:39
  we've
• 45:39
  changed
• 45:39
  the
• 45:39
  design
• 45:40
  and
• 45:40
  the
• 45:40
  photo
• 45:40
  and
• 45:41
  the
• 45:41
  colors,
• 45:41
  they
• 45:42
  look
• 45:42
  like
• 45:42
  totally
• 45:42
  different
• 45:42
  sites
• 45:43
  anyway?
• 45:44
  Yeah,
• 45:44
  so
• 45:44
  I
• 45:44
  see
• 45:44
  this
• 45:45
  a
• 45:45
  lot
• 45:45
  that
• 45:45
  people
• 45:45
  think,
• 45:45
  oh,
• 45:46
  but
• 45:46
  if
• 45:46
  I
• 45:46
  buy
• 45:46
  a
• 45:46
  template
• 45:47
  and
• 45:47
  I'm,
• 45:47
  you
• 45:48
  know,
• 45:48
  a
• 45:48
  makeup
• 45:48
  artist
• 45:49
  in
• 45:49
  London,
• 45:50
  and
• 45:50
  then
• 45:50
  this
• 45:51
  lady
• 45:51
  also
• 45:51
  buys
• 45:51
  the
• 45:51
  template
• 45:52
  and
• 45:52
  she's
• 45:52
  also
• 45:52
  a
• 45:52
  makeup
• 45:53
  artist
• 45:53
  in
• 45:53
  London,
• 45:53
  it's
• 45:53
  going
• 45:53
  to
• 45:53
  look
• 45:54
  the
• 45:54
  same.
• 45:54
  But
• 45:55
  I
• 45:55
  do
• 45:55
  think
• 45:55
  that
• 45:55
  by
• 45:55
  the
• 45:55
  time
• 45:56
  you've
• 45:56
  changed
• 45:56
  your
• 45:57
  fonts,
• 45:58
  your
• 45:58
  colors
• 45:59
  and
• 45:59
  your
• 45:59
  images
• 46:00
  are
• 46:00
  going
• 46:00
  to
• 46:00
  play
• 46:00
  a
• 46:00
  huge
• 46:00
  part
• 46:01
  in
• 46:01
  this
• 46:01
  as
• 46:01
  well.
• 46:01
  So
• 46:02
  if
• 46:02
  you're,
• 46:02
  say,
• 46:02
  a
• 46:02
  photographer
• 46:03
  that's
• 46:03
  got
• 46:03
  loads
• 46:04
  of
• 46:04
  black
• 46:04
  and
• 46:04
  white
• 46:04
  style
• 46:04
  images
• 46:05
  compared
• 46:05
  to
• 46:05
  a
• 46:06
  really
• 46:06
  fun,
• 46:07
  bright
• 46:07
  colored
• 46:07
  florist
• 46:08
  then
• 46:09
  it's
• 46:09
  going
• 46:09
  to
• 46:09
  look
• 46:09
  different
• 46:09
  already.
• 46:10
  But
• 46:11
  you
• 46:11
  can
• 46:11
  change
• 46:12
  the
• 46:13
  style
• 46:13
  of
• 46:13
  it
• 46:13
  as
• 46:13
  well
• 46:14
  if
• 46:14
  you
• 46:14
  need
• 46:14
  to.
• 46:15
  So
• 46:15
  as
• 46:15
  an
• 46:15
  example,
• 46:16
  my
• 46:16
  first
• 46:16
  template
• 46:17
  customization
• 46:17
  that
• 46:17
  I
• 46:18
  did
• 46:18
  was
• 46:18
  for
• 46:18
  a
• 46:18
  wedding
• 46:19
  planner
• 46:19
  in
• 46:19
  Pennsylvania.
• 46:20
  So
• 46:20
  her
• 46:21
  colours
• 46:21
  was
• 46:21
  like
• 46:21
  a
• 46:21
  really
• 46:22
  nice
• 46:22
  gold
• 46:22
  tan
• 46:22
  color.
• 46:23
  And
• 46:24
  then
• 46:24
  I
• 46:24
  just
• 46:24
  recently
• 46:25
  did
• 46:25
  a
• 46:25
  teepee
• 46:26
  wedding
• 46:26
  venue
• 46:27
  for
• 46:27
  the
• 46:27
  Orchard
• 46:27
  at
• 46:28
  Mundsley.
• 46:29
  And
• 46:29
  her
• 46:29
  colours
• 46:30
  are
• 46:30
  a
• 46:31
  lovely
• 46:31
  dark
• 46:31
  green,
• 46:31
  a
• 46:32
  lighter
• 46:32
  green
• 46:32
  and
• 46:32
  a
• 46:32
  sort
• 46:33
  of
• 46:33
  tan
• 46:33
  colour,
• 46:33
  like
• 46:33
  the
• 46:33
  colour
• 46:34
  of
• 46:34
  the
• 46:34
  tea
• 46:34
  teepees.
• 46:35
  So
• 46:35
  if
• 46:35
  you
• 46:35
  were
• 46:35
  to
• 46:35
  look
• 46:35
  at
• 46:35
  those
• 46:36
  websites,
• 46:37
  I
• 46:37
  don't
• 46:37
  think
• 46:37
  you
• 46:37
  would
• 46:38
  be
• 46:38
  able
• 46:38
  to
• 46:38
  tell
• 46:38
  that
• 46:38
  they
• 46:38
  came
• 46:38
  from
• 46:39
  the
• 46:39
  same
• 46:39
  template,
• 46:39
  because
• 46:40
  on
• 46:40
  the
• 46:40
  teepee
• 46:41
  venue
• 46:41
  we
• 46:41
  put
• 46:41
  a
• 46:41
  lovely
• 46:42
  big
• 46:42
  drone
• 46:43
  shot
• 46:44
  video
• 46:44
  of
• 46:45
  the
• 46:45
  venue,
• 46:45
  whereas
• 46:46
  on
• 46:46
  Sarah's
• 46:47
  she
• 46:47
  had
• 46:47
  some
• 46:47
  smaller
• 46:47
  images
• 46:48
  and
• 46:48
  then
• 46:48
  a
• 46:48
  larger
• 46:49
  image.
• 46:49
  So
• 46:50
  you
• 46:50
  can
• 46:50
  customize
• 46:51
  it
• 46:51
  based
• 46:51
  on
• 46:52
  what
• 46:52
  you
• 46:52
  need.
• 46:52
  So
• 46:53
  I
• 46:53
  know
• 46:53
  that
• 46:53
  Jane
• 46:53
  really
• 46:53
  wanted
• 46:54
  the
• 46:54
  video,
• 46:54
  so
• 46:54
  I
• 46:54
  said,
• 46:55
  that's
• 46:55
  okay,
• 46:55
  we
• 46:55
  can
• 46:55
  put
• 46:55
  the
• 46:55
  video
• 46:56
  on
• 46:56
  there.
• 46:56
  So
• 46:56
  you've
• 46:56
  got,
• 46:56
  you
• 46:56
  know,
• 46:56
  the
• 46:57
  big
• 46:57
  video,
• 46:57
  everybody
• 46:58
  can
• 46:58
  see
• 46:58
  the
• 46:58
  whole
• 46:58
  space
• 46:59
  of
• 46:59
  the
• 46:59
  venue
• 46:59
  for
• 47:00
  first.
• 47:01
  Whereas
• 47:01
  Sarah
• 47:01
  would
• 47:02
  want
• 47:02
  to
• 47:02
  show
• 47:02
  kind
• 47:02
  of
• 47:02
  like
• 47:02
  the
• 47:03
  experience
• 47:03
  and,
• 47:04
  you
• 47:04
  know,
• 47:04
  a
• 47:04
  happy
• 47:04
  couple
• 47:05
  on
• 47:05
  there
• 47:05
  that,
• 47:06
  that
• 47:06
  she's
• 47:06
  worked
• 47:06
  with.
• 47:07
  And
• 47:07
  it's
• 47:07
  interesting,
• 47:08
  is
• 47:08
  it?
• 47:08
  Because
• 47:08
  actually
• 47:09
  when
• 47:09
  we're
• 47:09
  all
• 47:09
  using
• 47:09
  Canva,
• 47:10
  we're
• 47:10
  probably
• 47:10
  all
• 47:11
  using
• 47:11
  the
• 47:11
  same
• 47:11
  templates
• 47:12
  as
• 47:12
  each
• 47:12
  other
• 47:12
  on
• 47:13
  those
• 47:13
  things
• 47:13
  all
• 47:13
  the
• 47:13
  time
• 47:14
  without
• 47:14
  really
• 47:14
  noticing.
• 47:15
  Because
• 47:15
  again,
• 47:15
  by
• 47:16
  the
• 47:16
  time
• 47:16
  we've
• 47:16
  changed
• 47:16
  a
• 47:16
  bit
• 47:16
  of
• 47:17
  font
• 47:17
  or
• 47:17
  move
• 47:17
  something
• 47:17
  slightly
• 47:18
  or
• 47:18
  change
• 47:18
  the
• 47:18
  graphic
• 47:19
  out,
• 47:19
  it
• 47:19
  looks
• 47:20
  like
• 47:20
  a
• 47:20
  totally
• 47:20
  different
• 47:20
  thing.
• 47:21
  So
• 47:21
  I
• 47:21
  guess
• 47:21
  we
• 47:21
  need
• 47:21
  to
• 47:21
  see
• 47:21
  it
• 47:22
  in
• 47:22
  the
• 47:22
  same
• 47:22
  light
• 47:22
  as
• 47:23
  Canva.
• 47:23
  It's
• 47:23
  essentially
• 47:24
  Canva
• 47:25
  for
• 47:25
  websites,
• 47:26
  it's
• 47:26
  that
• 47:27
  same
• 47:27
  thing.
• 47:27
  So
• 47:27
  you're
• 47:27
  starting
• 47:28
  with
• 47:28
  a
• 47:28
  starting
• 47:28
  point
• 47:29
  rather
• 47:29
  than
• 47:29
  just
• 47:29
  a
• 47:30
  blank
• 47:30
  white
• 47:30
  square.
• 47:31
  I,
• 47:32
  before
• 47:32
  Canva,
• 47:32
  I
• 47:32
  don't
• 47:32
  think
• 47:33
  I
• 47:33
  ever
• 47:33
  did
• 47:33
  any
• 47:34
  kind
• 47:34
  of
• 47:34
  graphic
• 47:34
  design
• 47:35
  because
• 47:35
  I
• 47:35
  have
• 47:35
  no
• 47:36
  skill.
• 47:36
  However,
• 47:36
  Canva's
• 47:37
  helped
• 47:37
  me
• 47:38
  to
• 47:38
  be
• 47:38
  able
• 47:38
  to
• 47:39
  create
• 47:39
  stuff
• 47:39
  and
• 47:40
  I
• 47:40
  guess
• 47:40
  it's
• 47:40
  the
• 47:40
  same
• 47:40
  here.
• 47:41
  If
• 47:41
  you're
• 47:41
  using
• 47:41
  a
• 47:41
  template,
• 47:42
  it
• 47:42
  just,
• 47:42
  it
• 47:42
  stops
• 47:43
  you
• 47:43
  looking
• 47:43
  at
• 47:43
  a
• 47:43
  blank
• 47:44
  white
• 47:44
  screen
• 47:44
  and
• 47:44
  thinking,
• 47:45
  where
• 47:45
  do
• 47:45
  I
• 47:45
  start?
• 47:45
  It
• 47:46
  gives
• 47:46
  you
• 47:46
  all
• 47:46
  of
• 47:46
  those
• 47:46
  pieces
• 47:47
  and
• 47:47
  then
• 47:47
  it's
• 47:48
  up
• 47:48
  to
• 47:48
  you
• 47:48
  to
• 47:48
  make
• 47:48
  those
• 47:49
  pieces
• 47:49
  work
• 47:49
  and
• 47:50
  look
• 47:50
  like
• 47:50
  your
• 47:50
  business.
• 47:50
  So
• 47:51
  it
• 47:51
  makes
• 47:51
  perfect
• 47:52
  sense
• 47:52
  to
• 47:52
  me.
• 47:53
  I
• 47:53
  think
• 47:53
  one
• 47:53
  of
• 47:53
  the
• 47:53
  other
• 47:53
  mistakes
• 47:54
  people
• 47:54
  make
• 47:54
  in
• 47:55
  just
• 47:55
  generally
• 47:56
  in
• 47:56
  websites,
• 47:57
  is
• 47:58
  that
• 47:58
  they
• 47:58
  are
• 47:58
  so
• 47:59
  focused
• 47:59
  on
• 47:59
  the
• 47:59
  design
• 48:00
  aspect
• 48:00
  that
• 48:01
  some
• 48:01
  of
• 48:01
  the
• 48:01
  other
• 48:01
  important
• 48:02
  elements,
• 48:03
  for
• 48:03
  example,
• 48:03
  the
• 48:04
  SEO
• 48:04
  is
• 48:04
  a
• 48:05
  big
• 48:05
  one,
• 48:06
  get
• 48:06
  neglected.
• 48:07
  And
• 48:08
  I
• 48:08
  think
• 48:09
  we
• 48:09
  need
• 48:09
  to
• 48:09
  start
• 48:09
  changing
• 48:10
  the
• 48:10
  messaging
• 48:11
  around
• 48:11
  this
• 48:11
  because
• 48:11
  when
• 48:11
  someone
• 48:12
  gets
• 48:12
  a
• 48:12
  new
• 48:12
  Website.
• 48:13
  I
• 48:13
  always
• 48:13
  say
• 48:14
  to
• 48:14
  them,
• 48:14
  make
• 48:14
  sure,
• 48:14
  especially
• 48:15
  if
• 48:15
  you've
• 48:15
  already
• 48:15
  got
• 48:15
  a
• 48:16
  website
• 48:16
  and
• 48:16
  then
• 48:16
  you're
• 48:16
  getting
• 48:16
  a
• 48:17
  new
• 48:17
  one,
• 48:17
  make
• 48:17
  sure
• 48:18
  you've
• 48:18
  got
• 48:18
  an
• 48:18
  SEO
• 48:18
  specialist
• 48:19
  involved,
• 48:19
  make
• 48:19
  sure
• 48:20
  someone
• 48:20
  understands
• 48:20
  the
• 48:20
  SEO.
• 48:21
  Make
• 48:22
  sure
• 48:22
  you're
• 48:22
  not
• 48:22
  just
• 48:22
  having
• 48:22
  a
• 48:22
  pretty
• 48:23
  website
• 48:23
  that
• 48:23
  no
• 48:23
  one
• 48:24
  can
• 48:24
  find.
• 48:25
  So
• 48:25
  from
• 48:25
  your
• 48:26
  perspective,
• 48:26
  how
• 48:26
  does
• 48:26
  that
• 48:27
  SEO
• 48:27
  aspect,
• 48:28
  which
• 48:28
  is
• 48:28
  the
• 48:28
  more
• 48:28
  techy
• 48:29
  aspect,
• 48:30
  actually
• 48:30
  fit
• 48:30
  with
• 48:30
  this
• 48:31
  beautiful
• 48:31
  design?
• 48:31
  Design?
• 48:32
  Yeah,
• 48:32
  that's
• 48:33
  a
• 48:33
  great
• 48:33
  question
• 48:33
  because
• 48:33
  I
• 48:33
  see
• 48:34
  that
• 48:34
  a
• 48:34
  lot
• 48:34
  where,
• 48:35
  you
• 48:35
  know,
• 48:35
  people
• 48:35
  aren't
• 48:35
  filling
• 48:36
  in
• 48:36
  the
• 48:36
  titles
• 48:37
  or
• 48:37
  they
• 48:38
  might
• 48:38
  have
• 48:39
  deleted
• 48:39
  everything
• 48:39
  and
• 48:40
  started
• 48:40
  from
• 48:40
  scratch,
• 48:40
  but
• 48:41
  then
• 48:41
  their
• 48:41
  stats
• 48:41
  go
• 48:42
  down
• 48:42
  and
• 48:42
  it's
• 48:43
  because
• 48:43
  they've
• 48:43
  not
• 48:43
  set
• 48:43
  up
• 48:43
  any
• 48:44
  redirects
• 48:44
  for
• 48:44
  the
• 48:44
  new
• 48:45
  website.
• 48:45
  So
• 48:46
  it's
• 48:46
  definitely
• 48:46
  something
• 48:46
  that
• 48:47
  you
• 48:47
  need
• 48:47
  to
• 48:47
  look
• 48:47
  at
• 48:47
  and
• 48:47
  consider.
• 48:49
  Even
• 48:49
  just
• 48:49
  changing
• 48:49
  your
• 48:50
  website
• 48:50
  or
• 48:50
  if
• 48:50
  you
• 48:50
  get
• 48:50
  in
• 48:51
  a
• 48:51
  brand
• 48:51
  new
• 48:51
  website,
• 48:51
  it's
• 48:52
  really
• 48:52
  important.
• 48:53
  So
• 48:54
  with
• 48:55
  the
• 48:55
  SEO,
• 48:55
  I
• 48:55
  think,
• 48:56
  I
• 48:56
  think
• 48:56
  people
• 48:57
  think,
• 48:57
  think
• 48:57
  it's
• 48:58
  very,
• 48:58
  very,
• 48:58
  very
• 48:59
  complicated.
• 49:00
  And
• 49:00
  yes,
• 49:01
  it
• 49:01
  is
• 49:01
  complicated,
• 49:02
  but
• 49:02
  I
• 49:02
  think
• 49:02
  it's
• 49:03
  important
• 49:03
  that
• 49:04
  you
• 49:04
  know
• 49:04
  what
• 49:05
  people
• 49:05
  are
• 49:05
  looking
• 49:05
  for
• 49:07
  and
• 49:07
  then
• 49:07
  you
• 49:07
  can
• 49:08
  put
• 49:08
  that
• 49:08
  on
• 49:08
  your
• 49:08
  website.
• 49:09
  So
• 49:09
  if
• 49:09
  you
• 49:09
  know
• 49:09
  somebody's
• 49:10
  looking
• 49:10
  for
• 49:11
  Wildflower
• 49:12
  Florist
• 49:13
  in
• 49:13
  the
• 49:13
  Cotswold,
• 49:14
  but
• 49:14
  your
• 49:15
  website's
• 49:15
  just
• 49:15
  got
• 49:15
  loads
• 49:16
  of
• 49:16
  images
• 49:16
  and
• 49:17
  it's
• 49:17
  not
• 49:17
  got
• 49:18
  any
• 49:18
  text
• 49:18
  on
• 49:18
  there,
• 49:18
  Google
• 49:19
  isn't
• 49:19
  necessarily
• 49:19
  going
• 49:20
  to
• 49:20
  know
• 49:21
  what
• 49:21
  you
• 49:21
  do.
• 49:22
  So
• 49:22
  having
• 49:22
  that
• 49:23
  copy
• 49:23
  on
• 49:23
  there
• 49:23
  is
• 49:23
  really
• 49:23
  important.
• 49:27
  And
• 49:27
  when
• 49:27
  I
• 49:27
  redo
• 49:28
  someone's
• 49:28
  website,
• 49:28
  I
• 49:29
  would
• 49:29
  always
• 49:29
  do
• 49:29
  URL
• 49:30
  redirects
• 49:30
  because
• 49:30
  that
• 49:31
  basically
• 49:31
  tells
• 49:31
  Google
• 49:32
  this
• 49:32
  is
• 49:32
  what
• 49:32
  the
• 49:32
  old
• 49:33
  page
• 49:33
  was
• 49:33
  and
• 49:34
  now
• 49:34
  this
• 49:34
  is
• 49:34
  what
• 49:34
  the
• 49:34
  new
• 49:34
  one
• 49:35
  is.
• 49:35
  So
• 49:35
  it
• 49:35
  knows
• 49:35
  that
• 49:36
  that
• 49:36
  page
• 49:36
  has
• 49:36
  not
• 49:36
  just
• 49:36
  disappeared
• 49:37
  forever.
• 49:38
  So
• 49:38
  you
• 49:38
  might
• 49:38
  change
• 49:38
  the
• 49:39
  slug,
• 49:39
  which
• 49:39
  is
• 49:39
  the
• 49:39
  bit
• 49:40
  after
• 49:40
  your
• 49:40
  domain,
• 49:41
  after
• 49:41
  the
• 49:41
  slash.
• 49:42
  So
• 49:42
  I
• 49:42
  see
• 49:43
  a
• 49:43
  lot
• 49:43
  of
• 49:43
  the
• 49:43
  time
• 49:43
  also
• 49:44
  people
• 49:45
  might
• 49:45
  duplicate
• 49:45
  a
• 49:46
  page
• 49:46
  like
• 49:46
  we
• 49:46
  spoke
• 49:46
  about
• 49:47
  earlier,
• 49:47
  but
• 49:47
  then
• 49:47
  they
• 49:48
  just
• 49:48
  keep
• 49:48
  it.
• 49:48
  So
• 49:48
  it
• 49:48
  might
• 49:49
  just
• 49:49
  say
• 49:49
  inspiration
• 49:50
  Dash
• 49:50
  two
• 49:51
  or
• 49:52
  copy
• 49:53
  of
• 49:53
  and
• 49:53
  then.
• 49:54
  But
• 49:54
  that
• 49:54
  is
• 49:55
  sort
• 49:55
  of
• 49:55
  prime
• 49:55
  real
• 49:56
  estate
• 49:56
  really
• 49:56
  in
• 49:56
  that
• 49:56
  URL
• 49:57
  to
• 49:57
  use
• 49:57
  more
• 49:57
  keywords.
• 49:58
  So
• 49:59
  definitely
• 49:59
  making
• 49:59
  sure
• 49:59
  that
• 50:00
  if
• 50:00
  you
• 50:00
  do
• 50:00
  duplicate
• 50:00
  a
• 50:01
  page,
• 50:01
  change
• 50:01
  the
• 50:02
  title,
• 50:02
  change
• 50:02
  the
• 50:02
  meta
• 50:03
  description
• 50:03
  and
• 50:04
  change
• 50:04
  the
• 50:04
  slug.
• 50:05
  So
• 50:05
  you've
• 50:05
  got
• 50:05
  all
• 50:05
  of
• 50:06
  those
• 50:06
  keywords
• 50:06
  on
• 50:06
  there.
• 50:07
  But
• 50:08
  if
• 50:08
  you
• 50:08
  don't
• 50:08
  want
• 50:08
  to
• 50:08
  do
• 50:08
  that,
• 50:09
  then
• 50:10
  I
• 50:10
  have
• 50:10
  collaborated
• 50:11
  with
• 50:11
  Jenny
• 50:11
  and
• 50:12
  we
• 50:12
  actually
• 50:12
  launched
• 50:13
  at
• 50:13
  Web
• 50:13
  Pros
• 50:13
  Live,
• 50:14
  our
• 50:14
  package
• 50:14
  together.
• 50:15
  So
• 50:15
  you've
• 50:16
  got
• 50:16
  the
• 50:16
  design
• 50:16
  from
• 50:17
  my
• 50:17
  side
• 50:17
  and
• 50:17
  then
• 50:18
  the
• 50:18
  SEO
• 50:18
  and
• 50:18
  the
• 50:18
  copy
• 50:19
  from
• 50:19
  Jenny's
• 50:19
  side.
• 50:20
  Because
• 50:20
  we
• 50:20
  know
• 50:20
  that
• 50:21
  some
• 50:21
  people
• 50:21
  just
• 50:21
  don't
• 50:21
  want
• 50:21
  to
• 50:22
  do
• 50:22
  it
• 50:22
  at
• 50:22
  all.
• 50:22
  They
• 50:22
  don't
• 50:23
  want
• 50:23
  to
• 50:23
  be
• 50:24
  researching
• 50:24
  the
• 50:25
  keywords
• 50:25
  and
• 50:25
  designing
• 50:26
  the
• 50:26
  website
• 50:26
  at
• 50:26
  the
• 50:26
  same
• 50:27
  time.
• 50:27
  So
• 50:27
  if
• 50:28
  it's
• 50:28
  something
• 50:28
  that
• 50:28
  you're
• 50:28
  thinking,
• 50:29
  okay,
• 50:29
  I
• 50:29
  really
• 50:29
  need
• 50:29
  to
• 50:29
  get
• 50:29
  this
• 50:30
  sorted.
• 50:30
  You
• 50:31
  can
• 50:31
  kind
• 50:31
  of
• 50:31
  get
• 50:31
  the
• 50:31
  best
• 50:31
  of
• 50:31
  both
• 50:32
  worlds
• 50:32
  with
• 50:32
  me
• 50:32
  and
• 50:32
  Jenny
• 50:33
  together.
• 50:33
  I
• 50:33
  think
• 50:33
  it's
• 50:34
  a
• 50:34
  brilliant
• 50:34
  collaboration.
• 50:35
  When
• 50:35
  you
• 50:35
  reached
• 50:36
  out
• 50:36
  to
• 50:36
  me
• 50:36
  before
• 50:36
  wedpros
• 50:37
  Live
• 50:37
  and
• 50:37
  said,
• 50:37
  I've
• 50:37
  got
• 50:37
  a
• 50:37
  top
• 50:38
  secret
• 50:38
  thing.
• 50:38
  We're
• 50:38
  gonna
• 50:38
  be
• 50:39
  collaborating
• 50:39
  together.
• 50:40
  Can
• 50:40
  we
• 50:40
  go
• 50:40
  next
• 50:40
  to
• 50:40
  each
• 50:41
  other?
• 50:41
  And
• 50:41
  I
• 50:41
  thought,
• 50:41
  yes,
• 50:42
  thank
• 50:42
  goodness
• 50:43
  that
• 50:43
  you're
• 50:43
  doing
• 50:43
  that,
• 50:44
  because
• 50:44
  as
• 50:44
  I
• 50:45
  said,
• 50:45
  I
• 50:45
  see
• 50:45
  so
• 50:45
  many
• 50:46
  people
• 50:46
  where
• 50:46
  it's,
• 50:47
  it's
• 50:47
  disjointed
• 50:48
  or
• 50:48
  they
• 50:48
  go
• 50:48
  to
• 50:48
  one
• 50:49
  and
• 50:49
  then
• 50:49
  they
• 50:49
  don't
• 50:49
  know
• 50:50
  how
• 50:50
  to
• 50:50
  get
• 50:50
  the
• 50:50
  help
• 50:50
  or
• 50:51
  the
• 50:51
  people
• 50:51
  don't
• 50:51
  talk
• 50:52
  to
• 50:52
  each
• 50:52
  other.
• 50:52
  So
• 50:52
  the
• 50:53
  fact
• 50:53
  that
• 50:53
  someone
• 50:53
  can
• 50:53
  come
• 50:54
  to
• 50:54
  you
• 50:54
  and
• 50:55
  yes,
• 50:55
  of
• 50:55
  course
• 50:55
  you're
• 50:55
  gonna
• 50:56
  invest
• 50:56
  more,
• 50:56
  but
• 50:56
  it's
• 50:56
  all
• 50:56
  gonna
• 50:57
  place
• 50:58
  working
• 50:58
  beautifully
• 50:59
  together
• 50:59
  with
• 51:00
  the
• 51:00
  copy
• 51:00
  and
• 51:00
  the
• 51:00
  SEO
• 51:01
  and
• 51:01
  the
• 51:01
  design,
• 51:02
  I
• 51:02
  think
• 51:02
  it
• 51:03
  makes
• 51:04
  perfect
• 51:04
  sense.
• 51:04
  And
• 51:05
  I
• 51:05
  think
• 51:06
  whoever
• 51:06
  people
• 51:07
  go
• 51:07
  to
• 51:07
  for
• 51:07
  their
• 51:07
  website
• 51:08
  design,
• 51:08
  you,
• 51:09
  you
• 51:09
  must
• 51:09
  not
• 51:10
  neglect
• 51:10
  this
• 51:10
  SEO
• 51:11
  side
• 51:11
  because
• 51:11
  you
• 51:12
  can
• 51:12
  have
• 51:12
  a,
• 51:12
  a
• 51:12
  brilliant
• 51:13
  website,
• 51:13
  but
• 51:14
  if
• 51:14
  no
• 51:14
  one's
• 51:14
  finding
• 51:14
  it
• 51:15
  on
• 51:15
  Google,
• 51:15
  if
• 51:15
  no
• 51:16
  one's
• 51:16
  finding
• 51:16
  you
• 51:16
  in
• 51:17
  the
• 51:17
  search,
• 51:17
  what's
• 51:18
  the
• 51:18
  point?
• 51:18
  I
• 51:19
  mean,
• 51:19
  we
• 51:19
  might
• 51:19
  as
• 51:19
  well
• 51:19
  just
• 51:20
  have
• 51:20
  it
• 51:20
  hidden
• 51:20
  in
• 51:20
  our,
• 51:20
  hidden
• 51:21
  in
• 51:21
  our
• 51:21
  houses.
• 51:22
  So
• 51:22
  you
• 51:22
  got
• 51:22
  to
• 51:23
  make
• 51:23
  sure
• 51:23
  these
• 51:23
  things
• 51:23
  work
• 51:24
  together.
• 51:24
  And
• 51:24
  I
• 51:24
  love
• 51:25
  that
• 51:25
  you've,
• 51:25
  you've
• 51:26
  made
• 51:26
  that
• 51:26
  collaboration
• 51:27
  and
• 51:27
  that
• 51:27
  people
• 51:27
  can
• 51:27
  now
• 51:28
  work
• 51:28
  with
• 51:29
  and
• 51:30
  Jenny
• 51:30
  Hawkins
• 51:31
  together.
• 51:31
  I
• 51:31
  think
• 51:31
  it's
• 51:32
  a
• 51:32
  fabulous,
• 51:32
  fabulous
• 51:33
  thing.
• 51:33
  And
• 51:33
  it's
• 51:34
  a
• 51:34
  definite,
• 51:35
  you
• 51:35
  know
• 51:35
  me,
• 51:35
  collaboration.
• 51:36
  Collaboration.
• 51:36
  Collaboration
• 51:37
  is
• 51:37
  what
• 51:37
  I'm
• 51:37
  all
• 51:38
  about.
• 51:38
  And
• 51:38
  I
• 51:39
  think
• 51:39
  it,
• 51:39
  it
• 51:39
  makes
• 51:40
  everything
• 51:40
  stronger.
• 51:41
  Okay,
• 51:42
  so
• 51:42
  if
• 51:43
  people
• 51:43
  are
• 51:43
  listening
• 51:43
  to
• 51:43
  this,
• 51:44
  they're
• 51:44
  thinking,
• 51:44
  yikes,
• 51:45
  I
• 51:45
  need
• 51:45
  to
• 51:45
  make
• 51:46
  some
• 51:46
  changes
• 51:46
  to
• 51:46
  my
• 51:47
  website.
• 51:47
  We've
• 51:47
  given
• 51:47
  them
• 51:48
  so
• 51:48
  many
• 51:48
  tips,
• 51:49
  but
• 51:49
  if
• 51:49
  they're
• 51:49
  feeling
• 51:50
  overwhelmed,
• 51:51
  what
• 51:51
  are
• 51:51
  the
• 51:51
  different
• 51:52
  ways
• 51:52
  someone
• 51:52
  can
• 51:52
  work
• 51:53
  with
• 51:53
  you
• 51:53
  if
• 51:53
  they
• 51:54
  want
• 51:54
  some
• 51:54
  help?
• 51:55
  Amazing.
• 51:55
  So
• 51:56
  I
• 51:56
  offer
• 51:56
  the
• 51:57
  Showit
• 51:57
  templates.
• 51:58
  So
• 51:58
  I
• 51:58
  currently
• 51:58
  have
• 51:58
  four
• 51:59
  templates.
• 51:59
  They
• 52:00
  have
• 52:00
  all
• 52:00
  been
• 52:00
  design
• 52:01
  differently
• 52:02
  for
• 52:02
  different
• 52:02
  businesses
• 52:03
  in
• 52:03
  mind,
• 52:04
  but
• 52:04
  they
• 52:04
  can
• 52:04
  all
• 52:04
  be
• 52:04
  tweaked
• 52:05
  to
• 52:05
  suit
• 52:06
  different
• 52:06
  wedding
• 52:06
  businesses.
• 52:07
  I
• 52:08
  can
• 52:08
  also
• 52:08
  offer
• 52:08
  template
• 52:09
  customization.
• 52:09
  So
• 52:10
  if
• 52:10
  you
• 52:10
  choose
• 52:10
  a
• 52:10
  template
• 52:10
  but
• 52:11
  you're
• 52:11
  like,
• 52:11
  oh,
• 52:11
  God,
• 52:11
  I
• 52:11
  really
• 52:11
  don't
• 52:12
  want
• 52:12
  to
• 52:12
  spend
• 52:12
  all
• 52:12
  this
• 52:13
  time
• 52:13
  editing
• 52:14
  it
• 52:14
  myself.
• 52:14
  You
• 52:14
  know,
• 52:14
  I've
• 52:15
  got
• 52:15
  busy
• 52:15
  wedding
• 52:15
  season
• 52:15
  coming
• 52:16
  up,
• 52:16
  then
• 52:16
  I
• 52:16
  can
• 52:17
  customize
• 52:17
  it
• 52:17
  for
• 52:17
  you.
• 52:18
  So
• 52:18
  that's
• 52:18
  kind
• 52:18
  of
• 52:18
  a
• 52:18
  bridge
• 52:18
  between
• 52:19
  doing
• 52:19
  it
• 52:20
  yourself
• 52:20
  and
• 52:20
  a
• 52:20
  fully
• 52:21
  custom
• 52:21
  website.
• 52:22
  And
• 52:23
  I
• 52:23
  can
• 52:23
  also
• 52:23
  do
• 52:23
  a
• 52:23
  custom
• 52:24
  website
• 52:24
  as
• 52:24
  well.
• 52:25
  So
• 52:25
  if
• 52:25
  you're
• 52:25
  thinking,
• 52:26
  oh,
• 52:26
  I
• 52:27
  like
• 52:27
  the
• 52:27
  templates,
• 52:27
  but
• 52:28
  they're
• 52:28
  not
• 52:28
  quite
• 52:28
  what
• 52:28
  I
• 52:28
  was
• 52:28
  had
• 52:29
  in
• 52:29
  mind.
• 52:29
  Then
• 52:30
  that's
• 52:30
  fine.
• 52:30
  We
• 52:30
  can
• 52:30
  build
• 52:30
  something
• 52:31
  from
• 52:31
  scratch,
• 52:31
  completely
• 52:32
  customized
• 52:32
  to
• 52:33
  your
• 52:33
  business
• 52:33
  as
• 52:33
  well.
• 52:34
  Amazing.
• 52:34
  And
• 52:34
  if
• 52:35
  people
• 52:35
  have
• 52:35
  got
• 52:35
  questions,
• 52:36
  want
• 52:36
  to
• 52:36
  chat,
• 52:37
  where's
• 52:37
  the
• 52:37
  best
• 52:37
  place
• 52:38
  for
• 52:38
  them
• 52:38
  to
• 52:38
  come
• 52:38
  and
• 52:38
  connect
• 52:39
  and
• 52:39
  find
• 52:39
  you?
• 52:40
  Yeah,
• 52:40
  so
• 52:40
  they
• 52:40
  can
• 52:40
  come
• 52:41
  to
• 52:41
  my
• 52:41
  website,
• 52:41
  which
• 52:41
  is
• 52:42
  kalunandtime.co.uk
• 52:44
  or
• 52:44
  come
• 52:44
  and
• 52:44
  see
• 52:44
  me
• 52:45
  on
• 52:45
  Instagram,
• 52:45
  which
• 52:45
  is
• 52:46
  elunaandtime.
• 52:47
  Fantastic.
• 52:48
  And
• 52:48
  I
• 52:48
  would
• 52:48
  encourage
• 52:49
  you
• 52:49
  if
• 52:49
  you
• 52:49
  are
• 52:50
  thinking
• 52:50
  about
• 52:50
  getting
• 52:50
  a
• 52:51
  redesign,
• 52:51
  if
• 52:51
  you
• 52:51
  need
• 52:52
  some
• 52:52
  help.
• 52:53
  Amber's
• 52:53
  lovely.
• 52:53
  Just
• 52:54
  reach
• 52:54
  out
• 52:54
  to
• 52:54
  her
• 52:54
  and
• 52:55
  chat
• 52:55
  and
• 52:55
  I'm
• 52:55
  sure
• 52:56
  she'll
• 52:56
  be
• 52:56
  able
• 52:56
  to
• 52:56
  help
• 52:57
  and
• 52:57
  advise
• 52:58
  you
• 52:58
  in
• 52:58
  what
• 52:58
  you
• 52:58
  need
• 52:59
  to
• 52:59
  do
• 52:59
  next.
• 52:59
  Amber,
• 53:00
  I
• 53:00
  always
• 53:00
  end
• 53:01
  my
• 53:01
  podcast
• 53:01
  with
• 53:01
  the
• 53:01
  same
• 53:02
  question,
• 53:02
  so
• 53:02
  I'm
• 53:02
  going
• 53:02
  to
• 53:03
  end
• 53:03
  this
• 53:03
  one
• 53:04
  in
• 53:04
  that
• 53:04
  way
• 53:04
  now
• 53:05
  and
• 53:05
  it's
• 53:05
  asking
• 53:05
  you
• 53:06
  this
• 53:06
  question.
• 53:06
  What's
• 53:07
  one
• 53:07
  thing
• 53:07
  you
• 53:07
  personally
• 53:08
  wish
• 53:08
  you'd
• 53:08
  known
• 53:09
  sooner
• 53:09
  in
• 53:09
  your
• 53:10
  own
• 53:10
  business?
• 53:11
  Oh,
• 53:11
  that's
• 53:11
  a
• 53:11
  tricky
• 53:12
  one
• 53:12
  because
• 53:12
  I
• 53:12
  feel
• 53:12
  like
• 53:12
  it's
• 53:13
  evolved
• 53:13
  a
• 53:13
  lot.
• 53:15
  But
• 53:16
  I
• 53:16
  would
• 53:16
  say
• 53:16
  just
• 53:16
  having
• 53:17
  the
• 53:17
  confidence
• 53:17
  to
• 53:18
  go
• 53:18
  solo
• 53:19
  and
• 53:19
  do
• 53:19
  it.
• 53:20
  Yeah,
• 53:21
  it
• 53:21
  was
• 53:22
  something
• 53:22
  that
• 53:22
  I
• 53:22
  had
• 53:22
  to
• 53:22
  think
• 53:22
  about
• 53:23
  quite
• 53:23
  a
• 53:23
  lot.
• 53:24
  But
• 53:24
  in
• 53:24
  the
• 53:24
  end
• 53:24
  I
• 53:25
  knew
• 53:25
  that
• 53:25
  it
• 53:25
  was
• 53:25
  something
• 53:25
  that
• 53:26
  I
• 53:26
  wanted
• 53:26
  to
• 53:26
  do
• 53:26
  and
• 53:27
  something
• 53:27
  that
• 53:28
  was
• 53:28
  going
• 53:28
  to
• 53:28
  be
• 53:28
  right
• 53:29
  for
• 53:29
  me
• 53:29
  and
• 53:30
  my
• 53:30
  life
• 53:30
  and
• 53:30
  my
• 53:30
  business.
• 53:31
  So,
• 53:31
  yeah,
• 53:32
  I
• 53:32
  think
• 53:32
  having
• 53:32
  confidence
• 53:33
  in
• 53:33
  your
• 53:33
  own
• 53:34
  business,
• 53:34
  business
• 53:34
  and
• 53:34
  in
• 53:34
  yourself,
• 53:35
  that
• 53:35
  you
• 53:36
  can
• 53:36
  do
• 53:36
  what
• 53:36
  you
• 53:37
  want
• 53:37
  to
• 53:37
  do.
• 53:38
  Yeah,
• 53:38
  absolutely.
• 53:39
  And
• 53:39
  confidence
• 53:40
  is
• 53:40
  often
• 53:40
  the
• 53:41
  biggest
• 53:41
  thing
• 53:41
  holding
• 53:42
  people
• 53:42
  back.
• 53:42
  So,
• 53:43
  yeah,
• 53:44
  I
• 53:44
  hear
• 53:44
  you
• 53:44
  on
• 53:45
  that
• 53:45
  and
• 53:45
  I
• 53:45
  hope
• 53:45
  that
• 53:45
  you've
• 53:46
  got
• 53:46
  no
• 53:46
  regrets.
• 53:46
  I
• 53:47
  think
• 53:47
  you're
• 53:47
  on
• 53:47
  a
• 53:47
  great
• 53:48
  trajectory.
• 53:48
  I
• 53:48
  think
• 53:49
  you're
• 53:49
  going
• 53:49
  to
• 53:49
  do
• 53:49
  great
• 53:49
  things
• 53:50
  in
• 53:50
  this
• 53:50
  industry
• 53:50
  and
• 53:51
  I
• 53:51
  know
• 53:51
  you're
• 53:51
  going
• 53:51
  to
• 53:51
  help
• 53:52
  a
• 53:52
  lot
• 53:52
  of
• 53:52
  people.
• 53:52
  Amber,
• 53:53
  it's
• 53:53
  been
• 53:53
  so
• 53:54
  fun
• 53:54
  chatting
• 53:55
  to
• 53:55
  you.
• 53:55
  Thank
• 53:55
  you
• 53:56
  once
• 53:56
  again
• 53:56
  for
• 53:56
  getting
• 53:57
  involved
• 53:57
  in
• 53:57
  wedpros
• 53:58
  Live.
• 53:58
  Thank
• 53:58
  you
• 53:58
  for
• 53:59
  being
• 53:59
  here
• 53:59
  and
• 54:00
  being
• 54:00
  so
• 54:00
  helpful
• 54:00
  on
• 54:01
  the
• 54:01
  podcast
• 54:01
  today
• 54:02
  and
• 54:02
  I'm
• 54:02
  sure
• 54:02
  we'll
• 54:02
  do
• 54:03
  more
• 54:03
  together
• 54:03
  in.
• 54:03
  The
• 54:03
  future
• 54:04
  and
• 54:04
  be.
• 54:04
  I'll.
• 54:04
  And
• 54:04
  I'll
• 54:04
  see
• 54:05
  you
• 54:05
  soon.
• 54:05
  Thank
• 54:05
  you
• 54:06
  so
• 54:06
  much.
• 54:06
  Thank
• 54:06
  you
• 54:06
  for
• 54:06
  having
• 54:06
  me.
• 54:07
  I've
• 54:07
  had
• 54:07
  so
• 54:07
  much
• 54:07
  fun.
• 54:08
  Absolute
• 54:08
  pleasure.
• 54:09
  What
• 54:09
  a
• 54:09
  great
• 54:09
  conversation
• 54:10
  with
• 54:10
  Amber.
• 54:11
  I
• 54:11
  hope
• 54:11
  that's
• 54:12
  given
• 54:12
  you
• 54:12
  some
• 54:12
  food
• 54:12
  for
• 54:13
  thought
• 54:13
  with
• 54:13
  your
• 54:13
  website.
• 54:14
  Just
• 54:14
  take
• 54:14
  some
• 54:14
  time.
• 54:15
  If
• 54:15
  you
• 54:15
  haven't
• 54:15
  looked
• 54:15
  at
• 54:15
  your
• 54:15
  website
• 54:16
  for
• 54:16
  a
• 54:16
  while,
• 54:16
  go
• 54:16
  and
• 54:17
  look
• 54:17
  at
• 54:17
  it.
• 54:17
  If
• 54:17
  you're
• 54:18
  feeling
• 54:18
  that
• 54:18
  feeling
• 54:19
  of
• 54:19
  cringe
• 54:19
  and
• 54:20
  like
• 54:20
  you
• 54:20
  don't
• 54:20
  want
• 54:20
  anyone
• 54:20
  to
• 54:21
  see
• 54:21
  your
• 54:21
  website,
• 54:21
  maybe
• 54:22
  take
• 54:22
  that
• 54:22
  as
• 54:22
  a
• 54:22
  sign
• 54:23
  it's
• 54:23
  time
• 54:23
  to
• 54:23
  update
• 54:24
  or
• 54:24
  improve
• 54:24
  it.
• 54:25
  Maybe
• 54:25
  it's
• 54:26
  not
• 54:26
  a
• 54:26
  big
• 54:26
  overhaul
• 54:26
  that
• 54:26
  you
• 54:27
  need.
• 54:27
  Maybe
• 54:27
  it's
• 54:27
  just
• 54:27
  a
• 54:27
  glow
• 54:28
  up.
• 54:28
  Maybe
• 54:28
  it's
• 54:28
  just
• 54:28
  some
• 54:28
  tweaks.
• 54:29
  But
• 54:29
  wherever
• 54:30
  you're
• 54:30
  at
• 54:30
  with
• 54:30
  it,
• 54:30
  take
• 54:31
  some
• 54:31
  time
• 54:31
  to
• 54:31
  go
• 54:31
  and
• 54:31
  look
• 54:32
  at
• 54:32
  your
• 54:32
  website.
• 54:32
  And
• 54:33
  if
• 54:33
  you
• 54:33
  need
• 54:33
  some
• 54:33
  help,
• 54:34
  you
• 54:34
  know
• 54:34
  where
• 54:34
  Amber
• 54:35
  is.
• 54:35
  I'll
• 54:35
  see
• 54:35
  you
• 54:36
  all
• 54:36
  next
• 54:36
  time.