Swamp of Perfection

Business is Good with Chris Cooper · Jul 10, 2023 · 12m

"Nobody can do this as well as I can!" - every entrepreneur, ever

"Never mind. I'll just do it myself!!!" - every human who thinks they're saving time

Early in my career as a fitness coach, a mentor told me to work more ON my business and less IN my business.

Since I had no time in the day, I decided to hire another coach to run the 6am group at my gym. I thought, "She can run the group. I'll show up at the same time, and do my homework while she's coaching."

Logically, this made sense. But in practice, here's what actually happened:

The group started a few minutes late. I paced around…