Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?
Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when the customer journey starts with a conversation with an AI.
Today, we're going to talk about:
- How the shift from keyword-based search to conversational AI is creating a new discipline: Answer Engine Optimization.
- Why your current team structure might be the biggest obstacle to winning in the AI era, and how to reorganize talent and process for…
The skinny
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