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Transcript

SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Darcy Happy AI try: Hey there, it’s Darcy Sullivan from Propel Marketing Design, and you’re tuned in to The Clinic Marketing Podcast—bite-sized strategies that help busy clinic owners grow visibility and book more patients online.
• 0:41
  Darcy Happy AI try: Today we’re zeroing in on physical therapists.
• 0:45
  Darcy Happy AI try: If you’ve ever wondered,“How do I outrank the practice down the street?” stick with me for this episode.
• 0:52
  Darcy Happy AI try: You’ll learn the three SEO moves that put you on page one of Google, in the Google Maps pack, help you show up in AI-driven search results, and ultimately on your ideal patient’s calendar.
• 1:04
  Darcy Happy AI try: And by the way—if you want to follow along with a simple, step-by-step checklist, grab my free Physical Therapy SEO Quickstart Guide at PropelYourCompany.com/PT-SEO-Quickstart-Guide.
• 1:19
  Darcy Happy AI try: It’s got everything from today’s episode laid out in an easy-to-follow format, plus a Google Business Profile cheat sheet and a blog post outline you can start using today.
• 1:31
  Darcy Happy AI try: Let’s start with the basics.
• 1:33
  Darcy Happy AI try: Search is still king.
• 1:35
  Darcy Happy AI try: There are 8.5 billion Google searches every single day, and 67 percent of clicks go to the first five organic results.
• 1:44
  Darcy Happy AI try: Physical therapy is hyper-local—patients rarely scroll past page one or travel far.
• 1:51
  Darcy Happy AI try: That means if you have no SEO, you’re practically invisible.
• 1:55
  Darcy Happy AI try: But if you have good SEO, you’ll see a steady flow of qualified, nearby prospects.
• 2:00
  Darcy Happy AI try: So, what does that look like?
• 2:03
  Darcy Happy AI try: Let’s walk through the“big three” SEO steps for physical therapists.
• 2:08
  Darcy Happy AI try: First, identify your place in the market.
• 2:11
  Darcy Happy AI try: Define your ideal patient—what’s their age, activity level, goals, and pain points?
• 2:17
  Darcy Happy AI try: Figure out where they spend their time online by checking Google Analytics, social platform insights, and even competitor blogs.
• 2:25
  Darcy Happy AI try: Then, listen to the words they use.
• 2:28
  Darcy Happy AI try: Pull keywords from Google’s autocomplete, AnswerThePublic, or free tools like Moz Explorer.
• 2:34
  Darcy Happy AI try: A quick win here is to draft a master list of 25 keyword phrases that combine a condition“physical therapist” your city—like“rotator cuff rehab Philadelphia.” If this feels like a data swamp, reach out.
• 2:49
  Darcy Happy AI try: One consult session and you’ll walk away with a crystal-clear keyword map.
• 2:55
  Darcy Happy AI try: Next, focus on on-page SEO—the stuff on your website that delights both Google and human visitors.
• 3:03
  Darcy Happy AI try: Your site should be mobile-responsive, load in under two seconds, and have clean navigation with no more than five to seven main menu items.
• 3:12
  Darcy Happy AI try: Make sure there’s a prominent, contrasting“Book Now!” button on every page.
• 3:18
  Darcy Happy AI try: On the content side, have a dedicated page for each therapy and condition you treat, with at least 500 or more words per page, written in patient-friendly language.
• 3:30
  Darcy Happy AI try: Use real photos or short demo videos instead of generic stock shots.
• 3:35
  Darcy Happy AI try: Technically, every page needs a unique title tag under 60 characters and a meta description under 160 characters.
• 3:45
  Darcy Happy AI try: Add internal links from blog posts to service pages, and from service pages to your contact page.
• 3:52
  Darcy Happy AI try: Give every image alt text that uses your keyword—so instead of“image123,” it’s“dry-needling-shoulder-pain.jpg.” Here’s a quick win: run your site through Google’s PageSpeed Insights and compress any image over 150 KB.
• 4:13
  Darcy Happy AI try: And if your site needs more than a tweak?
• 4:16
  Darcy Happy AI try: We can redesign, migrate your content, and launch it for you.
• 4:20
  Darcy Happy AI try: Finally, let’s talk about off-page SEO and your Google Business Profile—this is non-negotiable.
• 4:27
  Darcy Happy AI try: Claim and verify your profile, and fill in every single field: your address, phone, hours, services, insurance accepted, photos, and logo.
• 4:38
  Darcy Happy AI try: Collect and respond to reviews, asking happy patients at checkout and replying to each one.
• 4:45
  Darcy Happy AI try: Make sure your name, address, and phone number are identical across directories like Yelp, Healthgrades, Apple Maps, Bing, and others.
• 4:54
  Darcy Happy AI try: Another quick win?
• 4:56
  Darcy Happy AI try: Add frequesntly asked questions to your Google Business Profile.
• 5:00
  Darcy Happy AI try: It signals relevance and answers a top patient question.
• 5:04
  Darcy Happy AI try: And if you’re stuck below the map pack, we can run a Google Business Profile Audit.
• 5:10
  Darcy Happy AI try: If you want to put this into action, here’s a simple 30-day plan: In week one, build or refine your keyword list.
• 5:18
  Darcy Happy AI try: In week two, optimize—or rewrite—your top three service pages with better speed, titles, and calls to action.
• 5:26
  Darcy Happy AI try: In week three, claim, complete, and add plenty of photos to your Google Business Profile.
• 5:32
  Darcy Happy AI try: And in week four, publish one 800-word blog post targeting a high-value keyword from week one, then share it as a post on your profile.
• 5:42
  Darcy Happy AI try: Track your results in Google Anylitics and adjust as needed.
• 5:46
  Darcy Happy AI try: Of course, there are times when it makes sense to get help—like when you don’t have the time or desire to write, optimize, or post.
• 5:55
  Darcy Happy AI try: Or when you run into technical errors and don’t have a tech team.
• 5:59
  Darcy Happy AI try: Or when you’re stuck on page two after doing the basics and just need that final push from link-building or content expansion.
• 6:07
  Darcy Happy AI try: Head to PropelYourCompany.com and hit“Book a Discovery Call.” Ten minutes, zero pressure—we’ll tell you straight if DIY tweaks are enough or if a done-for-you campaign makes more sense.
• 6:20
  Darcy Happy AI try: SEO isn’t magic—it’s a repeatable process.
• 6:24
  Darcy Happy AI try: Nail your audience and keywords, create a site that delights visitors, and own your Google Business Profile.
• 6:32
  Darcy Happy AI try: Do that, and you’ll watch bookings climb.
• 6:35
  Darcy Happy AI try: And remember—your free Physical Therapy SEO Quickstart Guide is waiting for you at PropelYourCompany.com/PT-SEO-Quickstart-Guide to help you get started right away.
• 6:49
  Darcy Happy AI try: Thanks for listening to The Clinic Marketing Podcast.
• 6:53
  Darcy Happy AI try: If you found value in this episode, share it with a fellow PT and leave a quick rating on Apple Podcasts—it helps more clinic owners discover actionable tips like these.