Latest / Friendly?: A DayZ Podcast
Ep.192 HOW BOHEMIA CAN GROW DAYZ! Creator Collabs & Marketing Gaps
This week on Friendly?: A DayZ Podcast, Andy and Dave talk player acquisition and marketing! We break down the strategies Bohemia Interactive is currently using to bring new survivors into Chernarus and Sakhal, and where they are missing huge opportunities to grow the player base.
We discuss the genius of recent creator collaborations such as partnering with weaponsmith and firearms YouTube channels to tap into real-world gun enthusiasm and how authentic content crossovers pay off.
However, we also question why BI continues to rely so heavily on organic discovery rather than running targeted…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.