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The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers
Azad Naficy has lived every corner of the music business - artist, manager, A&R, label co-founder, and the architect behind Peace of Mind Studio and Avant Garden Records. In this episode of The Manager’s Playbook, Azad breaks down what most artists, managers, and entrepreneurs wish they learned years earlier: how the modern music industry actually works.
From artist development and music marketing to major label deals, streaming strategy, touring economics, brand building, merchandising, A&R, and catalog development, Azad shares the frameworks that helped him build sustainable careers and…
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