Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
150: Wias Issa, CEO of Ubiq Security, on how Ubiq’s GTM for their API encryption for developers
On today’s episode, I sat down with Wias Issa, CEO and founder of Ubiq Security, to discuss the genesis of his product and how he has tailored both the product itself and its messaging based on listening to what his consumers were asking for.
Wias is a great example of someone who listened to his customers and developed a solution they were asking for in a market that sorely needed it.
When cybersecurity gets technical and complicated, Wias brings it down to earth and simplifies the process, showing you what to focus on, what to ignore, and how to find the best engineers, product developers…
The skinny
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