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Unleashing HR Strategies for Transformative Growth: Featuring Danielle Laurent · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  Show.
• 0:02
  We
• 0:02
  are
• 0:03
  dedicated
• 0:03
  to
• 0:04
  amplifying
• 0:04
  the
• 0:04
  voice
• 0:05
  of
• 0:06
  women
• 0:06
  in
• 0:07
  business.
• 0:07
  A
• 0:08
  new
• 0:08
  model
• 0:08
  of
• 0:08
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:10
  we
• 0:10
  are
• 0:10
  here
• 0:11
  to
• 0:11
  amplify
• 0:11
  the
• 0:11
  voices
• 0:12
  of
• 0:12
  women
• 0:12
  leading
• 0:13
  the
• 0:13
  way.
• 0:14
  I
• 0:14
  am
• 0:14
  your
• 0:15
  host
• 0:15
  Coco
• 0:15
  Salman,
• 0:16
  five
• 0:16
  time
• 0:17
  founder,
• 0:17
  impact
• 0:17
  investor
• 0:18
  and
• 0:18
  creator
• 0:19
  of
• 0:19
  the
• 0:19
  Force
• 0:20
  for
• 0:20
  Good
• 0:21
  system.
• 0:22
  Thank
• 0:22
  you
• 0:23
  so
• 0:23
  much
• 0:23
  for
• 0:23
  joining
• 0:24
  us
• 0:24
  today
• 0:24
  as
• 0:24
  we
• 0:25
  illuminate
• 0:25
  the
• 0:25
  path
• 0:26
  to
• 0:26
  unlocking
• 0:26
  opportunities
• 0:27
  and
• 0:27
  prosperity
• 0:28
  for
• 0:28
  women
• 0:29
  led
• 0:29
  organizations.
• 0:31
  So
• 0:31
  today
• 0:32
  we
• 0:33
  have
• 0:33
  such
• 0:33
  a
• 0:34
  great
• 0:34
  topic
• 0:35
  and
• 0:35
  a
• 0:35
  wonderful
• 0:36
  founder
• 0:37
  here
• 0:38
  to
• 0:38
  join
• 0:38
  us.
• 0:39
  We
• 0:39
  have
• 0:39
  with
• 0:40
  us
• 0:40
  today
• 0:40
  Danielle
• 0:41
  Runt.
• 0:42
  She
• 0:42
  is
• 0:43
  a
• 0:43
  trailblazing
• 0:45
  HR
• 0:45
  leader.
• 0:46
  This
• 0:47
  is
• 0:47
  so
• 0:47
  important
• 0:48
  because
• 0:48
  people
• 0:48
  are
• 0:49
  our
• 0:49
  most
• 0:49
  important
• 0:50
  asset.
• 0:51
  And
• 0:51
  she
• 0:51
  has
• 0:51
  over
• 0:52
  two
• 0:52
  decades
• 0:53
  of
• 0:53
  expertise
• 0:54
  in
• 0:54
  transforming
• 0:55
  startups
• 0:56
  and
• 0:56
  tech
• 0:57
  firms
• 0:57
  throughout
• 0:57
  through
• 0:58
  strategic
• 0:58
  HR
• 0:59
  solutions.
• 1:00
  Danielle's
• 1:00
  experience
• 1:01
  spans
• 1:01
  from
• 1:01
  shaping
• 1:02
  thriving
• 1:02
  cultures
• 1:03
  to
• 1:03
  spearheading
• 1:04
  intricate
• 1:04
  talent
• 1:05
  acquisitions.
• 1:06
  She's
• 1:07
  a
• 1:07
  confidant
• 1:08
  to
• 1:08
  executive
• 1:08
  teams,
• 1:09
  architects,
• 1:10
  scalable
• 1:11
  strategies,
• 1:12
  designs
• 1:13
  comprehensive
• 1:14
  benefit
• 1:14
  frameworks
• 1:15
  and
• 1:16
  ensures
• 1:16
  seamless
• 1:17
  integrations
• 1:18
  during
• 1:18
  acquisitions.
• 1:20
  As
• 1:20
  the
• 1:20
  CEO
• 1:21
  of
• 1:21
  Founders
• 1:22
  HR
• 1:22
  Lab,
• 1:23
  Danielle
• 1:23
  is
• 1:24
  driven
• 1:24
  by
• 1:24
  leveraging
• 1:26
  data
• 1:26
  driven
• 1:27
  HR
• 1:27
  analytics.
• 1:28
  I
• 1:28
  love
• 1:28
  that.
• 1:29
  And
• 1:29
  technology
• 1:30
  to
• 1:30
  fuel
• 1:30
  peak
• 1:31
  performance
• 1:31
  while
• 1:32
  empowering
• 1:33
  organizations
• 1:34
  to
• 1:34
  achieve
• 1:34
  sustainable
• 1:35
  growth.
• 1:36
  I'm
• 1:36
  so
• 1:36
  happy
• 1:37
  you're
• 1:37
  here
• 1:37
  Danielle.
• 1:38
  Welcome.
• 1:39
  Thank
• 1:39
  you.
• 1:40
  Thank
• 1:40
  you
• 1:40
  so
• 1:40
  much
• 1:40
  Coco.
• 1:41
  I
• 1:41
  appreciate
• 1:42
  that
• 1:42
  introduction.
• 1:43
  Yeah,
• 1:44
  glad
• 1:44
  you're
• 1:44
  here.
• 1:45
  I
• 1:45
  always
• 1:46
  like
• 1:46
  to
• 1:46
  ask
• 1:46
  the
• 1:46
  question,
• 1:47
  what's
• 1:47
  a
• 1:47
  book
• 1:48
  written
• 1:48
  by
• 1:49
  a
• 1:49
  woman
• 1:49
  that
• 1:49
  is
• 1:50
  significantly
• 1:50
  influenced
• 1:51
  your
• 1:52
  life?
• 1:53
  Yeah,
• 1:54
  absolutely.
• 1:54
  First
• 1:55
  things
• 1:55
  first,
• 1:56
  I
• 1:56
  love
• 1:56
  women
• 1:56
  Empowering
• 1:57
  other
• 1:57
  women.
• 1:58
  When
• 1:58
  I
• 1:59
  was
• 1:59
  about
• 1:59
  mid
• 1:59
  career,
• 2:00
  I
• 2:00
  read
• 2:01
  Secrets
• 2:01
  of
• 2:01
  Six
• 2:02
  Figure
• 2:02
  Women
• 2:03
  by
• 2:03
  Barbara
• 2:04
  Stani.
• 2:05
  While
• 2:05
  that
• 2:05
  does
• 2:05
  not
• 2:06
  sound
• 2:06
  like
• 2:06
  a
• 2:06
  big
• 2:06
  deal
• 2:07
  now,
• 2:07
  back
• 2:08
  then
• 2:08
  I
• 2:08
  think
• 2:08
  that
• 2:09
  six
• 2:09
  figure
• 2:09
  mark
• 2:10
  was
• 2:10
  a
• 2:10
  huge
• 2:10
  deal.
• 2:11
  I
• 2:11
  wanted
• 2:12
  to
• 2:12
  see
• 2:12
  how
• 2:12
  do
• 2:12
  I
• 2:12
  get
• 2:12
  to
• 2:13
  that
• 2:13
  next
• 2:13
  level
• 2:13
  in
• 2:13
  my
• 2:14
  career.
• 2:14
  And
• 2:15
  what
• 2:15
  I
• 2:15
  really
• 2:16
  took
• 2:16
  from
• 2:16
  that
• 2:16
  book
• 2:17
  was
• 2:17
  she
• 2:17
  interviewed
• 2:18
  six,
• 2:18
  several
• 2:19
  six
• 2:19
  figure
• 2:20
  women.
• 2:20
  It
• 2:21
  was
• 2:21
  almost
• 2:21
  like
• 2:22
  they
• 2:22
  didn't
• 2:22
  see
• 2:22
  that
• 2:22
  it
• 2:22
  was
• 2:23
  a
• 2:23
  big
• 2:23
  deal.
• 2:23
  They
• 2:23
  had
• 2:23
  worked
• 2:24
  hard
• 2:24
  and
• 2:25
  they
• 2:25
  were
• 2:25
  like,
• 2:25
  oh,
• 2:26
  I'm
• 2:26
  just
• 2:26
  doing
• 2:27
  the
• 2:27
  thing.
• 2:27
  I've
• 2:27
  taken
• 2:28
  opportunities,
• 2:28
  I've
• 2:29
  worked
• 2:29
  hard
• 2:30
  and
• 2:30
  this
• 2:31
  is
• 2:31
  where
• 2:31
  I
• 2:31
  am
• 2:31
  today.
• 2:32
  What
• 2:32
  I
• 2:32
  took
• 2:32
  from
• 2:32
  that
• 2:33
  was
• 2:33
  that
• 2:33
  there
• 2:33
  was
• 2:34
  no
• 2:34
  secret
• 2:34
  barrier
• 2:35
  to
• 2:35
  entry.
• 2:36
  It
• 2:36
  really
• 2:36
  was
• 2:37
  to
• 2:37
  take
• 2:38
  the
• 2:38
  opportunities,
• 2:39
  work
• 2:39
  hard,
• 2:39
  be
• 2:39
  focused
• 2:40
  on
• 2:40
  where
• 2:41
  you
• 2:41
  want
• 2:41
  to
• 2:41
  be
• 2:42
  and
• 2:42
  visualize
• 2:43
  your
• 2:44
  career
• 2:44
  goals.
• 2:44
  It
• 2:45
  really
• 2:45
  stuck
• 2:45
  with
• 2:45
  me.
• 2:46
  A
• 2:46
  lot
• 2:46
  of
• 2:46
  people
• 2:46
  might
• 2:46
  say
• 2:47
  six
• 2:47
  figures.
• 2:48
  I
• 2:48
  don't
• 2:48
  know
• 2:48
  what
• 2:48
  that
• 2:49
  next
• 2:49
  milestone
• 2:49
  is,
• 2:50
  but
• 2:50
  it
• 2:50
  really
• 2:50
  is
• 2:51
  something
• 2:51
  emotional
• 2:52
  that
• 2:53
  says
• 2:53
  hey,
• 2:53
  I
• 2:53
  made
• 2:53
  it.
• 2:54
  And
• 2:54
  what
• 2:54
  I
• 2:54
  loved
• 2:55
  was
• 2:55
  in
• 2:56
  that
• 2:56
  book
• 2:56
  you
• 2:56
  get
• 2:56
  to
• 2:56
  really
• 2:57
  think
• 2:57
  about
• 2:57
  how
• 2:57
  far
• 2:58
  you've
• 2:58
  come
• 2:58
  and
• 2:59
  where
• 2:59
  you
• 2:59
  are
• 2:59
  today.
• 3:00
  I
• 3:00
  think
• 3:00
  that's
• 3:00
  important
• 3:00
  for
• 3:00
  all
• 3:01
  of
• 3:01
  us
• 3:01
  to
• 3:01
  do
• 3:01
  on
• 3:01
  a
• 3:01
  regular
• 3:02
  basis
• 3:02
  anyways.
• 3:03
  Love
• 3:03
  that
• 3:03
  Danielle.
• 3:04
  I'm
• 3:04
  a
• 3:04
  big
• 3:05
  fan
• 3:05
  of
• 3:05
  Barbara
• 3:06
  Stani
• 3:07
  and
• 3:07
  I've
• 3:07
  read
• 3:08
  Secrets
• 3:08
  of
• 3:08
  Six
• 3:09
  Figure
• 3:09
  Women.
• 3:09
  I
• 3:10
  did
• 3:10
  a
• 3:10
  year
• 3:11
  long
• 3:11
  course
• 3:11
  with
• 3:12
  her.
• 3:12
  She
• 3:13
  is
• 3:14
  amazing
• 3:15
  and
• 3:15
  highly
• 3:16
  recommend
• 3:16
  Secrets
• 3:17
  of
• 3:17
  Six
• 3:17
  Figure
• 3:17
  Women.
• 3:18
  She
• 3:18
  gives
• 3:18
  you
• 3:18
  a
• 3:18
  lot
• 3:19
  of
• 3:19
  practical
• 3:20
  advice
• 3:20
  about
• 3:21
  how
• 3:21
  to
• 3:21
  put
• 3:21
  your
• 3:21
  financial
• 3:22
  self
• 3:22
  in
• 3:22
  order
• 3:23
  and
• 3:23
  puts
• 3:23
  it
• 3:23
  in
• 3:24
  the
• 3:24
  context
• 3:24
  of
• 3:24
  your
• 3:25
  values
• 3:25
  and
• 3:25
  your
• 3:26
  desires.
• 3:27
  Six
• 3:27
  figures,
• 3:27
  just
• 3:28
  a
• 3:28
  placeholder
• 3:28
  for
• 3:28
  your
• 3:29
  dreams.
• 3:29
  Right?
• 3:30
  You
• 3:30
  could
• 3:30
  be
• 3:31
  thinking
• 3:31
  seven
• 3:32
  figure,
• 3:32
  eight
• 3:32
  figure,
• 3:33
  whatever
• 3:33
  it
• 3:33
  is
• 3:33
  or
• 3:33
  doesn't
• 3:34
  even
• 3:34
  matter.
• 3:34
  It's
• 3:35
  about
• 3:35
  taking
• 3:35
  your
• 3:35
  power
• 3:36
  back
• 3:36
  with
• 3:37
  numbers
• 3:37
  and
• 3:38
  money
• 3:39
  and
• 3:39
  wealth
• 3:39
  and
• 3:40
  putting
• 3:40
  yourself
• 3:40
  in
• 3:41
  a
• 3:41
  place
• 3:41
  where
• 3:41
  you
• 3:41
  can
• 3:42
  achieve
• 3:42
  whatever
• 3:42
  goals
• 3:43
  you
• 3:43
  have
• 3:43
  with
• 3:44
  your
• 3:44
  prosperity.
• 3:45
  I
• 3:45
  love
• 3:46
  it.
• 3:46
  What
• 3:46
  a
• 3:46
  great
• 3:47
  recommendation.
• 3:48
  Thanks
• 3:48
  for
• 3:48
  bringing
• 3:49
  Barbara
• 3:49
  back
• 3:50
  into
• 3:50
  my
• 3:50
  mind.
• 3:51
  I
• 3:51
  gotta
• 3:51
  check
• 3:51
  out
• 3:52
  this
• 3:52
  workshop.
• 3:53
  That
• 3:53
  sounds
• 3:53
  awesome.
• 3:54
  Well,
• 3:54
  let's
• 3:55
  get
• 3:55
  to
• 3:55
  you
• 3:55
  Danielle.
• 3:56
  I'm
• 3:56
  excited
• 3:57
  because
• 3:58
  I
• 3:58
  just
• 3:58
  sold
• 3:58
  my
• 3:59
  healthcare
• 3:59
  company
• 3:59
  we
• 4:00
  had
• 4:00
  was
• 4:01
  a
• 4:01
  nursing
• 4:01
  company.
• 4:02
  So
• 4:02
  our
• 4:02
  value
• 4:03
  was
• 4:03
  the
• 4:03
  people.
• 4:04
  And
• 4:04
  we
• 4:04
  had
• 4:05
  over
• 4:05
  300
• 4:05
  nurses
• 4:06
  that
• 4:06
  were
• 4:06
  out
• 4:07
  in
• 4:07
  the
• 4:07
  field
• 4:07
  doing
• 4:08
  great
• 4:08
  work.
• 4:08
  HR
• 4:09
  was
• 4:09
  a
• 4:09
  big,
• 4:09
  big
• 4:10
  strategic
• 4:11
  part
• 4:11
  of
• 4:12
  my
• 4:12
  company.
• 4:13
  So
• 4:14
  tell
• 4:14
  us
• 4:14
  about
• 4:16
  Founders
• 4:17
  HR
• 4:18
  Lab.
• 4:19
  What
• 4:19
  is
• 4:19
  your
• 4:20
  vision
• 4:20
  for
• 4:21
  it?
• 4:21
  What
• 4:21
  do
• 4:21
  you
• 4:22
  want
• 4:22
  to
• 4:22
  create
• 4:23
  through
• 4:23
  your
• 4:23
  company?
• 4:24
  Absolutely,
• 4:25
  I
• 4:26
  agree.
• 4:26
  People
• 4:26
  are
• 4:27
  the
• 4:27
  most
• 4:28
  important
• 4:29
  resource.
• 4:30
  Once
• 4:30
  you
• 4:30
  are
• 4:31
  a
• 4:31
  founder
• 4:31
  and
• 4:31
  you're
• 4:32
  at
• 4:32
  a
• 4:32
  place
• 4:32
  where
• 4:32
  you're
• 4:33
  hiring
• 4:33
  people,
• 4:34
  you've
• 4:35
  reached
• 4:35
  a
• 4:35
  certain
• 4:36
  level
• 4:36
  of
• 4:36
  success.
• 4:37
  If
• 4:37
  you're
• 4:37
  employing
• 4:38
  people,
• 4:39
  it's
• 4:39
  a
• 4:39
  huge
• 4:39
  accomplishment.
• 4:40
  You're
• 4:41
  at
• 4:41
  the
• 4:41
  point
• 4:41
  where
• 4:41
  you
• 4:42
  need
• 4:42
  to
• 4:42
  take
• 4:42
  care
• 4:42
  of
• 4:42
  that
• 4:43
  investment,
• 4:44
  take
• 4:44
  care
• 4:44
  of
• 4:45
  the
• 4:45
  people
• 4:46
  that
• 4:46
  work
• 4:46
  for
• 4:46
  you
• 4:46
  who
• 4:46
  are
• 4:47
  going
• 4:47
  to
• 4:47
  help
• 4:47
  you
• 4:47
  grow
• 4:47
  your
• 4:47
  business.
• 4:48
  When
• 4:48
  I
• 4:48
  decided
• 4:49
  to
• 4:49
  found
• 4:50
  Founders
• 4:50
  HR
• 4:51
  Lab,
• 4:51
  it
• 4:52
  was
• 4:52
  because
• 4:52
  I
• 4:52
  wanted
• 4:52
  to
• 4:53
  empower
• 4:54
  founders
• 4:54
  who
• 4:54
  are
• 4:55
  growing
• 4:55
  their
• 4:55
  business.
• 4:55
  They
• 4:56
  were
• 4:56
  starting
• 4:56
  to
• 4:56
  hire
• 4:56
  people
• 4:57
  and
• 4:58
  scale,
• 4:58
  really
• 4:59
  helping
• 4:59
  them
• 4:59
  build
• 4:59
  out
• 5:00
  that
• 5:00
  Runway.
• 5:01
  So
• 5:01
  they
• 5:01
  didn't
• 5:02
  come
• 5:02
  to
• 5:02
  a
• 5:02
  place
• 5:03
  where,
• 5:03
  okay,
• 5:04
  I
• 5:04
  have
• 5:04
  these
• 5:04
  folks,
• 5:05
  they've
• 5:05
  done
• 5:05
  such
• 5:05
  great
• 5:06
  work
• 5:06
  for
• 5:06
  me.
• 5:06
  Now
• 5:07
  they're
• 5:07
  disgruntled,
• 5:08
  now
• 5:08
  they're
• 5:08
  unhappy,
• 5:09
  now
• 5:09
  they're
• 5:09
  leaving.
• 5:10
  And
• 5:10
  now
• 5:10
  I
• 5:10
  may
• 5:10
  end
• 5:11
  up
• 5:11
  in
• 5:11
  a
• 5:11
  situation
• 5:12
  where
• 5:12
  I'm
• 5:12
  having
• 5:12
  to
• 5:12
  start
• 5:13
  over
• 5:13
  again.
• 5:14
  I
• 5:14
  want
• 5:14
  founders
• 5:15
  to
• 5:15
  be
• 5:15
  excited
• 5:16
  about
• 5:16
  their
• 5:16
  business,
• 5:17
  doing
• 5:17
  the
• 5:17
  things
• 5:17
  they're
• 5:18
  smart
• 5:18
  about.
• 5:19
  The
• 5:19
  reason
• 5:19
  they
• 5:19
  started
• 5:20
  their
• 5:20
  business
• 5:20
  it
• 5:21
  was
• 5:21
  not
• 5:21
  to
• 5:21
  learn
• 5:21
  hr,
• 5:22
  but
• 5:22
  what
• 5:23
  it
• 5:23
  is
• 5:23
  is
• 5:23
  to
• 5:23
  grow
• 5:23
  their
• 5:24
  businesses
• 5:24
  in
• 5:24
  the
• 5:25
  way
• 5:25
  into,
• 5:25
  in
• 5:25
  their
• 5:26
  own
• 5:26
  vision
• 5:26
  and
• 5:27
  then
• 5:27
  help
• 5:27
  to
• 5:27
  give
• 5:27
  their
• 5:28
  employees
• 5:29
  opportunities
• 5:30
  and
• 5:30
  to
• 5:30
  have
• 5:31
  their
• 5:31
  employees
• 5:31
  help
• 5:31
  them
• 5:32
  grow
• 5:32
  their
• 5:32
  business.
• 5:32
  So
• 5:33
  my
• 5:33
  vision
• 5:33
  is
• 5:34
  really
• 5:34
  to
• 5:34
  empower
• 5:35
  that
• 5:35
  by
• 5:36
  creating
• 5:37
  people
• 5:37
  strategies
• 5:38
  and
• 5:38
  solutions
• 5:39
  that
• 5:39
  are
• 5:39
  really
• 5:39
  going
• 5:40
  to
• 5:40
  be
• 5:40
  enablers
• 5:41
  to
• 5:41
  all
• 5:41
  of
• 5:41
  that.
• 5:43
  Before
• 5:44
  we
• 5:44
  started
• 5:44
  our
• 5:45
  interview
• 5:45
  here,
• 5:46
  we
• 5:46
  were
• 5:46
  talking
• 5:46
  about
• 5:47
  how
• 5:47
  sometimes
• 5:48
  when
• 5:48
  you're
• 5:48
  starting
• 5:48
  a
• 5:48
  company
• 5:49
  and
• 5:49
  you're
• 5:49
  getting
• 5:49
  off
• 5:49
  the
• 5:50
  ground
• 5:50
  and
• 5:50
  you
• 5:50
  hire
• 5:50
  your
• 5:51
  first
• 5:51
  few
• 5:51
  people,
• 5:52
  you
• 5:53
  and
• 5:53
  I
• 5:53
  had
• 5:54
  had
• 5:54
  this
• 5:54
  experience
• 5:54
  where
• 5:55
  I
• 5:55
  didn't
• 5:55
  have
• 5:56
  HR
• 5:56
  experience.
• 5:57
  We
• 5:57
  were
• 5:57
  learning
• 5:58
  as
• 5:58
  we
• 5:58
  went
• 5:59
  and
• 5:59
  boy,
• 6:00
  there's
• 6:00
  a
• 6:01
  lot
• 6:01
  to
• 6:01
  the
• 6:01
  HR
• 6:02
  function.
• 6:02
  There's
• 6:03
  a
• 6:03
  lot
• 6:03
  of
• 6:04
  risk,
• 6:04
  there's
• 6:05
  a
• 6:05
  lot
• 6:05
  of
• 6:05
  opportunity,
• 6:06
  there's
• 6:07
  so
• 6:07
  many
• 6:07
  things
• 6:08
  never
• 6:08
  think
• 6:08
  of.
• 6:09
  And
• 6:09
  so
• 6:09
  having
• 6:10
  some
• 6:10
  help
• 6:10
  there
• 6:10
  is
• 6:10
  really
• 6:11
  valuable.
• 6:11
  Going
• 6:12
  from
• 6:12
  0
• 6:12
  employees
• 6:13
  to
• 6:13
  300
• 6:14
  in
• 6:14
  a
• 6:14
  very
• 6:15
  short
• 6:15
  period
• 6:15
  of
• 6:15
  time.
• 6:16
  I
• 6:16
  totally
• 6:16
  value
• 6:17
  what
• 6:17
  you
• 6:17
  do.
• 6:18
  So
• 6:18
  maybe
• 6:19
  can
• 6:19
  you
• 6:19
  share
• 6:19
  a
• 6:20
  specific
• 6:20
  example
• 6:21
  of
• 6:21
  a
• 6:21
  complex
• 6:22
  HR
• 6:22
  challenge
• 6:23
  that
• 6:23
  you
• 6:23
  helped
• 6:23
  a
• 6:24
  company
• 6:24
  overcome
• 6:25
  and
• 6:26
  what
• 6:26
  were
• 6:26
  the
• 6:27
  strategies
• 6:27
  or
• 6:28
  what
• 6:28
  were
• 6:28
  you
• 6:28
  thinking
• 6:28
  about
• 6:29
  to
• 6:29
  bring
• 6:30
  the
• 6:30
  company
• 6:31
  through
• 6:31
  that
• 6:31
  challenge?
• 6:32
  Sure.
• 6:33
  Well,
• 6:33
  first,
• 6:33
  there's
• 6:34
  three
• 6:34
  categories
• 6:35
  of
• 6:35
  situations
• 6:36
  that
• 6:37
  companies
• 6:37
  I've
• 6:38
  worked
• 6:38
  for,
• 6:38
  company
• 6:39
  clients
• 6:39
  that
• 6:39
  I
• 6:39
  currently
• 6:40
  have,
• 6:40
  have
• 6:40
  run
• 6:41
  into.
• 6:41
  So
• 6:42
  you
• 6:42
  either
• 6:43
  get
• 6:43
  the
• 6:44
  new
• 6:44
  one
• 6:44
  scrappy
• 6:45
  and
• 6:45
  we
• 6:46
  have
• 6:46
  to
• 6:47
  just
• 6:47
  kind
• 6:47
  of
• 6:47
  do
• 6:48
  it
• 6:48
  ourselves.
• 6:48
  We've
• 6:48
  been
• 6:48
  employees
• 6:49
  before,
• 6:49
  so
• 6:49
  we
• 6:50
  could
• 6:50
  probably
• 6:50
  figure
• 6:50
  it
• 6:50
  out.
• 6:51
  They
• 6:51
  are
• 6:51
  going
• 6:52
  to
• 6:52
  hire
• 6:53
  somebody
• 6:54
  right
• 6:54
  off
• 6:54
  who
• 6:55
  is
• 6:55
  more
• 6:56
  of
• 6:56
  a
• 6:56
  junior
• 6:57
  HR
• 6:57
  person
• 6:57
  because
• 6:58
  they're
• 6:58
  inexpensive,
• 7:00
  which
• 7:00
  work
• 7:00
  may
• 7:00
  work
• 7:01
  fine
• 7:01
  for
• 7:01
  a
• 7:02
  time,
• 7:02
  but
• 7:02
  then
• 7:02
  that
• 7:02
  company
• 7:03
  can't
• 7:03
  scale
• 7:04
  because
• 7:04
  that
• 7:04
  junior
• 7:05
  HR
• 7:05
  person
• 7:05
  doesn't
• 7:06
  have
• 7:06
  the
• 7:06
  strategic
• 7:07
  knowledge
• 7:07
  or
• 7:08
  support
• 7:08
  to
• 7:08
  help
• 7:09
  the
• 7:09
  business
• 7:09
  scale.
• 7:10
  So
• 7:10
  that's
• 7:10
  one
• 7:11
  group
• 7:11
  of
• 7:12
  folks
• 7:12
  that
• 7:12
  I
• 7:12
  like
• 7:13
  to
• 7:13
  help.
• 7:14
  Then
• 7:14
  there's
• 7:14
  also
• 7:15
  the
• 7:15
  bucket
• 7:15
  where
• 7:16
  a
• 7:16
  startup
• 7:16
  may
• 7:16
  have
• 7:17
  just
• 7:17
  got
• 7:17
  funding.
• 7:17
  They're
• 7:18
  going
• 7:18
  to
• 7:18
  hire
• 7:18
  executive
• 7:19
  HR
• 7:20
  leaders
• 7:20
  because
• 7:20
  they
• 7:21
  know
• 7:21
  they
• 7:21
  need
• 7:21
  that
• 7:22
  expertise,
• 7:23
  but
• 7:23
  the
• 7:23
  business
• 7:24
  may
• 7:24
  not
• 7:24
  be
• 7:25
  financially
• 7:25
  ready
• 7:26
  for
• 7:26
  that
• 7:27
  investment.
• 7:27
  Or
• 7:28
  you
• 7:28
  have
• 7:29
  startups
• 7:29
  who
• 7:29
  go
• 7:30
  for
• 7:30
  a
• 7:30
  very
• 7:30
  long
• 7:31
  time
• 7:31
  and
• 7:31
  don't
• 7:31
  hire
• 7:32
  anyone
• 7:33
  in
• 7:33
  HR
• 7:34
  and
• 7:34
  then
• 7:34
  they
• 7:34
  run
• 7:34
  into
• 7:35
  those
• 7:35
  blockers
• 7:36
  in
• 7:36
  these
• 7:36
  three
• 7:37
  different
• 7:37
  buckets.
• 7:38
  I
• 7:38
  realize
• 7:39
  the
• 7:39
  fractional
• 7:40
  part
• 7:40
  time
• 7:41
  HR
• 7:41
  executive
• 7:42
  can
• 7:42
  really
• 7:43
  come
• 7:43
  in
• 7:43
  and
• 7:43
  be
• 7:43
  the
• 7:44
  best
• 7:44
  of
• 7:44
  both
• 7:44
  worlds.
• 7:45
  You're
• 7:45
  going
• 7:45
  to
• 7:45
  give
• 7:46
  expert
• 7:46
  level
• 7:47
  advice
• 7:47
  and
• 7:47
  advisory
• 7:48
  services,
• 7:49
  but
• 7:49
  you're
• 7:49
  also
• 7:50
  going
• 7:50
  to
• 7:51
  be
• 7:51
  a
• 7:52
  fraction
• 7:52
  of
• 7:52
  the
• 7:52
  cost
• 7:53
  and
• 7:54
  fraction
• 7:54
  of
• 7:54
  the
• 7:55
  investments.
• 7:55
  As
• 7:55
  far
• 7:55
  as
• 7:56
  how
• 7:56
  I've
• 7:56
  helped
• 7:57
  other
• 7:57
  companies,
• 7:57
  say
• 7:58
  the
• 7:58
  larger
• 7:58
  company,
• 7:59
  around
• 8:00
  300
• 8:01
  employees.
• 8:01
  I
• 8:01
  had
• 8:02
  a
• 8:02
  client
• 8:02
  who
• 8:03
  had
• 8:03
  a
• 8:03
  very
• 8:03
  junior
• 8:04
  level
• 8:04
  HR
• 8:05
  person
• 8:05
  and
• 8:06
  they
• 8:06
  acquired
• 8:07
  several
• 8:08
  different
• 8:08
  companies.
• 8:09
  So
• 8:09
  they
• 8:09
  grew
• 8:10
  quickly
• 8:11
  to
• 8:11
  300
• 8:11
  employees
• 8:12
  without
• 8:12
  any
• 8:12
  HR
• 8:13
  infrastructure
• 8:13
  whatsoever.
• 8:14
  I
• 8:15
  came
• 8:15
  in
• 8:15
  and
• 8:16
  I
• 8:16
  was
• 8:16
  able
• 8:16
  to
• 8:16
  build
• 8:16
  the
• 8:17
  infrastructure,
• 8:17
  get
• 8:17
  the
• 8:18
  policies
• 8:18
  in
• 8:18
  place,
• 8:19
  get
• 8:19
  the
• 8:19
  technology
• 8:20
  in
• 8:20
  place,
• 8:21
  get
• 8:21
  the
• 8:21
  buy
• 8:21
  in
• 8:22
  from
• 8:22
  the
• 8:22
  employee
• 8:23
  population,
• 8:23
  the
• 8:23
  excitement
• 8:24
  around
• 8:24
  the
• 8:24
  employee
• 8:25
  population.
• 8:25
  You
• 8:25
  build
• 8:26
  out
• 8:26
  compensation
• 8:27
  strategies
• 8:28
  which
• 8:28
  eventually
• 8:29
  could
• 8:29
  cause
• 8:29
  you
• 8:30
  lots
• 8:30
  of
• 8:30
  money
• 8:31
  in
• 8:31
  the
• 8:31
  future.
• 8:32
  Compensation
• 8:32
  philosophies,
• 8:33
  who
• 8:33
  are
• 8:34
  we?
• 8:34
  How
• 8:34
  do
• 8:34
  we
• 8:35
  pay
• 8:35
  our
• 8:35
  people?
• 8:36
  What
• 8:36
  will
• 8:36
  that
• 8:36
  look
• 8:37
  like
• 8:37
  in
• 8:37
  the
• 8:37
  future?
• 8:38
  What
• 8:38
  benefits
• 8:39
  do
• 8:39
  we
• 8:39
  have
• 8:39
  that
• 8:40
  really
• 8:40
  represent
• 8:40
  who
• 8:41
  we
• 8:41
  are?
• 8:41
  And
• 8:41
  again,
• 8:41
  how
• 8:42
  is
• 8:42
  this
• 8:42
  going
• 8:42
  to
• 8:42
  be
• 8:43
  scalable
• 8:43
  in
• 8:43
  the
• 8:43
  future?
• 8:44
  So
• 8:45
  really
• 8:45
  building
• 8:45
  it
• 8:45
  out
• 8:45
  for
• 8:46
  companies
• 8:46
  who
• 8:46
  have
• 8:47
  been
• 8:47
  well
• 8:48
  established
• 8:48
  for
• 8:48
  a
• 8:48
  while,
• 8:49
  as
• 8:50
  well
• 8:50
  as
• 8:50
  smaller
• 8:50
  companies.
• 8:51
  I
• 8:51
  have
• 8:51
  clients
• 8:52
  who
• 8:52
  are
• 8:52
  at
• 8:52
  15
• 8:53
  employees
• 8:53
  and
• 8:53
  they've
• 8:54
  said,
• 8:54
  hey,
• 8:54
  we've
• 8:55
  done
• 8:55
  this
• 8:55
  for
• 8:55
  as
• 8:56
  long
• 8:56
  as
• 8:56
  we
• 8:56
  can
• 8:56
  on
• 8:57
  our
• 8:57
  own
• 8:57
  and
• 8:58
  everything
• 8:59
  is
• 8:59
  hard
• 8:59
  now.
• 9:00
  Now
• 9:00
  the
• 9:00
  founder
• 9:01
  has
• 9:01
  said,
• 9:02
  hey,
• 9:02
  I'm
• 9:02
  in
• 9:03
  the
• 9:03
  weeds
• 9:03
  too
• 9:03
  much
• 9:04
  with
• 9:04
  HR
• 9:04
  and
• 9:04
  I
• 9:05
  don't
• 9:05
  know
• 9:05
  what
• 9:05
  I
• 9:05
  don't
• 9:05
  know
• 9:06
  at
• 9:06
  this
• 9:06
  point.
• 9:07
  So
• 9:07
  they're
• 9:08
  growing
• 9:08
  in
• 9:08
  other
• 9:08
  states.
• 9:09
  I've
• 9:09
  come
• 9:09
  in,
• 9:10
  build
• 9:10
  them
• 9:10
  out
• 9:11
  automation,
• 9:12
  which
• 9:12
  I
• 9:12
  love.
• 9:13
  If
• 9:13
  I
• 9:13
  go
• 9:13
  win
• 9:13
  the
• 9:14
  lottery
• 9:14
  one
• 9:14
  day,
• 9:15
  they
• 9:15
  can
• 9:15
  still
• 9:16
  onboard
• 9:16
  their
• 9:17
  employees,
• 9:17
  they
• 9:17
  can
• 9:18
  still
• 9:18
  take
• 9:18
  good
• 9:18
  care
• 9:18
  of
• 9:19
  their
• 9:19
  employees.
• 9:19
  Those
• 9:19
  are
• 9:20
  examples
• 9:20
  of
• 9:20
  how
• 9:21
  I
• 9:21
  help
• 9:22
  clients.
• 9:22
  I
• 9:23
  love
• 9:23
  it.
• 9:23
  For
• 9:23
  anybody
• 9:24
  who's
• 9:24
  listening,
• 9:25
  if
• 9:25
  you're
• 9:25
  a
• 9:25
  founder
• 9:26
  and
• 9:26
  you
• 9:26
  have
• 9:26
  a
• 9:27
  team,
• 9:27
  I
• 9:27
  don't
• 9:27
  care
• 9:27
  if
• 9:28
  you
• 9:28
  have
• 9:28
  three
• 9:29
  employees,
• 9:29
  people
• 9:30
  that
• 9:30
  you
• 9:30
  are
• 9:30
  paying,
• 9:31
  it's
• 9:31
  important
• 9:32
  to
• 9:32
  have
• 9:33
  at
• 9:33
  least
• 9:33
  some
• 9:34
  advice
• 9:34
  coming
• 9:35
  to
• 9:35
  you
• 9:35
  about
• 9:35
  hr.
• 9:36
  Early
• 9:37
  in
• 9:37
  my
• 9:37
  career,
• 9:37
  I
• 9:38
  made
• 9:38
  mistakes.
• 9:39
  I
• 9:39
  got
• 9:39
  in
• 9:40
  trouble
• 9:40
  because
• 9:40
  I
• 9:41
  wasn't
• 9:41
  paying
• 9:41
  somebody
• 9:42
  as
• 9:42
  a
• 9:42
  W2,
• 9:43
  I
• 9:43
  was
• 9:44
  paying
• 9:44
  them
• 9:44
  as
• 9:44
  a
• 9:44
  1099
• 9:45
  and
• 9:46
  I
• 9:46
  had
• 9:46
  given
• 9:46
  them
• 9:46
  a
• 9:47
  computer
• 9:47
  they
• 9:47
  could
• 9:47
  use.
• 9:48
  I
• 9:48
  had
• 9:48
  to
• 9:48
  pay
• 9:48
  all
• 9:48
  kinds
• 9:49
  of
• 9:49
  fees.
• 9:50
  It
• 9:50
  was
• 9:50
  a
• 9:50
  lesson
• 9:51
  I
• 9:51
  learned
• 9:51
  really
• 9:51
  early
• 9:52
  on
• 9:52
  that
• 9:52
  even
• 9:52
  if
• 9:53
  you
• 9:53
  have
• 9:53
  somebody
• 9:54
  working
• 9:54
  very
• 9:54
  part
• 9:54
  time
• 9:55
  for
• 9:55
  you,
• 9:55
  if
• 9:55
  you
• 9:55
  don't
• 9:56
  know
• 9:56
  the
• 9:56
  rules
• 9:57
  and
• 9:57
  you
• 9:57
  don't
• 9:57
  know
• 9:57
  the
• 9:57
  basic
• 9:58
  structure
• 9:59
  and
• 9:59
  you
• 9:59
  don't
• 9:59
  start
• 10:00
  just
• 10:00
  getting
• 10:01
  those
• 10:01
  pieces
• 10:01
  in
• 10:01
  place,
• 10:02
  it
• 10:02
  can
• 10:03
  be
• 10:03
  a
• 10:03
  big
• 10:03
  deal.
• 10:03
  If
• 10:04
  you
• 10:04
  have
• 10:04
  somebody
• 10:05
  that's
• 10:05
  a
• 10:05
  HR
• 10:06
  expert
• 10:06
  like
• 10:07
  you,
• 10:07
  like
• 10:07
  Danielle
• 10:08
  here,
• 10:08
  you
• 10:09
  cannot
• 10:09
  have
• 10:09
  those
• 10:10
  worries
• 10:10
  right
• 10:11
  then
• 10:11
  as
• 10:11
  you
• 10:11
  grow.
• 10:11
  We
• 10:12
  used
• 10:12
  to
• 10:12
  hire
• 10:12
  15
• 10:13
  nurses
• 10:13
  a
• 10:13
  month.
• 10:14
  Think
• 10:14
  about
• 10:14
  that
• 10:15
  recruiting
• 10:15
  funnel
• 10:16
  the
• 10:16
  onboarding
• 10:16
  and
• 10:17
  the
• 10:17
  90
• 10:17
  days.
• 10:17
  You
• 10:18
  don't
• 10:18
  want
• 10:18
  to
• 10:18
  hire
• 10:18
  somebody
• 10:18
  and
• 10:19
  then
• 10:19
  lose
• 10:19
  them
• 10:19
  five
• 10:20
  minutes
• 10:20
  later.
• 10:20
  And
• 10:21
  yeah,
• 10:21
  I
• 10:21
  have
• 10:21
  one
• 10:21
  client
• 10:22
  that
• 10:22
  I
• 10:22
  just
• 10:22
  built
• 10:22
  out
• 10:23
  automated
• 10:23
  onboarding
• 10:24
  for
• 10:25
  it.
• 10:25
  It
• 10:25
  took
• 10:25
  them
• 10:26
  two
• 10:26
  weeks
• 10:27
  to
• 10:27
  onboard
• 10:28
  one
• 10:28
  employee.
• 10:29
  Yesterday
• 10:30
  we
• 10:30
  onboarded
• 10:31
  nine
• 10:32
  people
• 10:33
  in
• 10:34
  no
• 10:34
  time.
• 10:35
  Because
• 10:35
  you
• 10:36
  build
• 10:36
  out
• 10:36
  that
• 10:37
  infrastructure
• 10:37
  up
• 10:38
  first
• 10:38
  and
• 10:38
  then
• 10:39
  it
• 10:39
  saves
• 10:39
  everyone
• 10:40
  time
• 10:40
  and
• 10:40
  that
• 10:41
  experience
• 10:41
  it
• 10:42
  provides
• 10:42
  to
• 10:42
  those
• 10:43
  employees,
• 10:43
  they're
• 10:44
  like,
• 10:44
  wow,
• 10:44
  I'm
• 10:44
  so
• 10:45
  taken
• 10:45
  care
• 10:45
  of.
• 10:46
  They've
• 10:46
  really
• 10:46
  thought
• 10:46
  about
• 10:47
  me.
• 10:48
  And
• 10:48
  to
• 10:48
  your
• 10:48
  point
• 10:48
  too,
• 10:49
  a
• 10:49
  good
• 10:49
  HR
• 10:50
  leader
• 10:50
  will
• 10:50
  come
• 10:50
  in
• 10:51
  immediately
• 10:51
  and
• 10:51
  say,
• 10:52
  hey,
• 10:52
  these
• 10:53
  people
• 10:53
  are
• 10:53
  not
• 10:53
  properly
• 10:54
  categorized.
• 10:55
  I
• 10:55
  did
• 10:56
  a
• 10:56
  large
• 10:56
  assessment
• 10:57
  for
• 10:57
  one
• 10:57
  of
• 10:58
  my
• 10:58
  clients
• 10:58
  and
• 10:59
  found
• 10:59
  that
• 10:59
  they
• 10:59
  were
• 10:59
  not
• 11:00
  paying
• 11:00
  State
• 11:01
  taxes
• 11:02
  in
• 11:02
  a
• 11:02
  new
• 11:02
  remote
• 11:03
  environment.
• 11:03
  Of
• 11:03
  course
• 11:04
  they
• 11:04
  didn't
• 11:04
  get
• 11:04
  in
• 11:04
  trouble.
• 11:04
  Nothing
• 11:05
  happened.
• 11:05
  We
• 11:06
  prevented
• 11:06
  it
• 11:06
  and
• 11:07
  they're
• 11:07
  fine
• 11:07
  now.
• 11:07
  You
• 11:08
  just
• 11:08
  don't
• 11:08
  want
• 11:08
  to
• 11:08
  get
• 11:08
  to
• 11:08
  a
• 11:09
  place
• 11:09
  where
• 11:09
  you
• 11:10
  run
• 11:10
  into
• 11:10
  those.
• 11:11
  Rules
• 11:12
  and
• 11:12
  laws
• 11:12
  change
• 11:12
  all
• 11:13
  the
• 11:13
  time.
• 11:13
  I'm
• 11:13
  in
• 11:14
  New
• 11:14
  York
• 11:14
  and
• 11:15
  we
• 11:15
  just.
• 11:15
  This
• 11:16
  year
• 11:16
  doesn't
• 11:17
  matter
• 11:17
  if
• 11:17
  you
• 11:17
  hire
• 11:17
  one
• 11:18
  person
• 11:18
  or
• 11:18
  a
• 11:18
  thousand.
• 11:19
  You
• 11:19
  have
• 11:19
  to
• 11:19
  pay
• 11:19
  the
• 11:20
  PTO
• 11:20
  sick
• 11:20
  leaves
• 11:21
  and
• 11:21
  it's
• 11:21
  no
• 11:21
  longer
• 11:22
  a
• 11:22
  threshold.
• 11:23
  If
• 11:23
  you
• 11:23
  don't
• 11:23
  know
• 11:24
  that
• 11:24
  and
• 11:24
  you're
• 11:24
  not
• 11:25
  paying
• 11:25
  attention,
• 11:26
  you
• 11:26
  could
• 11:26
  have
• 11:26
  somebody
• 11:27
  come
• 11:27
  after
• 11:27
  you
• 11:28
  because
• 11:28
  you're
• 11:28
  not
• 11:28
  paying
• 11:28
  them
• 11:29
  pto.
• 11:29
  Just
• 11:29
  having
• 11:30
  somebody
• 11:31
  who's
• 11:31
  there
• 11:31
  for
• 11:31
  you
• 11:32
  and
• 11:32
  can
• 11:32
  help
• 11:32
  you
• 11:33
  navigate
• 11:33
  those
• 11:34
  little
• 11:34
  things
• 11:34
  that
• 11:34
  are
• 11:34
  coming
• 11:34
  up
• 11:35
  is
• 11:35
  really
• 11:35
  important.
• 11:36
  You've
• 11:36
  mentioned
• 11:37
  it,
• 11:37
  and
• 11:37
  I
• 11:37
  want
• 11:37
  to
• 11:37
  go
• 11:37
  a
• 11:38
  little
• 11:38
  further
• 11:38
  because
• 11:38
  I'm
• 11:39
  a
• 11:39
  big
• 11:39
  fan
• 11:41
  of
• 11:41
  systems.
• 11:42
  It
• 11:42
  takes
• 11:42
  effort
• 11:43
  and
• 11:43
  energy
• 11:44
  to
• 11:44
  set
• 11:45
  systems
• 11:45
  up,
• 11:46
  whether
• 11:46
  it's
• 11:46
  physical
• 11:47
  systems
• 11:47
  or
• 11:47
  technology
• 11:48
  systems.
• 11:49
  But
• 11:50
  over
• 11:50
  time,
• 11:50
  it
• 11:50
  just
• 11:51
  starts
• 11:51
  to
• 11:51
  really
• 11:52
  seed
• 11:52
  itself.
• 11:53
  How
• 11:53
  can
• 11:53
  HR
• 11:54
  analytics
• 11:55
  and
• 11:55
  technology
• 11:56
  be
• 11:57
  leveraged
• 11:57
  to
• 11:58
  drive
• 11:59
  performance
• 12:00
  and
• 12:00
  growth?
• 12:01
  Absolutely.
• 12:02
  It
• 12:02
  is
• 12:02
  in
• 12:02
  every
• 12:03
  single
• 12:03
  element
• 12:04
  of
• 12:05
  the
• 12:06
  employee
• 12:07
  experience
• 12:07
  from
• 12:07
  the
• 12:08
  day
• 12:08
  that
• 12:08
  they
• 12:09
  are
• 12:09
  interviewed.
• 12:10
  That's
• 12:10
  through
• 12:10
  an
• 12:10
  applicant
• 12:11
  tracking
• 12:11
  system,
• 12:12
  potentially.
• 12:13
  How
• 12:13
  quickly
• 12:13
  are
• 12:14
  you
• 12:14
  able
• 12:14
  to
• 12:15
  get
• 12:15
  back
• 12:15
  to
• 12:15
  candidates?
• 12:16
  What
• 12:17
  kind
• 12:17
  of
• 12:17
  experience
• 12:18
  are
• 12:18
  you
• 12:18
  providing
• 12:18
  to
• 12:19
  them?
• 12:19
  How
• 12:19
  does
• 12:20
  that
• 12:20
  help
• 12:20
  you
• 12:20
  integrate
• 12:21
  quicker?
• 12:22
  How
• 12:22
  do
• 12:22
  you
• 12:22
  know
• 12:22
  you're
• 12:22
  having
• 12:23
  the
• 12:23
  same
• 12:23
  type
• 12:24
  of
• 12:24
  conversations
• 12:25
  with
• 12:25
  each
• 12:26
  candidate?
• 12:26
  You're
• 12:27
  not
• 12:27
  in
• 12:27
  the
• 12:28
  position
• 12:28
  of
• 12:28
  discrimination
• 12:29
  at
• 12:29
  all.
• 12:29
  Right
• 12:30
  from
• 12:30
  the
• 12:30
  start
• 12:30
  to
• 12:31
  the
• 12:31
  finish.
• 12:31
  How
• 12:31
  are
• 12:31
  you
• 12:31
  offboarding
• 12:33
  employees?
• 12:33
  Right.
• 12:34
  Did
• 12:34
  you
• 12:34
  make
• 12:35
  sure
• 12:35
  that
• 12:36
  they're
• 12:36
  getting
• 12:36
  their
• 12:37
  final
• 12:37
  pay
• 12:37
  for
• 12:37
  the
• 12:38
  state
• 12:38
  that
• 12:38
  they're
• 12:38
  in?
• 12:39
  Are
• 12:39
  they
• 12:39
  getting
• 12:39
  their
• 12:40
  final
• 12:40
  benefits?
• 12:41
  So
• 12:41
  really,
• 12:41
  systems
• 12:42
  are
• 12:42
  from
• 12:42
  every
• 12:43
  stage.
• 12:43
  And
• 12:43
  that
• 12:43
  analytics
• 12:45
  piece,
• 12:45
  Right.
• 12:45
  If
• 12:46
  you're
• 12:46
  doing
• 12:46
  employee
• 12:47
  engagement
• 12:48
  surveys,
• 12:48
  pulse
• 12:49
  check
• 12:49
  strategies,
• 12:50
  performance
• 12:51
  management
• 12:52
  tracking,
• 12:53
  when
• 12:53
  you
• 12:53
  have
• 12:54
  great
• 12:54
  systems
• 12:54
  in
• 12:55
  place,
• 12:55
  it
• 12:55
  can
• 12:55
  help
• 12:56
  you
• 12:56
  determine
• 12:57
  where
• 12:57
  you're
• 12:57
  going
• 12:57
  to
• 12:57
  spend
• 12:58
  your
• 12:58
  money
• 12:58
  and
• 12:58
  efforts
• 12:59
  in
• 12:59
  your
• 12:59
  people.
• 13:00
  Strategies
• 13:00
  for
• 13:00
  the
• 13:01
  future.
• 13:01
  Right?
• 13:01
  So
• 13:02
  if
• 13:02
  you
• 13:02
  don't
• 13:02
  know
• 13:03
  what
• 13:03
  your
• 13:04
  employees
• 13:04
  care
• 13:04
  about,
• 13:05
  if
• 13:05
  you
• 13:05
  don't
• 13:05
  know
• 13:06
  what
• 13:07
  areas
• 13:07
  are
• 13:07
  making
• 13:08
  the
• 13:08
  greatest
• 13:08
  impact,
• 13:09
  how
• 13:09
  do
• 13:09
  you
• 13:10
  know
• 13:10
  where
• 13:10
  to
• 13:10
  spend
• 13:11
  money?
• 13:11
  How
• 13:11
  do
• 13:11
  you
• 13:11
  know
• 13:12
  where
• 13:12
  to
• 13:12
  spend
• 13:12
  your
• 13:12
  resources?
• 13:13
  You
• 13:13
  could
• 13:14
  think,
• 13:14
  oh,
• 13:14
  I
• 13:14
  think
• 13:14
  this
• 13:15
  is
• 13:15
  what
• 13:15
  the
• 13:15
  population
• 13:16
  cares
• 13:16
  about.
• 13:17
  I
• 13:17
  think
• 13:17
  this
• 13:17
  is
• 13:17
  what
• 13:17
  benefits
• 13:18
  they
• 13:18
  want.
• 13:18
  You
• 13:19
  put
• 13:19
  them
• 13:19
  in
• 13:19
  place
• 13:19
  and
• 13:20
  then
• 13:20
  they
• 13:20
  end
• 13:20
  up
• 13:20
  underutilized,
• 13:21
  you're
• 13:22
  wasting
• 13:22
  money
• 13:23
  and
• 13:23
  then
• 13:23
  you
• 13:23
  have
• 13:23
  to
• 13:24
  start
• 13:24
  all
• 13:24
  over
• 13:24
  again.
• 13:25
  So
• 13:25
  where
• 13:25
  that
• 13:25
  data
• 13:26
  really
• 13:26
  comes
• 13:26
  from,
• 13:26
  you
• 13:27
  can
• 13:27
  say,
• 13:27
  what
• 13:27
  we're
• 13:28
  having
• 13:28
  issues
• 13:28
  with
• 13:28
  is
• 13:29
  maybe
• 13:29
  manager
• 13:30
  training.
• 13:30
  Let's
• 13:30
  invest
• 13:31
  in
• 13:31
  our
• 13:31
  managers,
• 13:32
  let's
• 13:32
  develop
• 13:33
  them.
• 13:33
  I
• 13:33
  see
• 13:33
  that
• 13:33
  we're
• 13:34
  having
• 13:34
  an
• 13:34
  issue
• 13:34
  with
• 13:35
  employees
• 13:36
  feeling
• 13:36
  engaged,
• 13:37
  feeling
• 13:37
  like
• 13:37
  they
• 13:37
  know
• 13:38
  what's
• 13:38
  going
• 13:38
  on
• 13:38
  in
• 13:38
  the
• 13:39
  company.
• 13:39
  Let's
• 13:40
  work
• 13:40
  on
• 13:40
  transparent
• 13:41
  communications
• 13:42
  and
• 13:42
  creating
• 13:43
  programs
• 13:43
  and
• 13:43
  tools
• 13:44
  that
• 13:44
  will
• 13:44
  help
• 13:44
  us
• 13:45
  better
• 13:45
  communicate
• 13:45
  with
• 13:45
  our
• 13:46
  employees.
• 13:46
  Everybody
• 13:47
  hates
• 13:47
  the
• 13:47
  performance
• 13:48
  management
• 13:49
  system.
• 13:49
  It
• 13:49
  feels
• 13:49
  cumbersome,
• 13:50
  it
• 13:50
  burns
• 13:50
  a
• 13:51
  lot
• 13:51
  of
• 13:51
  calories.
• 13:52
  Let's
• 13:52
  create
• 13:52
  one
• 13:53
  that
• 13:53
  is
• 13:53
  really
• 13:54
  for
• 13:55
  our
• 13:55
  employees
• 13:56
  and
• 13:56
  that
• 13:56
  represents
• 13:57
  our
• 13:57
  culture.
• 13:57
  The
• 13:58
  data
• 13:58
  analytics
• 13:58
  help
• 13:59
  where
• 13:59
  to
• 13:59
  take
• 14:00
  your
• 14:00
  people
• 14:00
  strategies
• 14:01
  and
• 14:01
  make
• 14:02
  the
• 14:02
  most
• 14:02
  impact.
• 14:03
  I'm
• 14:04
  thinking
• 14:04
  about
• 14:04
  all
• 14:04
  the
• 14:05
  different
• 14:05
  ways
• 14:05
  that
• 14:05
  what
• 14:05
  you
• 14:06
  are
• 14:06
  saying
• 14:07
  really
• 14:08
  applies
• 14:09
  and
• 14:09
  how
• 14:10
  often.
• 14:10
  It's
• 14:11
  easy
• 14:11
  to
• 14:11
  not
• 14:11
  do
• 14:12
  the
• 14:12
  net
• 14:12
  report
• 14:13
  of
• 14:13
  promoter
• 14:13
  scores.
• 14:14
  It's
• 14:14
  easy
• 14:14
  to
• 14:15
  not
• 14:15
  take
• 14:16
  all
• 14:16
  the
• 14:16
  steps,
• 14:17
  but
• 14:17
  when
• 14:17
  you
• 14:17
  do,
• 14:18
  it
• 14:18
  makes
• 14:18
  a
• 14:18
  big
• 14:19
  difference.
• 14:19
  When
• 14:20
  you're
• 14:20
  first
• 14:20
  starting
• 14:20
  out,
• 14:21
  it's
• 14:21
  hard
• 14:22
  to
• 14:22
  get
• 14:22
  the
• 14:22
  best
• 14:23
  talent.
• 14:24
  You
• 14:24
  can't
• 14:24
  always
• 14:25
  give
• 14:25
  them
• 14:25
  the
• 14:25
  best
• 14:25
  benefits.
• 14:26
  You
• 14:26
  can't
• 14:26
  always
• 14:27
  pay
• 14:27
  them
• 14:28
  as
• 14:28
  much
• 14:28
  as
• 14:28
  else
• 14:29
  might
• 14:29
  be
• 14:29
  able
• 14:29
  to
• 14:29
  pay
• 14:29
  them.
• 14:30
  So
• 14:30
  you
• 14:30
  need
• 14:31
  to
• 14:31
  create
• 14:31
  a
• 14:32
  really
• 14:32
  great
• 14:33
  culture,
• 14:33
  a
• 14:34
  place
• 14:34
  where
• 14:34
  you
• 14:35
  love
• 14:35
  working.
• 14:36
  You
• 14:36
  feel
• 14:36
  like
• 14:36
  you've
• 14:37
  got
• 14:37
  the
• 14:37
  best
• 14:37
  boss
• 14:38
  in
• 14:38
  the
• 14:38
  world.
• 14:39
  If
• 14:39
  you
• 14:39
  don't
• 14:40
  have
• 14:40
  those
• 14:41
  systems
• 14:41
  in
• 14:42
  place
• 14:42
  and
• 14:42
  you're
• 14:42
  not
• 14:42
  tracking
• 14:43
  it,
• 14:43
  you're
• 14:44
  going
• 14:44
  to
• 14:44
  lose
• 14:44
  people
• 14:45
  because
• 14:45
  somebody
• 14:45
  else
• 14:45
  is
• 14:46
  going
• 14:46
  to
• 14:46
  just
• 14:46
  dangle
• 14:47
  a
• 14:47
  little
• 14:47
  more
• 14:47
  money
• 14:47
  in
• 14:48
  front
• 14:48
  of
• 14:48
  them.
• 14:48
  But
• 14:49
  they'll
• 14:49
  stay
• 14:49
  if
• 14:50
  it's
• 14:50
  the
• 14:50
  right
• 14:51
  fit.
• 14:51
  Do
• 14:51
  you
• 14:51
  see
• 14:51
  that
• 14:52
  happening?
• 14:52
  Oh,
• 14:53
  absolutely.
• 14:54
  I
• 14:54
  just
• 14:54
  had
• 14:54
  one
• 14:54
  client.
• 14:55
  Employees
• 14:55
  complained
• 14:56
  about
• 14:56
  the
• 14:56
  fact
• 14:56
  that
• 14:57
  there
• 14:57
  was
• 14:57
  no
• 14:57
  career
• 14:57
  pathing.
• 14:58
  It's
• 14:58
  a
• 14:58
  small
• 14:58
  company.
• 14:59
  They
• 15:00
  basically
• 15:00
  have
• 15:00
  to
• 15:00
  wait
• 15:00
  for
• 15:00
  someone
• 15:01
  to
• 15:01
  die
• 15:01
  to
• 15:02
  get
• 15:02
  promoted.
• 15:02
  Right.
• 15:03
  What
• 15:03
  I
• 15:03
  did
• 15:03
  was
• 15:03
  create
• 15:04
  an
• 15:04
  entire
• 15:05
  career
• 15:05
  pathing
• 15:06
  system.
• 15:06
  You
• 15:06
  don't
• 15:07
  have
• 15:07
  to
• 15:07
  ascend
• 15:08
  upwards,
• 15:08
  but
• 15:09
  you
• 15:09
  can
• 15:09
  and
• 15:10
  get
• 15:10
  increases
• 15:11
  in
• 15:11
  pay
• 15:11
  and
• 15:11
  things
• 15:12
  like
• 15:12
  that.
• 15:12
  They
• 15:12
  can't
• 15:13
  pay
• 15:13
  the
• 15:13
  largest
• 15:14
  salaries,
• 15:14
  but
• 15:15
  the
• 15:15
  recruiter
• 15:15
  was
• 15:16
  able
• 15:16
  to
• 15:16
  tell
• 15:16
  them,
• 15:16
  hey,
• 15:17
  we
• 15:17
  have
• 15:17
  career
• 15:18
  pathing.
• 15:18
  We
• 15:18
  have
• 15:19
  codified
• 15:20
  ways
• 15:21
  to
• 15:21
  get
• 15:22
  promoted
• 15:22
  in
• 15:22
  our
• 15:23
  company.
• 15:23
  And
• 15:23
  that
• 15:24
  was
• 15:24
  a
• 15:24
  huge
• 15:25
  selling
• 15:25
  point
• 15:25
  for
• 15:25
  them.
• 15:26
  They
• 15:26
  were
• 15:26
  able
• 15:27
  to
• 15:27
  say,
• 15:27
  hey,
• 15:27
  we're
• 15:28
  practicing
• 15:28
  what
• 15:28
  we
• 15:28
  preach.
• 15:29
  There
• 15:29
  are
• 15:29
  ways
• 15:30
  to
• 15:30
  grow
• 15:30
  in
• 15:30
  this
• 15:30
  company.
• 15:31
  Danielle,
• 15:31
  I
• 15:32
  love
• 15:32
  what
• 15:32
  you're
• 15:32
  saying
• 15:32
  and
• 15:33
  I
• 15:33
  hope
• 15:33
  that
• 15:33
  every
• 15:33
  founder
• 15:34
  is
• 15:34
  listening.
• 15:35
  What
• 15:35
  your
• 15:35
  ears
• 15:36
  might
• 15:36
  be
• 15:36
  hearing
• 15:36
  is,
• 15:37
  well,
• 15:37
  I
• 15:37
  don't
• 15:37
  know
• 15:38
  what
• 15:38
  I'm
• 15:38
  going
• 15:38
  to
• 15:38
  do
• 15:38
  with
• 15:38
  these
• 15:39
  people.
• 15:39
  I
• 15:39
  don't
• 15:39
  know
• 15:39
  how
• 15:40
  I'm
• 15:40
  going
• 15:40
  to
• 15:40
  grow
• 15:40
  them.
• 15:40
  I
• 15:40
  have
• 15:41
  no
• 15:41
  way
• 15:41
  to
• 15:41
  do
• 15:41
  that.
• 15:42
  Actually,
• 15:42
  you
• 15:43
  do.
• 15:43
  Right?
• 15:43
  There's
• 15:44
  lots
• 15:44
  of
• 15:44
  ways
• 15:44
  to
• 15:45
  grow
• 15:45
  them
• 15:45
  and
• 15:45
  you
• 15:45
  can
• 15:45
  do
• 15:46
  it
• 15:46
  very
• 15:46
  inexpensively.
• 15:47
  You
• 15:47
  can
• 15:47
  align
• 15:48
  your
• 15:48
  goals
• 15:49
  and
• 15:49
  give
• 15:49
  them
• 15:49
  perks
• 15:50
  along
• 15:50
  the
• 15:51
  way
• 15:51
  and
• 15:51
  so
• 15:52
  it
• 15:52
  doesn't
• 15:52
  have
• 15:52
  to
• 15:53
  break
• 15:53
  the
• 15:53
  bank
• 15:54
  to
• 15:54
  put
• 15:54
  in
• 15:54
  these
• 15:55
  kinds
• 15:55
  of
• 15:55
  structures.
• 15:56
  And
• 15:57
  back
• 15:57
  to
• 15:57
  your
• 15:57
  point
• 15:57
  about
• 15:58
  data
• 15:58
  finding
• 15:58
  out
• 15:59
  what
• 15:59
  they
• 15:59
  really
• 15:59
  care
• 16:00
  about.
• 16:00
  One
• 16:01
  company
• 16:01
  I
• 16:01
  implemented,
• 16:02
  all
• 16:02
  the
• 16:03
  employees
• 16:03
  wanted
• 16:03
  was
• 16:04
  to
• 16:04
  be
• 16:04
  recognized.
• 16:05
  Yeah.
• 16:05
  And
• 16:05
  celebrate
• 16:06
  each
• 16:06
  other.
• 16:07
  So
• 16:07
  I
• 16:07
  implemented
• 16:08
  a
• 16:09
  recognition
• 16:09
  tool.
• 16:10
  And
• 16:10
  this,
• 16:11
  they
• 16:11
  were
• 16:11
  just
• 16:11
  like,
• 16:11
  this
• 16:12
  is
• 16:12
  the
• 16:12
  best
• 16:12
  thing.
• 16:13
  They
• 16:13
  were
• 16:13
  so
• 16:13
  excited.
• 16:14
  And
• 16:14
  it
• 16:14
  didn't
• 16:15
  cost
• 16:15
  a
• 16:15
  lot.
• 16:15
  It
• 16:16
  was,
• 16:16
  oh,
• 16:16
  I'm
• 16:17
  energized.
• 16:17
  I'm
• 16:17
  excited
• 16:18
  about
• 16:18
  what
• 16:18
  we're
• 16:19
  doing
• 16:19
  and
• 16:20
  I
• 16:20
  love
• 16:20
  getting
• 16:20
  recognized,
• 16:21
  you
• 16:21
  know,
• 16:21
  so
• 16:22
  they're.
• 16:22
  There's
• 16:22
  so
• 16:23
  many
• 16:23
  different
• 16:23
  ways
• 16:23
  to
• 16:24
  exact
• 16:25
  do
• 16:25
  exactly
• 16:25
  what
• 16:26
  you
• 16:26
  said.
• 16:26
  Get
• 16:26
  people
• 16:27
  excited
• 16:28
  and
• 16:28
  feel
• 16:28
  like
• 16:29
  they're
• 16:29
  being
• 16:30
  taken
• 16:30
  care
• 16:30
  of
• 16:30
  and
• 16:31
  appreciated.
• 16:32
  I
• 16:32
  love
• 16:33
  that.
• 16:34
  So
• 16:34
  when
• 16:34
  you're
• 16:34
  working
• 16:35
  with
• 16:35
  a
• 16:35
  founder
• 16:36
  and
• 16:36
  a
• 16:36
  team
• 16:37
  and
• 16:37
  you're
• 16:38
  looking
• 16:38
  at
• 16:38
  their
• 16:39
  internal
• 16:40
  culture
• 16:40
  and
• 16:41
  what
• 16:41
  it
• 16:41
  feels
• 16:41
  like,
• 16:42
  how
• 16:42
  do
• 16:42
  you
• 16:42
  support
• 16:43
  a
• 16:43
  structure
• 16:44
  or
• 16:44
  a
• 16:44
  team
• 16:45
  that
• 16:45
  maybe
• 16:46
  doesn't
• 16:46
  have
• 16:46
  as
• 16:47
  much
• 16:47
  trust
• 16:48
  and
• 16:48
  transparency
• 16:49
  in
• 16:49
  place?
• 16:50
  I've
• 16:50
  worked
• 16:50
  with
• 16:50
  a
• 16:50
  lot
• 16:50
  of
• 16:51
  founders
• 16:51
  over
• 16:51
  the
• 16:51
  years
• 16:52
  and
• 16:53
  sometimes,
• 16:54
  sometimes
• 16:54
  we
• 16:55
  do
• 16:55
  everything
• 16:55
  ourselves
• 16:56
  and
• 16:57
  think
• 16:57
  that
• 16:57
  we
• 16:57
  should
• 16:58
  and
• 16:58
  that
• 16:58
  others
• 16:59
  maybe
• 16:59
  shouldn't
• 16:59
  know
• 17:00
  about
• 17:01
  the
• 17:01
  details
• 17:02
  of
• 17:02
  the
• 17:02
  business.
• 17:03
  How
• 17:04
  do
• 17:04
  you
• 17:04
  help
• 17:04
  transform
• 17:05
  a
• 17:06
  culture
• 17:07
  that
• 17:07
  is
• 17:08
  not
• 17:08
  as
• 17:09
  open
• 17:09
  or
• 17:09
  transparent
• 17:10
  and
• 17:10
  what
• 17:11
  are
• 17:11
  the
• 17:11
  lessons
• 17:12
  you've
• 17:12
  seen
• 17:13
  from
• 17:13
  that?
• 17:14
  Yeah,
• 17:15
  I
• 17:15
  think
• 17:15
  that
• 17:15
  falls
• 17:16
  into
• 17:16
  organizational
• 17:17
  development
• 17:18
  and
• 17:18
  accountability.
• 17:19
  Let's
• 17:20
  really
• 17:20
  look
• 17:20
  at
• 17:21
  how
• 17:21
  the
• 17:21
  organization
• 17:22
  is
• 17:22
  structured.
• 17:22
  We
• 17:23
  make
• 17:23
  sure
• 17:23
  that
• 17:24
  the
• 17:25
  founder
• 17:25
  is
• 17:25
  not
• 17:25
  bearing
• 17:26
  the
• 17:26
  full
• 17:26
  load
• 17:27
  because
• 17:27
  most
• 17:28
  likely
• 17:28
  they
• 17:28
  have
• 17:28
  people
• 17:28
  who
• 17:29
  want
• 17:29
  to
• 17:29
  take
• 17:29
  on
• 17:29
  some
• 17:30
  responsibility
• 17:30
  and
• 17:31
  have
• 17:31
  some
• 17:31
  autonomy.
• 17:32
  So
• 17:32
  let's
• 17:33
  reorganize
• 17:33
  the
• 17:34
  structure
• 17:34
  of
• 17:35
  the
• 17:35
  company
• 17:35
  to
• 17:36
  make
• 17:36
  sure
• 17:36
  you
• 17:36
  have
• 17:36
  the
• 17:36
  right
• 17:36
  people
• 17:37
  in
• 17:37
  the
• 17:37
  right
• 17:37
  places.
• 17:38
  And
• 17:38
  then
• 17:39
  let's
• 17:39
  create
• 17:40
  a
• 17:40
  process
• 17:41
  of
• 17:42
  accountability.
• 17:42
  Identify
• 17:43
  the
• 17:43
  goals
• 17:43
  of
• 17:44
  the
• 17:44
  business
• 17:44
  and
• 17:44
  how
• 17:45
  each
• 17:45
  person
• 17:45
  person
• 17:46
  is
• 17:46
  part
• 17:46
  of
• 17:46
  that
• 17:46
  puzzle
• 17:47
  piece
• 17:47
  and
• 17:48
  communicate
• 17:48
  that
• 17:49
  everybody
• 17:49
  wants
• 17:49
  to
• 17:49
  know
• 17:50
  how
• 17:50
  they're
• 17:50
  making
• 17:50
  a
• 17:50
  contribution.
• 17:52
  Most
• 17:52
  people
• 17:52
  don't
• 17:53
  want
• 17:53
  to
• 17:53
  just
• 17:53
  come
• 17:53
  to
• 17:53
  work
• 17:54
  and
• 17:54
  collect
• 17:54
  a
• 17:54
  paycheck.
• 17:55
  They
• 17:55
  want
• 17:55
  to
• 17:55
  know
• 17:55
  how
• 17:56
  they're
• 17:56
  affecting
• 17:56
  the
• 17:56
  business.
• 17:57
  Founders
• 17:58
  could
• 17:58
  really
• 17:58
  do
• 17:58
  this
• 17:59
  by
• 17:59
  creating
• 17:59
  that
• 18:00
  system
• 18:00
  and
• 18:01
  process
• 18:01
  of
• 18:01
  accountability.
• 18:02
  So
• 18:03
  establishing
• 18:03
  goals,
• 18:04
  working
• 18:04
  with
• 18:05
  a
• 18:05
  leadership
• 18:05
  team
• 18:06
  to
• 18:06
  help
• 18:07
  organize
• 18:07
  that
• 18:08
  systems
• 18:09
  in
• 18:09
  place
• 18:09
  to
• 18:09
  track
• 18:10
  those
• 18:10
  goals
• 18:11
  and
• 18:11
  that
• 18:12
  accountability,
• 18:13
  and
• 18:13
  then
• 18:13
  also
• 18:13
  providing
• 18:14
  visibility
• 18:15
  for
• 18:15
  the
• 18:15
  entire
• 18:16
  company.
• 18:17
  If
• 18:17
  I
• 18:18
  am
• 18:18
  a
• 18:18
  brand
• 18:19
  new
• 18:19
  employee
• 18:19
  and
• 18:20
  I
• 18:20
  can
• 18:20
  see
• 18:20
  all
• 18:20
  the
• 18:21
  way
• 18:21
  up
• 18:21
  to
• 18:21
  how
• 18:22
  I'm
• 18:22
  helping
• 18:22
  the
• 18:23
  founder
• 18:23
  of
• 18:23
  the
• 18:23
  company,
• 18:24
  that's
• 18:25
  huge.
• 18:25
  Right.
• 18:26
  And
• 18:26
  it
• 18:27
  builds
• 18:27
  morale
• 18:28
  and
• 18:28
  it
• 18:28
  gets
• 18:28
  people
• 18:29
  excited
• 18:29
  and
• 18:29
  motivated.
• 18:30
  You
• 18:30
  mentioned
• 18:31
  this
• 18:31
  before.
• 18:31
  It
• 18:31
  takes
• 18:32
  some
• 18:32
  work
• 18:32
  up
• 18:32
  front,
• 18:33
  but
• 18:33
  if
• 18:34
  you
• 18:34
  have
• 18:34
  somebody
• 18:34
  like
• 18:34
  myself
• 18:35
  who
• 18:35
  will
• 18:35
  come
• 18:35
  in
• 18:35
  and
• 18:36
  help
• 18:36
  run
• 18:37
  the
• 18:37
  process
• 18:38
  and
• 18:39
  just
• 18:39
  work
• 18:39
  with
• 18:39
  the
• 18:39
  founder
• 18:40
  to
• 18:40
  say,
• 18:41
  how
• 18:42
  does
• 18:42
  this
• 18:42
  feel
• 18:43
  does
• 18:43
  this
• 18:43
  feel
• 18:43
  like
• 18:43
  this
• 18:44
  is
• 18:44
  speaking
• 18:44
  to
• 18:44
  your
• 18:45
  vision
• 18:46
  and
• 18:46
  then
• 18:46
  really
• 18:46
  building
• 18:47
  off
• 18:47
  of
• 18:47
  that?
• 18:47
  And
• 18:48
  everyone
• 18:48
  else
• 18:49
  can
• 18:49
  build
• 18:49
  toward
• 18:50
  that
• 18:50
  as
• 18:50
  well.
• 18:50
  They
• 18:50
  can
• 18:51
  bring
• 18:51
  their
• 18:51
  expertise
• 18:52
  in
• 18:52
  and
• 18:53
  help
• 18:53
  the
• 18:53
  organization,
• 18:54
  and
• 18:55
  that's
• 18:55
  really
• 18:55
  one
• 18:56
  of
• 18:56
  the
• 18:56
  main
• 18:56
  ways
• 18:57
  to
• 18:57
  scale
• 18:57
  a
• 18:57
  business.
• 18:58
  I
• 18:58
  completely
• 18:58
  agree
• 18:59
  with
• 18:59
  you.
• 18:59
  And
• 18:59
  I
• 19:00
  do
• 19:00
  think
• 19:00
  that
• 19:00
  sometimes
• 19:01
  as
• 19:01
  founders,
• 19:01
  we
• 19:01
  get
• 19:02
  in
• 19:02
  our
• 19:02
  own
• 19:02
  way
• 19:03
  and
• 19:03
  having
• 19:04
  somebody
• 19:04
  from
• 19:04
  the
• 19:04
  outside
• 19:05
  help
• 19:05
  us
• 19:06
  sort
• 19:06
  of
• 19:06
  take
• 19:07
  all
• 19:07
  that's
• 19:07
  in
• 19:08
  our
• 19:08
  little
• 19:08
  heads
• 19:09
  about
• 19:10
  how
• 19:10
  we're
• 19:10
  growing
• 19:11
  and
• 19:11
  what
• 19:11
  our
• 19:11
  goals
• 19:11
  are,
• 19:12
  and
• 19:12
  putting
• 19:12
  it
• 19:13
  out
• 19:13
  into
• 19:13
  the
• 19:14
  world
• 19:14
  and
• 19:14
  to
• 19:14
  our
• 19:15
  teams
• 19:15
  in
• 19:15
  a
• 19:15
  structured
• 19:16
  and
• 19:16
  clear
• 19:17
  and
• 19:17
  concise
• 19:17
  and
• 19:18
  fun
• 19:18
  way
• 19:19
  empowers
• 19:19
  them.
• 19:20
  Now
• 19:20
  they
• 19:21
  can
• 19:21
  finally
• 19:21
  do
• 19:21
  all
• 19:21
  the
• 19:21
  things
• 19:22
  you
• 19:22
  wish
• 19:22
  they
• 19:22
  were
• 19:22
  doing
• 19:23
  all
• 19:23
  along,
• 19:23
  but
• 19:23
  they
• 19:23
  couldn't
• 19:24
  read
• 19:24
  your
• 19:24
  mind.
• 19:25
  Right.
• 19:26
  And
• 19:26
  there
• 19:26
  wasn't
• 19:27
  a
• 19:27
  system
• 19:27
  in
• 19:27
  place
• 19:28
  that
• 19:28
  they
• 19:28
  could
• 19:28
  use
• 19:28
  to
• 19:29
  do
• 19:29
  it.
• 19:29
  You
• 19:29
  do
• 19:30
  it
• 19:30
  in
• 19:30
  little
• 19:30
  bits
• 19:30
  at
• 19:31
  a
• 19:31
  time.
• 19:31
  Right.
• 19:31
  It
• 19:31
  doesn't
• 19:32
  have
• 19:32
  to
• 19:32
  be
• 19:32
  boil
• 19:33
  the
• 19:33
  ocean
• 19:33
  and
• 19:34
  over
• 19:34
  tip
• 19:35
  the
• 19:35
  apple
• 19:35
  cart
• 19:35
  all
• 19:36
  at
• 19:36
  once.
• 19:36
  Let's
• 19:36
  get
• 19:37
  our
• 19:37
  goals
• 19:37
  in
• 19:37
  place.
• 19:37
  And
• 19:38
  how
• 19:38
  does
• 19:38
  everybody
• 19:38
  in
• 19:39
  the
• 19:39
  organization
• 19:40
  align
• 19:40
  with
• 19:40
  that
• 19:40
  goal?
• 19:41
  It's
• 19:41
  such
• 19:42
  a
• 19:42
  great
• 19:42
  opportunity
• 19:43
  for
• 19:43
  people
• 19:43
  to
• 19:43
  learn.
• 19:44
  We
• 19:44
  had
• 19:44
  this
• 19:44
  leadership
• 19:45
  meeting
• 19:45
  and
• 19:45
  these
• 19:46
  things
• 19:46
  came
• 19:46
  out
• 19:46
  of
• 19:46
  it.
• 19:47
  That
• 19:47
  leader
• 19:47
  gets
• 19:47
  to
• 19:47
  go
• 19:48
  and
• 19:48
  have
• 19:48
  the
• 19:48
  same
• 19:49
  type
• 19:49
  of
• 19:49
  meeting
• 19:49
  with
• 19:49
  their
• 19:50
  team
• 19:50
  and
• 19:50
  strategize,
• 19:51
  and
• 19:51
  the
• 19:51
  people
• 19:52
  on
• 19:52
  their
• 19:52
  team
• 19:52
  get
• 19:52
  to
• 19:53
  learn.
• 19:53
  I'm
• 19:53
  so
• 19:53
  excited.
• 19:54
  This
• 19:54
  is
• 19:54
  how
• 19:54
  I'm
• 19:54
  going
• 19:55
  to
• 19:55
  contribute
• 19:55
  to
• 19:55
  that.
• 19:56
  And
• 19:56
  then
• 19:56
  having
• 19:57
  those
• 19:57
  company
• 19:58
  meetings
• 19:58
  where
• 19:59
  everybody
• 19:59
  can
• 19:59
  share
• 20:00
  what
• 20:00
  the
• 20:01
  goals
• 20:01
  of
• 20:01
  the
• 20:01
  company
• 20:02
  are,
• 20:02
  how
• 20:02
  far
• 20:03
  we
• 20:03
  come,
• 20:03
  the
• 20:04
  successes,
• 20:04
  it
• 20:05
  really
• 20:05
  builds
• 20:05
  that
• 20:05
  transparent
• 20:06
  culture.
• 20:07
  It
• 20:07
  takes
• 20:07
  a
• 20:07
  lot
• 20:07
  of
• 20:08
  the
• 20:08
  burden
• 20:08
  off
• 20:08
  of
• 20:09
  the
• 20:09
  founder
• 20:10
  to
• 20:10
  say,
• 20:10
  okay,
• 20:11
  I
• 20:11
  get
• 20:11
  to
• 20:11
  focus
• 20:11
  on
• 20:12
  why
• 20:12
  I
• 20:12
  started
• 20:13
  this
• 20:13
  business
• 20:13
  in
• 20:13
  the
• 20:13
  first
• 20:14
  place.
• 20:15
  Yeah.
• 20:16
  And
• 20:16
  just
• 20:17
  as
• 20:17
  someone
• 20:18
  who
• 20:18
  just
• 20:18
  exited,
• 20:19
  you
• 20:19
  have
• 20:20
  to
• 20:20
  have
• 20:20
  this
• 20:20
  in
• 20:20
  place
• 20:21
  if
• 20:21
  you
• 20:22
  ever
• 20:22
  want
• 20:22
  to
• 20:22
  exit.
• 20:23
  You
• 20:23
  ever
• 20:23
  want
• 20:23
  to
• 20:23
  sell
• 20:23
  your
• 20:24
  company,
• 20:24
  you
• 20:25
  have
• 20:25
  to
• 20:25
  have
• 20:25
  all
• 20:25
  these
• 20:26
  pieces
• 20:26
  in
• 20:26
  place.
• 20:26
  It
• 20:27
  will
• 20:27
  totally
• 20:27
  free
• 20:28
  you
• 20:28
  up
• 20:29
  if
• 20:29
  you
• 20:29
  have
• 20:29
  these
• 20:29
  systems
• 20:30
  in
• 20:30
  place.
• 20:30
  Because
• 20:31
  now
• 20:31
  you're
• 20:32
  not
• 20:32
  trying
• 20:32
  to
• 20:33
  do
• 20:33
  everything.
• 20:33
  You
• 20:33
  really
• 20:34
  have
• 20:34
  a
• 20:34
  system
• 20:34
  to
• 20:34
  step
• 20:35
  back
• 20:35
  and
• 20:35
  there's
• 20:36
  accountability
• 20:36
  for
• 20:36
  all
• 20:37
  the
• 20:37
  goals.
• 20:37
  Things
• 20:37
  are
• 20:38
  happening
• 20:38
  whether
• 20:38
  you're
• 20:39
  pushing
• 20:39
  them
• 20:39
  along
• 20:39
  or
• 20:40
  not.
• 20:40
  And
• 20:40
  so
• 20:41
  really
• 20:42
  want
• 20:42
  to
• 20:42
  hear
• 20:42
  from
• 20:42
  your
• 20:43
  heart
• 20:43
  and
• 20:43
  your
• 20:43
  soul
• 20:44
  about
• 20:45
  the
• 20:45
  wisdom
• 20:46
  that
• 20:46
  you've
• 20:47
  learned
• 20:47
  and
• 20:48
  gathered
• 20:49
  over
• 20:49
  your
• 20:50
  career
• 20:51
  as
• 20:51
  a
• 20:51
  person,
• 20:52
  as
• 20:52
  a
• 20:52
  woman,
• 20:53
  as
• 20:53
  a
• 20:53
  leader.
• 20:54
  What
• 20:54
  is
• 20:55
  it
• 20:55
  that
• 20:55
  you
• 20:56
  have
• 20:56
  learned
• 20:57
  and
• 20:57
  what
• 20:57
  would
• 20:57
  you
• 20:57
  like
• 20:57
  to
• 20:58
  share
• 20:58
  with
• 20:58
  us
• 20:58
  as
• 20:58
  your
• 20:59
  wisdom
• 20:59
  for
• 20:59
  today?
• 21:00
  Sure,
• 21:01
  there's
• 21:01
  a
• 21:01
  few
• 21:02
  things,
• 21:02
  but
• 21:02
  I
• 21:02
  think
• 21:02
  one
• 21:03
  of
• 21:03
  the
• 21:03
  main
• 21:03
  things
• 21:03
  is
• 21:04
  to
• 21:05
  be
• 21:05
  clear
• 21:05
  on
• 21:05
  your
• 21:06
  vision.
• 21:08
  Of
• 21:08
  course,
• 21:08
  we
• 21:08
  all
• 21:09
  have
• 21:09
  our
• 21:09
  self
• 21:09
  doubts.
• 21:10
  But
• 21:10
  be
• 21:11
  clear
• 21:11
  on
• 21:11
  your
• 21:11
  vision
• 21:12
  and
• 21:12
  take
• 21:12
  steps
• 21:13
  toward
• 21:13
  it.
• 21:14
  Especially
• 21:14
  if
• 21:15
  you
• 21:15
  are
• 21:15
  a
• 21:15
  founder
• 21:16
  or
• 21:17
  looking
• 21:17
  to
• 21:17
  start
• 21:17
  your
• 21:17
  own
• 21:18
  business.
• 21:18
  You're
• 21:18
  already
• 21:19
  taking
• 21:19
  steps
• 21:20
  that
• 21:20
  many
• 21:20
  people
• 21:20
  want
• 21:21
  to
• 21:21
  do
• 21:21
  and
• 21:22
  maybe
• 21:23
  have
• 21:23
  been
• 21:23
  a
• 21:23
  little
• 21:23
  too
• 21:24
  fearful
• 21:24
  to
• 21:24
  do
• 21:25
  and
• 21:25
  you're
• 21:25
  already
• 21:25
  doing
• 21:26
  that.
• 21:26
  So
• 21:26
  believe
• 21:26
  in
• 21:26
  your
• 21:27
  vision,
• 21:28
  stay
• 21:28
  on
• 21:28
  the
• 21:28
  path.
• 21:29
  If
• 21:29
  you
• 21:30
  backslide,
• 21:30
  get
• 21:31
  back
• 21:31
  on,
• 21:31
  forgive
• 21:32
  yourself
• 21:32
  and
• 21:32
  continue
• 21:33
  on.
• 21:34
  And
• 21:34
  I
• 21:34
  think
• 21:35
  always
• 21:35
  celebrating
• 21:36
  how
• 21:36
  far
• 21:36
  you've
• 21:37
  come,
• 21:37
  which
• 21:37
  I
• 21:37
  have
• 21:37
  to
• 21:38
  remind
• 21:38
  myself
• 21:38
  to
• 21:38
  do
• 21:39
  a
• 21:39
  lot.
• 21:39
  We
• 21:40
  just
• 21:40
  sometimes
• 21:40
  think
• 21:40
  we've
• 21:41
  arrived
• 21:41
  where
• 21:41
  we
• 21:42
  were
• 21:42
  and
• 21:42
  forget
• 21:43
  all
• 21:43
  that
• 21:43
  it
• 21:44
  took
• 21:44
  to
• 21:44
  get
• 21:44
  there.
• 21:45
  So
• 21:45
  taking
• 21:45
  time
• 21:46
  to
• 21:46
  be
• 21:46
  proud
• 21:46
  of
• 21:46
  yourself
• 21:47
  and
• 21:47
  really
• 21:47
  reflecting
• 21:48
  on,
• 21:48
  wow,
• 21:49
  I
• 21:50
  really
• 21:50
  have
• 21:50
  come
• 21:51
  very
• 21:51
  far.
• 21:52
  And
• 21:52
  then
• 21:52
  I
• 21:53
  think
• 21:53
  from
• 21:53
  an
• 21:53
  HR
• 21:54
  perspective,
• 21:54
  if
• 21:55
  you
• 21:55
  have
• 21:55
  employees,
• 21:56
  just
• 21:56
  remember
• 21:57
  how
• 21:57
  lucky
• 21:57
  you
• 21:58
  are
• 21:58
  to
• 21:58
  be
• 21:59
  able
• 21:59
  to
• 22:00
  affect
• 22:01
  so
• 22:01
  many
• 22:01
  people's
• 22:02
  lives
• 22:02
  and
• 22:03
  to
• 22:03
  invest
• 22:04
  in
• 22:04
  other
• 22:04
  people.
• 22:05
  It's
• 22:05
  really
• 22:05
  a
• 22:06
  gift
• 22:06
  and
• 22:06
  I
• 22:06
  think
• 22:07
  that's
• 22:07
  important,
• 22:08
  an
• 22:08
  important
• 22:08
  thing
• 22:08
  to
• 22:08
  remember.
• 22:11
  That
• 22:11
  message
• 22:12
  is
• 22:12
  so
• 22:13
  deeply
• 22:13
  valuable
• 22:14
  to
• 22:14
  remember.
• 22:15
  Right.
• 22:16
  To
• 22:16
  be
• 22:17
  remember
• 22:17
  that
• 22:17
  it's
• 22:17
  a
• 22:18
  gift.
• 22:18
  It's
• 22:18
  a
• 22:18
  huge
• 22:19
  opportunity
• 22:19
  too.
• 22:20
  In
• 22:20
  a
• 22:20
  world
• 22:21
  that
• 22:21
  can
• 22:21
  be
• 22:21
  so
• 22:22
  unfair
• 22:23
  and
• 22:24
  without
• 22:25
  values.
• 22:26
  You
• 22:26
  get
• 22:26
  to
• 22:26
  create
• 22:27
  the
• 22:27
  community,
• 22:28
  the
• 22:28
  culture
• 22:29
  that
• 22:29
  you
• 22:30
  wish
• 22:30
  were
• 22:31
  the
• 22:31
  world.
• 22:32
  Right?
• 22:33
  Right.
• 22:34
  And
• 22:34
  so
• 22:34
  you
• 22:34
  can
• 22:35
  rewire
• 22:36
  how
• 22:36
  people
• 22:37
  interact
• 22:37
  with
• 22:37
  each
• 22:38
  other
• 22:38
  and
• 22:39
  create
• 22:39
  a
• 22:40
  better
• 22:40
  system
• 22:41
  for
• 22:41
  creating
• 22:41
  goodness
• 22:42
  in
• 22:42
  the
• 22:42
  world
• 22:42
  through
• 22:43
  your
• 22:43
  team.
• 22:44
  Just
• 22:44
  think
• 22:44
  of
• 22:44
  giving
• 22:45
  an
• 22:45
  offer
• 22:45
  to
• 22:45
  somebody.
• 22:46
  What
• 22:46
  did
• 22:47
  that
• 22:47
  trigger
• 22:47
  for
• 22:47
  them
• 22:48
  in
• 22:48
  their
• 22:48
  lives?
• 22:48
  They
• 22:48
  probably
• 22:49
  celebrated
• 22:49
  with
• 22:49
  their
• 22:50
  family,
• 22:50
  called
• 22:51
  their
• 22:51
  mom.
• 22:52
  You
• 22:52
  maybe
• 22:53
  thought,
• 22:53
  oh,
• 22:53
  I
• 22:53
  needed
• 22:54
  somebody
• 22:54
  to
• 22:54
  do
• 22:54
  this
• 22:55
  role.
• 22:55
  But
• 22:55
  you
• 22:55
  hiring
• 22:56
  somebody
• 22:56
  was
• 22:56
  such
• 22:56
  a
• 22:57
  gift
• 22:57
  to
• 22:57
  them
• 22:57
  and
• 22:58
  triggered
• 22:58
  something
• 22:59
  so
• 22:59
  important
• 22:59
  in
• 22:59
  their
• 23:00
  life.
• 23:00
  So
• 23:01
  to
• 23:01
  be
• 23:01
  in
• 23:01
  a
• 23:01
  position
• 23:02
  where
• 23:02
  your
• 23:02
  business
• 23:02
  is
• 23:03
  able
• 23:03
  to
• 23:03
  hire
• 23:03
  people
• 23:04
  is
• 23:05
  such
• 23:05
  a
• 23:05
  gift
• 23:06
  and
• 23:06
  shouldn't
• 23:06
  be
• 23:07
  taken
• 23:07
  for
• 23:07
  granted
• 23:07
  and
• 23:08
  should
• 23:08
  really
• 23:08
  be
• 23:08
  celebrated
• 23:09
  as
• 23:09
  well.
• 23:10
  That
• 23:11
  is
• 23:11
  beautiful.
• 23:12
  Oh
• 23:13
  wow.
• 23:14
  Thank
• 23:14
  you.
• 23:14
  I
• 23:15
  really
• 23:15
  appreciate
• 23:15
  that.
• 23:16
  Sometimes
• 23:17
  in
• 23:17
  the
• 23:17
  ins
• 23:17
  and
• 23:17
  outs
• 23:18
  of
• 23:18
  the
• 23:18
  days
• 23:18
  we
• 23:18
  forget
• 23:19
  that.
• 23:19
  I
• 23:19
  think
• 23:19
  that's
• 23:20
  a
• 23:20
  a
• 23:20
  brilliant
• 23:21
  reminder.
• 23:22
  Deep
• 23:22
  wisdom.
• 23:23
  Thank
• 23:23
  you
• 23:23
  Danielle
• 23:24
  for
• 23:24
  joining
• 23:25
  us
• 23:25
  today.
• 23:26
  Absolutely.
• 23:27
  Coco.
• 23:28
  Thank
• 23:28
  you
• 23:28
  for
• 23:28
  being
• 23:28
  on
• 23:29
  the
• 23:29
  wisdom
• 23:29
  of
• 23:29
  women
• 23:30
  and
• 23:30
  for
• 23:30
  illuminating
• 23:31
  the
• 23:31
  path
• 23:32
  to
• 23:32
  unlocking
• 23:33
  opportunities,
• 23:33
  growth
• 23:34
  and
• 23:34
  prosperity
• 23:34
  for
• 23:35
  women
• 23:35
  led
• 23:35
  enterprises.
• 23:36
  We
• 23:37
  value
• 23:37
  your
• 23:38
  experience
• 23:38
  and
• 23:39
  wisdom.
• 23:40
  For
• 23:40
  those
• 23:41
  listening,
• 23:42
  if
• 23:42
  you
• 23:43
  enjoyed
• 23:43
  this
• 23:43
  episode,
• 23:44
  be
• 23:44
  sure
• 23:45
  to
• 23:45
  check
• 23:45
  out
• 23:46
  Danielle's
• 23:47
  website
• 23:48
  foundershrlab.com
• 23:51
  you
• 23:52
  can
• 23:52
  also
• 23:52
  email
• 23:53
  her
• 23:53
  directly
• 23:53
  at
• 23:54
  danielle@founderslab
• 23:55
  hr
• 23:57
  foundershrlab.com
• 23:59
  and
• 23:59
  you
• 23:59
  can
• 24:00
  work
• 24:00
  with
• 24:00
  her.
• 24:00
  She
• 24:01
  does
• 24:01
  fractional
• 24:02
  chro
• 24:03
  work
• 24:03
  so
• 24:04
  you
• 24:04
  can
• 24:04
  hire
• 24:04
  her
• 24:04
  to
• 24:05
  be
• 24:05
  her
• 24:05
  fractional
• 24:06
  part
• 24:06
  time
• 24:07
  Chief
• 24:08
  Human
• 24:08
  resources
• 24:09
  Executive
• 24:10
  officer.
• 24:11
  You
• 24:11
  can
• 24:11
  also
• 24:12
  hire
• 24:12
  her
• 24:12
  for
• 24:12
  projects.
• 24:13
  Maybe
• 24:13
  you
• 24:13
  need
• 24:14
  to
• 24:14
  set
• 24:14
  up
• 24:14
  an
• 24:14
  onboarding
• 24:15
  system
• 24:15
  or
• 24:15
  get
• 24:15
  your
• 24:16
  employee
• 24:17
  manual
• 24:17
  up
• 24:17
  and
• 24:18
  running
• 24:18
  or
• 24:18
  have
• 24:19
  a
• 24:19
  performance
• 24:19
  appraisal
• 24:20
  system.
• 24:21
  You
• 24:21
  can
• 24:21
  also
• 24:22
  get
• 24:22
  her
• 24:22
  for
• 24:22
  an
• 24:22
  hour.
• 24:23
  You
• 24:23
  can
• 24:23
  do
• 24:23
  an
• 24:23
  advisory
• 24:24
  session
• 24:24
  with
• 24:25
  her.
• 24:25
  Especially
• 24:26
  if
• 24:26
  you're
• 24:26
  new
• 24:26
  and
• 24:26
  you're
• 24:27
  not
• 24:27
  ready
• 24:27
  for
• 24:27
  a
• 24:27
  fractional
• 24:28
  C
• 24:29
  H
• 24:29
  R
• 24:29
  O
• 24:30
  then
• 24:30
  that
• 24:30
  would
• 24:30
  also
• 24:30
  be
• 24:31
  a
• 24:31
  good
• 24:31
  idea.
• 24:32
  She
• 24:32
  also
• 24:32
  does
• 24:32
  a
• 24:33
  great
• 24:33
  job,
• 24:33
  a
• 24:33
  90
• 24:34
  day
• 24:34
  training
• 24:34
  program,
• 24:35
  an
• 24:35
  HR
• 24:36
  ramp
• 24:36
  up
• 24:36
  program.
• 24:37
  So
• 24:37
  check
• 24:38
  it
• 24:38
  out,
• 24:38
  learn
• 24:39
  more
• 24:39
  and
• 24:40
  be
• 24:40
  sure
• 24:40
  to
• 24:41
  follow
• 24:41
  Danielle
• 24:42
  on
• 24:42
  LinkedIn
• 24:43
  and
• 24:43
  continue
• 24:44
  to
• 24:44
  learn
• 24:44
  from
• 24:44
  her.
• 24:45
  And
• 24:45
  be
• 24:46
  sure
• 24:46
  to
• 24:47
  like
• 24:47
  follow
• 24:47
  and
• 24:48
  share
• 24:48
  the
• 24:48
  wisdom
• 24:48
  of
• 24:49
  women.
• 24:49
  Show
• 24:49
  on
• 24:49
  whatever
• 24:50
  your
• 24:51
  favorite
• 24:51
  listening
• 24:52
  or
• 24:52
  viewing
• 24:53
  platform
• 24:53
  is
• 24:54
  and
• 24:54
  to
• 24:55
  infuse
• 24:55
  more
• 24:56
  of
• 24:56
  your
• 24:56
  wisdom
• 24:57
  into
• 24:57
  your
• 24:58
  business.
• 24:58
  Be
• 24:58
  sure
• 24:59
  to
• 24:59
  take
• 24:59
  the
• 24:59
  Growth
• 25:00
  Readiness
• 25:01
  assessment
• 25:02
  and
• 25:03
  you
• 25:03
  can
• 25:03
  do
• 25:04
  that
• 25:04
  at
• 25:04
  a
• 25:04
  forceforgood
• 25:05
  biz
• 25:06
  quids
• 25:07
  and
• 25:07
  you
• 25:07
  can
• 25:08
  uncover
• 25:08
  specific
• 25:09
  areas
• 25:09
  where
• 25:09
  your
• 25:10
  insight
• 25:10
  is
• 25:11
  most
• 25:12
  needed.
• 25:13
  The
• 25:13
  world
• 25:13
  is
• 25:14
  made
• 25:14
  better
• 25:14
  by
• 25:15
  women
• 25:15
  led
• 25:15
  business
• 25:16
  so
• 25:16
  let's
• 25:17
  go
• 25:17
  make
• 25:17
  the
• 25:18
  world.
• 25:20
  Thank
• 25:20
  you.