Ep. 96: Miguel Zorrilla, Senior Vice President, Marketing at Central Garden & Pet, on Career Reinvention, Legacy Brands, and Leading the Next Generation

Next In Line · Oct 15, 2026 · 36m

Miguel Zorrilla, Senior Vice President of Marketing at Central Garden & Pet, joins host Karina Jimenez to share the career journey that took him from internships at MTV and Island Def Jam to an unexpected role in HR at Mars Wrigley, where he discovered his path into brand marketing. He reflects on his experience working with iconic brands like Snickers, Twix, and Butterfinger before making the intentional leap into the pet care industry. Miguel also shares his approach to keeping legacy brands relevant, including how his team reimagined Butterfinger’s classic campaign through the…