Latest / Beyond Limits With Olivia Marie / Using SEO to Grow Your Brand, Thriving as a Mom & Entrepreneur ft. Jordan Becerra

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Using SEO to Grow Your Brand, Thriving as a Mom & Entrepreneur ft. Jordan Becerra · Beyond Limits With Olivia Marie

0:00
SPEAKER_01: Welcome to Beyond Limits, the podcast designed to unlock your highest potential with powerful strategies, energetic frequencies, and mindset shifts to create a limitless life.
0:12
SPEAKER_01: Each episode dives deep into what it really takes to build a life and business beyond the ordinary standard.
0:19
SPEAKER_01: Expect unfiltered conversations, tangible takeaways, and mind-blowing insights to shift your reality forward.
0:25
SPEAKER_01: You'll hear from Trailblazers who have shattered feelings and know what it means to live beyond limits.
0:31
SPEAKER_01: And they're here to share their expertise with you.
0:34
SPEAKER_01: Get ready to redefine what's possible when you go all in.
0:38
SPEAKER_01: More than a podcast, this is your gateway to building a limitless life and business.
0:43
SPEAKER_01: Tune into the Beyond Limits podcast and step into all that is possible.
0:48
SPEAKER_01: Hello, everyone.
0:49
SPEAKER_01: Welcome back to the Beyond Limits podcast.
0:52
SPEAKER_01: I am very excited to have a special guest with us here today, Jordan, founder of Influencer SEO.
0:59
SPEAKER_01: So, Jordan, welcome to the show.
1:01
SPEAKER_01: Introduce yourself and let everyone know who you are.
1:04
SPEAKER_00: Yes.
1:05
SPEAKER_00: Hi, thank you so much for having me.
1:07
SPEAKER_00: I'm Jordan.
1:08
SPEAKER_00: I'm the founder of Influencer SEO.
1:11
SPEAKER_00: We help bloggers, content creators, podcasters, online coaches, digital entrepreneurs, essentially of any kind grow their online influence using SEO.
1:23
SPEAKER_00: For those of you that don't know what SEO is, it's basically the process of creating content so that you can show up in the search results, like Google, Yahoo, and Bing as answers for searches.
1:35
SPEAKER_01: Which is so important.
1:36
SPEAKER_01: I feel like nowadays we're Googling and searching for the answer.
1:39
SPEAKER_01: So if you can come up, that's going to be so important.
1:42
SPEAKER_01: So how did you kind of start?
1:44
SPEAKER_01: What made you start Influoretio?
1:46
SPEAKER_01: How did you kind of start your journey as a content creator and kind of getting into this space?
1:50
SPEAKER_01: Tell us a little bit about that.
1:52
SPEAKER_00: So I have been in this space since like 2012.
1:57
SPEAKER_00: Um yeah.
2:00
SPEAKER_00: Yeah, yeah, it's been a long time.
2:03
SPEAKER_00: Um, but I actually got my start, funny enough, uh working with political bloggers.
2:08
SPEAKER_00: So I built a social political networking/slash like debate site.
2:14
SPEAKER_00: Um, it totally failed.
2:16
SPEAKER_00: It was my first business.
2:17
SPEAKER_00: Um, but and I thought I was gonna change the world.
2:19
SPEAKER_00: I thought everyone was gonna be having these like amazing, thoughtful conversations.
2:25
SPEAKER_00: I'm sure everyone knows I was completely wrong.
2:28
SPEAKER_00: Um, and everyone just ended up like yelling at each other for the most part.
2:32
SPEAKER_00: But I learned so much.
2:34
SPEAKER_00: I learned about, you know, web design, working with programmers, SEO.
2:40
SPEAKER_00: So after that business failed, I needed a job.
2:42
SPEAKER_00: And my sister-in-law, her blog is The Skinny Confidential, she gave me a job working for her.
2:48
SPEAKER_00: And that's how I got into the like influencer blogger space.
2:52
SPEAKER_00: And this was like OG days.
2:54
SPEAKER_00: So think back to like the original bloggers that were doing like reward style, and um, you know, when it first started to really be able to monetize a blog, um, she was really at that stage.
3:06
SPEAKER_00: So I was working for her there, I worked for her for a few years and um learned like everything A to Z from you know, creating the content, you know, optimizing the posts, doing the strategy, um, photo shoots, working with affiliate programs, working with ad networks, um, working with sponsored content.
3:24
SPEAKER_00: So brands and like the contracts and how all that works and flows.
3:28
SPEAKER_00: So really learning how like the whole that whole side of things of being the actual creator, what that feels like.
3:34
SPEAKER_00: Um, worked for her for a few years, and then I, of course, still got the like entrepreneur itch, and I got the idea for influencer SEO because I just felt like the SEO space was so not suited for content creators.
3:49
SPEAKER_00: It's really suited for like businesses more like the Budweiser type, where they have a big budget and they, you know, just need to optimize the website.
3:58
SPEAKER_00: They're not necessarily the actual creator.
4:01
SPEAKER_00: So I was like, okay, we need to create a service specifically for these types of creators, these content businesses that are the actual talent.
4:11
SPEAKER_00: Um, they're all they're kind of like their own little magazines, honestly.
4:14
SPEAKER_00: Um, so I thought of influencer SEO.
4:16
SPEAKER_00: My husband helped me a lot.
4:17
SPEAKER_00: We like brainstormed and then I decided to spread my wings and fly and launch this business.
4:23
SPEAKER_00: So that's how I got here.
4:24
SPEAKER_00: And now we're going into our eighth, our eighth year of business uh in February this year.
4:30
SPEAKER_00: And it feels like it's gone by so fast.
4:32
SPEAKER_00: But we've worked with over 400 creators now, and I hope it's still just the beginning.
4:38
SPEAKER_00: I can't wait to see what the future holds.
4:41
SPEAKER_01: I love how you've truly been there, like since the beginning.
4:44
SPEAKER_01: Like, oh gee.
4:45
SPEAKER_01: I don't even Instagram was probably a thing in 2012, but you get what I mean.
4:48
SPEAKER_01: Like you've been there throughout all the evolutions.
4:51
SPEAKER_01: I'm sure the like the evolution of SEO, like how different it was even five years ago compared to now, even visibility online.
4:59
SPEAKER_01: What would you say is like different, you think, from your perspective about SEO now or visibility online now for content creators and people you work with compared to back in the day?
5:12
SPEAKER_00: I think SEO has changed a lot.
5:14
SPEAKER_00: So it used to be like you could just create something really valuable and you would rank.
5:19
SPEAKER_00: Now I do think you have to get a little bit more strategic.
5:22
SPEAKER_00: Um, just because there's so many more creators online, there's so many more publishers online, so you're competing against a lot more people.
5:29
SPEAKER_00: So you do need to really think about like, are the keywords or the topics that I'm choosing, the things that I'm writing about, are those things that I can actually compete for?
5:39
SPEAKER_00: Because you don't want to compete against like the New York Times or really, really established websites every time you create.
5:47
SPEAKER_00: You want to find those topics that are kind of the hidden gems that people aren't talking about as much, especially when you're just starting out, to really build up your authority so that then you can compete at those bigger levels.
6:01
SPEAKER_01: That makes sense.
6:02
SPEAKER_01: I feel like I've heard the same thing about hashtags.
6:05
SPEAKER_01: Like you want to do like hashtag manifest, which probably has like 10 million posts, because as a smaller person, like you're not gonna be able to be discovered on a hashtag that's like so big unless you can command, like you said, or whatever word you use in terms of rank for that thing.
6:21
SPEAKER_01: Is that kind of like the same thing, both like on platforms like Instagram, but also I guess Google-wise and all that?
6:27
SPEAKER_00: Yes.
6:28
SPEAKER_00: And as far as like the SEO term that they use, it would be long tail keyword instead of a short tail keyword, which that's exactly just like manifestation that is so broad.
6:38
SPEAKER_00: So if you were to write a blog post, maybe it's something like how to manifest getting pregnant, or like how to manifest my software as a service business, or like it's something very specific versus, you know, something like, like you said, manifestation.
6:56
SPEAKER_00: I think another thing that's changed so much is when we first started, or when I was working for my sister-in-law, and even when I was working with those political bloggers way back in the day, there wasn't as much social media.
7:07
SPEAKER_00: So that has really changed a lot too.
7:10
SPEAKER_00: Like Pinterest was still, you know, in early days, Instagram was early days, and you know, TikTok didn't even exist.
7:18
SPEAKER_00: Um, so that has changed the game a lot too, which has been interesting.
7:23
SPEAKER_00: Um, so yeah, that's another big one I would say it's changed a lot.
7:27
SPEAKER_01: And do you find that like the SEO you'd have to think about like the platforms essentially differently?
7:34
SPEAKER_01: Like how you're thinking about TikTok should be different than Instagram, should be different than Pinterest, because they're all they are different platforms.
7:40
SPEAKER_01: So would you say that like as a creator, someone should be thinking about these platforms differently, or is it kind of like just spread it everywhere you can?
7:48
SPEAKER_00: No, you definitely have to think about the different platforms differently.
7:51
SPEAKER_00: I always say use the tools in your toolbox wisely.
7:54
SPEAKER_00: You want to use each platform specifically, like what it's best for.
7:59
SPEAKER_00: So if you want, if you're if you're a very visual type of business, so let's say you are a home decor business, um, maybe Pinterest is your best spot for discovery because you can optimize your pins, you can, you know, create very beautiful photos, and that's really where people go to look for that kind of thing is Pinterest.
8:22
SPEAKER_00: Um, but if you are looking for maybe some more informative type of content, you would want like something more like classic.
8:29
SPEAKER_00: Let's say you're an accountant or something like that, um, and which which is crazy that there's now like accounting influencers.
8:35
SPEAKER_00: There's influencers for everything.
8:37
SPEAKER_00: Um, but maybe LinkedIn is more of a better place that you would want to put your energy to.
8:42
SPEAKER_00: Um, either way, I still always say social media in general, and this is like across the board, all social media platforms are not going to drive as much traffic.
8:52
SPEAKER_00: Even if you are like focusing on hashtags and keywords and all that stuff, they're not going to drive as much traffic as traditional SEO.
8:59
SPEAKER_00: So, like when I say traditional SEO, I mean creating blog posts specifically for ranking on Google Yahoo Bing.
9:09
SPEAKER_00: Mostly Google, let's be real.
9:11
SPEAKER_00: Um, it's the number one platform.
9:13
SPEAKER_00: So mostly ranking on Google search results because Google has the potential to drive like about a thousand percent more traffic than all social media combined.
9:24
SPEAKER_00: Um, so that's really where you want to be putting your eggs if you want to be growing your audience.
9:30
SPEAKER_01: That's so interesting.
9:32
SPEAKER_01: Because I I would have thought that maybe not like that blog is dead, but that like it kind of like died off.
9:38
SPEAKER_01: But you're saying that that's actually the biggest place to leverage growth.
9:43
SPEAKER_01: Can you like dive more into this?
9:44
SPEAKER_01: I feel like you're blogging my mind.
9:45
SPEAKER_01: I'm like, yes, I never would have thought this.
9:48
SPEAKER_00: Okay, I want everyone listening to think about this.
9:51
SPEAKER_00: When you want to know something, like you really want to know something, what do you do?
9:56
SPEAKER_00: You go to Google.
9:57
SPEAKER_01: Yeah.
9:58
SPEAKER_00: What's the phrase?
9:59
SPEAKER_00: You Google it.
10:00
SPEAKER_00: Everyone wants to find the answers immediately.
10:04
SPEAKER_00: And Google is currently the only search engine that gives you the immediate answer for what you're looking for.
10:10
SPEAKER_00: So it's just that habit of like, okay, I need to know something, or I need to find like the place that I'm looking for, or I need to learn how to do something, I'm gonna quickly go to Google.
10:19
SPEAKER_00: So that's why the volume of search is just so high on Google, and then the intention of the user there is actually to engage because they're specifically taking the time out of their day to go and search for that information on Google.
10:35
SPEAKER_00: Um, whereas the nature of the person that is going to a social platform, they're usually there to be entertained.
10:43
SPEAKER_00: So they want to be, they're usually like boredom scrolling, maybe they're like waiting for a friend or you know, just finished a meeting and have 15 minutes in between, it's not enough time to do something, so they're just getting on social media really quick.
10:56
SPEAKER_00: Um, they're not necessarily in a position where they're looking for the information that you're creating, so they're less likely to convert.
11:02
SPEAKER_00: Um, also, these platforms aren't really designed to get people off platform, where um they're more designed to keep people on the platform.
11:11
SPEAKER_00: So if your goal as a creator is to get people to your own platform, to, you know, whether it be like to read your blog post, to buy your online course, to listen to a podcast, um you need to reach them where they're more in a position to convert and in a position where they're likely to do that.
11:27
SPEAKER_00: And that is search.
11:29
SPEAKER_01: Wow.
11:30
SPEAKER_01: I love this.
11:31
SPEAKER_01: It's so interesting.
11:32
SPEAKER_01: I feel like you don't, I've never, no one's ever said this with all like, you know, the growth stuff you see on Instagram.
11:37
SPEAKER_01: Nobody has mentioned that, like, hey, did you forget about Google?
11:42
SPEAKER_00: I know.
11:42
SPEAKER_00: And you know, I think that's probably like the number one crusade that I have is like, I feel like I'm here to like remind people.
11:49
SPEAKER_00: Right now, social media, especially short form video, there's so much attention for creators, for business owners, for brands to be creating content.
11:59
SPEAKER_00: Um, and it just for the average person, for the average creator, the average business owner, somebody starting out, it's so much time and energy for how little results it really does drive.
12:11
SPEAKER_00: Like the average conversion rate on social media, I think, is less than 1%.
12:16
SPEAKER_00: So you're spending all this time and energy into something that has such a low conversion rate.
12:22
SPEAKER_00: Um, getting people onto your platform from social media just isn't the same as it used to be.
12:28
SPEAKER_00: And like I just um on my Instagram yesterday, I posted a story.
12:31
SPEAKER_00: There was a Neil Patel study where basically they studied businesses that went from posting 100% in their business to basically stop posting, and their traffic went all the way down from organic social media, they lost all but 4% of their traffic from social media.
12:49
SPEAKER_00: So basically, these people stopped posting on social media and it only impacted their revenue by 4%, which is insane because you would think that it would impact your revenue so much to lose all of your social media traffic.
13:04
SPEAKER_00: Um, but it didn't.
13:05
SPEAKER_00: And I commented on the study because I was like, I think I honestly, I'm sure that the social media people and the content, you know, all the salaries, all that stuff, I'm sure costed more than that 4%.
13:21
SPEAKER_00: So um it's it's crazy.
13:23
SPEAKER_00: And that's organic social media specifically.
13:25
SPEAKER_00: So I'm not talking about like ads, I think that's totally different.
13:28
SPEAKER_00: But organic social media is not creating the value that people think it is.
13:34
SPEAKER_01: So you're basically saying more growth would come if you focused on creating more like long-form content.
13:41
SPEAKER_01: Like, what if someone isn't a writer, right?
13:44
SPEAKER_01: Because a lot of content creators, people who've become creators, it's very visual, it's quick reels, it's not a lot of words.
13:50
SPEAKER_01: So, how does someone who perhaps has never written a blog post of like 500 words and it was like, oh my god, how am I gonna write a blog post?
13:58
SPEAKER_01: Is this where like you like AI for that type of stuff?
14:02
SPEAKER_01: Like, kind of what would you say?
14:04
SPEAKER_01: And how do you feel about also like using AI in writing content?
14:09
SPEAKER_00: So I would say if you are a short form video content creator, like if that's what you are, then like this probably doesn't apply to you because if that's what you want to be doing, that's where you want to build your platform, that's where you want to make your money, um, then that's where you need to be.
14:26
SPEAKER_00: You know, that's where you need to build that.
14:27
SPEAKER_00: That is the business.
14:28
SPEAKER_00: I'm more speaking to the businesses that are that are off those platforms.
14:33
SPEAKER_00: So podcasters, for example, your business is not in short form video content.
14:38
SPEAKER_00: Yes, it's great for branding and it's good to put all that out there.
14:41
SPEAKER_00: Um, but your business is getting people to listen to your podcast so that you can get those listens, get those subscribes, and then when you you can get sponsors for your posts or for your show or sell whatever you're selling in your podcast if you're doing that.
14:55
SPEAKER_00: Um and for bloggers, they're making money off of their blog.
14:59
SPEAKER_00: So they're making money off of ad networks, um, pay which is based on page views.
15:04
SPEAKER_00: So if you have, if you're signed up with an ad network, you get paid based on how many page views you get.
15:09
SPEAKER_00: You also can make money off of affiliate sales, and then same, you can go to brands and say, hey, you know what?
15:14
SPEAKER_00: I get a million sessions per month on my website.
15:17
SPEAKER_00: So my rate is this the more page views you have, the more you can charge for brands.
15:23
SPEAKER_00: Online coaches, same thing.
15:24
SPEAKER_00: They're trying to get people to their website so that they can get them to buy their online course.
15:29
SPEAKER_00: So if your goal is like off-platform, that's where I would say SEO makes really the big difference.
15:36
SPEAKER_00: Um because that's where you're trying to monetize.
15:39
SPEAKER_00: But the thing is, is I think the creators that do really, really well are the ones that use kind of going back to that same concept of using the tools in your toolbox wisely.
15:50
SPEAKER_00: So you use social media to be social.
15:54
SPEAKER_00: So you connect with your community there.
15:57
SPEAKER_00: You're genuinely posting things that you want to create that you really um like creating, that you think your community will like.
16:06
SPEAKER_00: You're trying to connect with them, you're being creative, you're being vulnerable, you're sharing your life, um, you're answering DMs, you're answering comments, you know, you're following some of your community as well.
16:17
SPEAKER_00: Strengthening that bond, strengthen, strengthening that relationship.
16:21
SPEAKER_00: If you want to, so that's I guess I would say you use social media to basically make your current community relationship and bond stronger.
16:31
SPEAKER_00: Whereas if you want to grow outside of your current audience and reach people who don't know who you are yet, that's where you would create blog posts and long-form content uh content in a strategic SEO-friendly way.
16:47
SPEAKER_00: Because people searching online don't know who you are yet, but they are your target target audience because they're searching for what you create.
16:55
SPEAKER_00: So they're able to find you because you've created that content and it's ranking on a search engine as an answer.
17:01
SPEAKER_00: Um so you're basically reaching people that have no idea who you are, but are like the perfect fit for your community.
17:08
SPEAKER_01: That makes so much sense.
17:09
SPEAKER_01: And then also with that longer form like blog content, then they would want maybe want to listen to the podcast, and then they would go there if they like like the audio, but initially to find you, they're basically typing their inquiry into Google and through optimize SEO, you end up ranking and then they discover you.
17:28
SPEAKER_00: Yes.
17:28
SPEAKER_00: And if you are a, let's say you are a video creator or a short form video creator, and you're like, you know what, I am not getting the traction that I that I would like to be, because I know it is a little bit harder to grow on um organic social media now.
17:43
SPEAKER_00: You could totally use a blog.
17:45
SPEAKER_00: Um and you would have to maybe learn writing.
17:48
SPEAKER_00: You could use Chat GPT, but we do see that um search engine content that is created by an AI does not perform as well as human, yes, as human-generated content.
18:00
SPEAKER_00: Um so and that could be the studies on that might be skewed because I think you know, AI is very new and people were just kind of like flooding it, like, write a full blog post for me.
18:12
SPEAKER_00: I think now they're getting better and they understand that you have to like edit the content a lot and you have to make sure that you know you're not just like having having these spit out giant blog posts that are maybe inaccurate or you know not the best.
18:26
SPEAKER_00: Um, so we'll see.
18:28
SPEAKER_00: But I think for now I would say it's best to create human-generated content.
18:33
SPEAKER_01: I like that you said that.
18:34
SPEAKER_01: I'm glad I asked because I feel like someone could hear this and be like, oh, write me a blog post and like bang shui for your house, and then just copy and paste the blog post, and then it's just it's not gonna have that same effect.
18:47
SPEAKER_01: Because that could be easy.
18:48
SPEAKER_01: If you someone was like, Oh, blogging would be hard, I would be like, oh, just happen to chat, and they would write a blog post and you'd be like good to go.
18:55
SPEAKER_01: But you're saying, No, don't do that.
18:58
SPEAKER_01: I'm really glad that you said that.
18:59
SPEAKER_00: Yeah, we even when we work with clients, we still have like a human optimizer.
19:04
SPEAKER_00: So an actual person goes in and optimizes the post.
19:07
SPEAKER_00: Um, we don't write for all of our clients because we work mostly with content creators, so they're actually they're accustomed to writing their own post.
19:15
SPEAKER_00: But when we do write for clients, we always have a human writer just for that, um, for that reason.
19:21
SPEAKER_00: And then we also always run all of the content through a AI detection software, which is a thing, everyone.
19:29
SPEAKER_00: So the fact that there's AI detection softwares that means that Google can definitely detect it.
19:37
SPEAKER_00: So I think that's why it doesn't perform as well because search engines are trying to minimize the amount of just like AI generated content and their results.
19:47
SPEAKER_01: Yeah, that makes sense.
19:48
SPEAKER_01: Because even Instagram can tell when something's like AI generated.
19:51
SPEAKER_01: And it so of course Google can for like a blog post or anything like that.
19:55
SPEAKER_00: We've even seen on Instagram they have like the little check mark that you have to click if it was like created with AI or whatever.
20:03
SPEAKER_00: Um, and there's been rumors that in in blog content, they might have AI generated content eventually be required to be watermarked as well.
20:12
SPEAKER_00: So you have to say or disclose that this was a generated by AI.
20:17
SPEAKER_00: Um, so yeah, I always just say take caution with that.
20:21
SPEAKER_00: And also, you know, as a creator, as like a thought leader, an influencer, you really are kind of like the best at taste.
20:31
SPEAKER_00: So AIs don't have taste, like they can't tell if something is good or not, you know.
20:36
SPEAKER_00: Like, is this a cute outfit?
20:38
SPEAKER_00: AI can't really figure that out.
20:40
SPEAKER_00: Um, bloggers, content creators, influencers, you know, online coaches, that's what they're the best at is like, is this a good strategy?
20:48
SPEAKER_00: Is it not?
20:48
SPEAKER_00: Does this work?
20:49
SPEAKER_00: Um, AI is just kind of regurgitating things that are on the internet.
20:55
SPEAKER_00: Okay, that makes sense.
20:56
SPEAKER_01: So with the podcast, you also mentioned you do like podcast SEO.
21:01
SPEAKER_01: Is that through you know, the the ranking in Google and like the blog posts, or is podcast SEO a whole different beast?
21:10
SPEAKER_00: So podcast SEO, this is probably one of my favorite topics um because the competitive side of me gets like very, very excited.
21:18
SPEAKER_00: Um, podcast SEO, of course, yes, you can do like keywords and all that stuff in your podcast descriptions, in your podcast titles.
21:29
SPEAKER_00: Um, but the really strategic way to grow a podcast with SEO is to create blog content around the topics of your episodes and then link to your podcasts in those blog posts.
21:44
SPEAKER_00: Because if you think about it, most podcasters are kind of stuck in that scroll mentality of like each new episode is really pulling all the weight for the promotion of their shows.
21:56
SPEAKER_00: So, like, you're not promoting these old shows from the past.
22:00
SPEAKER_00: Very often.
22:00
SPEAKER_00: It's usually just a new episode drops, you promote it, and that's what's driving your listenership.
22:06
SPEAKER_00: That's what's driving your numbers.
22:08
SPEAKER_00: If you create SEO-friendly blog posts that's linking to your episodes on a regular basis, that means that as those blog posts go out into the internet and rank on Google for the next two to five years, they'll be driving traffic to your old episodes.
22:23
SPEAKER_00: So your numbers will get boosted.
22:26
SPEAKER_00: And therefore, you will be outpacing the growth of anyone that is just relying on that new episode for all of their listeners.
22:35
SPEAKER_01: So essentially, if you have a podcast, you should be writing a human-generated post that complements it.
22:43
SPEAKER_01: Not necessarily a transcript, correct?
22:45
SPEAKER_01: Because I have seen people do like those podcast blog posts that are essentially just transcripts.
22:51
SPEAKER_01: I'm guessing you mean an actual post and then you link it back.
22:54
SPEAKER_01: That is going to be a lot more helpful than just relying, like you said, on the single episodes or just making sure that like you've selected those three categories that you want to select for in the podcast description.
23:05
SPEAKER_00: Yes.
23:06
SPEAKER_00: So the transcript strategy doesn't work, everybody.
23:08
SPEAKER_00: Um, I'm not saying it's a bad idea.
23:10
SPEAKER_00: I think it's it's great as like a here's a new episode if you want to listen to the episode.
23:15
SPEAKER_00: What I'm more talking about is let's say you interview.
23:20
SPEAKER_00: I'm trying to, let me think of an example.
23:22
SPEAKER_00: Let's say you interview, let's just use this as an example.
23:24
SPEAKER_00: We're talking about SEO.
23:26
SPEAKER_00: So let's say this this episode goes live.
23:28
SPEAKER_00: You put on your your website um maybe a blog post about like SEO for podcasters.
23:35
SPEAKER_00: And in that episode, or in that blog post, you link to this episode and say, we have a conversation starting at, you know, whatever point about how you can use SEO to grow your podcast.
23:48
SPEAKER_00: But the actual blog post itself is a bunch of SEO tips for podcasters.
23:52
SPEAKER_00: So maybe there's a tip in there about the title, maybe there's a tip in there about like optimizing your show bio.
23:59
SPEAKER_00: Maybe there's um a tip in there about like, you know, how long your description should be and how you should separate your chapters and how you should include a transcript.
24:06
SPEAKER_00: There's like basically the whole post is informative, but then throughout the post, you're linking to this episode for the specific moments that you're calling those things out, or maybe even other resources as well as well.
24:18
SPEAKER_00: Um, so that could be one blog post.
24:20
SPEAKER_00: Maybe another blog post would be like, um, who is Jordan Becerra?
24:24
SPEAKER_00: I don't think anyone's searching for me yet, so I'm not that I'm not that famous, but but it works really well for good for um for big guests.
24:30
SPEAKER_00: Like if you're interviewing celebrities or things like that, you can do like who is blah, blah, blah, because people Google that all the time.
24:37
SPEAKER_00: Um, and you can introduce the person, and then you have, you know, that linking to you have that post also linking to that episode.
24:45
SPEAKER_00: So you can do a couple, you can do one also over time.
24:49
SPEAKER_00: Like let's say in three months from now or a year from now, you interview another SEO person, you can go back to that original blog post and add that new episode.
24:59
SPEAKER_00: So that one blog post that you already wrote that was linking to this episode could also link to a future episode.
25:06
SPEAKER_00: Um, so you can always like beef up your old blog posts.
25:09
SPEAKER_00: But either way, those the average lifespan of a blog post that is ranking on a search engine ranks for two to five years.
25:17
SPEAKER_00: So that one blog post will go out and potentially drive traffic to your website and potentially to your podcast episodes for two to five years.
25:28
SPEAKER_00: So you stack those up over time, and you're just kind of building this mountain of incoming traffic to your website, which acts as a funnel to wherever else you want to drive them, whether it's you know, iTunes, your YouTube, your courses, whatever.
25:46
SPEAKER_01: You're just blowing my mind.
25:47
SPEAKER_01: I just can't think.
25:48
SPEAKER_01: I feel like this is it's kind of like OG.
25:51
SPEAKER_01: It's like people forgot about like the OG, like basically, I think it's called backlinking, where like you're linking back and forth.
25:57
SPEAKER_01: Like this is like the OG growth that I think people kind of like threw out the window and kind of went over like the just trying to get people to maybe watch a reel that mentions the podcast and click through, and it's like and they're forgetting like the building, I think, like like you said, depth and momentum behind it.
26:16
SPEAKER_00: No, totally.
26:17
SPEAKER_00: I mean, again, I can ask everybody listening right now how many times have you seen a podcast clip and you're like, oh my gosh, that's amazing.
26:25
SPEAKER_00: And then you scroll.
26:27
SPEAKER_00: Yeah, you know, and then you forget about it, and then you move on.
26:31
SPEAKER_00: You know, it's we're just so accustomed to getting like information overload on these platforms of this information that like we don't remember because it's like 90-second clips every, you know, literally every 90 seconds.
26:44
SPEAKER_00: If you know, and most people are only watching videos in your Instagram analytics, it says anyone that watches over three seconds is like good engagement.
26:54
SPEAKER_00: Like, that's like not very long, you know.
26:57
SPEAKER_00: I mean that's a very short attention span.
26:59
SPEAKER_00: I think you need three more more than three seconds to get someone to actually like engage with you and buy and become a fan and become like a part of your community.
27:09
SPEAKER_00: And that's why I think a lot of those like OG bloggers that built these really, really strong communities where the people that they that were following them and reading their content are so willing to buy like anything that they post.
27:24
SPEAKER_00: It's because they were actually on their platform, they were visiting their website, which is basically the world that they've created.
27:31
SPEAKER_00: It's only them.
27:32
SPEAKER_00: There's not all these other creators there.
27:34
SPEAKER_00: It's just their website.
27:35
SPEAKER_00: They're there to engage with them.
27:37
SPEAKER_00: It means they're actually a fan, they're actually a part of their community, and that's why they're more likely to buy.
27:45
SPEAKER_01: That makes so much sense.
27:47
SPEAKER_01: And I love that it also continues to work for you.
27:50
SPEAKER_01: Like you said, like episodes that you're no longer like you've released a few weeks ago or a month ago or six months ago can still work for you and generate like traffic, and it's not kind of lost in the wind, and now it's like on to the new episode, on to the next one, on to the next one.
28:03
SPEAKER_01: It's like you've haven't leveraged fully all those other probably past amazing episodes that you've done.
28:09
SPEAKER_01: If you just would have created some like blog post content through it.
28:12
SPEAKER_00: Totally.
28:13
SPEAKER_00: And as you know, it's promoting a podcast, it's there's a lot of work that goes into it.
28:20
SPEAKER_00: And so the more things that you can do that work for you that add a lot of value, the easier your life is gonna be, the more enjoyable being a podcaster is going to be.
28:32
SPEAKER_00: And also the faster you're gonna grow because every other show that you're competing against might not be doing this.
28:39
SPEAKER_00: So they're still relying on their new episodes, and then they're promoting them on social media or relying on, you know, the people that listen to their new episodes every week, which would be, you know, their overall fan base that's constantly tuning in.
28:53
SPEAKER_00: But how are you reaching new people on a consistent basis?
28:57
SPEAKER_00: And how are you boosting those numbers from the past?
28:59
SPEAKER_00: Like use your past episodes.
29:01
SPEAKER_01: Yeah.
29:02
SPEAKER_01: This makes so much sense.
29:04
SPEAKER_01: And is there like a length of blog posts that you would recommend?
29:07
SPEAKER_01: Is it like, oh, it should be at least 200 words or at least 500?
29:12
SPEAKER_00: So every topic is going to be different.
29:15
SPEAKER_00: So when we work with clients, we give them blog post outlines of like exactly what to write about, how long to make the post ideally, um, all the content that needs to go in the post.
29:25
SPEAKER_00: It's like basically a bullet point outline.
29:28
SPEAKER_00: And it really depends on the topic.
29:31
SPEAKER_00: So search engines, there's no like basic because well, there's a generic answer, but there's no like consistent answer because it really depends on how much content needs to go in the post in order to deliver the expected value of that post.
29:47
SPEAKER_00: So um sometimes I would say never go shorter than 600.
29:51
SPEAKER_00: That's like a good rule.
29:52
SPEAKER_00: It should never be shorter than 600.
29:54
SPEAKER_01: Um, wow.
29:56
SPEAKER_01: I was gonna say, I thought if I were to guess, I'd be like, oh, probably between like 200 and 500.
30:00
SPEAKER_01: And then you're like, no, never less than six.
30:03
SPEAKER_00: Like never less than six.
30:04
SPEAKER_00: You'd be surprised how it's not that many words, 600, because you know, if you think like you have a the like those are short, you know.
30:12
SPEAKER_00: Um, so it it adds up faster than you think.
30:15
SPEAKER_00: But yes, I would say never go less than 600, um, because that's you know you're creating at least enough value if you're putting 600 words.
30:24
SPEAKER_00: But um typically the posts are gonna be like between like 900 and 2,000 words.
30:30
SPEAKER_00: Yeah.
30:31
SPEAKER_01: Oh wow.
30:32
SPEAKER_00: Yes.
30:32
SPEAKER_00: But that's a blow by line.
30:34
SPEAKER_00: That's why our clients love the outline so much because they know, okay, this is the target that I have to hit.
30:39
SPEAKER_00: And some content really does need to be just a little bit shorter because you're just answering a specific question, you know, it's straightforward.
30:47
SPEAKER_00: But let's say you're doing like like one of our clients was kind of in like a medical field, and so she was like talking about ingredients and breaking down like chemicals and stuff.
30:58
SPEAKER_00: So obviously that's gonna be more complex, more research-based.
31:01
SPEAKER_00: So that's gonna be, you know, it could be even longer, it could be closer to 2,500 words.
31:06
SPEAKER_00: Um, but the nice thing is what we can do is we can look at what is Google currently indexing?
31:12
SPEAKER_00: So, what are they saying is already, what are they currently looking at as the most valuable content on page one?
31:19
SPEAKER_00: So they're ranking this stuff on page one.
31:21
SPEAKER_00: What's the average length of those posts?
31:23
SPEAKER_00: That's what we should probably be shooting for.
31:28
SPEAKER_01: I love okay.
31:29
SPEAKER_01: I love that you have that outline because I feel like it could otherwise be very overwhelming to like how do you structure a blog post?
31:36
SPEAKER_01: Like someone's never done it, like 2,000 words.
31:38
SPEAKER_01: I'd be like, it's like a college essay.
31:40
SPEAKER_01: Like again.
31:42
SPEAKER_00: Our outlines are so detailed.
31:43
SPEAKER_00: We tell you like what phrase to include in the URL, what phrase to include in the title, we tell you how to like intro the post, like anything we think you should mention in there.
31:52
SPEAKER_00: Um, we tell you what subheading to use.
31:55
SPEAKER_00: So we'll be like, okay, you need to put this in um heading two, um, all the way down to like even we'll tell you different phrases to include in the post.
32:03
SPEAKER_00: We we tell you what to internally link to.
32:05
SPEAKER_01: It's very, very madness, is what I'm basically learning.
32:10
SPEAKER_01: There's all these like little things that you do with people and like the clients that you work with that help to make this a lot less overwhelming and a lot more optimized.
32:18
SPEAKER_00: Yes.
32:20
SPEAKER_00: Well, and that was really the goal with this business is SEO can be can feel technical and it can feel like it's a very like research heavy, you know, we're doing keyword research, we're analyzing competition, we're like looking at domain authority, like these things seem very complex.
32:35
SPEAKER_00: So, what I wanted to do was the average blogger, content creator, you know, core um coach, podcaster, they are not SEOs.
32:45
SPEAKER_00: So, how do I deliver to them the strategy, the results tracking, and basically everything that they need to do and take all of the like SEO optimization off of their plate?
32:58
SPEAKER_00: Um, so that's why we designed it this way, so that our clients can just focus on being a creative and like putting their brain and their amazing ideas and their insights into the posts, but have us handle all the strategy and optimization.
33:13
SPEAKER_01: Which to me just felt like a giant like relief of fresh air.
33:16
SPEAKER_01: It's like, oh when you say that, I'm like, okay, like that feels like less daunting to try to like do.
33:24
SPEAKER_00: Well, that's the goal.
33:25
SPEAKER_00: And then the other thing too is we deliver everything in weekly reports.
33:29
SPEAKER_00: So it's very organized because bloggers get a lot of messages.
33:34
SPEAKER_00: Podcasters, same thing.
33:36
SPEAKER_00: You have like DMs, you've got emails, like you've got a lot going on.
33:39
SPEAKER_00: So we give you a weekly report with the same sections every single week that are just bullet point.
33:45
SPEAKER_00: Like, here's your results, and the results are always at the top because that's the most exciting.
33:50
SPEAKER_00: So you open your report and it's like, okay, I'm crushing it.
33:53
SPEAKER_00: And then here's my outline.
33:55
SPEAKER_00: And oh, look, here's all the work that they've done that I can either look at or not.
33:59
SPEAKER_00: But like, here's the documentation that they're doing what they're supposed to be doing for me.
34:04
SPEAKER_00: I love it.
34:05
SPEAKER_01: Now you said you in the beginning that you started this with, or like your husband kind of like helped, or like I'm guessing a current husband.
34:13
SPEAKER_01: How has that been working together?
34:16
SPEAKER_01: Or I don't know if you still work together, but how has that been working together?
34:21
SPEAKER_00: Uh, it's amazing because I am not a business person, like I'm not bookkeeping and like figuring out costs and all of that stuff.
34:33
SPEAKER_00: So he is a like systems and operations master.
34:38
SPEAKER_00: Like he knows how to do all that kind of stuff.
34:41
SPEAKER_00: So he even helped me in the very beginning of this business.
34:46
SPEAKER_00: I was just doing everything out of Gmail.
34:48
SPEAKER_00: Like I was just I totally bootstrapped this business, by the way.
34:51
SPEAKER_00: Like my first client, her name was Amy.
34:54
SPEAKER_00: I emailed her from my Gmail account and I just said, like, hey, will you hire me?
34:57
SPEAKER_00: I had no website.
34:58
SPEAKER_00: I'm still shocked to this day that she hired me.
35:01
SPEAKER_00: Um, but I was doing everything out of Gmail and just tracking everything that way.
35:05
SPEAKER_00: And he helped me build out like the whole system and the infrastructure so that we have like client files and everything is documented.
35:13
SPEAKER_00: Like I had a client recently that um they had a botched web development uh developer situation.
35:20
SPEAKER_00: So all of their content was basically deleted, and we had a copy of all of their content saved, so we were able to like go and basically re-upload all of their stuff.
35:32
SPEAKER_00: Um, so it's just stuff like that.
35:34
SPEAKER_00: But yeah, he helped me even like price everything because I was like, I'll do it for free, you know, and he was like, No, you have to price yourself, you have to make money.
35:43
SPEAKER_00: Um, still to this day, he's like helps me with anything if we have new um, you know, new products or whatever services.
35:50
SPEAKER_00: Um, and he handles all the admin stuff.
35:52
SPEAKER_00: We do butt heads from time to time because he is a numbers guy, and he is, you know, just he can see like 5D, whereas I'm just like right here with the clients.
36:05
SPEAKER_00: Um so, but it's like it's what you need.
36:08
SPEAKER_00: You need both in order to make it work.
36:11
SPEAKER_00: Um, and I couldn't imagine it any other way.
36:13
SPEAKER_00: I know there's a lot of people that might not like to work with their significant other, but I don't, I mean, we're both on the same team working towards a goal, you know, why not have our business also be intertwined?
36:26
SPEAKER_00: Yeah.
36:27
SPEAKER_00: Um, he has his own business as well.
36:29
SPEAKER_00: He's an attorney, he works with tons of influencers.
36:31
SPEAKER_00: Um, he, you know, does a lot of business coaching as well.
36:35
SPEAKER_00: Um, but yeah, I couldn't imagine if it was just like he did something else.
36:39
SPEAKER_00: Like, what would we talk about?
36:42
SPEAKER_01: What would we talk about?
36:43
SPEAKER_01: I love, I like you said, it your separate like geniuses versus like I think if you're both numbers or the both creative, like it wouldn't work as well than like him having his zone of genius, you having yours, and then making that meld together and be smooth.
36:57
SPEAKER_00: Well, and he managed he managed a team of like over a hundred employees before like um before I ever started this business.
37:07
SPEAKER_00: And so he brings a lot of value in the management side of things too, which that I would say has been probably like the biggest struggle for me.
37:16
SPEAKER_00: I wouldn't say struggle because it's been such a positive experience, but the biggest area where I've had to grow as a business owner is like managing a team.
37:26
SPEAKER_00: Um, I had to learn, you know, from doing everything myself to learn how to like hand things off and be comfortable with that and trust people.
37:35
SPEAKER_00: And then also learn, like, you know, how do we also create accountability and you know, quality control type things.
37:43
SPEAKER_00: Um, and then also just how do I be there for my team?
37:46
SPEAKER_00: Like I want them to feel like I'm there for their highest, you know, good.
37:51
SPEAKER_00: I want them to feel like I support them and I want them to feel like they have opportunity here.
37:56
SPEAKER_00: Um, I want to keep them if they're amazing, which they are.
38:00
SPEAKER_00: Shout out to my team.
38:01
SPEAKER_00: You guys couldn't do this without you.
38:03
SPEAKER_00: Um, but yeah, it's been it's been tough because sometimes I feel like I'm not, I'm not like I'm only one person.
38:10
SPEAKER_00: I have 26 team members right now.
38:13
SPEAKER_00: Um, and so making sure I'm checking in with 26 people and like, you know, knowing about their personal life and all that kind of stuff.
38:19
SPEAKER_00: I just want to be as good as I can be.
38:21
SPEAKER_00: And that's probably the hardest part.
38:23
SPEAKER_01: Because your team is mainly remote, right?
38:26
SPEAKER_01: From what I understand.
38:28
SPEAKER_01: I was gonna ask you how you create like strong team culture, but then you just kind of told me that you make sure you kind of like you know it, like they're not just another team member, like there's a relationship, you're kind of building that, you're aware.
38:41
SPEAKER_01: Would you say that that's what kind of helps build a strong company culture for you, especially with it being a remote team?
38:47
SPEAKER_00: Yeah.
38:48
SPEAKER_00: So that is one thing I'm really proud of that we're a fully remote team because I'm a mom and I cannot imagine what life would be like if I wasn't, you know, if my kids weren't right down the hall right now, you know?
39:01
SPEAKER_00: Um, and that's how it is every single day.
39:04
SPEAKER_00: I'm home, my kids are here.
39:06
SPEAKER_00: We, you know, we have help, we have an annie, all that's we have a homeschool teacher, all that kind of stuff.
39:10
SPEAKER_00: Um, so I'm not like directly in charge of them all day long, but I'm here.
39:16
SPEAKER_00: I can go have lunch with them.
39:18
SPEAKER_00: And creating with influencer SEO, I've been able to create that same opportunity for people that work with us.
39:27
SPEAKER_00: So you don't have to own your own business to have that lifestyle.
39:32
SPEAKER_00: Like I went into entrepreneurship because I wanted to have the freedom to do what I wanted to do.
39:38
SPEAKER_00: I wanted to have the freedom to make my own hours, to be flexible, to maybe go work out at 10 instead of 5 a.m.
39:46
SPEAKER_00: Um, and my team members have that flexibility as well because we're remote.
39:50
SPEAKER_00: And the way that we've made that possible is we have a very strict schedule of when things need to be done.
39:59
SPEAKER_00: Um, but it doesn't, you don't have to do it at a certain time.
40:02
SPEAKER_00: So everybody, there's like very specific deliverables on a weekly basis, and everyone knows what they're supposed to be doing, but they have seven days to complete those deliverables for each client.
40:15
SPEAKER_00: Um, so it's very, very organized.
40:18
SPEAKER_00: And you as long as you get it done by the time that it's ready to go back to the client in their report, you're good.
40:24
SPEAKER_00: So if you want to work out, you can go do that.
40:27
SPEAKER_00: If you need to go to your kids' soccer game, you can do that.
40:30
SPEAKER_00: Um, which I think that's probably the thing I'm most proud of.
40:35
SPEAKER_01: Uh that makes me so happy.
40:37
SPEAKER_01: I love that.
40:37
SPEAKER_01: I love that you're creating that for other people who maybe don't want to be their own entrepreneur and think, well, I'm either my own entrepreneur if I want like all the freedom or not.
40:45
SPEAKER_01: But you're like, no, you just need to find a strong team culture that believes in more flexibility, that believes in more freedom.
40:52
SPEAKER_00: And it definitely takes the right type of person.
40:55
SPEAKER_00: Um, you have to be somebody that is, you know, internally motivated and um efficient and personally responsible for your work.
41:04
SPEAKER_00: I've had situations with team members that don't work out either because they wouldn't, you know, miss deadlines and let the team down, or um, you know, they just they they couldn't stay communicative, because that's another thing is you do have to be able to like make sure if if something happens, like, and and something's always gonna happen, like you get sick, or you know, your kids are sick, or you know, you miss a flight, and so now you're stuck somewhere because we have a lot of digital nomads that work for us as well.
41:32
SPEAKER_00: Um, so maybe you're stuck somewhere with no internet or whatever, just sending a text or you know, an email or whatever to let someone know, like, hey, I'm I'm gonna miss my deadline.
41:40
SPEAKER_00: Can you fill in for me?
41:42
SPEAKER_00: Um, that goes that's that's just as important as getting it done on time, you know.
41:48
SPEAKER_01: So you also became a mom with this company.
41:52
SPEAKER_01: Like I said, it sounds like I don't I don't know the exact timeline, but like you were becoming a mom and building this business.
41:57
SPEAKER_01: I'd love to finish this off by kind of touching on your becoming a mom, being a mom, running a big successful business, how you kind of like see both because it seems like they're doing both beautifully, and like how to thrive in both.
42:12
SPEAKER_01: And I'm sure they're you're gonna tell us exactly how, but like the juggling, the making it all work, and also like feeling happy and content and and fulfilled.
42:23
SPEAKER_01: So, kind of like tell us about motherhood with entrepreneurship and thriving in both of them.
42:30
SPEAKER_00: It's definitely a juggle.
42:32
SPEAKER_00: I would say there isn't a lot, it can be chaotic.
42:36
SPEAKER_00: Um, but I just find that scheduling everything is what makes it work.
42:41
SPEAKER_00: So just like with our team, you know, there's a schedule.
42:44
SPEAKER_00: So everything needs to get done when it needs to get done.
42:47
SPEAKER_00: With myself and my own personal schedule, there's a schedule, you know, and when everything needs to be done, I my workouts are scheduled, um, my time with friends are is scheduled, everything is scheduled.
43:00
SPEAKER_00: My like I horseback ride every Friday with my daughter, that is scheduled, um, their school is scheduled.
43:06
SPEAKER_00: So everything just has to be like systemized and organized in order to get it done.
43:11
SPEAKER_00: But then I also think you just have to go with the flow.
43:14
SPEAKER_00: Like nothing is gonna be perfect.
43:17
SPEAKER_00: Um, it's just all about like showing up consistently and knowing that like there's gonna be days where it's just chaotic and you know, someone's sick and you know, you can't get it done.
43:29
SPEAKER_00: But um, for the most part, it really just is like the consistency of trying to do your best and staying with the schedule.
43:35
SPEAKER_00: I am glad that I started this business before having kids because I will say I was like running like a machine in those days.
43:45
SPEAKER_00: Like I would work until like one or two in the morning because I could, because I, you know, had nothing else to do.
43:51
SPEAKER_00: Now I think I would go insane if I didn't sleep.
43:55
SPEAKER_00: Um, and I do want to make sure that I spend time with my kids and I'm not just working all The time and whatnot.
44:01
SPEAKER_00: So, like work hours are now an appropriate like eight to ten hours a day instead of what it was before.
44:07
SPEAKER_00: Um, but all that being said, I think as a mom, the best and the I guess as a mom, I wouldn't want it any other way.
44:18
SPEAKER_00: I wouldn't want to not be an entrepreneur or own my own business, have this flexibility, be able to create these opportunities for other women.
44:27
SPEAKER_00: Um, and we also, funny enough, it's funny that this turned out this way because my team and I are also very similar to our clients, because most of them are moms that are working from home, you know, they're filming their lifestyle or whatever.
44:43
SPEAKER_00: And um, so we all kind of get each other in that sense.
44:48
SPEAKER_00: Um, but yeah, it's definitely with kids, it can be tough.
44:52
SPEAKER_00: So I would say for anyone out there that doesn't have kids, if you ever do want to start a business, I would start before, you know, you have them.
45:00
unknown: Right now.
45:01
SPEAKER_00: Yeah.
45:01
SPEAKER_00: But if you do have kids, also know that it's totally doable because you know, I think there's this culture that about like fast growing businesses.
45:09
SPEAKER_00: Everybody thinks you have to grow like exponentially, you know, raise a bunch of money.
45:14
SPEAKER_00: Like we always hear these stories where this business grew by$10 million and their first whatever.
45:20
SPEAKER_00: I don't find that to be as sexy as it used to be.
45:24
SPEAKER_00: I think creating a business that organically grows over time consistently is beautiful.
45:30
SPEAKER_00: And that's how I grew influencer SEO.
45:34
SPEAKER_00: It's been eight years of just consistently growing little by little.
45:39
SPEAKER_00: Um, it made it very manageable.
45:41
SPEAKER_00: It made it not so stressful because I wasn't all of a sudden overnight like having to explode my team and like learn how to be a manager for like so many more people overnight.
45:50
SPEAKER_00: I didn't learn how to have to like overnight change all my systems so that they work for you know this larger scale of clients.
45:58
SPEAKER_00: It was like one step at a time, um, one day at a time.
46:03
SPEAKER_00: And I think that if you're a mom and you want to start a business, you can look at it that way.
46:07
SPEAKER_00: And you know, the time's gonna pass anyway.
46:09
SPEAKER_00: So you can either do it now and eventually in five, 10 years, have something that you're really proud of that provides a lot of value for your life, um, or you could not start and not have it at all.
46:22
SPEAKER_01: I'm so glad you mentioned that.
46:24
SPEAKER_01: It's kind of like the compound of like brick by brick.
46:26
SPEAKER_01: You don't realize when it's like you think it's slow, but you look back in one, five, ten years, and it's like, okay, look at what you built just by being consistent and doing it and just starting.
46:39
SPEAKER_00: Yeah.
46:40
SPEAKER_00: And I I look to my sister-in-law a lot as an example of a business.
46:44
SPEAKER_00: You know, now she has a product line and a podcast, and like her business has exploded, but she started blogging in, let's see, like 20, 2011, 2010.
46:57
SPEAKER_00: So, and it was just the consistency.
46:59
SPEAKER_00: You know, you see a lot of businesses that go like so, so fast and then they crash and they're done.
47:06
SPEAKER_00: I think when you create a business slowly over time, you go through, you know, good economies, you go through bad economies.
47:14
SPEAKER_00: And if you can make it through all those ups and downs over time and just have that consistent growth and that consistent forward momentum at a reasonable pace, like that's an amazing business.
47:26
SPEAKER_01: Yeah.
47:27
SPEAKER_01: Yeah, because you think about that's like you said you've been in business for eight years when you mentioned 2010, 2012.
47:32
SPEAKER_01: I'm like, that's 15 years ago.
47:34
SPEAKER_01: That's 15 years.
47:36
SPEAKER_01: And I think maybe some people don't see that it's been eight years or 10 years or 15 years that someone's been chipping away at something.
47:44
SPEAKER_00: Yeah.
47:44
SPEAKER_00: And you know, that's something really too about these like content-based businesses.
47:49
SPEAKER_00: I find so interesting because a lot of the time people expect these content-based businesses to like pop off right away.
47:57
SPEAKER_00: And I will say you should plan on putting in three years before it's your full-time income.
48:02
SPEAKER_00: And that's if you're really being consistent.
48:05
SPEAKER_00: And it makes sense when you think about the fact that the barrier to entry, like the startup costs for a content-based business, are like very, very small, under a thousand dollars for the most part.
48:17
SPEAKER_00: If you want to open up a restaurant or, you know, a shop or anything like that, you better like get out like 200, 300, 500 millions of dollars sometimes, even.
48:29
SPEAKER_00: Um, so I think it's interesting that in the internet space, we expect to start a business with nothing and have it immediately be huge.
48:38
SPEAKER_00: Um, you have to show up consistently four years in order for your business to become the thing that supports you full time.
48:48
unknown: Yeah.
48:48
SPEAKER_01: I love that you mentioned it's so true.
48:50
SPEAKER_01: Like, if you were opening a restaurant, you would need maybe business loans, like before you even became profitable or broke even as like a brick and mortar.
48:58
SPEAKER_01: And sometimes it's like the privilege of being able to start with like nothing, the barrier entry being so small, almost makes their um people feel almost entitled, I would say.
49:10
SPEAKER_01: Of like, oh, like when you actually think of a uh an actual business, normally the costs are so much higher.
49:16
SPEAKER_01: It takes multiple years to even break even, let alone have a profit.
49:20
SPEAKER_01: And sometimes I think people don't realize that when there's it's just an online business that has that low cost like set up and start going.
49:28
SPEAKER_00: Totally, totally.
49:29
SPEAKER_00: And this might be a hot take, but um, there's also there's also a trend in the influencer space that is very like um brands should be paying me, you know, exorbitant amounts, like brands should always be paying me.
49:44
SPEAKER_00: I should never do like deals for trade or anything like that.
49:48
SPEAKER_00: And I think there can be there can be valid concerns to that.
49:51
SPEAKER_00: I don't think brands should be taking, you know, take I don't think brands should be taking advantage of creators because it is a real job and it's a real, it's real work.
50:00
SPEAKER_00: I mean, they're one woman show, one man show publications most of the time.
50:06
SPEAKER_00: But I also think there is something to be said for if you're just starting out, you need to create the content to grow your community.
50:13
SPEAKER_00: And you need to have things to say and talk about, and you need to be adding value to your community.
50:19
SPEAKER_00: So you can either do that by buying product and you know, not getting paid for it, um, or you can have brands that you genuinely like gifting you product, you can create the content, you can be genuine, you can grow your following, and then eventually when you build up that community, you can charge the rates that you want to be charging.
50:39
SPEAKER_01: Yeah.
50:40
SPEAKER_01: I'm so glad you mentioned that.
50:42
SPEAKER_01: There are so many like golden nuggets.
50:44
SPEAKER_01: I feel like we were able to touch on so many good things that everyone's going to go apply.
50:49
SPEAKER_01: I am now gonna go look into like maybe writing a blog post for this episode and start doing that.
50:55
SPEAKER_01: Where can everyone find you?
50:57
SPEAKER_01: Where's a bless place to kind of like reach out?
50:59
SPEAKER_01: It's a website.
51:00
SPEAKER_01: We'll obviously put all the links down below, but there's also, I believe, your Instagram.
51:05
SPEAKER_00: Yes.
51:06
SPEAKER_00: Okay, so our website is influencerseo.com and our Instagram is at influencerseo.
51:14
SPEAKER_00: My personal Instagram is Jordan Tbacera, if you want to reach out to me there.
51:19
SPEAKER_00: Um, and if you're curious about like how am I doing with SEO, you know, how am I performing?
51:25
SPEAKER_00: We have a free evaluation on our site.
51:27
SPEAKER_00: So I'll definitely, you know, you can use that.
51:30
SPEAKER_00: It's completely free.
51:31
SPEAKER_00: We do a full evaluation of like how many rankings you have, how much traffic you're getting, um, the value of your rankings.
51:38
SPEAKER_00: So check that out.
51:40
SPEAKER_00: And yeah, if anyone ever has any questions about SEO, I'm long-winded.
51:44
SPEAKER_00: I love to talk.
51:45
SPEAKER_00: So feel free to reach out.
51:47
SPEAKER_00: And thank you so much for having me on.
51:49
SPEAKER_00: This was so fun.
51:51
SPEAKER_01: Well, thank you so much.
51:52
SPEAKER_01: We're gonna leave a link for all of that down below and also the link to the the audit so people can go and maybe see where they need some SEO support.
52:00
SPEAKER_01: So thank you so much for sharing all of those nuggets about SEO, motherhood, building a business, managing a team.
52:06
SPEAKER_01: I know everyone's gonna love it.
52:07
SPEAKER_01: So thank you so much.
52:08
SPEAKER_00: Thank you.