Retail Media in 2026: What Shoppers Actually Want | Michael Schuh, dunnhumby
This episode is a paid partnership with dunnhumby.
What do shoppers actually want from retail media?
Read the full research here:
https://resources.dunnhumby.com/retail-media-report-2026/
That’s the question at the centre of this week’s episode of The Retail Podcast, where I sit down with Michael Schuh, Global Head of Media at dunnhumby.
There’s a lot of noise in retail media right now. A lot of talk about networks, monetisation, adtech stacks and measurement. But this conversation goes somewhere more useful: back to the shopper.
Built around dunnhumby’s latest research, we get into what…
The skinny
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