Cannes 2026: Unifying Supply and Demand Architecture across Globalized Media Channels | Ian Maxwell, Converge Digital, Chief Executive Officer
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Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates.
Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies.
He shares his operational playbook for evaluating inbound ad requests in real time, combining…
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