College Planning for Athletes with Justin King from L.I.G. Sports Group (Ep. 23)
In the landscape of college sports, the concept of Name, Image, and Likeness (NIL) has emerged as a game-changer for student-athletes and represents a profound shift in how collegiate athletes can engage with their personal brands and seize opportunities beyond the playing field. In this episode of the Monetary Mixtape podcast, Will Hoffman sits down with Justin King, Founder of L.I.G. Sports Group to delve into the world of NIL and the opportunities it presents for college athletes. Listen as Justin emphasizes the importance of athletes building an authentic brand so they can earn money…
The skinny
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