Latest / Omni Talk Retail / July Retail Tech Startup Of The Month | Bria AI's Visual AI Platform

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July Retail Tech Startup Of The Month | Bria AI's Visual AI Platform · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Let'S
• 0:08
  give
• 0:08
  a
• 0:09
  big
• 0:09
  Omni
• 0:09
  talk.
• 0:10
  Welcome
• 0:10
  back
• 0:10
  to
• 0:10
  AWS's
• 0:11
  Danele
• 0:12
  Stropa.
• 0:12
  Danielle
• 0:13
  is
• 0:13
  the
• 0:13
  worldwide
• 0:14
  technical
• 0:14
  lead
• 0:14
  for
• 0:15
  AWS
• 0:15
  Partners
• 0:16
  in
• 0:16
  Retail
• 0:16
  at
• 0:16
  Amazon
• 0:17
  Web
• 0:17
  Services
• 0:18
  where
• 0:18
  he
• 0:18
  drives
• 0:19
  the
• 0:19
  technical
• 0:19
  strategy
• 0:20
  for
• 0:20
  AWS
• 0:21
  Partners
• 0:21
  in
• 0:21
  digital
• 0:22
  commerce,
• 0:22
  customer
• 0:23
  engagement
• 0:23
  and
• 0:23
  generative
• 0:24
  AI.
• 0:25
  Danella,
• 0:26
  it
• 0:26
  is
• 0:26
  hard
• 0:26
  to
• 0:26
  believe
• 0:26
  that
• 0:27
  it
• 0:27
  has
• 0:27
  already
• 0:27
  been
• 0:27
  one
• 0:28
  month
• 0:28
  since
• 0:28
  we
• 0:28
  handed
• 0:28
  out
• 0:29
  our
• 0:29
  first
• 0:29
  retail
• 0:29
  Startup
• 0:30
  of
• 0:30
  the
• 0:30
  Month
• 0:30
  award.
• 0:31
  But
• 0:31
  that
• 0:31
  was
• 0:32
  June,
• 0:32
  now
• 0:33
  it's
• 0:33
  July.
• 0:34
  So
• 0:34
  who
• 0:34
  is
• 0:34
  this
• 0:35
  month's
• 0:35
  Retail
• 0:36
  Tech
• 0:36
  Startup
• 0:37
  of
• 0:37
  the
• 0:37
  Month?
• 0:38
  This
• 0:38
  month
• 0:39
  peak
• 0:39
  is
• 0:39
  Bria
• 0:40
  AI
• 0:41
  and
• 0:41
  I'm
• 0:41
  really
• 0:42
  excited
• 0:42
  to
• 0:42
  share
• 0:43
  what
• 0:43
  they
• 0:44
  are
• 0:44
  doing
• 0:44
  in
• 0:44
  the
• 0:44
  industry
• 0:44
  and
• 0:45
  how
• 0:45
  they
• 0:45
  are
• 0:46
  revolutionizing
• 0:49
  content
• 0:49
  creation
• 0:50
  for
• 0:50
  brands.
• 0:50
  Is
• 0:51
  so
• 0:51
  Bria
• 0:52
  B
• 0:52
  R
• 0:52
  I
• 0:53
  a
• 0:54
  dot
• 0:54
  A
• 0:55
  correct?
• 0:55
  Yeah,
• 0:55
  Bria
• 0:56
  AI.
• 0:57
  Why?
• 0:57
  What
• 0:58
  do
• 0:58
  they
• 0:58
  do?
• 0:59
  Why
• 0:59
  is
• 0:59
  it
• 0:59
  so
• 0:59
  important
• 0:59
  in
• 1:00
  your
• 1:00
  mind
• 1:00
  and
• 1:00
  what
• 1:01
  kind
• 1:01
  of
• 1:01
  sets
• 1:01
  them
• 1:01
  apart
• 1:02
  from
• 1:02
  other
• 1:02
  players
• 1:02
  in
• 1:03
  the
• 1:03
  space?
• 1:05
  So
• 1:05
  Priya
• 1:06
  is
• 1:06
  a
• 1:07
  visual
• 1:07
  generative
• 1:08
  AI
• 1:08
  platform.
• 1:09
  However,
• 1:10
  they
• 1:11
  are
• 1:11
  not
• 1:11
  just
• 1:12
  another
• 1:13
  text
• 1:13
  to
• 1:14
  image
• 1:14
  generator.
• 1:15
  Right.
• 1:15
  We've
• 1:16
  seen
• 1:16
  many
• 1:16
  of
• 1:17
  those.
• 1:18
  They
• 1:18
  built
• 1:19
  what
• 1:19
  they
• 1:20
  called
• 1:21
  build
• 1:21
  their
• 1:22
  first
• 1:22
  platform
• 1:23
  and
• 1:23
  that
• 1:24
  really
• 1:24
  focuses
• 1:24
  on
• 1:25
  three
• 1:26
  key
• 1:26
  aspects,
• 1:26
  three
• 1:27
  key
• 1:27
  things.
• 1:28
  The
• 1:28
  first
• 1:29
  one
• 1:29
  is
• 1:30
  bringing
• 1:30
  commercial
• 1:31
  value
• 1:31
  to
• 1:32
  their
• 1:32
  customer.
• 1:33
  So
• 1:33
  helping
• 1:34
  businesses
• 1:35
  creating
• 1:36
  on
• 1:36
  brand
• 1:37
  content
• 1:37
  that
• 1:38
  actually
• 1:38
  drives
• 1:39
  results.
• 1:41
  The
• 1:41
  second
• 1:42
  one
• 1:42
  is
• 1:42
  ease
• 1:43
  of
• 1:43
  integration.
• 1:43
  So
• 1:44
  their
• 1:44
  technology
• 1:45
  is
• 1:45
  available
• 1:46
  in
• 1:47
  different
• 1:48
  or
• 1:48
  is
• 1:48
  accessible
• 1:49
  through
• 1:49
  different
• 1:50
  mechanisms
• 1:51
  and
• 1:51
  that
• 1:51
  can
• 1:52
  plug
• 1:52
  right
• 1:52
  into
• 1:54
  existing
• 1:54
  workflows.
• 1:55
  So
• 1:55
  ease
• 1:56
  of
• 1:56
  adoption
• 1:56
  as
• 1:56
  well.
• 1:58
  The
• 1:58
  last
• 1:58
  one
• 1:59
  which
• 1:59
  I
• 1:59
  think
• 2:00
  it's
• 2:00
  huge
• 2:00
  for
• 2:01
  enterprises
• 2:02
  is
• 2:03
  really
• 2:03
  the
• 2:03
  fact
• 2:03
  that
• 2:05
  the
• 2:05
  content
• 2:06
  that
• 2:06
  Praia
• 2:07
  creates
• 2:08
  is
• 2:08
  fully
• 2:09
  compliant,
• 2:10
  it's
• 2:10
  safe
• 2:11
  to
• 2:11
  use.
• 2:12
  Their
• 2:12
  model
• 2:12
  is
• 2:13
  trained
• 2:13
  on
• 2:14
  properly
• 2:14
  licensed
• 2:15
  data
• 2:15
  and
• 2:16
  commercial
• 2:17
  data.
• 2:17
  So
• 2:18
  that's
• 2:19
  a
• 2:19
  huge
• 2:19
  aspect
• 2:20
  for
• 2:21
  enterprises.
• 2:23
  One
• 2:23
  thing
• 2:24
  that
• 2:24
  I
• 2:25
  think
• 2:25
  really
• 2:25
  sets
• 2:26
  Priya
• 2:26
  apart
• 2:27
  from
• 2:27
  the
• 2:28
  rest
• 2:28
  is
• 2:29
  the
• 2:29
  ability
• 2:30
  to
• 2:30
  maintain
• 2:31
  brand
• 2:32
  integrity.
• 2:33
  They
• 2:33
  have
• 2:34
  a
• 2:34
  feature
• 2:34
  called
• 2:35
  tailored
• 2:35
  generation
• 2:36
  where
• 2:37
  basically
• 2:37
  customers
• 2:38
  brands
• 2:39
  can
• 2:39
  take
• 2:40
  Praia's
• 2:40
  model,
• 2:41
  they
• 2:41
  can
• 2:43
  fine
• 2:43
  tune
• 2:43
  it,
• 2:44
  adapt
• 2:44
  it
• 2:44
  so
• 2:45
  that
• 2:45
  it
• 2:46
  creates
• 2:47
  content
• 2:48
  specific
• 2:49
  for
• 2:49
  a
• 2:50
  brand,
• 2:50
  for
• 2:51
  a
• 2:51
  product.
• 2:52
  So
• 2:53
  they're
• 2:53
  not
• 2:53
  just
• 2:54
  messing
• 2:55
  around
• 2:56
  with
• 2:56
  the
• 2:57
  actual
• 2:57
  products,
• 2:58
  they
• 2:58
  place
• 2:59
  the
• 2:59
  actual
• 2:59
  products
• 3:00
  in
• 3:00
  different
• 3:00
  contexts,
• 3:01
  in
• 3:01
  different
• 3:01
  scenarios
• 3:02
  with
• 3:03
  proper
• 3:03
  lightning
• 3:04
  and
• 3:04
  shadows
• 3:05
  maintaining
• 3:06
  the
• 3:06
  proportions.
• 3:08
  It's
• 3:08
  really
• 3:08
  like
• 3:09
  having
• 3:09
  a
• 3:09
  professional
• 3:10
  studio
• 3:11
  at
• 3:11
  your
• 3:11
  fingertips,
• 3:12
  just
• 3:13
  more
• 3:13
  scalable
• 3:13
  and
• 3:14
  faster.
• 3:16
  Danielle
• 3:17
  for
• 3:17
  an
• 3:17
  example
• 3:18
  with
• 3:18
  this
• 3:18
  might
• 3:18
  be
• 3:19
  product
• 3:19
  images,
• 3:20
  might
• 3:20
  be
• 3:21
  different
• 3:22
  ads
• 3:22
  that
• 3:22
  you're
• 3:23
  creating
• 3:23
  for
• 3:23
  retail
• 3:24
  media.
• 3:24
  Is
• 3:24
  there
• 3:24
  any
• 3:24
  other
• 3:25
  example
• 3:25
  of
• 3:25
  this
• 3:26
  that
• 3:26
  you
• 3:26
  could
• 3:26
  provide?
• 3:28
  Yeah,
• 3:29
  I
• 3:29
  mean
• 3:29
  oriented
• 3:30
  media
• 3:31
  is
• 3:31
  definitely
• 3:32
  one
• 3:33
  of
• 3:33
  the
• 3:33
  use
• 3:33
  cases,
• 3:35
  social
• 3:35
  media
• 3:35
  campaigns
• 3:36
  and
• 3:37
  any
• 3:37
  kind
• 3:37
  of
• 3:38
  communication
• 3:39
  or
• 3:39
  customer
• 3:40
  engagement
• 3:41
  that
• 3:41
  brands
• 3:42
  are
• 3:42
  doing
• 3:43
  but
• 3:44
  also
• 3:47
  the
• 3:47
  product
• 3:48
  detail
• 3:48
  pages.
• 3:49
  So
• 3:50
  that's
• 3:50
  something
• 3:51
  where
• 3:51
  it's
• 3:52
  often
• 3:52
  the
• 3:53
  case
• 3:53
  where
• 3:53
  you
• 3:53
  see
• 3:54
  products
• 3:54
  in
• 3:55
  a
• 3:55
  lifestyle
• 3:56
  scenario,
• 3:57
  so
• 3:57
  it
• 3:57
  can
• 3:57
  really
• 3:58
  relate
• 3:58
  with
• 3:59
  users
• 4:00
  on
• 4:00
  a
• 4:00
  more
• 4:00
  personal
• 4:01
  level.
• 4:02
  So
• 4:03
  Danielle,
• 4:03
  let's
• 4:04
  get
• 4:04
  you
• 4:04
  out
• 4:04
  of
• 4:04
  here
• 4:04
  on
• 4:04
  this.
• 4:05
  What
• 4:06
  are
• 4:06
  the
• 4:06
  long
• 4:06
  term
• 4:07
  implications
• 4:07
  of
• 4:08
  AI
• 4:09
  image
• 4:09
  generation
• 4:10
  when
• 4:10
  you
• 4:11
  think
• 4:11
  about
• 4:11
  it
• 4:11
  broadly
• 4:11
  across
• 4:12
  the
• 4:12
  industry?
• 4:12
  For
• 4:13
  the
• 4:13
  retail
• 4:13
  executives
• 4:14
  that
• 4:14
  are
• 4:14
  listening,
• 4:15
  we
• 4:15
  what
• 4:15
  do
• 4:15
  they
• 4:16
  need
• 4:16
  to
• 4:16
  know
• 4:16
  in
• 4:16
  terms
• 4:16
  of
• 4:16
  why
• 4:17
  this
• 4:17
  is
• 4:17
  an
• 4:17
  important
• 4:17
  topic
• 4:18
  and
• 4:18
  how
• 4:18
  things
• 4:18
  are
• 4:18
  going
• 4:19
  to
• 4:19
  change
• 4:19
  in
• 4:19
  this
• 4:19
  direction?
• 4:20
  Content
• 4:21
  Creation
• 4:21
  Content
• 4:22
  generation
• 4:23
  is
• 4:24
  time
• 4:24
  consuming.
• 4:25
  It's
• 4:25
  expensive
• 4:26
  when
• 4:26
  you
• 4:26
  need
• 4:27
  to
• 4:27
  do
• 4:27
  it
• 4:27
  at
• 4:27
  scale
• 4:28
  for
• 4:28
  thousands
• 4:29
  of
• 4:29
  products
• 4:30
  and
• 4:31
  possibly
• 4:32
  even
• 4:32
  multiple
• 4:32
  times
• 4:33
  a
• 4:33
  year
• 4:33
  when
• 4:33
  you
• 4:33
  have
• 4:34
  different
• 4:34
  collections,
• 4:36
  different
• 4:36
  seasons.
• 4:38
  So
• 4:38
  here
• 4:38
  we
• 4:39
  are
• 4:39
  talking
• 4:39
  about
• 4:40
  reducing
• 4:41
  dramatically
• 4:42
  the
• 4:42
  cost
• 4:42
  of
• 4:43
  creating
• 4:43
  this
• 4:43
  type
• 4:44
  of
• 4:44
  content,
• 4:45
  achieving
• 4:46
  faster
• 4:47
  time
• 4:47
  to
• 4:47
  market
• 4:49
  and
• 4:49
  the
• 4:50
  ability
• 4:50
  to
• 4:50
  create
• 4:51
  personalized
• 4:52
  content
• 4:53
  at
• 4:53
  scale,
• 4:54
  all
• 4:55
  while
• 4:55
  maintaining
• 4:56
  that
• 4:56
  brand
• 4:57
  consistency.
• 4:58
  Imagine
• 4:59
  being
• 4:59
  able
• 4:59
  to
• 4:59
  create
• 5:00
  thousands
• 5:01
  of
• 5:01
  product
• 5:02
  images
• 5:02
  for
• 5:03
  an
• 5:03
  E
• 5:03
  commerce
• 5:04
  store
• 5:04
  in
• 5:05
  minutes
• 5:05
  instead
• 5:05
  of
• 5:06
  weeks,
• 5:06
  or
• 5:07
  being
• 5:07
  able
• 5:08
  to
• 5:08
  run
• 5:09
  localized
• 5:10
  social
• 5:10
  media
• 5:11
  campaigns
• 5:13
  across
• 5:13
  different
• 5:13
  markets
• 5:14
  without
• 5:15
  incurring
• 5:16
  into
• 5:17
  huge
• 5:17
  production
• 5:18
  cost.
• 5:19
  So
• 5:20
  I
• 5:20
  think
• 5:21
  what
• 5:21
  Brea
• 5:21
  is
• 5:21
  doing
• 5:22
  here
• 5:22
  is
• 5:22
  really
• 5:23
  addressing
• 5:24
  a
• 5:24
  key
• 5:24
  challenge
• 5:25
  in
• 5:26
  the
• 5:26
  industry.
• 5:26
  It's
• 5:27
  not
• 5:27
  just
• 5:27
  a
• 5:27
  cool
• 5:28
  technology
• 5:29
  that
• 5:30
  they
• 5:30
  have
• 5:30
  built,
• 5:32
  it's
• 5:32
  a
• 5:32
  practical
• 5:33
  solution
• 5:33
  that
• 5:34
  can
• 5:34
  easily
• 5:35
  be
• 5:35
  integrated
• 5:35
  into
• 5:36
  existing
• 5:37
  system,
• 5:38
  again
• 5:38
  which
• 5:39
  is
• 5:39
  crucial
• 5:39
  for
• 5:40
  large
• 5:40
  scale
• 5:41
  adoption
• 5:42
  and
• 5:42
  the
• 5:43
  focus
• 5:43
  on
• 5:44
  commercial
• 5:45
  value.
• 5:46
  Brand
• 5:47
  integrity
• 5:48
  is
• 5:48
  something
• 5:48
  that
• 5:48
  is
• 5:49
  key
• 5:49
  for
• 5:50
  enterprises
• 5:50
  and
• 5:51
  for
• 5:51
  that
• 5:52
  commercial
• 5:53
  use.
• 5:53
  So
• 5:53
  I
• 5:53
  think
• 5:54
  Braia
• 5:54
  is
• 5:54
  really
• 5:55
  one
• 5:55
  of
• 5:57
  those
• 5:57
  startups
• 5:58
  that
• 5:58
  is
• 5:58
  worth
• 5:58
  keeping
• 5:59
  an
• 5:59
  eye
• 5:59
  on
• 6:00
  in
• 6:00
  this
• 6:00
  retail
• 6:01
  tech
• 6:01
  space.
• 6:03
  Well,
• 6:03
  you
• 6:03
  heard
• 6:03
  it
• 6:04
  here
• 6:04
  first
• 6:04
  folks.
• 6:04
  Bria
• 6:05
  AI
• 6:05
  put
• 6:05
  it
• 6:06
  on
• 6:06
  your
• 6:06
  radar
• 6:06
  screen.
• 6:06
  Thanks
• 6:07
  Danielle.
• 6:08
  Thank
• 6:08
  you.