Mason Boswell, Maverick Digital & NTV360 Franchise Owner I Thought I'd Just Sit at My Desk

Reframe First · Oct 1, 2026 · 39m · transcript

In this episode of Reframe First, Oleksij Rak talks with Mason Boswell, 23-year-old founder and owner of Maverick Digital, an NTV360 franchisee running 40 indoor digital billboards across a Dallas–Fort Worth territory of roughly 50,000 businesses. Mason grew up in franchising — his dad works with IFPG, one of the nation's largest broker groups — and shares why he expected to just sit at his desk telling people what to do, only to learn that sales is the name of the game, every single day. They dig into his three criteria for choosing a brand — recurring revenue, multiple revenue streams, and…