Latest / Purposeful mini podcasts
Implementing a sales process
What happens between making a connection and having a useful sales meeting? Gary Robertson walks through an example sales process involving a LinkedIn connection, a memorable letter, a follow-up call and an invitation to talk.
The episode focuses on preparing for the meeting, asking questions about the prospective client's business and tailoring a presentation to their needs. Gary also illustrates a way to ask how interested someone is in working together.
Review your process: Is the next step clear, and have you done enough preparation to make the conversation relevant?
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The skinny
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