How One Company Uses User-Generated Content to Drive 70 Percent of Blog Traffic

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · Jul 9, 2026 · 10m · transcript

In this episode of Content Marketing with Fexingo, Lucas and Luna explore how B2B software company Buffer has built a content machine fueled almost entirely by user-generated content. They break down Buffer's strategy of publishing customer stories, social media screenshots, and community-contributed tips — and how that approach now drives 70 percent of their blog traffic, slashes content production costs, and boosts conversion rates. Lucas shares specific numbers: Buffer's UGC-driven posts see 3x higher time on page and 2x the click-through rate on calls to action compared to…