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Enterprise Value, Only-ness & the Myth of More Leads with Mark Osborne
S6:E18 You can be fully booked and still be building a fragile business. Queue Up Episode This week on Small Business Stories, Dr. LL sits down with Mark Osborne, founder of Modern Revenue Strategies and author of Are Your Leads Killing Your Business? If people don't trust you, they won't buy. If you don't differentiate, you attract the wrong buyers. Mark explains how chasing more leads can erode margins, as well as lead to team burnout and stalled growth. He introduces the concept of "only-ness" and breaks down the three interlocking systems that drive scalable enterprise value: attraction…
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