skinny.

Latest / Greg Lav

How to Launch a Product Without a Following (What Actually Works)

Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.

Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.

Uploaded 17-04-26

In this episode we break down:

- how brands actually scale inside Walmart and Target

- what most founders get wrong about distribution

- why content creators are the new growth engine

- how influencer marketing replaced traditional ads

- how to launch a product without an audience

- why…

The skinny

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