What Work-Life Integration Actually Looks Like When You're Building Something Big

Kind of a Big Deal · Oct 8, 2026 · 56m · transcript

What does it look like to build an eight-figure company, raise six kids, and still feel like you're actually living?

Cherie Hoeger is the co-founder and CEO of Saalt, a women's period care company on a mission to end global period poverty that hit eight figures in its second year and landed in every Target store. Since launching in 2018, they've donated over 160,000 products in 60 countries.

The whole thing started with a phone call to a family member in Venezuela who had no access to period products — and the realization that 500 million women and girls face the same reality every month.

We…