Latest / Scene Projects Sports Network / Cesar Balganon II on Golf's Growth, PGA HOPE, and Sports Landscape Insights

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Cesar Balganon II on Golf's Growth, PGA HOPE, and Sports Landscape Insights · Scene Projects Sports Network

• 0:02
  Welcome into the Scene Project Sports Network.
• 0:05
  I am your host, Bubba Starts, and with me today, director of Southern Arizona chapter of
• 0:10
  PGA, Cesar Balganion the second.
• 0:13
  Cesar, welcome to the show.
• 0:15
  Thank you, Bubba.
• 0:16
  Thanks for having me, buddy.
• 0:17
  Great meeting you.
• 0:18
  Yeah.
• 0:19
  Absolute pleasure, talking a lot about, you know, what we're doing, you know, for veterans
• 0:24
  both on our side and what you guys in the PGA are doing with PGA Hope, and, we're gonna get
• 0:30
  into a lot of that.
• 0:31
  Before we get too far into the conversation, though, wanna get a little bit of your
• 0:36
  backstory and how you found the game of golf, and then we'll pick things up from there.
• 0:41
  Definitely.
• 0:41
  Yeah.
• 0:42
  I'm a PGA professional here in Tucson, Arizona.
• 0:45
  I, am a Basquiatry tribal member and have been in the golf industry for about nine years now.
• 0:52
  And I picked up the game at the age of 20, little later in life for sure, but it was just
• 0:58
  never around, you know, my community.
• 1:00
  And, my dad and uncle started playing in my teens, and I'm like, no.
• 1:04
  It's gonna mess mess up my baseball swing, you know, and totally wrong about that.
• 1:08
  But once I started, playing, I was hooked.
• 1:12
  I was absolutely addicted to it, and I think it's just that competitive spirit in me.
• 1:17
  Didn't even wanna be, like, good at it or have goals with in golf.
• 1:21
  I just didn't wanna be so bad at it.
• 1:23
  I was just chunking, thinning shots.
• 1:25
  You know?
• 1:25
  But ever since then, it started a journey where I started working at Sawilo Golf Club, which is
• 1:31
  owned by the Casino Del Sol, and that's owned by the Pasquayaki tribe.
• 1:35
  And there was a lot of, you know, pride in in working there, and I wanted to I found my
• 1:40
  calling.
• 1:41
  You know, I wanted to work my way up.
• 1:42
  I found out about the PGA professional golf management program and was able to get through
• 1:48
  it and get my class a membership.
• 1:50
  And then I just wanna keep that that education going, you know, trying to learn and be a
• 1:56
  sponge as as much as I can from the people who paved the roads before me and found myself in a
• 2:02
  a space to be a a role model to the tribal youth.
• 2:05
  So we we teach a lot of tribal kids to PGA Junior League.
• 2:09
  And, yeah, it's been a it's been a fun journey.
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  I just wanna see how how far we can take it.
• 2:15
  Yeah.
• 2:15
  Incredible.
• 2:16
  And I know that you just recently got another, you know, title and, you know, some things
• 2:22
  added to your name there now being a professional in the executive management side.
• 2:27
  And and it was obvious just in our brief conversation before how passionate you are
• 2:32
  about teaching the game, not just to the youth, but also to adults who may be entering in and
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  mostly in that veteran space, which obviously we have a a big heart for here with me being
• 2:44
  director of marketing for operation combating veteran suicide that these games and the
• 2:49
  camaraderie that you feel out on the golf course are so important to underprivileged
• 2:55
  communities.
• 2:55
  You know?
• 2:56
  Obviously, we have most of South Dakota is reservation land as well, and I gotta introduce
• 3:01
  you to my guy, Lance Christensen junior, raised out on the Pine Ridge in her Indian reservation
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  and now an all American runner-up at the NCAA division two.
• 3:12
  His brand, Driven, big partners of ours, and we look forward to watching his career now.
• 3:17
  But it it's Absolutely.
• 3:18
  It's really your story is just incredibly inspiring all on its own.
• 3:23
  Right?
• 3:23
  To to be someone from a minority group, and and there's just not a lot of golf on most Indian
• 3:28
  reservations across the country here that for you to find it and now at at it's still a young
• 3:34
  age, you know, in your early thirties to accept that role of role model to the youth, I think,
• 3:41
  is really inspiring to me.
• 3:44
  I appreciate it, Bubba.
• 3:46
  You know, growing up, I I had great mentors and especially in this game, people who would tell
• 3:53
  me, let me know if you ever need anything and and genuinely mean it.
• 3:56
  You know, they would text me back right away and call me back right away if I had any
• 4:00
  questions and pick their brain on certain programming things we had.
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  And, one thing that I'm super proud of is, my nephew who started with our PGA junior league
• 4:10
  back in 2020.
• 4:12
  He's 19 now, and he tells me, hey.
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  I wanna be a PGA professional.
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  And, you know, it almost brought a tear to my eye, but I was just like, alright, man.
• 4:19
  Let's we got a lot of work to do.
• 4:21
  Let's let's get started.
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  You know?
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  And so he's he's grinding.
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  He's got a good work ethic.
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  And I think when, you know, you look back to when the tribal council said, hey.
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  Let's put $30,000,000 into a golf course.
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  Maybe part of their goals were to have tribal members running the place.
• 4:37
  You know?
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  And thinking about that future and, you know, what our leadership did and the sacrifices they
• 4:45
  they had to make, it keeps you on it keeps you on track.
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  You know, it makes you think about what's really important and and what's what are
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  distractions that are gonna come along the way.
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  Yeah.
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  Really incredible that, the the council would have the forethought.
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  You're not gonna recoup $30,000,000 overnight.
• 5:02
  Right?
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  It was a very long term play.
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  And realizing what good it could do for their community.
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  It's not just about having an extra feature along with the casino.
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  It's saying how can this impact the community and our youth?
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  Because, as you well know, there's usually not a lot that's going on.
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  There's not a lot of hope on, you know, an Indian reservation, and Pine Ridge, especially
• 5:27
  one of the poorest areas in our country.
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  That's why I'm so inspired by the story and the investment made by the tribal council into this
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  and their investment into the community and your investment into your community to say,
• 5:40
  hey.
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  I'm gonna keep pushing my education as far as I can go so that I can help more and more people
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  because that's really what changes communities and, by and large, our world.
• 5:51
  Absolutely.
• 5:53
  Yeah.
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  You know, the the the storytelling is powerful from generation to generation.
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  We we talk about resilience and, you know, still being here, and, now we're looking at
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  what what kind of levels can we take it to.
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  And the the enterprises are growing.
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  There's an a new casino getting built then next to the neighborhood I grew up in, which is a a
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  rough one called Old Pasqua, and now it's it's changed.
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  Like, the the houses the the value on those houses have gone up, you know, and my my family
• 6:23
  lives there.
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  And, yeah, it's it's nothing but great things happening for the future.
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  So, I wanted to talk about one thing.
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  We we discussed, Bubba, and your experience working with the champions tour is the stigma
• 6:38
  between, like, PGA tour pros and and PGA professionals.
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  Not the stigma, more the difference.
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  And the great analogy I heard, you know, is PGA Tour players, they make millions of dollars
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  playing the game of golf, and we teach millions of people the game of golf.
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  And I think it goes beyond just how to swing a club.
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  It's teaching people the etiquette.
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  It's teaching them to be comfortable walking into a golf shop and knowing exactly what you
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  want, what to ask for, find someone who's probably gonna be friendly.
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  You know, I a lot of friends joke about, hey.
• 7:12
  Have you seen that meme where, like, the golf shop guy is super rude over the phone?
• 7:15
  You know?
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  But a lot of them have been there since five in the morning.
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  And not to make excuses for them, but they're they're putting up with a lot.
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  So, I don't know.
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  Most interactions I've had with PGA pros, they're they're nice people.
• 7:29
  They they love what they do.
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  And at the end of the day, their their office is the golf course.
• 7:33
  So pretty cool office to have.
• 7:35
  Yeah.
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  It's it's pretty hard to be, upset out on the at least when you first arrive at the golf
• 7:41
  course.
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  Maybe leaving is a little bit different story for all of us.
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  But it's hard when you're showing up there, and I think that it kinda touches on your your work
• 7:51
  with the veteran community as well as that there's hope.
• 7:54
  Right?
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  You're you're you're fresh there.
• 7:56
  You're getting your, you know, your green fees paid up and throwing the clubs on the cart and
• 8:01
  getting ready to head out there.
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  And everybody gets to start with that same blank slate.
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  And regardless of how they look at the end of the day and I've never really kept score for a
• 8:12
  whole round except when we've played a few of our, you know, scrambled tournaments.
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  But Mhmm.
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  That it's it's the experience while you're out there, the conversations that are being had,
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  the environment that you're getting to experience around you in some of the most
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  beautiful places in the world.
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  And well, for a lot of people, especially if you're in an urban environment, I'm very
• 8:32
  fortunate to live in rural America still here in South Dakota, but it may be the only point
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  where they go out and touch real grass during the course of a week, a month, or a year.
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  So the golf course is so much more important than just somewhere where the guys are getting
• 8:47
  together and smashing some cans on the weekends.
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  It can mean so much more than that.
• 8:52
  Absolutely.
• 8:55
  I agree.
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  I I think that that leads great into, our conversation about PGA HOPE, which stands for
• 9:01
  helping our patriots everywhere.
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  And I started teaching, with them, did the training about seven years back and, you know,
• 9:09
  life changing stuff, and kudos to the the PGA Reach foundations and those nonprofits who who
• 9:15
  put together the program and to make it free for the veterans.
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  And, you know, you're able to have a lunch after playing nine holes with the veterans on
• 9:24
  the last day.
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  We talked about how the golf can be secondary during those sessions.
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  A lot of them just, want want somebody to talk to or they're building that com open
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  camaraderie with the other veterans or active duty servicemen and women, giving each other a
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  hard time of about where they serve too.
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  So it's all great things, and I'm I'm super honored to be a small part of it for sure.
• 9:49
  So you've just achieved another, you know, certification with the executive management,
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  and you're kind of working your way through these ranks.
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  What what is there a destination, or is it just really being that sponge as you alluded to and
• 10:03
  and kinda learning every bit as much as you can?
• 10:07
  I think it's, I think it's being a sponge.
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  You know, when I came into the program, I'm like, man, I can't wait to get my class a, and
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  I didn't even really think about what was next after that.
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  And that that took me about six years to get through.
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  And once you achieve class a, you're kinda sitting there with a lot of time on your hands
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  twiddling your thumbs, and you're like, alright.
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  Well, what's next?
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  You know?
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  So to become a master professional, you go through the stages of being a specialized
• 10:33
  professional, then a certified professional, then a master professional.
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  We have a little over five under 500 master professionals in in the PGA of America.
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  So I think that speaks to their their dedication, their expertise.
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  You know, these are the people who were creating the, content that goes into how I
• 10:54
  learn as a specialized professional.
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  And who better to learn from than those who've been general managers at at high end clubs or
• 11:02
  the biggest resorts in the world.
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  You know?
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  So I I love that they've they've built those paths for us, and I think it it'd be a
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  disservice not to explore those paths and and go through the processes.
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  And what's cool about these programs and these classes you have to take, to be a a certified
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  professional, you have to be a class a professional for five years.
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  And to be a PGA master professional, you have to be a member for ten years.
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  So it's not like I can just go knock those out, you know, right away.
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  I've gotta I've gotta experience different things like this new director role with the
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  Southern Arizona chapter, p g, PGA.
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  It's been been amazing, you know, being around our our pros pretty often is cool to putting
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  the program together, reporting to six different committees.
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  Last night, we were at a skins game at an indoor golf facility, and there were 24, people
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  who showed up, whether they were pros or friends of the chapter, and we had a blast.
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  You know?
• 12:07
  No.
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  It's been it's been fun.
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  Well and give us a little peek behind the curtain of what, someone in in your role, what
• 12:14
  your duties kind of include as as director of this chapter.
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  How many chapters are there across the because, I mean, Southern Arizona, that's a pretty large
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  swath, and there is a lot of golf courses in that area.
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  So how many different chapters are there across just The US?
• 12:32
  I guess we'll kinda break it down to that.
• 12:34
  That's a that's a great question.
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  And I don't have the answer to it, but there are 41 sections.
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  So I report to the Southwest section, which is all of Arizona and Southern Nevada.
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  So over 1,500 PGA professionals in our section, the chapter that that I run were a 190 PGA
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  professionals, or I should say I surf.
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  190 plus.
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  We also have Southern Nevada.
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  So we have a director out there as well, Adam Andrade.
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  And, yeah, I'm I'm running our our tournaments from start to finish.
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  I'm building our programming.
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  I'm, organizing our board meetings.
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  We have a chapter board.
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  We have a section board as well.
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  And of the chapter board, we have chairs of committees.
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  So we have our education committee, our social committee, junior golf, awards committee.
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  So they keep me busy, but I I really like it because for me coming from at Sawilo, one of
• 13:33
  the hardest things I did was step away from, assistant general manager position.
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  So I was 28, and I became the interim general manager for about three months, then assistant
• 13:43
  general manager for another, two two and a half years after that.
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  But I told myself, this is always gonna be home.
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  I I gotta get experience somewhere else and see what else is out there.
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  And that's when I went back to school at the University of Arizona.
• 13:58
  I was teaching full time for a bit.
• 14:00
  And then this role came about, and I I thought to myself, man, I I haven't been involved in
• 14:04
  the chapter much, and I need to I need to put my, you know, money where your mouth is and and
• 14:10
  get involved with the chapter more to people who've given me so much.
• 14:14
  You know?
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  And what better way than to apply for a director role for it?
• 14:18
  So I think it's cool because I get to put my own my own touch on it, but it comes from
• 14:22
  feedback from all of our pros and wealth of knowledge.
• 14:26
  You know, they've some of them have been here for for a long time, which is great because
• 14:30
  sometimes in the industry, you see, some turnover in certain positions.
• 14:36
  But here in in our chapter, a lot of people have been running their courses or been a part
• 14:41
  of them for for a long time.
• 14:44
  I love your hunger and passion for what you're doing and continuing to go about that.
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  It doesn't seem like you're someone who's, you know, gets to that level and you're like, okay.
• 14:55
  Good.
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  I'm here, and I'll be here for the next forty years, and I'm good with that.
• 14:58
  I have a feeling that we're gonna watch you continue to elevate through the PGA and where
• 15:04
  that takes you.
• 15:06
  Nobody knows right now, but I'm sure you'll continue to find other ways.
• 15:11
  And and you put it very eloquent, to serve.
• 15:13
  Right?
• 15:13
  You you're serving your members and your other professionals who are in the chapters and and
• 15:19
  around you and finding a way to do that.
• 15:22
  I don't think that that's something that that everyone has.
• 15:26
  Right?
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  And I think it's really commendable on your end to at a very young age to to know that and to
• 15:32
  be as passionate as you are about it is extremely like I said, inspiring probably isn't
• 15:38
  a strong enough word for me because the service is so important, you know, to me.
• 15:44
  I'm relatively new in my role with operation combating veteran suicide as well, and it's
• 15:49
  taken me time to get there.
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  I didn't have this plethora of experience to lean on.
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  But like you, so many people that will reach out and not empty promises of, hey.
• 15:59
  Anytime you need anything, let me know and to be able to to do more.
• 16:05
  And I think that what really is, you know, probably our biggest commonality is the the
• 16:12
  want to make an impact on the world around us, to leave an imprint on on not just the people,
• 16:18
  but the communities that we're working inside of.
• 16:22
  Absolutely.
• 16:23
  I think selfishly is a great feeling knowing you, you know, hurt someone when they needed to
• 16:30
  be heard or help them when they they needed the help.
• 16:33
  But the other side is the hunger to just keep keep doing great things.
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  You know?
• 16:38
  I remember being part of the Basmiyake tribe charitable organization as president.
• 16:43
  We brought, Jaden Bradley, who played for the University of Arizona Wildcat men's basketball
• 16:49
  team.
• 16:49
  He was absolutely had the the city on fire at the same time, brought him out to a youth
• 16:54
  basketball camp.
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  You know?
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  So I think beyond golf, bringing all the different sports into your communities and
• 17:03
  watching those kids light up when he's he's signing their shoes.
• 17:06
  You know?
• 17:07
  They I remember the kids brought their shoes, they're like, can you sign this?
• 17:10
  And, he was super great guy.
• 17:12
  His his dad, we still keep in touch.
• 17:14
  Great guy as well.
• 17:15
  Happy for him being in in Toronto right now.
• 17:18
  And, but he's a competitor, man.
• 17:20
  It was cool being out on the basketball court.
• 17:23
  I was running the, I'm not sure if you're familiar with Knockout, the basketball game.
• 17:28
  I was running the Knockout station.
• 17:30
  He came straight to our station to compete against the kids.
• 17:34
  And he's he was ruthless, man.
• 17:36
  He was making everything, and one of the kids got one out on him, and that lit a fire.
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  He was just like, alright.
• 17:42
  You got one out on and they took everybody out after that.
• 17:45
  But, but then he was, like, there with the smaller kids, you know, just showing them the
• 17:50
  ropes and things like that.
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  So it it's crazy to me, like, looking at him, being as young as he as he is.
• 17:58
  And, and I'm a little, you know, older than him, and I'm like, that's super inspiring.
• 18:02
  You know?
• 18:02
  He's teaching me things.
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  So it goes back to being a sponge.
• 18:06
  Right?
• 18:07
  But, no, I'm with you.
• 18:08
  Doing doing great things is it's an awesome feeling, and there's so much to be done.
• 18:13
  Right?
• 18:13
  The work never stops is the hard part because I'm sure it's hard for you to sleep sometimes,
• 18:18
  Bubba.
• 18:18
  You're like, man, I think we could do this next and that next.
• 18:21
  And but
• 18:22
  Finally, someone who understands me.
• 18:25
  Yeah.
• 18:27
  My wife doesn't get it.
• 18:29
  She's like, what are you doing up at 02:30 in the morning?
• 18:31
  And sometimes, you know, the the eyes that idea, a dream, or something has happened.
• 18:36
  And I wake up and that brain's going a thousand miles an hour, and I can't stop it.
• 18:41
  And I'll be in this space and chasing down something else and dreaming about the future
• 18:46
  and especially with, you know, our as young as our media company is and all the different
• 18:51
  directions that it can go, I'm very much someone who likes to experiment in those.
• 18:56
  You know?
• 18:56
  Test things out, throw some noodles at the wall, and to see what sticks.
• 19:00
  So it's not that we have a road map for where we're going.
• 19:03
  We're we're exploring.
• 19:04
  We're figuring that out as we go.
• 19:06
  No different than the the interview today.
• 19:09
  Cesar reaching out on on LinkedIn with with PGA professionals across the country, and I think a
• 19:16
  lot of people who get into sports coverage are are looking to they just wanna talk to the
• 19:20
  stars.
• 19:21
  And while that's amazing, each one of these stars has a foundation usually in their name,
• 19:26
  and they're out there helping people.
• 19:28
  I'm way more interested in what's going on there and then learning about the PGA, and you
• 19:33
  mentioned the difference between the the tour players and what the PGA of America are really
• 19:38
  doing to grow the game of golf.
• 19:40
  And for me from the outside, I was like, oh, PGA, they just do this tour and having a couple
• 19:45
  of conversations where it's like, oh, no.
• 19:47
  It is so much more than that.
• 19:49
  I wanna dig into that even more and meeting someone like you who, you know, in the position
• 19:55
  that you are in that you get to kind of usher in now this next, you know, era of the PGA of
• 20:02
  America and to be in a position to make decisions and to have, you know, a say in how
• 20:08
  things are operating.
• 20:09
  So I guess my question to you now is, you know, where do you see the PGA of America, the
• 20:15
  changes that you've already experienced, and where it looks like it's been going?
• 20:19
  Because now the game is more accessible than ever, and with the proliferation of YouTube
• 20:23
  golf, I think it's more popular now than it ever has been.
• 20:28
  Yeah.
• 20:28
  You know, it's it's crazy to say I saw a stat about the, where the the YouTube golf events
• 20:35
  getting more traction than the PGA Tour event.
• 20:37
  You know?
• 20:38
  And I think, not to get too controversial, but live golf kinda came at a time that they kick
• 20:44
  started everything.
• 20:45
  You know?
• 20:46
  And I think it made made everyone kinda put their best suit on and see see what level we
• 20:51
  can take it.
• 20:52
  And I think it's nothing but but upwards.
• 20:55
  You know?
• 20:55
  The seed, like, the top golfs get in build and get people getting introduced to the game who
• 21:00
  never might have tried it.
• 21:02
  You know?
• 21:03
  You see the the mini golf courses popping up, like the pop strokes.
• 21:06
  And, you know, what what else can you do with with grandma and grandpa?
• 21:10
  With me, I take my niece and nephews out, you know, with grandma and grandpa.
• 21:14
  And what else can we do for two, three hours with each other that everyone's got a fair shot
• 21:18
  at it too?
• 21:19
  You know?
• 21:19
  So I think this this game is is really special, and a lot more people are are finding that out
• 21:25
  on their own.
• 21:26
  And, I think this the sky's the limit.
• 21:28
  There's really no no ceiling to to how far we can take it and, you know, being involved in in
• 21:35
  nonprofits and different foundations.
• 21:37
  And one thing I I learned is here in Tucson, we have over 5,000 registered nonprofits, and I
• 21:43
  think that speaks to how huge the hearts are out here.
• 21:46
  But the charitable giving and the economic impact that comes from these charity golf
• 21:51
  tournaments is it's huge.
• 21:53
  It's substantial, and it it changes people's lives.
• 21:56
  And, kudos to those who who build those foundations and are putting in the hard work
• 22:01
  because I just had a conversation with someone this morning about how we only see the red
• 22:05
  carpet.
• 22:06
  You know?
• 22:06
  They don't see people on the Excel spreadsheet signing up every golfer, and then they're
• 22:10
  making changes the night before, and they gotta get the food and beverage contracts done and
• 22:15
  things like that.
• 22:16
  They show up the day of and and and have a great time and and just and just do it.
• 22:21
  So, no.
• 22:23
  I think I think there's no ceiling, really, with this game.
• 22:27
  Well and exactly what you just touched on, what we can do and how the game can give back to
• 22:32
  communities.
• 22:32
  We recently took part, with our sponsor Skunk Golf Company.
• 22:36
  They had the first, the inaugural Skunk Classic earlier this summer, raised over $5,000 with a
• 22:43
  very small, I think, 24 team tournament.
• 22:45
  I think we had 23 out of the 24 spots filled.
• 22:48
  So we raised over $5,000 for the local, you know, public school foundation there in Minot,
• 22:54
  North Dakota.
• 22:55
  And it was so amazing to look at at what they had done.
• 22:58
  They had never done anything like this before.
• 23:02
  And, to pull it all together, I'm glad we got to be up there with our cameras rolling to
• 23:07
  capture all of that.
• 23:08
  And I think showing people what is possible through it.
• 23:11
  And like you said, it's a game that can bring generations of families together, and there's
• 23:16
  not many games that can do that.
• 23:18
  Right?
• 23:19
  There's not a lot of sports out there in the world that can bring that kind of joy to anyone
• 23:24
  from, you know, toddler a to, you know, someone in their nineties even still swinging it.
• 23:31
  So it's it's a really incredible game.
• 23:34
  I'm so grateful to get to have conversation with you about it today, and look forward to
• 23:38
  find out other ways that we can maybe work together in the future.
• 23:42
  No.
• 23:42
  I'd love to, Wilba.
• 23:43
  I appreciate it, and thank you for the invite.
• 23:46
  Well, Cesar, I I appreciate your time today.
• 23:49
  I I know you're a busy man.
• 23:50
  I hope you'll take a few minutes for me, when we get off camera here and talk about a few
• 23:54
  things quickly.
• 23:55
  But, for more information, for everyone, to find out more about the PGA, just go to
• 24:00
  pga.org.
• 24:02
  The organization is massive, but you're gonna be able to find your local chapters there.
• 24:06
  Maybe you have a young person that's interested in becoming a PGA pro themselves.
• 24:10
  You're looking for ways to get involved.
• 24:12
  This is a a lot bigger organization than just what you see on the weekends at the PGA Tour.
• 24:18
  It's doing a lot of good in the world, and I'm so glad that we got to have Cesar here to kinda
• 24:23
  pull the curtain back a little bit and and to really show us what what it's all about.
• 24:27
  So I I really appreciate your time today, Cesar, and, thank you for being part of the
• 24:31
  scene.
• 24:32
  Absolutely.
• 24:33
  Thank you, Bubba.
• 24:50
  Skunked golf.
• 24:52
  Look good even if your game stinks.