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Navigating Trademark Challenges: Detroit VS Everybody's Journey To Protect Their Brand · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Like when you said that Keith urban war, he didn't
• 1:02
  Speaker 3: tell where he got it from, like you would have
• 1:04
  Speaker 3: the search to know. Yeah, they googled Detroit versus everybody,
• 1:07
  Speaker 3: and then your guys website on Instagram page. Yeah, yeah,
• 1:10
  Speaker 3: you did. You trademark it at this point, So that's
• 1:12
  Speaker 3: when I'm working. So I'm in like I said, I'm
• 1:14
  Speaker 3: in law school at the time, and I talked to
• 1:18
  Speaker 3: one of my professors about doing it and they said,
• 1:20
  Speaker 3: that's simple, Like I can show you how to do it.
• 1:22
  Speaker 3: So sat me down, showed me the USPTO site and
• 1:25
  Speaker 3: made me an expert at.
• 1:27
  Speaker 4: Because it was just it's just matter put it in.
• 1:30
  Speaker 4: So I did it. I did our first two trademarks,
• 1:31
  Speaker 4: like versus everybody versus everybody.
• 1:33
  Speaker 3: So you trademark Detroit versus everybody and versus everybody versus everybody.
• 1:38
  Speaker 3: That's a little bit more complicated, right, because that leads
• 1:41
  Speaker 3: to anything to be versus That was the easy trademark
• 1:44
  Speaker 3: versus everybody.
• 1:45
  Speaker 4: I mean yeah, like they went through and it's just
• 1:48
  Speaker 4: a matter of having your specimens and all that stuff,
• 1:50
  Speaker 4: like the application type. So the specimens, it is like
• 1:52
  Speaker 4: you got to have proof that you have to use it,
• 1:54
  Speaker 4: that you're using that coms with the tags a few times.
• 1:58
  Speaker 5: But this is the interesting part because when you do
• 2:01
  Speaker 5: something so wide scaled, it usually becomes expensive. Was it
• 2:05
  Speaker 5: was it pricey to get I know Detroit versus Everybody
• 2:07
  Speaker 5: is very specific, but the university could be pretty much
• 2:11
  Speaker 5: universal anything. Yeah, it really is yours. So was it
• 2:14
  Speaker 5: was it pricier to do that one?
• 2:15
  Speaker 4: It's pricey, not upfront, but it's pricey on the back
• 2:18
  Speaker 4: end fighting all the seasons. So our legal fees. And
• 2:21
  Speaker 4: that's why we when we do anything licensing like we
• 2:24
  Speaker 4: do like a versus Everybody for somebody, like, we can't
• 2:27
  Speaker 4: do it for free because there's gonna be a lot
• 2:29
  Speaker 4: of like le legal stuff, paperwork and dealing with my
• 2:32
  Speaker 4: lawyers that's gonna go with that. So on the back end,
• 2:35
  Speaker 4: it's very expensive.
• 2:37
  Speaker 6: Time consuming, expensive, you know what I'm saying.
• 2:39
  Speaker 4: Frustrating.
• 2:40
  Speaker 3: So when you got put Detroit versus Everybody, were there
• 2:42
  Speaker 3: other people that started making Detroit first?
• 2:44
  Speaker 4: Everybody shirts? Yes, that happens day.
• 2:48
  Speaker 6: Like what you learned is that it's a whole, it's
• 2:51
  Speaker 6: a whole like industry of people that that's that's that
• 2:57
  Speaker 6: stand on the skirts looking at what's about to happen.
• 3:02
  Speaker 4: Yeah, those domain buyers like by domain, you know those
• 3:05
  Speaker 4: guys like they sit there and they do this on purpose.
• 3:07
  Speaker 4: That's what they do. Talk about how you guys double
• 3:10
  Speaker 4: with that it's so now, I mean, it's it's it's annoying,
• 3:14
  Speaker 4: but we I kind of settled in with it, like
• 3:17
  Speaker 4: I mean, at the end of the day, it's getting
• 3:18
  Speaker 4: the message out there, right. And then sometimes they returned
• 3:21
  Speaker 4: into opportunities like we had a situation with the USA
• 3:23
  Speaker 4: Soccer Women's soccer. Two of the players did a USA
• 3:27
  Speaker 4: versus Everybody and they were selling crazy. So we went
• 3:30
  Speaker 4: to them like, you say, look, this is our brand,
• 3:32
  Speaker 4: this is our our ip. We're not coming after you,
• 3:36
  Speaker 4: but like, let's just settle out on a deal. So
• 3:38
  Speaker 4: they settle. We settled with them, and they paid us
• 3:41
  Speaker 4: out and then we just let them keep going and
• 3:43
  Speaker 4: they was just they gave us a royalty. So sometimes
• 3:44
  Speaker 4: you get opportunities like that, like even with the NBA
• 3:47
  Speaker 4: that happened a couple of times, like they did annoy
• 3:50
  Speaker 4: versus everybody. We didn't ssume. We just said, let's just settle,
• 3:54
  Speaker 4: like pay us out and then give it to like
• 3:56
  Speaker 4: a charity.
• 3:57
  Speaker 6: And that's the thing is like if you the you know,
• 4:00
  Speaker 6: if they have a big name or you know, they're
• 4:02
  Speaker 6: like a team that they can't run, then it's a
• 4:07
  Speaker 6: lot easier and it's more successful on the end with
• 4:10
  Speaker 6: a payout. But it's like it's the you know, the
• 4:14
  Speaker 6: people that selling out their trump. They're the ones who
• 4:16
  Speaker 6: are like the half or they're just like it's just
• 4:19
  Speaker 6: tough and they know that, you know what I'm saying,
• 4:22
  Speaker 6: and they'll build their whole life around that. Like this
• 4:25
  Speaker 6: one guy, you know, I opened up email and he's like, man, hey, man, listen,
• 4:29
  Speaker 6: I know this is wrong.
• 4:31
  Speaker 4: Man, I know this is wrong, man, But I just
• 4:34
  Speaker 4: appreciate you.
• 4:34
  Speaker 3: Man.
• 4:35
  Speaker 6: You y'all help me get my daughter through preschool. Man,
• 4:37
  Speaker 6: Like I appreciate I mean through private school. And it's
• 4:40
  Speaker 6: like I don't know how to feel about that, you know,
• 4:42
  Speaker 6: like is it honorable for you to tell us that
• 4:44
  Speaker 6: you you know what I'm saying, Like, am I grateful
• 4:47
  Speaker 6: to the most hot that I was able to help
• 4:49
  Speaker 6: a child get through private school? You know, because at
• 4:51
  Speaker 6: the end of the day, that's you know, that's our funds.
• 4:54
  Speaker 6: But it's just a dirty game. That's what you realize
• 4:56
  Speaker 6: is that it's just it's dirty and you got to
• 4:59
  Speaker 6: fight it, whether or not you want to or not.
• 5:01
  Speaker 3: How much money do you spending legal fees?
• 5:07
  Speaker 4: It all depends like what's happening, Like We've been kind
• 5:09
  Speaker 4: of dormant the past. I would say two years ago
• 5:12
  Speaker 4: at our peak, man, we're probably spending like at least
• 5:16
  Speaker 4: on top of the retainer erners. What's up.
• 5:19
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• 7:08
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:12
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:16
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:20
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:24
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:28
  Speaker 1: Donald J. Trump's leadership I'm Christy nom the United States
• 7:32
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:37
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:40
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:44
  Speaker 1: are here illegally, your next you will be fined nearly
• 7:47
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 7:52
  Speaker 1: never return. But if you register using our CBP home
• 7:55
  Speaker 1: app and leave now, you could be allowed to return legally.
• 7:59
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws
• 8:04
  Speaker 1: border and families will.
• 8:06
  Speaker 2: Be protected sponsored by the United States Department of Home
• 8:08
  Speaker 2: mad Security, like at least fifteen k Yeah, because I'm
• 8:13
  Speaker 2: looking at it, I'm like, this is crazy, Like we're
• 8:15
  Speaker 2: paying Like in the lawyer, he's happy because he's but
• 8:18
  Speaker 2: it eats itself up.
• 8:19
  Speaker 8: Yeah, I ain't going for Like I wore this shirt
• 8:22
  Speaker 8: that you have on in Africa and we went to
• 8:26
  Speaker 8: Jamestown and with torn and we went to this art
• 8:29
  Speaker 8: district and the.
• 8:31
  Speaker 4: Dude he met my guy, that's my guy, Rashid. Yeah,
• 8:35
  Speaker 4: yeah he told you, no, I saw so he posted it.
• 8:38
  Speaker 4: She's my guy. When I when I when every time
• 8:40
  Speaker 4: I go to so I go to gan, I go
• 8:41
  Speaker 4: to Africa a lot, right, Rashid's my god. Met him
• 8:44
  Speaker 4: in the art in the art district and gave him
• 8:45
  Speaker 4: and his guy some shirts. I'll show you the picture
• 8:47
  Speaker 4: letter And now he's like he calls me like Shaun
• 8:50
  Speaker 4: Sean because we were posted do some events. So he
• 8:52
  Speaker 4: posted on his WhatsApp okay, and I had just given
• 8:55
  Speaker 4: you guys a shirts, and I'm like, how do you
• 8:58
  Speaker 4: know that guy? I sent him a picture everything. How
• 9:00
  Speaker 4: do you know? You're like, yeah, man about you? And
• 9:03
  Speaker 4: I wore It's crazy.
• 9:05
  Speaker 5: So that day I wore it and he took the
• 9:07
  Speaker 5: picture and obviously sent to you. But it made me think,
• 9:09
  Speaker 5: like internationally, obviously you find this domestically, but when you're trademarking,
• 9:14
  Speaker 5: because even in business, most people don't know that, right,
• 9:16
  Speaker 5: they think they trademark.
• 9:17
  Speaker 4: And I own this forever. But like, yeah, it's a fight.
• 9:20
  Speaker 4: It's a fight domestically.
• 9:21
  Speaker 5: But then you got to do a country, yeah, country too,
• 9:24
  Speaker 5: So like what how's that process been?
• 9:26
  Speaker 4: Obviously not as Yeah, this is the Africa verse everybody,
• 9:28
  Speaker 4: so I've been. So the trick is we have like
• 9:32
  Speaker 4: the we have an international trademark right for like e commerce, right,
• 9:37
  Speaker 4: so we can sell we own the brand, like no
• 9:39
  Speaker 4: one can sell the line. We can shut them down.
• 9:41
  Speaker 4: But when you go into different territories or different spaces
• 9:44
  Speaker 4: or different like countries, you have to assign it if
• 9:47
  Speaker 4: you're selling there. So I've been going like, as I've
• 9:49
  Speaker 4: been moving around, I've been assigning a trademark. So I've
• 9:52
  Speaker 4: signed it in Liberia, I did it in Ghana. I'm
• 9:54
  Speaker 4: in the process of doing it in Nigeria and South Africa.
• 9:58
  Speaker 4: So it's that's important. But really the main territories that
• 10:03
  Speaker 4: you need to be protected in is like the UK,
• 10:06
  Speaker 4: US and the EU because that's where they're like most
• 10:08
  Speaker 4: about said China a lot of confidence. You can't really
• 10:12
  Speaker 4: fight that.
• 10:14
  Speaker 6: What you do is like what you find out though,
• 10:16
  Speaker 6: is that if you can show that you have prior
• 10:18
  Speaker 6: usage in any of these areas, if you can show
• 10:21
  Speaker 6: that you have prior usage in any of these different areas,
• 10:25
  Speaker 6: then you pretty much won the battle.
• 10:27
  Speaker 4: Yeah, And then like we're talking about some deal in
• 10:29
  Speaker 4: Dubai right now, and I asked the lawyer, like, so
• 10:32
  Speaker 4: what about the trademarks. You're like, well, as long as
• 10:35
  Speaker 4: you get a business registration here, you don't have to
• 10:37
  Speaker 4: worry about that because they govern their their trade marks
• 10:40
  Speaker 4: and stuff tap it differently. So what I've learned as
• 10:43
  Speaker 4: I've even been going and signing, I'm like, as long
• 10:45
  Speaker 4: as I focus on US, EU UK and make sure
• 10:50
  Speaker 4: that's tight, everything else will fall in line.
• 10:52
  Speaker 3: So okay, so you have Detroit first, heavy body, what
• 11:00
  Speaker 3: what maybe you have the foresight to do just versus
• 11:03
  Speaker 3: every because versus Everybody's gonna be a much more broad
• 11:06
  Speaker 3: range situation as opposed to Detroit versu everybody. So who's
• 11:09
  Speaker 3: whose foresight was that to trademark or even envision versus
• 11:14
  Speaker 3: everybody just in general?
• 11:15
  Speaker 6: It was it was that was like, creatively, I always
• 11:20
  Speaker 6: want to do things that have legs, like you know
• 11:23
  Speaker 6: what I mean. Like one of my favorite shows is
• 11:25
  Speaker 6: like Seinfeld, and it's crazy to me that it's like
• 11:28
  Speaker 6: it's show about nothing, you know, but it's like it's seriously,
• 11:31
  Speaker 6: it's an amazing show. So I just really as before
• 11:35
  Speaker 6: I like Brainstorm, I'm like, okay, this I want I
• 11:37
  Speaker 6: want to have a place in everybody's closet, you know
• 11:40
  Speaker 6: what I'm saying, No matter the age, I wanted it
• 11:42
  Speaker 6: to be something that doesn't get still. You know what,
• 11:45
  Speaker 6: I'm saying, I want something that is reborn every year,
• 11:48
  Speaker 6: you know, and it's like our brand is you know,
• 11:50
  Speaker 6: even outside of fashion or just you know, fresh shit.
• 11:54
  Speaker 6: It's a battle cry for any sports team, you know
• 11:58
  Speaker 6: what I'm saying for any company in the industry. I've
• 12:01
  Speaker 6: never seen a brand, you know what I mean that
• 12:02
  Speaker 6: has access to as many different industries as we do.
• 12:05
  Speaker 6: And yeah, I just knew from the junt like, Okay,
• 12:10
  Speaker 6: if we can get this foundation with Detroit, then people
• 12:14
  Speaker 6: are going to look from the outside in and be
• 12:18
  Speaker 6: drawn to that that message because it's pretty much just
• 12:21
  Speaker 6: the the underdog message of everybody as a moment in
• 12:24
  Speaker 6: your life and what you're going to feel like you
• 12:25
  Speaker 6: versus everybody.
• 12:26
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:29
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 12:34
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 12:38
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 12:42
  Speaker 1: some of the heinous migrant criminals caught because of President
• 12:46
  Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States
• 12:49
  Speaker 1: Secretary of Homeland Security under President Trump. Attempted illegal border
• 12:54
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 12:58
  Speaker 1: one hundred thousand illegal aliens have arrested. If you are
• 13:01
  Speaker 1: here illegally, your next you will be fine nearly one
• 13:05
  Speaker 1: thousand dollars a day, imprisoned, and deported. You will never return.
• 13:10
  Speaker 1: But if you register using our CBP home app and
• 13:13
  Speaker 1: leave now, you could be allowed to return legally. Do
• 13:17
  Speaker 1: what's right, leave now. Under President Trump America's laws, border
• 13:22
  Speaker 1: and families will be protected.
• 13:24
  Speaker 4: Sponsored by the United States Department of Homeland Security,