008 - How Marketing Works (Overview): Reframing ROI, Trust, and What Actually Drives Growth
We’ve been sitting with so many conversations lately—business owners doing “all the things” and still feeling frustrated, stuck, or disappointed with their marketing. And if we’re honest, we’ve been there too. Expecting marketing to produce something it was never designed to do. In this episode, we gently pull back the curtain and reset what marketing actually is—and what it isn’t. Because marketing doesn’t make people buy. It doesn’t guarantee instant results. And it’s not meant to create a straight line between effort and transaction. What it does is far more human… and far more powerful…
The skinny
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